Cheval Québec
Cheval Québec is the sole Quebec-recognised equestrian federation, providing membership, certification, competition governance, training, and insurance services to riders, breeders, officials, clubs, and equestrian centres across the province.
- Company typePrivate
- Founded-
- HeadquartersMontréal, Canada
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Cheval Québec does
Cheval Québec is the sole federated equestrian organization recognized by Quebec provincial authorities and the unified governing body for equestrian sport and recreation in the province. Headquartered in Montréal (Saint-Léonard) with approximately 21 employees, it serves a diversified membership base spanning trail riders, competitive riders and drivers, instructors, officials, breeders, stallion owners, competition organizers, equestrian centers, breed associations, and local clubs across Classical, Western, Driving, TREC, and breed-specific disciplines. The organization is affiliated with Sports Québec, Canada Équestre, Regroupement Loisir et Sport du Québec, Réseau Plein Air Québec, and the Conseil Québécois du Sentier Transcanadien, and is supported by the Government of Quebec through program-specific grants.
Its core products and services include membership subscriptions delivered through the proprietary HorseReg online portal (account management, horse recording, event registration, official finder), the DataCheval establishment directory, four competition circuits (Attelage, Classique, TREC, Western), flagship events (Futurités, WestFeria, Caballista, Carrefour des éleveurs, Soirée des Aramis), certification and recognition programs (Cheval Origine Québec, Équi-Qualité establishment certification, recognized breeder and stud-owner programs), professional certification pathways for instructors, coaches, and officials, and group insurance delivered in partnership with BFL Canada. The organization also publishes the Cheval Branché magazine via Les éditions Vice Versa and operates the ÉquiCampus online learning platform.
Revenue is generated through annual membership fees across nine or more profile categories, event organization, insurance commissions via BFL Canada, certification and recognition program fees, publication sales, and government grants, with day-to-day operations led by General Manager Eve-Marie Frappier under a 13-member board of directors chaired by President Robert Fournier.
Cheval Québec firmographics
Firmographics- Name
- Cheval Québec
- Legal name
- Cheval Québec
- Website
- https://cheval.quebec
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Cheval Québec is the sole Quebec-recognised equestrian federation, providing membership, certification, competition governance, training, and insurance services to riders, breeders, officials, clubs, and equestrian centres across the province.
- Ownership category
- akta.pro rank
Cheval Québec industry classification
Industry- Product category
- Equestrian Sports Governance
- NAICS
- Professional Organizations (81392), Sports Teams and Clubs (711211)
- SIC
- Services-Membership Organizations (8600), Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Equestrian Teams & Stables (Racing/Show Jumping/Eventing) (MPAKABAG)
- akta.pro secondary industries
- Sport/Show Horse Training & Performance Programs (AFAEAGAF), Equine Care & Stable Management (EDAOAOAE)
Keywords
Where Cheval Québec is headquartered
LocationHeadquarters
- HQ city
- Montréal
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Cheval Québec business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Membership Fees: Annual membership fees provide core revenue, with various membership types offering different benefit levels including insurance coverage, certification access, and competition participation.
- Event Organization: Revenue from organizing major equestrian events including Futurités, Caballista, WestFeria, Carrefour des élevés, and the Soirée des Aramis awards ceremony.
- Insurance Services: Provides insurance products to members including accident insurance and liability coverage, offered through BFL Canada.
- Certification Programs: Certification services for breeders, stallion owners, and equestrian establishments generate revenue through recognition programs.
- Publication Sales: Sale of Cheval Branché magazine subscriptions and publications through Les éditions Vice Versa partner.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Individual membership types |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Cheval Québec product offering
Product offeringCore offering
Cheval Québec is the sole federated equestrian organization recognized by Quebec provincial authorities, providing membership services, certification programs (including the COQ program), competition circuits across multiple disciplines, equestrian events, and insurance products to equestrians across Quebec. The federation operates the HorseReg member portal and DataCheval platform to deliver and manage these services for individual members, equestrian centers, clubs, and breed associations.
Product overview
Cheval Québec is the provincial equestrian federation serving as the unified governing body for equestrian sports and recreation in Quebec. The organization operates as a platform-plus-programs model, providing membership services through the HorseReg portal, operating multiple competition circuits across disciplines (Classical, Western, Driving, TREC, and breed competitions), managing event programs (Futurités, WestFeria, Caballista, La Soirée des Aramis), and offering certification programs for breeders, studs, and equestrian establishments. Key products include the Cheval Branché magazine, the Cheval Origine Québec certification, professional training and certification pathways, and group insurance programs for members.
Differentiator
Problem solved
Functional benefit
Products and services
- Annual Membership
Companies that use Cheval Québec
Customer profileSegments9 records
Ideal customer profiles2 records
Cheval Québec technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature3 records
Cheval Québec partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- Sports QuébeccoreCheval Québec is affiliated with Sports Québec, the provincial sports federation. As the sole federated equestrian organization, Cheval Québec operates under this umbrella federation for sports governance in Quebec.
- Canada ÉquestrecoreNational equestrian federation affiliation providing international competition standards, coaching certification frameworks, and access to national competition circuits.
- Regroupement Loisir et Sport du QuébeccoreAffiliation with the Quebec leisure and sports council supporting recreational equestrian activities and sport development.
