CHILDWALL GOLF CLUB LIMITED(THE)

What CHILDWALL GOLF CLUB LIMITED(THE) does

Childwall Golf Club Limited (The) is a private members' golf club operating from a ~200-acre site at Naylors Road, Gateacre, Liverpool, approximately five miles from the city centre. Established in 1912 (originally as the Woolton Hall Hydro Golf Club) and relocated to its present site in 1938, the club runs an 18-hole, Par 72, 6,600-yard championship parkland course designed by James Braid, complemented by an Art Deco clubhouse designed by Alderman Shennan (the same firm that subsequently designed Royal Birkdale's clubhouse), which was substantially refurbished in late 2018/2019. The club is a registered private limited company governed by a Council, with a small core staff of approximately 8 employees including a Club Manager (Gavin Brown) and a PGA-qualified Club Professional (Carl Smith, appointed March 2019), supported by contractor and member-volunteer arrangements for greens, bar, and catering operations.

The revenue model is diversified across six streams: (i) recurring annual membership subscriptions spanning 7 Day (full, with waiting list), 6 Day, 5 Day, Intermediate (18-23), Junior (12-17), Family (to age 11), and a Ladies Provisional package introduced under Equality Act 2010 positive action provisions; (ii) visitor and member-guest green fees with peak/off-peak and weekend premiums (£75-£125 visitor rate, £20-£27 member-guest rate); (iii) society packages for groups of 12+ (£35-£75 per head) combining golf with tailored catering; (iv) open competition entry fees including Mixed Opens, Seniors Opens, 4 Ball Better Ball, and the annual Childwall Trophy; (v) pro shop retail, equipment repair, and corporate gifts/vouchers via the XPOS Caddie mobile app; and (vi) PGA tuition using GC Quad launch monitor technology, plus private function catering in the James Braid Restaurant (up to 44) and James Braid Suite (up to 130 for functions). Underlying technology is entirely third-party SaaS — Intelligent Golf for online tee-time booking and member management, EaglePlus for handicap and course-rating data, and XPOS Caddie for pro shop retail — with no proprietary platform.

Distribution is direct and event-driven: a single physical site reachable via M62/M57 motorways, served by phone/email switchboard with dedicated extensions, the Intelligent Golf visitor portal, an official Facebook page, and on-course hosting of regional championships (Lancashire County Championship 2021; England Golf Northern Boys Championship 2012, 2024, 2025; Four Counties Junior Tournament 2016). The club is a member of the Association of James Braid Courses, granting reciprocal discounted access to nearly 300 UK and Ireland James Braid venues — a significant embedded benefit in the membership proposition. Certifications include GEO (environmental), SafeGolf (safeguarding), and Respect In Golf.

Name

CHILDWALL GOLF CLUB LIMITED(THE)

Legal name

The Childwall Golf Club Limited

Website

https://childwallgolfclub.co.uk

Company type

Private

Founded year

1912

Operating status

Operating

Headcount range

1–10 employees

Short description

Private members' golf club in Liverpool operating a James Braid-designed 18-hole championship parkland course and Art Deco clubhouse since 1912 (present site since 1938), serving individual members, visitors, societies, and private function bookers with a diversified subscription, green-fee, retail, and events revenue model.

Ownership category

akta.pro rank

Product category

Private members golf club

NAICS

Golf Courses and Country Clubs (713910), Golf Courses and Country Clubs (71391)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro industry

PRIMARYMPAKAEAD

Golf Courses & Golf Facilities

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Sports Venues & Facilities (Stadiums, Arenas, Tracks, Complexes)

SECONDARYMPAKABAE

Golf Clubs & Tournament-Host Clubs (Professional/Elite Golf Clubs)

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Professional Sports Teams & Clubs

SECONDARYMPAKAAAK

Golf Tours & Professional Circuits

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Professional Sports Leagues (Domestic & International)

