SECF - Société des Experts Chimistes de France

What SECF - Société des Experts Chimistes de France does

SECF — Société des Experts Chimistes de France — operates Chimie Facile, a French-language online science popularization magazine published by TEAMEXDI LP, a Scottish Limited Partnership based in Edinburgh, UK (Companies House SL034260). Founded by former physics-chemistry teacher Paul Ferran, the publication explains everyday chemistry across five content verticals — Maison & entretien, Alimentation & cuisine, Beauté & cosmétiques, Santé & compléments, and Environnement — targeting general consumers seeking to decode household products, food, cosmetics, and supplements, as well as middle and high-school students using the site for revision support.

The product is a WordPress-based editorial platform that publishes long-form, source-cited articles with author profiles, FAQ sections, and per-article social-share integrations. Each article must cite identifiable and dated sources (peer-reviewed literature, ANSES, Santé publique France, EFSA), and the publication explicitly disclaims any laboratory, consultancy, or medical-practice function. Distribution is direct and free via the chimie-experts.org domain hosted in France by o2switch, complemented by a free weekly opt-in newsletter; there is no paywall, app, marketplace presence, or paid acquisition layer.

The business model is implicit rather than disclosed: with no subscription, no premium tier, and no B2B contracts in evidence, the operation is most plausibly supported by display advertising, sponsored content, or affiliate partnerships. The organization is small (5 employees per firmographic data), bootstrapped, founder-owned, and GDPR-compliant. There are no funding rounds, no institutional investors, no parent holding structure, and no disclosed awards, patents, or partnerships.

Name

SECF - Société des Experts Chimistes de France

Legal name

TEAMEXDI LP

Website

https://chimie-experts.org

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

SECF operates Chimie Facile, a French-language science popularization magazine explaining everyday chemistry (cleaning, food, cosmetics, health, environment) to consumers and middle/high-school students. Free, ad-supported, source-cited editorial site published by TEAMEXDI LP.

Ownership category

akta.pro rank

Product category

Science Popularization Publishing

NAICS

Periodical Publishers (513120), Newspaper, Periodical, Book, and Directory Publishers (5131)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Scholarly Societies & Conference Proceedings Publishing (MPAJABAK)

akta.pro secondary industry

Life Sciences (Biology, Ecology, Agriculture) Scholarly Publishing (EDAGAFAC)

Keywords

• Science popularization
• Chemistry education
• Editorial publishing
• Household chemistry guides
• Consumer product analysis

Headquarters

HQ city

Edinburgh

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Advertising and Sponsorship (implied): The magazine is freely accessible with no subscription or paywall. Given the editorial model and the absence of any disclosed pricing or product tier, the primary revenue stream is likely display advertising, sponsored content, or affiliate partnerships, though these are not explicitly disclosed in the available source material.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

SECF operates Chimie Facile, a free online French-language science popularization magazine that publishes long-form, source-cited articles explaining the chemistry of everyday household products, food, cosmetics, health supplements, and environmental topics. The publication also serves as academic revision support for middle and high school students and offers a free weekly newsletter summarizing curated content. The publication does not provide laboratory analysis, expert consultation, or personalized medical advice.

Product overview

Chimie Facile is an independent French science popularization magazine published by TEAMEXDI LP, offering a unified content platform that explains everyday chemistry. The magazine provides free editorial content across six main categories: Maison & Entretien (home cleaning and maintenance), Alimentation & Cuisine (food and cooking), Beauté & Cosmétiques (beauty products), Santé & Compléments (health supplements), and Environnement (environment). The offering includes comprehensive guides on specific topics such as bicarbonate uses, bleach safety, vinegar descaling, and coffee machine maintenance. A free weekly newsletter delivers curated content to subscribers. The magazine emphasizes scientific rigor with source-cited facts and does not provide laboratory analysis, expert consultation, or personalized medical advice.

Differentiator

Problem solved

Functional benefit

Products and services

• Chimie Facile Magazine Free French-language science popularization magazine publishing long-form, source-cited articles that explain everyday chemistry, support academic revisions from middle school to baccalaureate, and decode consumer product composition.
• Chimie Facile Newsletter Free weekly opt-in email newsletter delivering curated essential chemistry articles to subscribers.

Quantifiable outcome

• Each article follows a rule that every quantified claim is supported by an identifiable and dated source, ensuring editorial credibility and verifiability.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Regional players

• Alloprof: Quebec-based French-language educational support platform offering revision resources for middle and high school students. Comparable in French-language educational mission and exam-revision use case, but regional (Canadian) and broader than chemistry.

Broad incumbents

• Science et Vie: Iconic French science magazine with both print and digital presence covering general science topics. Comparable as established French science media brand, but operates at much larger scale and broader topic coverage.
• Ça m'intéresse: Long-running French popular science and curiosity magazine with strong digital presence. Comparable in targeting curious French general readers, but covers science broadly rather than focusing on everyday chemistry.

Direct peers

• Futura Sciences: Leading French-language science popularization portal covering daily science news, explainers, and dossiers. Directly comparable to Chimie Facile in mission (French science popularization for general audiences) and content-led GTM, though broader in scope beyond chemistry.
• Science Post: French science news and popularization site aimed at general audiences. Comparable in language, audience, and content-led distribution model, though typically more news-driven than evergreen explainer content.
• Trust My Science: French-language science popularization site focused on rigorous, source-cited reporting and explainers. Closely comparable to Chimie Facile on editorial rigor and French audience targeting, with overlapping health/environment verticals.
• Maxi Sciences: French-language science popularization site covering discoveries, environment, health, and technology. Comparable in serving French general audiences with source-cited popular science, overlapping Chimie Facile's health and environment verticals.

Others

• UFC-Que Choisir: Major French consumer-protection organization that publishes product testing, ingredient analysis, and household-product safety guidance. Adjacent peer — overlapping subject matter (consumer product chemistry and safety) but operating as a nonprofit advocacy organization rather than a media brand.
• CNRS: France's national scientific research center with a substantial public-outreach and science-communication program in French. Adjacent — comparable in French science popularization and citation rigor, but as a public research institution rather than an independent media outlet.

Emerging players

• Ça Se Passe Là-Haut: French science popularization brand with strong social/video presence targeting general audiences. Comparable in French-language science popularization and content-led growth, with partial topical overlap in chemistry explainers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/secf-soci%C3%A9t%C3%A9desexpertschimistesdefrance

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SECF - Société des Experts Chimistes de France