Childhome

What Childhome does

Childhome is a privately held Belgian designer and distributor of baby and toddler products, headquartered in Kontich, Antwerp, and operating since 1985. The company sells a broad catalog of nursery furniture, adjustable high chairs (notably the Evolu line, height-adjustable from 50–90 cm), complete baby-room collections, play products (baby gyms, play mats, playhouses, standing plush animals), children's backpacks, and its flagship Mommy Bag® diaper-bag franchise designed by Nathalie Aerts in 2016. Sub-brands such as Mommy Club, Family Club, Mini Club, Daddy Bag, and Grandparents Bag extend the franchise across different family-member personas. Products carry EU-relevant safety and chemical-compliance certifications including EN 71-1/2/3, REACH, EN 14362, EN 17234, OEKO-TEX, CE, US CPSC, Canadian SOR, and California Health and Safety Code compliance.

Childhome generates revenue through two channels: direct-to-consumer e-commerce at childhome.com serving consumers in 22 European countries with country-specific free-shipping thresholds (€50–€100 depending on market), and a B2B wholesale platform at b2b.childhome.com enabling retailers to place business orders. Retail price points span roughly €29.95 to €620 per SKU, with one-time-purchase hardware sales as the underlying model. Marketing is executed through the company website, a dedicated B2B platform, organic social channels (Instagram, Facebook, YouTube, Pinterest), and a multilingual email newsletter (Dutch, English, French, German). The company is led by founder-designer Nathalie Aerts, operates with approximately 12 employees, has no disclosed institutional funding or parent entity, and positions itself on Belgian design aesthetics, evolutive/adjustable product engineering, and an award-winning product portfolio rather than on proprietary technology.

Name

Childhome

Legal name

Childhome

Website

https://childhome.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

11–50 employees

Short description

Childhome is a privately held Belgian designer and distributor of baby and toddler products, including the iconic Mommy Bag® diaper bag, adjustable high chairs, nursery furniture, and accessories, serving parents across Europe via D2C e-commerce and B2B wholesale channels.

Ownership category

akta.pro rank

Product category

Baby and Toddler Products

NAICS

Furniture Retailers (449110), Furniture, Home Furnishings, Electronics, and Appliance Retailers (449), Home Furnishings Retailers (44912), Furniture and Home Furnishings Retailers (4491)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700), Retail-Furniture Stores (5712)

akta.pro primary industry

Kids & Nursery Furniture Retail (Cribs, Toddler Beds, Changing Tables, Bunk Beds) (CRAIAAAE)

akta.pro secondary industries

Kids & Baby Sleep Products Retail (Cribs, Toddler Mattresses, Sleep Aids) (CRAIABAG), Nursery & Kids Home Textiles Retail (Crib Bedding, Kids Rugs, Kids Bath Textiles) (CRAIALAH), Kids & Nursery Décor Retail (Décor Accessories, Wall Art, Growth Charts) (CRAIACAH)

Keywords

• Baby products
• Nursery furniture
• Diaper bags
• High chairs
• Toddler accessories

Headquarters

HQ city

Kontich, Antwerp

HQ country

Belgium

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Others

Revenue model

1. B2C Product Sales: Direct-to-consumer sales of baby and toddler products through the e-commerce website, including furniture (baby rooms, beds, cribs, changing tables), nursing/feeding bags, high chairs, play items, textiles, and decor. One-time purchase model with products ranging from €29.95 to €620.00.
2. B2B Wholesale: Wholesale distribution to retailers through the B2B E-shop platform (b2b.childhome.com), allowing retailers to place business orders.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Childhome designs, manufactures, and sells Belgian-designed baby and toddler products including nursery furniture (complete baby rooms, beds, cribs, changing tables), the trademarked Mommy Bag® diaper bag line, high chairs (Evolu), play items (gyms, mats, playhouses, plush animals), and on-the-go accessories (Family Bag, Mommy Club, Banana Bag, kids' backpacks). Products are sold direct-to-consumer via childhome.com across European markets and to retailers through a separate B2B wholesale platform at b2b.childhome.com.