SECONDARYCRAMABAG

Golf Equipment, Apparel & Pro Shop Retail

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Sporting Goods Generalist Retail

Keywords

• Members golf club
• Parkland golf course
• Golf society packages
• Clubhouse catering
• Pro shop retail

Headquarters

HQ city

Liverpool

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Membership Subscriptions: Annual membership subscriptions across multiple categories including 7 Day, 6 Day, 5 Day, Intermediate, Junior, and Family memberships. Membership interviews held quarterly.
2. Green Fees: Per-player green fees for visitors with peak/off-peak pricing and weekend/bank holiday premiums. Society packages available for groups over 12 players.
3. Pro Shop Sales: Sales of golf equipment and clothing from leading brands. Equipment repairs, corporate gifts, prizes, and gift vouchers. Credit card payments accepted.
4. Competition Entry Fees: Open competition entry fees including Mixed Opens, Seniors Opens, 4 Ball Better Ball events, and annual Childwall Trophy tournament.
5. Catering and Events: Catering services for visiting societies and private functions including weddings, christenings, birthday celebrations, and funerals. James Braid Restaurant (up to 44 people) and James Braid Suite (up to 130 people).
6. Golf Lessons: PGA-qualified professional tuition services using GC Quad launch monitor technology, arranged by appointment.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

Childwall Golf Club is a private members' golf club in Liverpool operating a James Braid-designed 18-hole championship parkland course (Par 72, 6,600 yards) and an Art Deco clubhouse. It sells annual golf memberships in multiple categories, visitor green fees, society packages, PGA professional tuition, on-site pro shop equipment, open competitions, and private function catering for weddings and corporate events.

Product overview

Childwall Golf Club operates as a traditional members golf club offering a championship parkland course and comprehensive clubhouse facilities. The core offerings include the James Braid-designed 6600-yard Par 72 course, the Art Deco clubhouse with catering venues (James Braid Restaurant and James Braid Suite), and a Pro Shop operated by PGA Professional Carl Smith. The club provides multiple membership categories and visitor green fee packages, while hosting regular open competitions including the annual Childwall Trophy ranking event. Society packages combine golf with tailored catering for groups up to 120 people. Member services are managed through Intelligent Golf platform with the Pro Shop accessible via XPOS Caddie mobile app.

Differentiator

Problem solved

Functional benefit

Products and services

• Championship Golf Course Par 72 parkland golf course measuring 6,600 yards, designed by James Braid and established in 1912. Hosts the Lancashire County Championship 2021 and England Golf Northern Boys Championship 2024 and 2025, and is an annual World Amateur Golf Ranking event. Features 4 par 3s and 4 par 5s.
• Art Deco Clubhouse and Function Venues Art Deco clubhouse designed by Alderman Shennan in 1938, with views across the course and Welsh Hills. Houses the James Braid Restaurant (up to 44 guests) and James Braid Suite (up to 80 for wedding breakfasts and 130 for functions). Used for private functions including weddings, christenings, birthdays, funerals and corporate events.
• Professional Pro Shop On-site pro shop operated by PGA Professional Carl Smith, offering golf equipment and clothing from leading brands at competitive prices, equipment repairs, corporate gifts and prizes for visiting societies, and gift vouchers. Includes GC Quad launch monitor-based coaching and is supported by the XPOS Caddie mobile app for product browsing, stock levels, reserve and collect, and gift voucher purchasing.
• Golf Membership Packages Annual membership across multiple categories including 7 Day (currently full), 6 Day (Sunday to Friday), 5 Day (Monday to Friday), Intermediate (ages 18-23), Junior (ages 12-17), Family (up to age 11), and a Ladies Provisional package for newcomers to golf. Includes reciprocal green fee discounts at nearly 300 James Braid courses in the UK and Ireland.
• Visitor Green Fees Green fee access for non-member visitors, with peak season (1 Apr – 31 Oct) at £100 per player and weekend/bank holiday £125, and off-peak season (1 Nov – 31 Mar) at £75 per player and weekend/bank holiday £80. Member guest rates and County Card and James Braid 50% discounts apply. Bookable via the Intelligent Golf online visitor diary.
• Society Packages Tailored golf and catering packages for groups over 12 players, from a 4-ball up to 120 people, with customised menus and clubhouse catering. Pricing at peak £50, off-peak £35, and weekend/bank holiday £75 per player (limited availability, peak season only).
• Open Competitions Calendar of open golf competitions including Mixed Opens, Seniors Opens, Men's 4 Ball Better Ball events, and the annual Childwall Trophy World Amateur Golf Ranking event. Open to entrants from clubs across the UK.
• Private Function Catering and Venue Hire Catering and venue hire for private functions including weddings, christenings, birthday celebrations, funeral receptions, and corporate events. James Braid Restaurant accommodates up to 44 guests; James Braid Suite hosts up to 80 for wedding breakfasts and 130 for buffets. Bookings via the manager or caterer phone line.
• PGA Golf Lessons One-to-one PGA-qualified professional golf coaching arranged by appointment, delivered using the GC Quad launch monitor for swing and ball-flight analysis.

