New Zealand College of Chinese Medicine

What New Zealand College of Chinese Medicine does

New Zealand College of Chinese Medicine (NZCCM) is a private tertiary education provider founded in 2003 and headquartered at 321 Great South Road, Greenlane, Auckland. The institution is accredited by the New Zealand Qualifications Authority (NZQA) with self-monitoring status and offers nine qualifications across three faculties: Traditional Chinese Medicine (Master of Chinese Medicine Level 9, Bachelor of Health Science in Chinese Medicine and Acupuncture at Level 7, and Graduate Certificate in Tuina Massage), Massage Diplomas (NZ Diploma in Remedial Massage Level 6 and NZ Diploma in Wellness and Relaxation Massage Level 5), and English Language (NZCEL Levels 4 and 5). Programmes are delivered via a hybrid/blended model combining face-to-face classes, online learning via Moodle, Zoom-enabled remote participation, and mandatory on-campus block courses for clinical technique assessment.

The college's underlying technical infrastructure is conventional for a small tertiary provider — a Moodle LMS, Zoom for distributed attendance, and EzyBook for clinic bookings — augmented by a purpose-built on-campus teaching clinic that provides acupuncture, Chinese herbal medicine, and Tuina services to the public while training students under supervision. The teaching clinic also functions as a community engagement platform, with NZCCM staff and students delivering free TCM consultations at large Auckland cultural events such as the Lantern Festival (150,000-200,000 attendees) and Chinese New Year celebrations.

NZCCM generates revenue primarily through tuition fees from domestic students (NZ$8,167-8,171 per annum for disclosed diplomas, with StudyLink loans available) and international students (NZ$17,330-19,400 per annum, with early-payment discounts), supplemented by teaching clinic patient fees, short-course and community education offerings, and scholarship funding. International student fees carry a 2-2.4x premium over domestic fees. The go-to-market is event-driven and community-led: Open Days on campus, Confucius Classroom programming, free community clinics at cultural festivals, and student recruitment agents for international enrolments. The customer base is highly distributed across individual domestic students, international students, and clinic patients, with no anchor enterprise accounts.

Name

New Zealand College of Chinese Medicine

Legal name

New Zealand College of Chinese Medicine

Website

https://chinesemedicine.ac.nz

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

New Zealand College of Chinese Medicine is a private NZQA-accredited tertiary education provider in Auckland, founded in 2003, offering accredited qualifications in traditional Chinese medicine, acupuncture, massage therapy, and academic English for domestic and international students via a hybrid delivery model with an on-campus teaching clinic.

Ownership category

akta.pro rank

Product category

Higher Education (Traditional Chinese Medicine)

NAICS

Colleges, Universities, and Professional Schools (6113), Educational Support Services (611710)

SIC

Services-Educational Services (8200)

akta.pro industry

PRIMARYEDAIAEAK

Online-to-Offline Hybrid Language Immersion Programs

Education/International Education & Study Abroad/Overseas Language Schools & Immersion Programs

Keywords

• Traditional Chinese medicine education
• Acupuncture training programmes
• Remedial massage diplomas
• English language certificates
• Tertiary health science degrees

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Domestic Student Tuition: NZCCM charges tuition fees to domestic (NZ citizen and permanent resident) students for all programmes. Fees vary by qualification level. Student Loans are available through StudyLink for eligible domestic students.
2. International Student Tuition: International students pay significantly higher tuition fees than domestic students, with early payment discounts available if fees are paid one month in advance of the start day.
3. Teaching Clinic Services: The on-campus teaching clinic provides acupuncture, Chinese herbal medicine, and Tuina treatments to the public, generating revenue from patient consultations. Free consultations are offered to prospective students and community outreach participants.
4. Short Courses and Community Education: The college offers short interest courses and community education programmes, including free TCM consultation and short courses as part of cultural promotion activities.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

NZCCM is a private tertiary education provider delivering NZQA-accredited programmes in Traditional Chinese Medicine, acupuncture, massage therapy, and academic English language, spanning Level 4 certificates through to a Level 9 Master of Chinese Medicine degree. Teaching is delivered via a hybrid/blended model combining on-campus classes, online learning, and block courses, with practical clinical training in an on-campus teaching clinic that also offers acupuncture, Chinese herbal medicine, and Tuina services to the public.

