Zhejiang CHINT Building Electrics Co., Ltd.

What Zhejiang CHINT Building Electrics Co., Ltd. does

Zhejiang CHINT Building Electrics Co., Ltd. (浙江正泰居家科技有限公司, "CHINT Home") is a consumer-facing electrical products subsidiary of CHINT Group (正泰集团), a diversified Chinese electrical equipment conglomerate. The company manufactures and sells residential building electrical products across eight categories — wall switches and sockets, lighting, power strips, smart home devices, smart locks, residential circuit breakers, electrical wiring, and electrical accessories — alongside related lifestyle appliances (bath heaters, smart clothing racks, cooling fans). Its primary customer base is Chinese residential consumers and homeowners undertaking decoration or renovation; secondary segments include home decoration providers and small-to-medium engineering projects for commercial and public spaces (hotels, offices, schools, hospitals). Operations are concentrated exclusively in mainland China, with international design recognition but no disclosed overseas sales footprint. Distribution combines direct-to-consumer e-commerce (the official chintelc.com platform), flagship stores on Tmall, JD.com, and Pinduoduo, and a multi-tier franchise program recruiting traditional dealers, home decoration service providers, project engineering service providers, and online resellers. A dedicated customer service hotline (400-017-7772) handles quotation requests; pricing is not publicly disclosed.

The technical portfolio is anchored by the Z9 multi-protocol smart home sub-brand, which unifies WiFi, Bluetooth, and Zigbee 3.0 through a 7.8mm ultra-thin gateway supporting up to 168 device nodes with millisecond response and offline operation during network outages. Residential circuit protection is delivered through the Taiji-design NB3 and NB6 breaker series, which combine ultra-thin 18mm form factors, 10mA ultra-sensitive leakage protection, an operating range of -35°C to 70°C, and 20,000 mechanical / 10,000 electrical cycle ratings (the NB6 line is credited to a 400-person R&D team with 7,890 reliability tests). Bath heaters commercialize graphene rapid-heating technology (thermal conductivity 5,300W/(mK), with 60+ patent achievements). Smart locks integrate fingerprint recognition algorithms tuned for shallow and incomplete prints, 3D face recognition, multi-method access (password, IC card, key), and CPU+CPU dual-encrypted cards. A patent-protected (ZL 202320920464.9) fan-shifting transmission mechanism enables a 2° micro-rotation pivot in premium switch models.

Revenue is generated almost entirely through hardware sales to consumers and franchise-channel partners. The company holds CCC certification on multiple product lines (power strips, bath heaters, cooling fans, wireless AP panels), CQC quality certification on Z9 smart switches, and EU RoHS compliance on its dual-layer flame-retardant wire. International recognition includes the 2021 German Red Dot Award and 2021 iF Design Award (Z9 Pro series), the 2018 China Design Red Star Award (Taiji NB6 series), the China Graphene Industry Innovation Award, and the 2023 Sina Home / Jintang Alliance "Designer 严选品牌 TOP10." No standalone financial figures, funding rounds, or M&A activity are disclosed for the subsidiary; the entity appears to operate as a captive consumer brand within the CHINT Group conglomerate.

Name

Zhejiang CHINT Building Electrics Co., Ltd.

Legal name

浙江正泰居家科技有限公司 (Zhejiang Zhengtai Juju Technology Co., Ltd.)

Website

https://chintelc.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Zhejiang CHINT Building Electrics (浙江正泰居家) is a CHINT Group subsidiary that manufactures residential building electrical products — wall switches, outlets, circuit breakers, smart home devices, lighting, smart locks, and bath heaters — and sells them across China through DTC e-commerce, Tmall/JD/Pinduoduo flagship stores, and a multi-tier franchise dealer network.

