Name

CHICKET W.L.L

Legal name

Chicket W.L.L

Website

https://chicketarabia.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Quick Service Restaurant

akta.pro primary industry

Chicken & Wings QSR (THAFAAAC)

Keywords

• Quick service restaurant
• Broasted chicken
• Fast food chain
• Fried chicken
• Franchise restaurant

Headquarters

HQ city

Al Hidd

HQ country

Bahrain

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Food and Beverage Sales: Direct sales of broasted chicken, fried chicken, burgers, sandwiches, nuggets, and other food items to consumers at restaurant locations and through delivery/ordering channels.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

CHICKET W.L.L operates the Chicket Arabia quick-service restaurant brand, selling broasted (pressure-fried) chicken buckets, individual chicken meals, burgers, sandwiches, nuggets, shrimp, fish, falafel, and combo meals directly to consumers through company-owned and franchise locations in Bahrain, Saudi Arabia, and the UAE. Orders are accepted in-store, via a dedicated mobile app, and through WhatsApp, with a points-based loyalty program (Chicket Rewards) integrated into the digital experience.

Product overview

Chicket W.L.L is a rapidly growing fast-food chain operating across Saudi Arabia, Bahrain, and UAE, specializing in serving the tastiest crumb fried chicken using a secret recipe. The company operates as a single-brand quick-service restaurant with a diverse menu centered around broasted (pressure-fried) chicken, complemented by chicken nuggets, fish and shrimp dishes, sandwiches, burgers, falafel, and combo meals. The product portfolio includes core offerings like various broasted chicken buckets and meals, multiple burger variants (including unique Camel and Rumman burgers), specialty items like Chickza (chicken pizza hybrid) and Dynamite Beef Twister, and health-conscious options such as Keto Sandwich. Digital services include WhatsApp ordering, a mobile app available on iOS, Android, and Huawei platforms, and a loyalty rewards program called Chicket Rewards.

Differentiator

Problem solved

Functional benefit

Products and services

• Broasted Chicken Bucket Combos Pressure-fried (broasted) chicken buckets sized for individuals, families, and groups, served as combo meals with fries, sauces, bread, sides, and Pepsi. Available in 12, 16, 20, and 24 piece variants.
• Broasted Chicken Individual Meals Smaller-portioned broasted chicken meals (4, 6, and 8 piece) served with fries, garlic sauce, ketchup, kubz, and an optional beverage. Targeted at single diners and small groups.
• Sandwiches (Twister, Chicket, Shrimp, Nuggets, Fish Tortilla, Dynamite Beef Twister, Keto) Range of tortilla-wrapped and grilled chicken, beef, shrimp, and fish sandwiches, plus a low-carb keto option, targeting consumers seeking portable single-serve meals.
• Burgers (Tasty, Royal, Rumman, Zinger, Smoked, Veggie, Camel) Variety of burgers including regional specialties such as the Camel and Rumman burgers, alongside standard chicken, beef, and veggie options.
• Chicken Nuggets & Fish Fillet Crispy chicken nuggets (8 pieces) and fish fillet (6 pieces) served as standalone items or meals with fries and beverages, for consumers seeking quick snack-style options.
• Broasted Shrimp & Broasted Fish Pressure-fried shrimp and fish offered as standalone items or combo meals with fries, sauces, kubz, and beverage, broadening the menu beyond chicken.
• Falafel Vegetarian falafel sandwich and 5-piece falafil box with tahini and garlic sauce, for vegetarian and regional taste preferences.
• Chickza Specialty chicken-pizza hybrid: extra-crispy fried chicken filets topped with marinara sauce, mozzarella cheese, and crispy pepperoni.
• Loaded Potato with Chicken or Meat Baked potato loaded with either chicken or meat, served as a standalone item or as a combo meal with Pepsi.
• Kids Meals Child-sized meal of a small burger or popcorn chicken, served with fries, juice, and a toy, targeting families dining with children.
• Chicket Kingdom Box Premium signature combo box for large groups, bundling 12 broasted chicken pieces, 12 strips, a Zinger Burger, Twister, large Pepsi, fries, sauces, and Lebanese bread.
• Chicken Strips and Wings Chicken strips and 8-piece wings served as standalone items or combo meals, for snack and sharing occasions.
• Chicket Franchise Opportunity Franchise program offering entrepreneurs the rights and operating model to open and operate Chicket Arabia quick-service restaurant locations in their localities.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Regional players

• Operation: Falafel: Middle East-focused fast casual chain originating in the UAE serving falafel and Middle Eastern street food. Comparable to Chicket as a regional multi-country QSR/fast-casual operator expanding via franchising, though in a different food category.

Direct peers

• Al Tazaj: Saudi-based fried chicken and grilled chicken fast-food chain with widespread locations. Competes with Chicket in the GCC fried chicken QSR segment with overlapping menu structure.
• Kudu: Saudi Arabia-based fast food chain serving burgers, chicken, and sandwiches across multiple locations. Comparable to Chicket as a regional multi-menu QSR competing for similar family and value-oriented occasions.
• Herfy: Saudi Arabia-based fast food chain offering burgers, fried chicken, and bakery items across hundreds of locations. Comparable to Chicket as a regional QSR operator with mixed menu and similar pricing tier.
• Albaik: Saudi Arabia's dominant chicken QSR chain serving fried and broasted-style chicken across hundreds of locations. Direct competitor to Chicket in the GCC chicken QSR category with similar core product positioning.

Broad incumbents

• Fuddruckers: International burger-focused QSR with GCC presence. Comparable to Chicket as a multi-country QSR brand competing for burger and family meal occasions in the region.
• McDonald's: Global QSR leader with dense GCC presence across burgers, chicken, and family meals. Competes with Chicket for general QSR occasions and family dining in the same geographies.
• Popeyes: International fried chicken QSR brand with expanding GCC footprint. Directly competes in the spicy/fried chicken category that Chicket serves, backed by substantially larger parent-company resources.
• Texas Chicken (Church's Chicken): Global fried chicken QSR brand with strong GCC presence. Overlaps directly with Chicket's core broasted/fried chicken offering while operating as part of a much larger global portfolio.
• KFC: Global chicken QSR leader and dominant player in GCC markets with extensive networks and massive marketing budgets. Competes with Chicket for the same fried chicken occasion but with vastly broader scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/chicketarabia
• LinkedInlinkedin.com/company/chicket-w-l-l

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CHICKET W.L.L