Chery Jaguar Land Rover

What Chery Jaguar Land Rover does

Chery Jaguar Land Rover Automotive Co., Ltd. (奇瑞捷豹路虎汽车有限公司) is a 50:50 Sino-British joint venture between Chery Automobile Co., Ltd. and Jaguar Land Rover, established in November 2012 and headquartered at the Changshu Plant in Jiangsu Province, China. The company manufactures and sells five premium vehicle models — Range Rover Evoque L, Discovery Sport (Land Rover SUVs), and Jaguar XFL, Jaguar XEL, and Jaguar E-PACE (Jaguar sedans/SUVs) — along with the Ingenium engine family, all targeted at affluent Chinese consumers through authorized dealer networks across Mainland China. Its manufacturing operations are anchored by the Changshu Plant (200,000-unit annual capacity, JLR's global flagship facility and first full-scale overseas vehicle plant), a dedicated engine plant (180,000 machining / 240,000 assembly capacity), and a Shanghai design studio, with cumulative output of 500,000 vehicles achieved by October 2023. Technology differentiators include China's first purpose-built aluminum body shop using aviation-grade self-pierce riveting, an end-to-end Manufacturing Execution System, Industry 4.0 / 5G integration, and a build-to-order production architecture underpinned by SAP. Revenue is generated through wholesale hardware sales of vehicles and engines to dealers, with MSRPs ranging from RMB 263,800 (E-PACE entry) to RMB 487,900 (XFL R-Dynamic HSE), and incremental PHEV and special-edition variants supporting localized product strategy. The business operates as a closed, JV-governed entity with no public listing, no disclosed funding rounds, and no acquisitions; strategic direction emphasizes brand localization ('In China, For China'), digital operations (IDC 2023 award), and continuous model refresh.

Name

Chery Jaguar Land Rover

Legal name

Chery Jaguar Land Rover Automotive Co., Ltd. (奇瑞捷豹路虎汽车有限公司)

Website

https://cheryjaguarlandrover.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Chery Jaguar Land Rover is a 50:50 Sino-British joint venture manufacturing Range Rover and Jaguar premium vehicles at its Changshu plant in China. It serves affluent Mainland Chinese consumers through authorized dealer networks with a five-model localized lineup and proprietary Ingenium engines.

Ownership category

akta.pro rank

Headquarters

HQ city

Changshu

HQ country

China

HQ region

Asia

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Automobile Manufacturing and Sales: Chery Jaguar Land Rover generates revenue through the manufacturing and sale of premium luxury vehicles including Range Rover Evoque L, Discovery Sport, Jaguar XFL, Jaguar XEL, and Jaguar E-PACE models. The company also manufactures and sells Ingenium engine family products. Revenue is derived from vehicle sales through authorized dealer networks across China.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Chery Jaguar Land Rover is a 50:50 joint venture between Chery Automobile Co., Ltd. and Jaguar Land Rover that manufactures and sells premium British luxury vehicles in China. Its Changshu, Jiangsu plant produces five Jaguar and Land Rover models — Range Rover Evoque L, Discovery Sport, Jaguar XFL, Jaguar XEL, and Jaguar E-PACE — along with the Ingenium engine family, and sells them through dedicated Jaguar and Land Rover dealer networks.

Product overview

Chery Jaguar Land Rover operates as a 50:50 joint venture between Chery Automobile and Jaguar Land Rover, established in November 2012. The company manufactures premium vehicles at its Changshu Plant with 200,000 annual production capacity. Its product portfolio includes five vehicle models across two British luxury brands: Range Rover Evoque L and Discovery Sport (Land Rover brand), and Jaguar XFL, Jaguar XEL, and Jaguar E-PACE (Jaguar brand). All Land Rover models offer new energy/PHEV options. The company also produces the Ingenium engine family, Jaguar Land Rover's proprietary advanced powertrain technology. Manufacturing emphasizes intelligent manufacturing and industry-leading all-aluminum body technology.

