Paolo Lazzaroni & Figli S.p.A.

What Paolo Lazzaroni & Figli S.p.A. does

Paolo Lazzaroni & Figli S.p.A., doing business as Chiostro di Saronno, is a family-owned Italian artisan confectionery producer founded in 1847 and headquartered at the historic Franciscan cloister in Saronno, Lombardy. The company produces traditional Italian pastries — amaretti (crispy and soft varieties), panettoni, colombe pasquali, cantuccini, baci di dama, brutti e buoni, canestrelli, savoiardi, panforte, pandoro, and assorted regional pastries — using traditional recipes and selected raw materials. Operations are currently led by Luca Lazzaroni, son of founder Paolo. The premium sub-brand Punto Rosso operates a high-end pastry laboratory in collaboration with master pastry chefs Morandin, producing super-artisan panettoni and maximum-excellence specialties.

The core technology is artisan confectionery production grounded in heritage recipes and traditional methods; there is no proprietary software platform, AI/ML component, or API offering. Commercial activity is organized around the Chiostro di Saronno product portfolio (including a Latte Vintage decorated-tin gift line) and the Punto Rosso super-artisan line.

The company monetizes through one-time product sales across two channels: a Shopify-based direct-to-consumer e-commerce storefront (chiostrodisaronno.it) shipping to 18 European countries, and wholesale distribution to premium global retailers including El Corte Inglés, Eataly, Fortnum & Mason, Galeries Lafayette, John Lewis, La Grande Épicerie Paris, and Williams-Sonoma. Unit prices range from €3.60 (Baci di dama pocket) to €21.90 (Pasticceria Assortita Milano Cortina). Shipping is free above €49 in Italy and €79–€100 elsewhere, with payments processed by Gruppo Banca Sella and supported methods including Visa, Mastercard, Amex, PayPal, Apple Pay, Google Pay, Shop Pay, Klarna, Bancontact, iDEAL Wero, MobilePay, UnionPay, and Maestro. Customer segments are premium consumer/gift buyers and upscale retail partners; primary use cases are gifting (Christmas panettone, Easter colomba), everyday confectionery, and collectible tin formats.

Name

Paolo Lazzaroni & Figli S.p.A.

Legal name

Paolo Lazzaroni & Figli S.p.A.

Website

https://chiostrodisaronno.it

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Paolo Lazzaroni & Figli S.p.A., operating as Chiostro di Saronno, is a family-owned Italian artisan confectionery producer (founded 1847) making traditional amaretti, panettoni, colombe, and regional pastries, selling via direct e-commerce across Europe and premium global retailers.

Ownership category

akta.pro rank

Product category

Artisan Italian Confectionery

NAICS

Cookie, Cracker, and Pasta Manufacturing (31182), Confectionery and Nut Retailers (445292), Nonchocolate Confectionery Manufacturing (31134)

SIC

Bakery Products (2050)

akta.pro primary industry

Patisseries & Dessert Boutiques (CRAHAGAB)

akta.pro secondary industries

Bread & Pastry Specialty Stores (CRAHAGAC), Imported & Regional Specialty Food Stores (CRAHAGAL)

Keywords

• Artisan confectionery
• Italian pastries
• Amaretti biscuits
• Panettone production
• Easter colomba

Headquarters

HQ city

Saronno

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct Product Sales: One-time purchase model for artisan confectionery products including amaretti, panettoni, colombe, pastries, and specialty biscuits sold directly to consumers via e-commerce and through premium retail partners.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Paolo Lazzaroni & Figli S.p.A., operating under the Chiostro di Saronno brand, produces and sells traditional artisan Italian confectionery from a historic Franciscan cloister in Saronno, Italy. The core product range includes amaretti (crispy and soft almond macaroons), panettoni, colombe pasquali, cantuccini, baci di dama, brutti e buoni, canestrelli, pandoro, panforte, savoiardi, and assorted regional pastries, made from selected raw materials following traditional recipes. Products are sold directly to consumers via Shopify e-commerce and distributed through premium international retail partners including Eataly, Fortnum & Mason, Galeries Lafayette, Corte Inglés, John Lewis, La Grande Épicerie Paris, and Williams-Sonoma.

Product overview

Chiostro di Saronno (Paolo Lazzaroni & Figli S.p.A.) is an artisanal pastry company based in Saronno, Italy, operating as both a traditional producer and e-commerce platform. The core product portfolio centers on Amaretti (traditional almond macaroons available in crispy and soft varieties), Panettoni (Milanese Christmas breads), Colombe (Easter dove-shaped breads), and an extensive range of Italian pastries including Baci di Dama, Cantuccini, Brutti e Buoni, and Canestrelli. The company offers products in various packaging formats including bags, tins, window boxes, and decorative vintage tins. A premium sub-brand called Punto Rosso represents the high-end artisanal pastry laboratory producing super-artisanal panettoni and maximum excellence specialties in collaboration with master pastry chefs Morandin. Products are sold online directly to consumers, with distribution through prestigious international retailers including Corte Inglés, Eataly, Fortnum & Mason, Galeries Lafayette, John Lewis, La Grande Épicerie de Paris, and Williams-Sonoma.

Differentiator

Problem solved

Functional benefit

Brands

• Punto Rosso: High artisan pastry laboratory of Paolo Lazzaroni & Figli, dedicated to the production of super-artisan Panettoni of the highest quality, and amarettini and pastry specialties of maximum excellence. Located at the historic Franciscan cloister in Saronno.

