Child Nutrition Council of Manitoba

What Child Nutrition Council of Manitoba does

The Child Nutrition Council of Manitoba (CNCM) is a registered Canadian charitable nonprofit organization founded in 2001 and headquartered at 191 Provencher Boulevard in Winnipeg, Manitoba. The organization operates as a grant-giving intermediary that channels donations from private and public donors to school-based food programs across the province of Manitoba. According to the organization's own 2024-2025 reporting, CNCM distributed $4.8 million CAD to fund 430 school meal and snack programs, supporting an average of 75,000 Manitoba students daily. The organization is staffed by 7 employees and operates with a deliberately provincial mandate, explicitly stating that all funds raised remain within Manitoba and reach students in all regions of the province.

CNCM's core product is its school meal and snack program grants, which provide funding to elementary and secondary schools for the operation of nutrition programs. The organization does not operate a technology platform or proprietary product; rather, it functions as a charitable intermediary connecting donors to school food programs. Its secondary offerings include the Stone Soup Week fundraising event, a week-long partnership with local Manitoba restaurants in which $1 is donated per bowl of signature soup sold, and a Local Impact Stories program that documents benefits of school nutrition programs through research and testimonials. The organization holds charitable registration number #84086 4094 RR0001 and reports on a fiscal year ending in March, with annual reports and financial statements published for 2022-2023, 2023-2024, and 2024-2025.

CNCM's revenue model is donation-based rather than commercial. The organization does not sell products or services and therefore does not employ a pricing model. Funds are solicited from private and public donors, then redistributed as grants to schools. Marketing and donor communication are conducted primarily through an email newsletter distributed via the organization's website, supplemented by community-based awareness building through events like Stone Soup Week and the publication of local impact stories. The organization's customer base is defined vertically as Manitoba K-12 schools participating in the food programs, with the addressable beneficiary population being school-aged children experiencing food insecurity across the province.

Name

Child Nutrition Council of Manitoba

Legal name

Child Nutrition Council of Manitoba

Website

https://childnutritioncouncil.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

The Child Nutrition Council of Manitoba is a Winnipeg-based charitable nonprofit, founded in 2001, that distributes donor funds as grants to school meal and snack programs across Manitoba, reaching 430 programs and approximately 75,000 students daily with $4.8 million CAD in 2024-2025 funding.

Ownership category

akta.pro rank

Product category

School Nutrition Grant Programs

NAICS

Grantmaking and Giving Services (81321), Community Food Services (624210), Educational Support Services (611710)

SIC

Services-Social Services (8300)

akta.pro primary industry

School Feeding & Child Nutrition Programs (BPADAJAD)

akta.pro secondary industries

Food & Nutrition Assistance Programs (BPAIAKAF), Maternal, Child & Family Health Program Funding (HLAJALAG)

Keywords

• School nutrition grants
• Charitable fundraising programs
• School meal funding
• Nonprofit food security
• Student nutrition support

Headquarters

HQ city

Winnipeg

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Others, Personnel, Operations, Marketing or Sales

Distribution channels1 record

Marketing channels1 record

Core offering

Child Nutrition Council of Manitoba is a charitable nonprofit that raises and distributes grant funding to Manitoba K-12 schools to operate school meal and snack programs. In the 2024-2025 school year, CNCM distributed CAD 4.8M across 430 school programs supporting an average of 75,000 students daily. The organization supplements grantmaking with the Stone Soup Week fundraising event partnering local restaurants and with program resources and impact stories for participating schools.

Product overview

Child Nutrition Council of Manitoba is a charitable organization that operates as a grant-giving foundation supporting school meal and snack programs across Manitoba. The core offering consists of grant funding distributed to approximately 430 school programs serving 75,000 students daily, supplemented by the Stone Soup Week fundraising initiative with local restaurants. The organization does not operate a technology product but rather functions as a charitable intermediary connecting donors to school food programs.

Differentiator

Problem solved

Functional benefit

Products and services

• School Meal and Snack Program Grants Grant funding distributed to Manitoba schools to establish and sustain school meal and snack programs, supporting approximately 430 programs and 75,000 students daily during the 2024-2025 school year.
• Stone Soup Week Week-long fundraising event partnering with local Manitoba restaurants where $1 is donated for every bowl of signature soup sold to support school meal and snack programs.

Quantifiable outcome

• 430 school meal and snack programs supported in 2024-2025
• +2 more outcomes

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Manitoba RestaurantsminorGTM or Marketing PartnerLocal Manitoba restaurants participate in Stone Soup Week, a week-long fundraising event. For every bowl of their signature soup sold, $1 is donated to support school meal and snack programs. This brings the community together while raising funds for the cause.

Scale indicators4 records

Recent moves4 records

Expansion highlights3 records

Regional players

• Daily Bread Food Bank: Toronto-based food bank serving the Greater Toronto Area. Comparable in being a charitable food security intermediary, but regionally focused on Ontario and serving households rather than specifically school programs.
• FoodShare Toronto: Toronto-based charitable organization working on food access and school food programming. Comparable mission around child nutrition, but operates in Ontario with a broader community food security scope rather than CNCM's pure grantmaking intermediary model.
• Nourish Nova Scotia: Charitable organization supporting school food programs in Nova Scotia. Closest structural peer to CNCM in terms of single-province focus, grantmaking to schools, and locally embedded fundraising, but serves a different Atlantic province.
• Manitoba Association of Foodbanks: Provincial network of food banks serving Manitoba. Operates in the same geography as CNCM and addresses overlapping food insecurity concerns, but focuses on household-level food distribution rather than school-based grantmaking.

Broad incumbents

• Food Banks Canada: National umbrella organization for Canadian food banks. Touches the same food security and child nutrition space as CNCM at much larger national scale, serving as a broader incumbent that could absorb or partner with regional players like CNCM.
• Second Harvest: Canada's largest food rescue organization. Operates in food redistribution with a national footprint and intersects with school feeding through food sourcing partnerships. Comparable charitable infrastructure in food security but different operational model.
• President's Choice Children's Charity: Canadian corporate-affiliated charity funding breakfast, snack, and lunch programs in schools nationwide. Direct overlap in mission with CNCM but supported by Loblaw/PC brand funding and operating at national scale.

Emerging players

• School Nutrition Association: US-based professional association supporting school nutrition programs. Comparable thematic focus on K-12 food programs and child nutrition infrastructure, but operates as an industry/membership association rather than a grantmaker.

Direct peers

• Coalition for Healthy School Food: Canadian cross-sector advocacy coalition pushing for a national school food program. While CNCM is an operator and the Coalition is an advocacy body, both share the same target beneficiary (K-12 students) and the same policy ambition, making them natural partners or comparable mission-aligned peers.
• Breakfast Club of Canada: National Canadian charitable organization that funds and supports school breakfast and food programs across multiple provinces. Most directly comparable to CNCM in mission and grantmaking model, but operates nationally and at much larger scale, making CNCM a regional counterpart.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/child-nutrition-council-of-manitoba

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Child Nutrition Council of Manitoba