Differentiator

Problem solved

Functional benefit

Products and services

• Range Rover Evoque L

Quantifiable outcome

• 500,000 vehicles produced as of October 2023
• +2 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Two partnerships are on record, tiered core.

• Chery Automobile Co., Ltd.coreStrategic or Co-development Partner · 1 November 201250:50 joint venture partner. Chery Automotive, established in 1997, is a major Chinese auto manufacturer with global operations. The joint venture is the first Sino-British premium automotive JV, producing Jaguar and Land Rover vehicles for the Chinese market.
• Jaguar Land RovercoreStrategic or Co-development Partner · 1 November 201250:50 joint venture partner. UK-based premium automotive manufacturer with Jaguar and Land Rover brands. Jaguar Land Rover provides brand heritage, technology, and global standards. The JV produces Land Rover and Jaguar models for Chinese market including Range Rover Evoque L, Discovery Sport, Jaguar XFL, XEL, and E-PACE.

Scale indicators7 records

Recent moves11 records

Expansion highlights5 records

Emerging players

• NIO: Chinese premium electric vehicle manufacturer competing directly in the premium/luxury segment (ET7, ES8, ES6) with advanced in-house technology and direct-to-consumer sales. Comparable as a premium-segment competitor in China but with a fundamentally different EV-focused, direct-sales model.
• Li Auto: Chinese premium electric SUV and range-extended EV maker (L7, L8, L9), with strong sales in the RMB 300,000-500,000 segment that directly overlaps CJLR's price points. Emerging competitor for premium Chinese family-vehicle buyers that CJLR has historically targeted.

Direct peers

• Beijing Benz Automotive (BBAC): Daimler Mercedes-Benz's primary China JV (with BAIC) manufacturing Mercedes-Benz long-wheelbase premium vehicles (E-Class L, GLC, GLA, EQE/EQB) in Beijing. Directly comparable as a Sino-foreign premium auto JV producing localized luxury vehicles for the Chinese market through a dealer network.
• SAIC Volkswagen: Major Sino-German JV between SAIC and Volkswagen producing sedans and SUVs in China. Comparable JV governance structure and dealer-based distribution model; while product mix is broader, it competes with CJLR in China's premium sedan and SUV segments.
• BMW Brilliance Automotive: Sino-German 50:50 joint venture between BMW and Brilliance China, manufacturing premium BMW vehicles (5 Series, X1, X3, etc.) in Shenyang. Most directly comparable to CJLR as the other major Sino-foreign premium auto JV in China with similar ownership structure, dealer-network distribution model, and localized production.
• FAW-Volkswagen: One of China's largest and oldest Sino-foreign automotive JVs, producing Volkswagen and Audi premium models for the Chinese market. Comparable in JV structure, scale, and dealer-distribution model, though VW's reach into volume segments is broader than CJLR's premium/luxury focus.

Regional players

• Dongfeng Nissan: Sino-Japanese JV between Dongfeng and Nissan producing a broad range of vehicles in China. While primarily mass-market, its premium trim levels and dealer network overlap with CJLR's distribution channels and customer base at the entry-premium edge.
• GAC Toyota: Sino-Japanese auto JV between GAC and Toyota producing sedans and SUVs in China, including the premium Crown and Highlander models. Comparable in JV structure and dealer-distribution model, though Toyota's mass-market focus overlaps less with CJLR's premium luxury niche.

Broad incumbents

• Geely Auto Group (Premium Brands): Major Chinese automaker with premium sub-brands (Zeekr, Lynk & Co.) and owner of Volvo. Comparable as a Chinese controlling entity that produces and sells premium vehicles domestically, with advanced manufacturing capabilities that compete for the same premium Chinese consumer.
• Volvo Cars (China Operations): Geely-owned Swedish premium automaker with manufacturing in China (Daqing, Chengdu) and full model lineup including XC60, XC90, S90, and the EX90 EV. Comparable as a premium European brand manufactured locally in China and sold through authorized dealers; competes with JLR's premium positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/chery-jaguar-land-rover-

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Chery Jaguar Land Rover