Product overview

New Zealand College of Chinese Medicine (NZCCM) is a private tertiary education provider offering a portfolio of qualifications across three faculties: TCM (Traditional Chinese Medicine), Massage Diplomas, and English Language. The TCM Faculty provides postgraduate (Master of Chinese Medicine Level 9) and undergraduate degrees (Bachelor of Health Science in Chinese Medicine and Acupuncture at Level 7), plus a Graduate Certificate in Tuina Massage. The Massage Faculty offers two NZ Diplomas: Remedial Massage at Level 6 and Wellness and Relaxation Massage at Level 5. The English Language Faculty provides NZCEL certificates at Levels 4 and 5. All programmes are delivered via hybrid/blended learning combining online, face-to-face, and block courses, with students gaining practical experience through on-campus teaching clinics offering acupuncture, herbal medicine, and Tuina services.

Differentiator

Problem solved

Functional benefit

Products and services

• Master of Chinese Medicine – Level 9 A postgraduate Level 9 qualification providing advanced knowledge, practical skills, and behavioural attributes in advanced traditional Chinese Medicine practices and philosophies, producing graduates with clinical inquiry, critical appraisal, and scholarship skills.
• Graduate Certificate in Chinese Medicine (Tuina Massage) A graduate-level certificate programme focusing on Tuina massage techniques within the Chinese medicine framework.
• Bachelor of Health Science Major in Chinese Medicine – Level 7 A 4-year undergraduate degree preparing graduates to become ACC-registered acupuncturists and Chinese medicine practitioners who can open their own clinic or work in established practices.
• Bachelor of Health Science Major in Acupuncture – Level 7 A 3-year undergraduate degree preparing graduates to become ACC-registered acupuncturists who can open their own clinic or work in established practices.
• NZ Diploma in Remedial Massage – Level 6 A 36-week full-time programme (120 credits) designed for students wishing to become practitioners of remedial massage techniques, with clinical practicum components.
• NZ Diploma in Wellness and Relaxation Massage – Level 5 A 36-week full-time programme (120 credits) designed for students wishing to become practitioners of massage techniques, with hybrid delivery options including online and face-to-face instruction.
• New Zealand Certificate in English Language – Level 5 (NZCEL) A 20-week full-time English language programme at Level 5, focused on academic English to prepare learners for higher-level tertiary study in health science programmes.
• New Zealand Certificate in English Language – Level 4 (NZCEL) A 20-week full-time English language programme at Level 4, offering Fees-Free tuition to domestic students on a pathway to Level 5 or higher programmes.
• NZCCM Teaching Clinic On-campus teaching clinic providing acupuncture clinics, Chinese Herbal Medicine Dispensary, and Tuina services to the public while training students under supervision.

Quantifiable outcome

• Graduates are eligible to become ACC-registered acupuncturists and can open their own clinic or be employed by established practices.
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core, minor and moderate.

