Ashton

Quick-Service Restaurantchezashton.ca

Company typePrivate
Founded1969
HeadquartersQuébec, Quebec, Canada
Headcount101–250
GTM typeB2C
OfferingServices

Ashton firmographics

Firmographics

Name: Ashton
Legal name: Ashton
Website: https://chezashton.ca
Company type: Private
Founded year: 1969
Operating status: Operating
Headcount range: 101–250 employees
Ownership category
akta.pro rank

Ashton industry classification

Industry

Product category: Quick-Service Restaurant
NAICS: Limited-Service Restaurants (722513)
SIC: Retail-Eating Places (5812)
akta.pro primary industry: Burger Fast Casual (THAFABAA)

Keywords

Quick service restaurant
Fast casual dining
Burger restaurant chain
Quebec restaurant franchise
Mobile food ordering

Where Ashton is headquartered

Location

Headquarters

HQ city: Québec, Quebec
HQ country: Canada
HQ region: North America

Offices1 record

Markets served

Ashton business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

Direct Restaurant Sales: Revenue generated from food and beverage sales across 23 restaurant locations in Quebec. Includes burgers, poutines, hot dogs, sandwiches, chicken, salads, and milkshakes.
Franchise Fees: Revenue from franchisee relationships through the 'Devenir franchisé.e' (Become a franchisee) program for expanding the restaurant network

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Ashton product offering

Product offering

Core offering

Ashton operates a chain of 23 quick-service restaurants in Quebec, Canada, serving handcrafted burgers made with 100% Quebec beef, poutines, hot-dogs, roast beef sandwiches, chicken, salads, and milkshakes. The chain provides dine-in, takeaway, and delivery services through physical locations, a website ordering platform, and a dedicated mobile application for iOS and Android. The company also offers a franchise program to enable independent operators to open additional Ashton locations.

Differentiator

Problem solved

Functional benefit

Products and services

Burgers Handcrafted burgers made with 100% Quebec beef, part of the core menu offering served at Ashton's 23 Quebec restaurant locations.
Poutines
Hot-dogs
Sandwichs rosbif
Poulet et Salades
Laits frappés
Assiettes en sauce
Menu Mini
Application mobile Ashton
Commande en ligne

Companies that use Ashton

Customer profile

Segments1 record

Ideal customer profiles1 record

Ashton technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature2 records

Ashton partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

Order-online.aicoreTechnology or IntegrationAshton uses the order-online.ai platform for their online ordering system, integrated into their website at chezashton.order-online.ai. This technology partnership enables customers to place orders through a web-based platform.

Scale indicators1 record

Ashton competitors and assessment

Company assessment

Broad incumbents

Tim Hortons: Canada's largest QSR chain. Comparable to Ashton on limited-service restaurant operations, Quebec density, mobile ordering adoption, and franchise-driven model, though food and beverage mix differs.
McDonald's Canada: Dominant global QSR incumbent in Canada, including Quebec. Overlaps with Ashton in the burger QSR category and dine-in/takeout/delivery channels, but operates at vastly greater scale and menu breadth.
Burger King (Canada): Global QSR burger chain with material Canadian and Quebec presence. Comparable to Ashton on product category and limited-service restaurant format, though significantly larger and broader in menu.

Direct peers

Valentine (Restaurants Valentine): Iconic Quebec-based hot-dog and fast-food chain. Comparable to Ashton on Quebec heritage positioning, similar menu (hot-dogs, fries, poutines), and provincial footprint.
La Belle Province: Quebec-based quick-service chain serving burgers, hot-dogs, poutines, and other Quebec comfort foods. Most direct regional comp to Ashton given identical product mix and Quebec-only footprint.
A&W Canada: Canadian fast-food burger chain with strong local-sourcing narrative (Canada beef). Competes with Ashton in the same burger QSR/fast-casual segment across Canada, with overlapping menu and dine-in/ordering models.
Harvey's: Long-standing Canadian burger-focused fast-casual chain. Directly comparable to Ashton on product (burgers, similar fast-casual menu), target customer (Canadian casual diners), and Quebec/Ontario regional footprint.

Regional players

Scores (Rotisserie Scores): Quebec-based rotisserie and grill QSR chain. Comparable to Ashton as a Quebec-rooted, multi-unit limited-service restaurant operator with overlapping target customer and dine-in/takeout channels.
St-Hubert: Quebec-originated rotisserie restaurant chain with broad provincial presence. Comparable to Ashton as a Quebec-rooted casual dining brand, though its core offering is rotisserie chicken rather than burgers.

Emerging players

Thaï Express: Canadian fast-casual chain with Quebec locations. Comparable to Ashton as a Canadian fast-casual operator using counter-service, multi-channel ordering, and franchise-style growth, though in a different cuisine.

Market position

Customer concentration

Ashton financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Ashton leadership team

Management profile

Number of profiles

Ashton funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Ashton M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ashton

What does Ashton do?

Is Ashton a public or private company?

Ashton is a private company. It is classified as unknown and is currently operating.

When was Ashton founded?

Ashton was founded in 1969. It employs 101 to 250 people.

Where is Ashton based?

Ashton is headquartered in Québec, Quebec, Canada, in the North America region.

How does Ashton make money?

Two revenue lines are on record. Direct Restaurant Sales are the primary driver. The others are franchise Fees.

Who are Ashton's main competitors?

Broad incumbents on record are Tim Hortons, McDonald's Canada and Burger King (Canada). Direct peers are Valentine (Restaurants Valentine), La Belle Province, A&W Canada and Harvey's. Regional players are Scores (Rotisserie Scores) and St-Hubert. Thaï Express is listed as an emerging player.

Does Ashton have an API?

No public API is recorded for Ashton.

What industry is Ashton in?

Ashton's product category is Quick-Service Restaurant. Its primary akta.pro industry code is THAFABAA, Burger Fast Casual. Its NAICS code is 722513 and its SIC code is 5812.