Chez Madiran

What Chez Madiran does

Chez Madiran is a privately-held French wine merchant and wine tourism concierge founded in 2019 in Madiran, Occitanie, with 34 employees. The business operates a hybrid model combining a physical oenothèque (wine shop) at 39 route du vignoble with a WordPress-based e-commerce website, distributing wines from approximately 20 independent Madiran appellation winegrowers under labels including Château d'Aydie, Domaine Berthoumieu, Château Peyros, Château du Pouey, Vignobles Brumont, Domaine Labranche Laffont, and Domaine du Couvent Capmartin. The catalog spans 120+ wine references across AOC Madiran reds (Tannat-based), AOC Pacherenc du Vic Bilh whites (dry and sweet), IGP Côtes de Gascogne, rosés, natural and organic wines, specialty Tannat liqueurs, and aged Armagnac, with bottle prices ranging €7-€151.

The company's technology stack is a conventional WordPress e-commerce storefront with Stripe payment processing; logistics run through Mondial Relay (French point relay) and UPS (home delivery to France and Europe). Distribution is omnichannel: walk-in retail, online DTC shipping, and direct online booking of tourism experiences and multi-day vineyard stays. Revenue is generated through transaction-based take-rate commerce across three streams: wine sales (bottles, gift boxes, gift cards), wine tourism day experiences (€21-€115 per person, including tastings, cycling tours, escape games, hot-air balloon flights), and multi-day overnight stays (€85-€189 per person for 2-day/1-night packages). The two primary customer segments are wine enthusiasts seeking authentic Madiran appellation wines and wine tourists visiting Southwest France; gift buyers represent a secondary segment addressed via themed coffrets and customizable gift cards. Marketing channels include the website, Instagram (@chez_madiran), Facebook (BoutiqueChezMadiran), and email newsletters.

The business is owner-operated with no disclosed institutional funding, parent company, or M&A activity, and holds Vignobles et Découvertes certification for its location in the Madiran appellation village. Multiple represented wines carry third-party validation including Guide Hachette, Wine Enthusiast (93/100), and Revue des Vins de France ratings. Online sales are restricted to metropolitan France per the CGV, while tourism experiences are inherently tied to the Madiran appellation geography.

Name

Chez Madiran

Legal name

Chez Madiran

Website

https://chezmadiran.fr

Company type

Private

Founded year

2019

Operating status

Operating

Short description

Chez Madiran is a French DTC wine merchant and wine tourism concierge founded in 2019 in Madiran, Occitanie, retailing 120+ wines from 20 independent Madiran appellation producers online and through a physical oenothèque, while also booking wine tourism experiences and vineyard stays for visiting consumers.

Ownership category

akta.pro rank

Product category

Wine Retail and Wine Tourism

NAICS

Beer, Wine, and Liquor Retailers (44532)

akta.pro primary industry

Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB)

akta.pro secondary industry

Wine Tastings & Vineyard/Winery Tours (THAJAGAD)

Keywords

• Wine retail
• Wine tourism
• Vineyard experiences
• Independent winegrowers
• Oenotheque

Headquarters

HQ city

Madiran

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Wine Sales: Direct sales of wines from 20 independent winegrowers through their online shop and physical oenothèque. Revenue generated from individual bottle sales, with prices ranging from 7€ to 151€ per bottle. Also includes wine gift boxes (coffrets) and gift cards.
2. Wine Tourism Experiences: Concierge service offering wine tourism experiences such as tastings, vineyard visits, cycling tours, escape games, and immersive wine experiences. Prices range from 21€ to 115€ per person.
3. Overnight Stays: Wine tourism stays and packages in the Madiran vineyard region, offering multi-day experiences including vineyard visits, tastings, accommodations, and gourmet meals. Prices range from 85€ to 189€ per person for 2-day/1-night packages.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Chez Madiran retails wines from approximately 20 independent winegrowers of the Madiran appellation through its online shop and physical oenothèque, offering AOC Madiran reds, AOC Pacherenc du Vic Bilh whites (sec and doux), IGP Côtes de Gascogne, rosés, Armagnac, and specialty mutated Tannat wines. Alongside retail, it operates as a wine tourism concierge, curating day experiences (tastings, escape games, cycling tours, hot air balloon rides) and multi-day vineyard stays in the Madiran vineyard region.

Product overview

Chez Madiran operates as an online wine merchant and oenotourism concierge for the Madiran wine region. The core offering consists of wine sales through its 'Oenothèque' boutique, featuring over 120 wine references including AOC Madiran reds (predominantly Tannat-based), AOC Pacherenc du Vic Bilh whites (dry and sweet), IGP Côtes de Gascogne, rosé wines, Armagnac, and specialty mutated wines. Beyond retail, the company provides curated gift boxes (coffrets) in themed collections and customizable formats, gift cards, and wine tourism experiences including day experiences (sommelier services, escape games, tastings, cycling tours) and multi-day vineyard stays. The product portfolio operates as a unified wine and tourism service connecting customers with approximately 20 independent winemakers.

Differentiator

Problem solved

Functional benefit

Products and services

• IGP Côtes de Gascogne Wines
• Tannat Insolite / Vins de Liqueur
• Rosé Wines
• Vins AOC Madiran (Red Wines)
• Vins AOC Pacherenc du Vic Bilh Sec (Dry Whites)
• Vins AOC Pacherenc du Vic Bilh Doux (Sweet Whites)
• Armagnac
• Coffrets / Wine Gift Boxes
• Gift Cards (Cartes Cadeaux)
• Expériences Oenotouristiques (Day Experiences)
• Séjours Viticoles (Multi-Day Vineyard Stays)

Quantifiable outcome

• 120+ wine references available across multiple AOC categories
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

One partnership is on record.

• 20 Independent Winegrowers (Madiran appellation)coreOthersChez Madiran serves as a collective sales and tourism platform for 20 independent winegrowers from the Madiran appellation. These domaines include Château d'Aydie, Domaine Berthoumieu, Château Peyros, Château du Pouey, Château de Viella, Vignobles Brumont (including Château Montus and Château Bouscassé), Domaine Labranche Laffont, Domaine du Couvent Capmartin, Domaine Sergent, Domaine Monblanc, Domaine Dou Bernes, Domaine de Maouries, Domaine du Moulié, Domaine Damiens, Domaine Poujo, La Closerie du Loup, and others. These winemakers produce AOC Madiran, Pacherenc du Vic Bilh, and other regional wines.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Oenotourisme.com: French wine tourism booking platform aggregating vineyard experiences and stays; directly overlaps with Chez Madiran's experience and stay booking offering.
• Le Petit Ballon: French wine subscription and discovery platform targeting casual wine drinkers; addresses adjacent end of the same French wine consumer with a digitally native, lower-touch model.

Others

• Terre de Vins: French wine media brand and event organizer producing wine tourism content and trade events; ecosystem player that influences the same Southwest France wine tourism demand that Chez Madiran captures.

BROAD_INCINCUMBENTs

• Caves Augé: Historic Paris wine shop with curated French wine selection and expert advice; comparable in-store sommelier-led service concept but anchored in Paris rather than a vineyard region.

Direct peers

• Wine Paths: Luxury wine tourism agency offering curated vineyard stays, tastings, and immersive experiences across France; comparable oenotourism concierge proposition competing for the wine-tourist wallet.
• Vinatis: French online wine merchant with curated multi-appellation catalog and delivery across France and Europe; directly competes with Chez Madiran in the DTC French wine e-commerce segment.
• iDealwine: Online French wine auction and retail platform offering access to multiple producers with valuation and provenance services; competes for the same digitally engaged French wine buyer as Chez Madiran.
• 1855.com: French online wine merchant specializing in Bordeaux and Southwest France appellations; closely comparable producer-aggregation DTC model with similar French-region focus.

Broad incumbents

• Millesima: One of the largest online French wine retailers with a broad multi-region catalog and global delivery; comparable to Chez Madiran's bottle-shop and sommelier-advised model but at far greater scale and breadth.
• Lavinia: Multi-store French wine retail chain combining physical boutiques with broad online catalog; comparable assortment-led model but with national footprint and on-premise tasting bars in major cities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/BoutiqueChezMadiran
• Instagraminstagram.com/chez_madiran

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Chez Madiran