Products and services

• Amaretti Chiostro di Saronno Traditional Italian almond macaroons made from apricot kernels, sugar, and egg whites, available in crispy and soft varieties, decorated with sugar granella. Sold in bag, tin, biscuit jar, and mini cube packaging for direct consumers and gifting.
• Panettoni Artisanal Milanese-style Christmas breads made following traditional methods with carefully selected ingredients, available in classic and filled varieties including decorated tin box packaging for the Christmas gifting season.
• Colombe Traditional Italian Easter dove-shaped breads with soft, alveolated dough made respecting pastry-making traditions, available in classic, filled, and chocolate-covered varieties for the Easter celebration season.
• Pasticceria (Assorted Pastries) Selection of traditional Italian pastries made with quality ingredients following authentic recipes, including assorted regional specialties packaged in cardboard boxes and decorative tins. Includes the official licensed Milano Cortina assortment.
• Baci di Dama Double hazelnut biscuits joined by a creamy dark chocolate layer, available in window box, pocket, and display case packaging formats.
• Cantuccini Traditional Italian almond biscotti, twice-baked and available with almonds or chocolate, packaged in window boxes for dipping in wine or coffee.
• Brutti e Buoni Traditional Italian almond cookies with a rustic appearance and soft interior, packaged in window boxes.
• Canestrelli Delicate butter biscuits typical of the Liguria region, with a floral shape and powdered sugar coating.
• Latte Vintage Elegant decorated tin containers holding artisanal sweets inside, positioned as gift ideas or collectible items.
• Pasticceria Artigianale Punto Rosso High-end artisanal pastry sub-brand and laboratory dedicated to producing super-artisanal panettoni, amarettini, and maximum excellence pastry specialties, developed in collaboration with master pastry chefs Morandin. Operates as an atelier, shop, and refreshment point within the historic Franciscan cloister in Saronno.
• Pandoro Soft and golden Veronese Christmas bread representing Lombardy Christmas excellence, positioned for festive moments and sharing.
• Panforte Ancient Italian sweet characterized by a fragrant combination of dried fruits, spices, and honey.
• Savoiardi Ladyfinger biscuits made with simple, quality ingredients, positioned for accompanying spoon desserts such as tiramisu.
• Specialità Regionali Italiane Assortment mix of soft and crispy amaretti, baci, cantuccini, and canestrelli representing various Italian regional pastry traditions.

Named customers7 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

Feature2 records

Partnerships

Eight partnerships are on record, tiered core.

• Corte InglescoreChannel Partner/ Reseller/ DistributorProducts distributed through Corte Ingles department stores, reaching Spanish consumers seeking premium Italian artisan confectionery.
• EatalycoreChannel Partner/ Reseller/ DistributorProducts sold at Eataly specialty food retail locations, targeting Italian food enthusiasts and premium consumers globally.
• Fortnum & MasoncoreChannel Partner/ Reseller/ DistributorProducts available at Fortnum & Mason luxury department store in London, reaching premium UK consumers.
• Galeries LafayettecoreChannel Partner/ Reseller/ DistributorProducts distributed through Galeries Lafayette premium French department stores.
• John LewiscoreChannel Partner/ Reseller/ DistributorProducts available at John Lewis department stores in the UK.
• La Grande Epicerie PariscoreChannel Partner/ Reseller/ DistributorProducts sold at La Grande Epicerie Paris specialty food hall, reaching French premium consumers.
• William SonomacoreChannel Partner/ Reseller/ DistributorProducts available at William Sonoma home goods retail locations in the US and internationally.
• Mastri Pasticceri MorandincoreStrategic or Co-development PartnerCollaboration with master pastry chefs Morandin for the Punto Rosso concept - a high pastry atelier dedicated to super-artisan panettoni and maximum excellence specialties.

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Ferrero: Global Italian confectionery giant with adjacent product categories (chocolate spreads, pralines, seasonal confections). Broad incumbent relevant to gifting confectionery competition.
• Colussi: Large Italian biscuit and packaged bakery group (owns Gentilini, Pavesi). Overlaps on biscuits, cantuccini, and panettone-adjacent lines with broader scale and trade leverage.
• Barilla: Italian packaged food giant whose Mulino Bianco and Pavesi brands produce biscuits, snacks, and panettone-class products. Broad incumbent in the same sweet baked goods category.

Direct peers

• Gentilini: Italian artisan biscuit maker (now part of Colussi) with overlapping SKUs in cantuccini, amaretti-class cookies, and traditional Italian biscuits. Comparable artisanal positioning and product mix.
• Melegatti: Iconic Italian panettone brand with heritage dating to the 19th century. Direct competitor in seasonal panettone and Christmas pastry category.
• Pasticceria Vergani: Historic Italian pastry house specializing in panettone and panforte from a single Saronno-region tradition. Closely comparable on heritage, geography, and core SKU overlap.
• Maina Panettoni: Italian panettone and artisan pastry manufacturer with a similar multi-SKU seasonal and everyday portfolio. Direct peer on product range and Italian retail footprint.
• Balconi: Italian packaged cakes, croissants, and pastries producer with mass-market distribution. Overlaps on everyday biscuits, cantucci-style cookies, and snack pastries.
• Loison: Italian premium artisan panettone and confectionery maker with similar heritage positioning and gift-oriented tins. Directly comparable in product mix (panettoni, colombe, amaretti-class cookies) and high-end retail channel strategy.
• Bauli: Italy's largest industrial-scale panettone and seasonal cake producer. Overlaps heavily on panettoni and colombe, with broader distribution but lower artisan positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/paolo-lazzaroni-figli-s-p-a

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Paolo Lazzaroni & Figli S.p.A.