Little Asia

What Little Asia does

Little Asia is an independent Chinese takeaway business operating from a single location at 102 Portswood Road, Southampton, SO17 2FW, in the United Kingdom. The business employs approximately 15 people and serves local residents through dine-in, collection, and home delivery channels during evening hours (Monday to Sunday, 5:00pm to 11:00pm). The menu features traditional Chinese dishes including specialty items such as Crispy Aromatic Duck, Hong Kong Style Sweet and Sour preparations, Beef with Black Bean Sauce, and Egg Fried Rice, with occasional seasonal promotions such as the Valentine's Day Set Menu offered at £16.80 for two persons.

The company operates a direct-to-consumer business model with no subscription, recurring, or licensing revenue components. Revenue is generated entirely through one-time cash/card transactions for prepared food, with payment collected at the point of collection or on delivery. Free local delivery is offered within a 3-mile radius for orders over £10, with a £1 surcharge applied for deliveries beyond that radius, modestly extending the addressable catchment. Pricing is structured around unit pricing for individual menu items and fixed-price set menus. The business is privately held, with no public ticker, no parent company, and no external funding disclosed; ownership appears to rest with an individual operating under the Blogger profile name 'littleasia'.

The company's online presence is minimal, consisting primarily of a Blogger-hosted blog that has not been substantively updated since a single February 2010 post (with the most recent feed entry recorded September 2024). No proprietary technology, mobile application, online ordering platform, or delivery aggregator integration is in evidence. There are no disclosed partnerships, awards, certifications, management team details, regulatory actions, or technology-led differentiation. The business appears to be a traditional, locally operated food service enterprise with a stable but narrow geographic footprint confined to the Southampton area, and no documented expansion trajectory.

Name

Little Asia

Website

https://chinese-takeaway-southampton.blogspot.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Little Asia is an independently operated single-location Chinese takeaway in Southampton, UK, serving local residents with dine-in, collection, and home delivery from 5pm to 11pm daily. The 15-person business sells traditional Chinese dishes with no digital ordering platform.

Ownership category

akta.pro rank

Product category

Chinese Takeaway Restaurant

NAICS

Limited-Service Restaurants (722513)

SIC

Retail-Eating Places (5812), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Asian QSR (Chinese/Thai/Japanese/Korean) (THAFAAAF)

Keywords

• Chinese takeaway
• Food delivery
• Asian cuisine
• Restaurant meals
• Takeaway food

Headquarters

HQ city

Southampton

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Food and Beverage Sales: Traditional takeaway revenue through sale of prepared Chinese cuisine. Customers order from menu for collection or delivery. One-time transaction-based model with no subscription or recurring revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

Little Asia prepares and sells Chinese takeaway meals for collection and local home delivery from its single Southampton premises. The offering centres on a standard Chinese takeaway menu plus periodic set-menu promotions, with evening opening hours of 5:00pm–11:00pm seven days a week and delivery provided free within 3 miles on orders over £10.

Product overview

Little Asia is a single-location Chinese takeaway restaurant in Southampton, UK. The business offers a traditional Chinese food takeaway service with dine-in and delivery options. Their core product is the Chinese Takeaway Food Service, complemented by a Food Delivery Service. They periodically offer special menu items such as Valentine's Day Set Menus. The restaurant is located at 102 Portswood Road and operates Monday to Sunday from 5:00pm to 11:00pm.

Differentiator

Problem solved

Functional benefit

Products and services

• Chinese takeaway meals Standard Chinese takeaway menu items (starters, mains, rice and noodle dishes, etc.) prepared at 102 Portswood Road for collection or local delivery to Southampton residents during evening opening hours.
• Local delivery service Home delivery of Chinese takeaway orders placed by phone, free within 3 miles for orders over £10 and charged at £1 beyond that radius, operating during the 5pm–11pm evening window.
• Set menus Pre-priced bundled meal sets (e.g., Valentine's Day set menus) offered periodically for collection or delivery, providing a multi-course Chinese meal at a single combined price.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves3 records

Expansion highlights3 records

Emerging players

• Itsu: UK Asian-inspired QSR chain offering takeaway and delivery of sushi, noodles, and hot Asian dishes. Comparable in Asian cuisine QSR/takeaway positioning, though operating at significantly larger scale and with delivery-platform integration Little Asia lacks.

Others

• Deliveroo: UK food delivery platform. Similar to Just Eat as an enabling channel — represents the primary growth lever available to a phone-order-only independent takeaway like Little Asia.
• Just Eat: UK takeaway aggregator platform. Not a competitor but a critical distribution channel for UK independent Chinese takeaways — relevant ecosystem participant given Little Asia's apparent absence from the platform.

Broad incumbents

• Yo! Sushi: Established UK Japanese/Asian QSR and takeaway brand. Comparable in Asian cuisine takeaway category but operates as a multi-site branded chain with delivery platform integration, contrasting with Little Asia's single independent location.
• Wagamama: Major UK Pan-Asian casual dining chain with delivery operations. Comparable in Asian cuisine category and UK delivery market overlap, though its dine-in full-service model differs from Little Asia's takeaway focus.

Direct peers

• Chopstix: UK Chinese/Asian QSR chain specializing in noodle boxes and takeaway. Direct peer in Asian QSR takeaway category with delivery platform presence — a comparable format to Little Asia but at franchise scale.
• Wok to Walk: UK and European Asian QSR chain focused on customizable wok noodles for takeaway and delivery. Comparable in Asian QSR/takeaway positioning with delivery-platform-led ordering similar to what Little Asia could adopt.
• Wong's Chinese Takeaway: Local independent Chinese takeaway operating in UK cities. Directly comparable in service model — phone/collection, neighborhood delivery, à la carte Chinese menu — making it the closest functional peer to Little Asia.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/little-asia

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Little Asia