Ownership category

akta.pro rank

Product category

Residential Electrical Products

NAICS

Wiring Device Manufacturing (33593), Electronics and Appliance Retailers (4492), Small Electrical Appliance Manufacturing (335210)

SIC

Electric Lighting & Wiring Equipment (3640), Household Appliances (3630)

akta.pro primary industry

Smart Lighting & Electrical (Bulbs, Switches, Outlets, Panels) (HSAPAQAC)

akta.pro secondary industries

Smart Lighting & Electrical (Bulbs, Switches, Plugs) Retail (CRACAGAB), Smart Plugs, Outlets & Energy Monitoring Retail (CRAIAMAJ), Smart Lighting & Controls Retail (Smart Switches, Dimmers, Hubs) (CRAIAHAF)

Keywords

• Residential electrical products
• Smart home automation
• Wall switches and outlets
• Circuit protection devices
• Bath and lighting fixtures

Headquarters

HQ city

Yueqing

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Building Electrical Products Sales: Revenue from selling physical building electrical products including switches, outlets, circuit breakers, electrical wires, lighting fixtures, power strips, smart locks, and smart home devices through multiple retail channels including e-commerce platforms, official online store, and franchise dealer network.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Zhejiang CHINT Building Electrics Co., Ltd. (正泰居家) manufactures and sells a comprehensive range of residential building electrical products and smart home solutions, including wall switches, power strips, circuit breakers, electrical wires, lighting fixtures, smart locks, bath heaters, smart clothing racks, and IoT-enabled smart home devices under the Z9 sub-brand. The products are sold primarily to homeowners and the residential decoration market through e-commerce platforms and a franchise dealer network in China.

Product overview

Zhejiang CHINT Building Electrics Co., Ltd. (浙江正泰居家科技有限公司) operates a comprehensive pan-home smart living ecosystem (泛居家智慧生态平台) spanning eight major product categories. The portfolio centers on switches and sockets (开关插座) including ultra-thin aesthetic wall switches (T7/T7L/X5/K3/T5/U7/U5/X7/2QA series) and power strips (Sunrise series, 魔方, 泰嘟嘟, 小猪, NEA series); smart home devices (智慧居家) encompassing the Z9 sub-brand (智能网关, 智能开关, 智能插座, 智能情景面板), bathroom heaters (石墨烯浴霸, PTC风暖浴霸, 线型浴霸), smart clothing racks (NEJL2/NEJL5 series with drying, sterilization, voice control), smart cooling fans (凉霸NEF9 series), and wireless AP panels; smart locks (LOCK1/LOCK2/LOCK3/LOCK8 series with fingerprint, face recognition, password, IC card); residential circuit breakers (泰极NB3 and NB6 series including 漏电保护器, 小型断路器, 隔离开关, 过欠压保护器); electrical wiring (低烟无卤辐照交联电线, 双层阻燃电线, 千兆/万兆高速网线); lighting (LED吸顶灯, 灯带, 落地灯, 射灯, 三防灯); and electrical accessories (浴霸, 凉霸, 地脚灯, 毛巾架). The Z9 smart home sub-brand connects via WiFi/Bluetooth/Zigbee 3.0 multi-protocol for whole-home device automation. Products are distributed through Tmall, JD.com, Pinduoduo flagship stores, and an official e-commerce platform.

Differentiator

Problem solved

Functional benefit

Brands

• 泰极 (Taiji/Taiji Series): Home circuit breaker series featuring Taiji-inspired design aesthetics, including NB3 series and NB6 series.
• Z9 智慧居家 (Z9 Smart Home)
• K3 Series (K3缤纷悦色开关)
• T5 Series (T5纹理装饰开关)
• Sunrise Series (Sunrise排插)
• 泰嘟嘟 (Tai Dudu)
• 魔方 (Cube)
• LOCK Series (正泰智能锁)