- Réseau Plein Air QuébeccorePartnership supporting outdoor and nature-based equestrian activities, trail development, and access to Quebec's outdoor recreation network.
- Conseil Québécois du Sentier TranscanadiencoreCollaboration on the Trans Canada Trail equestrian route network, promoting long-distance trail riding across Quebec.
- Sans trace CanadaminorPartnership promoting Leave No Trace principles for sustainable outdoor equestrian practices and environmental stewardship.
- Les éditions Vice VersacorePartnership for the production and distribution of Cheval Branché magazine and organizational communications. Partner responsible for the annual awards ceremony Soirée des Aramis.
- Gouvernement du QuébeccoreGovernment of Quebec provides financial support through the Programme d'appui aux expositions agricoles for the Futurités young horse competition. Cheval Québec operates as the recognized federated organization for equestrian sport.
- BFL CanadacoreInsurance partner providing member accident and liability coverage through insurance products administered by BFL Canada for Cheval Québec members.
- École de cheval de Montréal / Onyva QuebecminorAffiliated organization providing equestrian education and training services.
- Loisir et Sport QuebeccoreAffiliation with Quebec's recreation and sports governing body supporting the organization's mandate.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Cheval Québec competitors and assessment
Company assessmentDirect peers
- Alberta Equestrian Federation: Provincial equestrian federation for Alberta, providing membership, discipline governance, competitions, and certification programs analogous to Cheval Québec's structure, but serving a different province.
- Manitoba Horse Council: Provincial equestrian governing body in Manitoba offering membership services, competition sanctioning, and discipline governance — a close structural analog to Cheval Québec at smaller scale.
- BC Horse Council: Provincial equestrian federation in British Columbia responsible for member services, competition circuits, and equestrian advocacy — comparable governance and membership-driven model to Cheval Québec.
- Equestrian Ontario: Provincial equestrian federation for Ontario with the same mandate structure as Cheval Québec: governing all equestrian disciplines, organizing competitions, certifying instructors, and serving as the recognized voice for equestrian sport within its province.
Broad incumbents
- Canada Équestre (Equestrian Canada): National equestrian federation of Canada that Cheval Québec is directly affiliated with. Operates at a national scale and provides international competition standards, coaching certification frameworks, and access to national competition circuits — the parent-tier counterpart for the same sport governance function.
- US Equestrian Federation (USEF): The national equestrian federation of the United States, governing all breeds and disciplines at a much larger scale. Provides the same core function as Cheval Québec — discipline governance, certification, and competition sanctioning — but at national scope and significantly greater scale.
Others
- Réseau Plein Air Québec: Quebec outdoor-recreation network partnering with Cheval Québec on trail access, route development, and equestrian outdoor activities. Adjacent ecosystem enabler rather than a competitor, but closely linked to the Randonneur segment of Cheval Québec's membership.
- Sports Québec: The umbrella provincial sports federation under which Cheval Québec operates. Not a direct competitor but a closely related enabling/coordination body that provides the institutional framework within which Cheval Québec functions.
Regional players
- Fédération Française d'Équitation (FFE): French national equestrian federation with one of the largest membership bases in the world; comparable in mandate (governance, licensing, training, competitions) but operates in a much larger and different linguistic/cultural market.
- British Equestrian: The national federation for equestrianism in the United Kingdom, governing multiple disciplines and providing membership, certification, and competition structures. Comparable in mandate to Cheval Québec but serving a different geography.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Cheval Québec social profiles
Digital presenceCheval Québec compliance and trust
Trust signalCompliance2 records
Cheval Québec financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cheval Québec leadership team
Management profileNumber of profiles
Profiles1 record
Cheval Québec funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cheval Québec M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cheval Québec
What does Cheval Québec do?
Cheval Québec is the sole federated equestrian organization recognized by Quebec provincial authorities, providing membership services, certification programs (including the COQ program), competition circuits across multiple disciplines, equestrian events, and insurance products to equestrians across Quebec. The federation operates the HorseReg member portal and DataCheval platform to deliver and manage these services for individual members, equestrian centers, clubs, and breed associations.
Is Cheval Québec a public or private company?
Cheval Québec is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Cheval Québec founded?
Cheval Québec was founded in -1. It employs 11 to 50 people.
Where is Cheval Québec based?
Cheval Québec is headquartered in Montréal, Canada, in the North America region.
How does Cheval Québec make money?
Five revenue lines are on record. Membership Fees are the primary driver. The others are event Organization, insurance Services, certification Programs and publication Sales.
Who are Cheval Québec's main competitors?
Direct peers on record are Alberta Equestrian Federation, Manitoba Horse Council, BC Horse Council and Equestrian Ontario. Broad incumbents are Canada Équestre (Equestrian Canada) and US Equestrian Federation (USEF). Others are Réseau Plein Air Québec and Sports Québec. Regional players are Fédération Française d'Équitation (FFE) and British Equestrian.
Does Cheval Québec have an API?
No public API is recorded for Cheval Québec.
What industry is Cheval Québec in?
Cheval Québec's product category is Equestrian Sports Governance. Its primary akta.pro industry code is MPAKABAG, Equestrian Teams & Stables (Racing/Show Jumping/Eventing), with a secondary code of AFAEAGAF, Sport/Show Horse Training & Performance Programs. Its NAICS code is 81392 and its SIC code is 8600.