Product overview

Childhome is a Belgian baby and toddler product company offering a comprehensive portfolio of nursery furniture, childcare essentials, and children's accessories. The core product lines include the iconic Mommy Bag® diaper bag collection (available in multiple materials including teddy fabric, canvas, quilted, and vegan leather), the premium Mommy Club Signature Collection, Family Bag and Family Club backpacks for family outings, and the Evolu adjustable high chair system. The broader product range spans complete baby rooms (Nordica, Bold Blue, Cosy Clay, Tipi, Wonder White collections), baby gyms and play mats, standing plush animals, playhouses, changing tables, children's backpacks (My First Bag, Mini Club, Kids Bags), and various baby care accessories including toiletry bags and Banana Bags. The company serves the Benelux market with trend-focused designs featuring Belgian craftsmanship, emphasizing quality materials and functional features like insulated pockets, changing mats, and stroller compatibility across its bag collections.

Differentiator

Problem solved

Functional benefit

Brands

• Mommy Bag: Iconic diaper bag brand with Belgian design, available since 2016, designed by Nathalie Aerts.
• Mommy Club
• Family Club
• Mini Club
• My First Bag
• Family Bag
• Daddy Bag
• Grandparents Bag
• Banana Bag
• Evolu
• Evolux

Products and services

• Mommy Bag® Diaper Bag Iconic Belgian-designed diaper bag collection with 58L XL capacity, stay-open zip, multiple elastic-band compartments, integrated changing pad, insulated compartment, shoulder strap, and trolley luggage strap. Sold to parents and caregivers as a flagship Childhome product since 2016.
• Mommy Club Diaper Bag

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Direct peers

• Skip Hop: US-based baby products brand (Carter's-owned) with a deep portfolio of diaper bags, nursery decor, toys, and travel gear. Direct comparable because Skip Hop pioneered the modern designer diaper bag category that Childhome's Mommy Bag® competes in, plus overlapping toy/decor categories.
• Lässig: German family lifestyle brand specializing in diaper bags, backpacks, textiles, and nursery accessories. Direct comparable because Lässig's flagship products (diaper bags, kids backpacks, organic textiles) overlap almost exactly with Childhome's Mommy Bag®, Mini Club, and Mellow Collections.
• Petunia Pickle Bottom: US premium designer diaper bag and accessories brand. Direct comparable because Petunia Pickle Bottom competes head-to-head with Mommy Bag® in the premium designer diaper bag category and operates the same kind of sub-brand lineup (boxy back, slim, mini, etc.) with similar price points.
• Béaba: French baby feeding and care products brand. Béaba is the most direct comparable because Childhome's US storefront link routes to beaba.com/en-us/childhome, indicating a real distribution/partnership relationship, and both brands target the premium parent segment across feeding, care, and on-the-go categories.

Regional players

• Cosatto: British multi-category baby brand with a bold-design identity across pushchairs, car seats, nursery furniture, and high chairs. Comparable as a design-led, multi-category European baby brand; differences are regional (UK-centric vs. Childhome's Benelux-centric distribution) and pricing tier.

Broad incumbents

• Ergobaby: US-based baby carrier, wrap, and hip-seat brand with a growing accessories portfolio. Comparable because Ergobaby shares Childhome's premium positioning, US/European distribution model, and ergonomic / lifestyle product narrative for parents.
• BabyBjörn: Swedish baby carrier and nursery products brand with a strong Scandinavian design heritage. Comparable because BabyBjörn shares Childhome's positioning as a design-led, multi-decade Nordic/European baby brand with broad DTC distribution and a flagship product category (carriers ↔ diaper bags).
• Stokke: Norwegian premium nursery furniture brand (Tripp Trapp high chair, Sleepi cribs). Comparable because Stokke's adjustable-evolution design philosophy and high-chair category directly competes with Childhome's Evolu high chair and complete nursery furniture lines, though Stokke operates at a much larger scale and price point.
• Maxi-Cosi: Dutch car seat and broader baby products brand (owned by Dorel Industries). Comparable as a Benelux-headquartered, multi-category European baby brand with both DTC and B2B retail distribution reaching into the same European markets Childhome serves.
• Bugaboo: Dutch premium baby mobility and nursery brand (strollers, car seats, nursery furniture). Comparable because Bugaboo shares Childhome's premium-Dutch-design/Benelux heritage, design-led positioning, and multi-category expansion strategy (mobility → nursery → accessories).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCKWhjxLyeOCDGb_eRWWMD4g
• Facebookfacebook.com/Childhome.be
• Instagraminstagram.com/childhome.international
• Pinterestnl.pinterest.com/childhome
• LinkedInlinkedin.com/company/childhome

Compliance22 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Childhome