Products and services

• Wall Switches and Outlets Decorative and functional wall switches and power outlets offered across multiple series (U7御东方, U5叙东方, T7L浮光印象, T7素野印象, X7沐风印象, 2QA云感, X5轻甜奶油, K3绚纷悦色, T5纹理装饰) featuring ultra-thin 6.3-7.5mm panels, patented 2-degree micro-pivot mechanisms, diverse aesthetic finishes, and combinations of 1/2/3 gang panels for residential consumers.
• Power Strips and Travel Adapters Power strips and extension sockets including Sunrise series (750°C flame-retardant, 75N safety door, integrated copper bars, 3C certified), 20W PD/QC fast-charging strips, compact Cube (魔方) smart charging strips, creative piggy-shaped (泰嘟嘟, 小猪) designs, NEA9 overload-protected strips, and multi-country travel adapters (UK/US/EU/AU) for residential and travel use.
• Z9 Smart Home System Integrated smart home ecosystem under the Z9 sub-brand comprising smart switches, smart gateway (supports 168 device nodes, 7.8mm ultra-thin design, wired/wireless dual mode), smart plugs with electricity statistics, and smart scene control panels. App-based remote control, voice control, and scene automation supported via multi-protocol (WiFi/Bluetooth/Zigbee 3.0) connectivity for residential consumers.
• Smart Locks (LOCK Series) Smart lock product line including LOCK1-02 (fingerprint/IC card/key), LOCK1-03 (Japanese Mabuchi motor, super-B anti-theft core), LOCK1-05 (luxury finish), LOCK1-08 (one-grip design), LOCK2-08 (sliding cover), LOCK3-08 (full-automatic push-pull), LOCK8-01/02 (3D face recognition), and LOCK8-08 (universal replacement with titanium aluminum panel) for residential access control.
• Taiji (太极) Residential Circuit Breakers Taiji-inspired residential circuit breaker series including NB3 (miniature circuit breakers, residual current circuit breakers, isolating switches, over/under-voltage protectors with 18mm ultra-thin design, 0.1s fault response, 20,000 mechanical/10,000 electrical cycles) and NB6 series (400-person R&D team, 7,890 reliability tests, 10mA ultra-sensitive leakage protection, 80%+ recyclable materials) for residential electrical safety.
• Residential Electrical Wiring Residential wiring products including low-smoke halogen-free irradiated cross-linked wire (GB/T 18380.3 and IEC60332-3-25 compliant, A+ grade quality), dual-layer flame-retardant wire (90°C temperature resistance, EU RoHS compliant, German precision manufacturing), and Gigabit/10-Gigabit high-speed Cat6A/Cat7 network cables (10,000Mbps, aluminum foil shielding) for smart home networking.
• Residential Lighting Fixtures Residential LED lighting including XD350 ceiling lights (three-stage dimming), XD469 and XD406 three-proof ceiling lights (dust/insect/moisture-proof, 4200lm, Ra≥80), LDD02 floor lamps (full-spectrum natural light, RG0 blue-light exempt, UGR≤12.8 anti-glare, Bridgelux 2835 chip), SD01 spotlights (honeycomb optical lens, 24°/5° beam), TH33 spotlights, and DD02J 24V low-voltage LED strips (120 LEDs/m, Ra≥90, three-color options).
• Bath Heaters (浴霸) Bath heaters including graphene rapid heating models (5300W/(mK) thermal conductivity, 1-minute temperature rise, 60+ graphene innovation achievements, China Graphene Industry Innovation Award winner), PTC ceramic heating models (2600-2800W, dual-core sealed copper motor, 150m³/h ventilation, 8 safety protections, 3C certified), variable frequency constant temperature models (30-45°C range, OH high-energy ion sterilization 99.9%+), and linear-style aesthetic designs for bathroom installations.
• Smart Clothing Racks (智能晾衣架) Smart clothing drying racks including NEJL5 (7-in-1 multi-function, cold/hot air drying, UV physical sterilization, negative ion purification, 35kg load), NEJL2-343710 (PTC air-drying, negative ion, UV sterilization, dual aluminum fans, dual LED strips), NEJL2-310000 (ultra-slim 7.8cm, 24V DC motor, 70斤 load capacity), NEJL2-313008 (PTC rapid heating, 120-min timed drying), and NEJL2-310300 (offline voice control, curved large display) for residential laundry applications.
• Kitchen and Bathroom Cooling Fans (凉霸) Smart kitchen and bathroom cooling fans including NEF9-601120W (120W power, large air volume, 7.5m/s wind speed for kitchen heat and odor removal) and NEF9-300020 (300×300×100mm compact body, 100mm slim motor, full-copper motor, 7.5m/s wind speed, 3C certified) for residential kitchen and bathroom ventilation.
• Wireless AP Panels In-wall wireless AP panels (86-type design) with 150M transmission rate, seamless roaming with unified WiFi password, relay mode for installation without rewiring, black/white list security settings, and 3C certification for residential whole-home WiFi coverage.
• GaN Fast-Charging Switches with USB Wall switches with integrated GaN (gallium nitride) fast-charging USB ports (65W), combining traditional switch function with high-speed device charging in a single residential wall fixture.

Quantifiable outcome

• Circuit breaker responds within 0.1 seconds to fault conditions
• +3 more outcomes

Segments3 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Feature5 records

Partnerships

Seven partnerships are on record, tiered minor, flagship and core.

• Wenzhou Football TeamminorGTM or Marketing Partner · 11 June 2026Title sponsor for Wenzhou team in the 2026 Zhejiang Urban Football League 'Wuyue Cup' final, supporting urban sports development and building brand awareness through sports marketing.
• West Lake Half MarathonminorGTM or Marketing Partner · 1 January 2026Sponsorship of 2026 West Lake Half Marathon continuing sports marketing initiatives to engage health-conscious consumers.
• Hangzhou MarathonminorGTM or Marketing Partner · 1 January 2025Sponsorship of 2025 Hangzhou Marathon supporting community health and fitness events to build brand visibility and associate with active lifestyle positioning.
• Dream Home Renovation TV Show (梦想改造家)flagshipStrategic or Co-development Partner · 8 December 2021Official smart system partner for Dongfang TV's popular home renovation reality show. Provided complete smart home solutions including smart gateway, switches, outlets, sensors and app control for featured renovation projects, showcasing products to millions of viewers.
• Alibaba (Tmall)coreChannel Partner/ Reseller/ DistributorOfficial flagship store partnership on Tmall e-commerce platform enabling nationwide online sales through China's largest B2C marketplace. Provides access to massive consumer traffic and e-commerce infrastructure.
• JD.comcoreChannel Partner/ Reseller/ DistributorOfficial flagship store partnership on JD.com enabling online sales with JD's logistics and customer service infrastructure supporting product distribution.
• PinduoduocoreChannel Partner/ Reseller/ DistributorOfficial flagship store on Pinduoduo social e-commerce platform expanding sales reach to price-conscious consumers through group-buying channels.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Delixi Group (德力西集团): Major Chinese low-voltage electrical manufacturer with a parallel consumer residential division (Delixi Electric) selling switches, breakers, and smart home products. Comparable on both industrial-grade electricals and consumer-facing residential offerings.
• Opple Lighting (欧普照明): Leading Chinese lighting brand that has expanded into smart home, switches, and integrated home electrical solutions. Competes directly with CHINT's lighting line and Z9 smart home ecosystem in the same retail channels.
• Bull Group (公牛集团): China's dominant consumer electrical accessories brand specializing in wall switches, outlets, and power strips — the same core categories as CHINT Building Electrics. Direct head-to-head competitor on Tmall, JD.com, and Pinduoduo.
• Aqara (Lumi United Technology): Leading Chinese smart home brand (closely tied to Xiaomi ecosystem) offering multi-protocol gateways, smart switches, sensors, and locks. Most direct competitor to CHINT's Z9 smart home sub-brand in interoperability and whole-home automation.

Emerging players

• Midea Smart Home: Major Chinese home appliance group expanding into whole-home smart ecosystems (HomeLink). Increasingly overlaps with CHINT's smart home bath heater, clothing rack, and lighting categories as Chinese appliance makers push into integrated residential solutions.

Broad incumbents

• Siemens (China Smart Infrastructure): Global industrial conglomerate with Chinese consumer/residential electricals offerings including circuit breakers and smart home products under the Siemens brand. Competes on safety/quality positioning similar to CHINT's NB3/NB6 series.
• ABB (China): Global electrification and automation major with Chinese residential breaker, switch, and smart home offerings. Competes primarily in the higher-end of CHINT's residential circuit breaker range.
• Schneider Electric (China): Global electrical equipment major with significant Chinese residential electricals presence (switches, breakers, smart home under Schneider/Clipsal brands). Competes across CHINT's product range from a global-platform advantage.
• Panasonic (China Residential): Japanese electronics and electricals conglomerate with established Chinese residential switches, breakers, and home appliance lines. Targets overlapping consumer and project-channel customers in mid-to-premium positioning.
• Legrand (China): Global leader in electrical and digital building infrastructure with established Chinese operations across switches, wiring devices, and smart home. Targets similar premium residential renovation customers as CHINT's designer-driven switch lines.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/zhejiang-chint-building-electrics-co.-ltd.

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zhejiang CHINT Building Electrics Co., Ltd.