• Gansu University of Traditional Chinese Medicine (GSUTCM)coreStrategic or Co-development Partner · 7 January 2018CEO Stephen Xu and Principal Dr. Jessica Li Feng of NZCCM visited Gansu University of Traditional Chinese Medicine on 7-8 January 2018 to discuss collaboration possibilities. A memorandum of understanding was signed between the two institutions to establish academic cooperation.
• China Association of Chinese MedicinecoreStrategic or Co-development Partner · 10 November 2017NZCCM signed a Memorandum of Understanding with the China Association of Chinese Medicine (one of the high-level authoritative TCM societies in China) outlining specific collaboration around academic exchanges and research developments in Chinese Herbal Medicine. This partnership supports the college's mission to advance TCM education and research in New Zealand.
• Guangxi Zhuang Autonomous Region Administration of Traditional Chinese MedicineminorStrategic or Co-development Partner · 10 November 2017On 10 November 2017, NZCCM hosted a delegation led by the Commissioner of Guangxi Zhuang Autonomous Region Administration of Traditional Chinese Medicine and signed a MoU on the possibility of establishing a Chinese Botanical Garden, representing a significant step forward for TCM education and cultural exchange.
• China-New Zealand TCM Center (中国-新西兰中医药中心)coreStrategic or Co-development PartnerThe China-New Zealand TCM Center is co-located and operated in partnership with NZCCM. NZCCM's Chairman Stephen Xu serves as the Director of the China-New Zealand TCM Center. The center organizes multiple activities to celebrate Chinese New Year and promotes TCM culture in the community.
• New Zealand Chinese Medicine and Acupuncture Society Inc (NZCMAS)moderateStrategic or Co-development PartnerNZCMAS members actively participate in NZCCM's free TCM clinics at community cultural events such as Chinese New Year Festival and Auckland Lantern Festival. Over 40 NZCCM staff, students, and NZCMAS members volunteer together at these events.
• Confucius Classroom (Confucius Institute/Hanban)moderateStrategic or Co-development PartnerNZCCM hosts a Confucius Classroom under the Collaboration section of its website. This partnership supports Chinese language and cultural education alongside the college's TCM programmes, facilitating cultural exchange between China and New Zealand.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Maryland University of Integrative Health: US-accredited graduate university offering Master's and Doctoral degrees in acupuncture, herbal medicine, and integrative health. Direct peer in terms of graduate-only health science positioning and TCM-focused curriculum.
• Five Branches University: US-accredited TCM college offering Master's and Doctorate degrees in Traditional Chinese Medicine, acupuncture, and integrative healthcare. Direct peer in terms of TCM curriculum depth, postgraduate degree offerings, and on-campus teaching clinic model.
• AOMA Graduate School of Integrative Medicine: US-accredited graduate school offering Master's and Doctoral programmes in acupuncture and Oriental medicine with a teaching clinic. Direct peer in scale, programme mix, and clinical-training operating model.
• Emperor's College of Traditional Oriental Medicine: US-accredited TCM college offering a Master's in Oriental Medicine plus acupuncture/herbal specialisations with an on-campus teaching clinic. Direct peer given comparable programme mix and clinical training infrastructure.
• Pacific College of Health and Science: US private health science college with campuses offering acupuncture, TCM, and massage programmes and an on-campus clinic. Comparable operating model to NZCCM as a multi-disciplinary private health college combining degree programmes with patient-facing clinical training.
• Wellpark College of Natural Health: NZ-based private tertiary college offering natural health programmes (naturopathy, herbal medicine, massage). Direct peer because it competes for the same Auckland-based students pursuing regulated health practitioner qualifications and operates under the same NZQA framework.

Broad incumbents

• Bastyr University: US regionally accredited university offering naturopathic medicine, acupuncture, and holistic health degrees. Broader incumbent — operates at significantly larger scale and across more disciplines, but its acupuncture and East Asian medicine programmes compete for the same student profile interested in integrative health careers.
• RMIT University: Australian public university with a well-known Traditional Chinese Medicine programme within its School of Health and Biomedical Sciences. Broader incumbent whose TCM department overlaps with NZCCM's curriculum and graduate outcomes.

Regional players

• Endeavour College of Natural Health: Australia's largest private natural health college offering naturopathy, nutrition, and massage diplomas. Regional peer serving the trans-Tasman market with a comparable private-college model and similar hybrid/distance delivery options.
• Southern Cross University: Australian regional university offering health science degrees including complementary medicine pathways. Regional peer with comparable student segments seeking practitioner credentials in integrative health.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/new-zealand-college-of-chinese-medicine

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Zealand College of Chinese Medicine