Cresendo Help International School

What Cresendo Help International School does

Crescendo-HELP International School (CHIS) is a private British-curriculum international school located in Ulu Tiram, Johor Bahru, Malaysia, founded in 2005 as a joint venture between Crescendo Group and HELP Education Group. The school delivers a continuous K-13 pathway consisting of IPC-accredited primary education (Years 1-6), Cambridge IGCSE secondary education (Years 7-11), and a Cambridge A-Level sixth form (Years 12-13), supplemented by a STEAM programme aligned with Apple's design process, a Learning Pathways Department providing inclusion and EAL support, and over 70 co-curricular activities per semester. CHIS is the first and only CIS-accredited and IPC-accredited international school in Johor Bahru and reports 1,300+ students from 28 nationalities with a 95% university placement rate.

CHIS generates revenue primarily through annual recurring tuition fees ranging from RM 29,700 (Year 1-2) to RM 42,030 (Year 10-11 IGCSE), with a 5% bursary available to eligible families and competitive Founders' Award scholarships covering 30%-100% of tuition. Additional one-time revenue streams include RM 250 assessment fees, registration fees, and refundable deposits collected during a six-step direct admissions process. The go-to-market is direct-to-consumer: prospective families book WhatsApp-led school tours, complete CAT4 or GL assessments, and are routed through the school's own admissions and marketing team, supplemented by parent community referrals via Friends of CHIS (FOCHIS) and content marketing through the school blog.

The school operates a single campus featuring swimming pools, science labs, dance and music studios, a sports hall, football field, tennis courts, fitness gymnasium, air-conditioned classrooms, cafeteria, library, and computer labs. Governance is shared between Crescendo Group and HELP Education Group through a board that includes the Board Chairman/CEO of HELP Education Services, a Chartered Accountant representing Crescendo Education Sdn Bhd, the founding principal (a recipient of the Order of the British Empire), and a practicing lawyer based in Johor Bahru. CHIS is a member of FOBISIA, accredited by AIMS, and a registered Cambridge International Examinations centre.

Name

Cresendo Help International School

Legal name

Crescendo International School Sdn. Bhd.

Website

https://chis.edu.my

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

Crescendo-HELP International School is a private British-curriculum international school in Johor Bahru, Malaysia, jointly owned by Crescendo Group and HELP Education Group, serving 1,300+ students across IPC primary, Cambridge IGCSE secondary, and A-Level sixth-form pathways.

Ownership category

akta.pro rank

Product category

International K-12 Education

NAICS

Elementary and Secondary Schools (611110), Educational Support Services (611710)

SIC

Services-Educational Services (8200)

akta.pro primary industry

International/Global Curriculum Schools (IB, Cambridge, etc.) (EDAJABAG)

akta.pro secondary industries

Homework Help & Study Skills Coaching (EDAJALAB), Comprehensive ECE Curriculum Frameworks (Birth–5) (EDACAJAA), Secondary School Exchange Programs (Academic Year/Semester) (EDAIAHAB)

Keywords

• International education
• British curriculum
• Primary education
• Secondary education
• Pre-university programs

Headquarters

HQ city

Ulu Tiram

HQ country

Malaysia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Annual Tuition Fees: CHIS generates revenue through annual school fees paid by families for their children's education. Fees range from RM 29,700 to RM 42,030 depending on year level. An additional 5% bursary is available for eligible students.
2. