Chicken Licken
Chicken Licken is a South African quick-service restaurant chain headquartered in Kroonstad, Free State, that operates a multi-location fried-chicken fast-food business serving individual consumers across South Africa.
- Company typePrivate
- Founded-
- Headquarters—
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
Chicken Licken firmographics
Firmographics- Name
- Chicken Licken
- Website
- https://chickenlicken.co.za
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Chicken Licken is a South African quick-service restaurant chain headquartered in Kroonstad, Free State, that operates a multi-location fried-chicken fast-food business serving individual consumers across South Africa.
- Ownership category
- akta.pro rank
Chicken Licken industry classification
Industry- Product category
- Quick-Service Restaurant (Fast Food)
- NAICS
- Limited-Service Restaurants (722513)
- akta.pro primary industry
- Chicken & Wings QSR (THAFAAAC)
- akta.pro secondary industry
- Chicken Concepts (Fried/Grilled/Hot Chicken) (THAFABAI)
Keywords
Chicken Licken business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Chicken Licken product offering
Product offeringCore offering
Chicken Licken is a South African quick-service restaurant chain that sells fried chicken and related fast-food menu items through multiple physical restaurant locations across South Africa, serving individual consumers for dine-in and takeaway purchases.
Differentiator
Problem solved
Functional benefit
Products and services
- Fried Chicken Fast-Food Meals Fried chicken and related fast-food menu items sold to individual consumers via dine-in and takeaway at Chicken Licken's restaurant locations across South Africa.
Companies that use Chicken Licken
Customer profileSegments1 record
Ideal customer profiles1 record
Chicken Licken technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Chicken Licken competitors and assessment
Company assessmentRegional players
- Hungry Lion: African-focused chicken QSR brand with multi-country operations across Southern Africa. Comparable on product category and value positioning, though its geographic mix extends beyond Chicken Licken's South Africa-only footprint.
Broad incumbents
- McDonald's South Africa: Global QSR incumbent with a South African franchise operation. While broader menu than Chicken Licken, it competes for the same limited-service, value-meal occasions and shares the same customer traffic pools.
- Burger King South Africa: Global QSR brand operating through a South African franchisee. Broader menu than Chicken Licken but competes directly for limited-service value-meal occasions in the same malls and high-street locations.
Direct peers
- Nando's: South Africa-headquartered flame-grilled chicken QSR chain with a directly overlapping product category, customer base, and storefront operating model. Nando's is the most direct comparability benchmark for Chicken Licken's category and market.
- Steers: South African QSR chain (part of Famous Brands) operating physical storefronts with a comparable limited-service restaurant model and overlapping customer demographic in the same domestic market.
- KFC South Africa (Yum! Brands): Yum! Brands' fried chicken QSR subsidiary operating a large multi-unit footprint across South Africa. It competes head-to-head with Chicken Licken for chicken-occasion occasions and is the scale benchmark in the local category.
Emerging players
- Chicken Cottage: Fried chicken-focused QSR brand with presence in select African and international markets. Comparable on single-protein chicken focus and value-tier positioning, though smaller in scale than Chicken Licken.
- Popeyes South Africa: Fried chicken QSR brand expanding into South Africa under a global franchise system. Directly comparable on product (fried chicken) and limited-service model, and represents a recent category entrant competing for the same customer.
Market position
Customer concentration
Chicken Licken social profiles
Digital presenceChicken Licken financial estimates
Financial estimateRevenue estimate
Valuation estimate
Chicken Licken leadership team
Management profileNumber of profiles
Chicken Licken funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Chicken Licken M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Chicken Licken
What does Chicken Licken do?
Chicken Licken is a South African quick-service restaurant chain that sells fried chicken and related fast-food menu items through multiple physical restaurant locations across South Africa, serving individual consumers for dine-in and takeaway purchases.
When was Chicken Licken founded?
Chicken Licken was founded in -1. It employs 501 to 1,000 people.
Who are Chicken Licken's main competitors?
Hungry Lion is listed as a regional player. Broad incumbents are McDonald's South Africa and Burger King South Africa. Direct peers are Nando's, Steers and KFC South Africa (Yum! Brands). Emerging players are Chicken Cottage and Popeyes South Africa.
Does Chicken Licken have an API?
No public API is recorded for Chicken Licken.
What industry is Chicken Licken in?
Chicken Licken's product category is Quick-Service Restaurant (Fast Food). Its primary akta.pro industry code is THAFAAAC, Chicken & Wings QSR, with a secondary code of THAFABAI, Chicken Concepts (Fried/Grilled/Hot Chicken). Its NAICS code is 722513.