Quantifiable outcome

• Regular venue selection for Lancashire County Championship and England Golf regional events demonstrates course quality ranking with finest clubs in the area.
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

One partnership is on record.

• Association of James Braid CoursescoreOthersMembership of the Association of James Braid courses entitles members to discounted green fees at almost 300 James Braid courses in the UK and Ireland. This is a significant benefit of club membership providing reciprocal playing access across the network of historic James Braid-designed courses.

Scale indicators5 records

Recent moves8 records

Expansion highlights6 records

Others

• England Golf: The national governing body for amateur golf in England that selects Childwall to host the Northern Boys Championship and Northern Foursomes. Comparable as the ecosystem partner/regulator governing the championship pathway the club participates in.
• Carl Smith Golf (Club Professional): On-site PGA professional shop and coaching operation at Childwall. Comparable as the in-house retail and tuition channel — emblematic of the pro-shop retail model common to UK members' clubs.
• Intelligent Golf: Third-party SaaS provider of the club's tee-time booking, member management and competition platform. Comparable as the technology/infrastructure vendor the club depends on for member experience and visitor booking funnel.
• Association of James Braid Courses: Reciprocal network of historic James Braid-designed courses providing discounted green-fee access to members. Childwall's membership in this network is a core differentiator and primary peer mechanism for reciprocal play benefits.
• GEO (Golf Environment Organization): Independent sustainability certification body for golf. Childwall is GEO Certified, and GEO defines the ESG/sustainability benchmark that all major UK clubs increasingly need to meet to retain event hosting eligibility.

Direct peers

• Royal Liverpool Golf Club (Hoylake): Open Championship venue and elite members' links club on the Wirral, ~10 miles from Childwall. Closest elite-tier regional competitor with overlapping catchment and tournament-hosting profile.
• Hillside Golf Club: Championship parkland course near Southport, England Golf event host, James Braid course network member. Comparable championship pedigree, members' club structure, and North-West England catchment.
• Formby Golf Club: Top-ranked traditional members' heathland/parkland golf club on the Lancashire/Sefton coast, regularly hosting England Golf and amateur championship events. Closest comparable championship pedigree and members-only operating model in the same region.
• Royal Birkdale Golf Club: Championship links course on the Lancashire coast, multiple Open Championship host venue, sharing the same James Braid/Shennan architectural lineage and similar North-West England members' club positioning. Comparable as a peer regional championship members' course.
• West Lancashire Golf Club: Historic links members' club near Liverpool (Hoylake), hosting Final Qualifying for The Open. Comparable championship-grade, members-only operating model in the same North-West region.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/156478731048264
• LinkedInlinkedin.com/company/childwall-golf-club-limited-the-

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CHILDWALL GOLF CLUB LIMITED(THE)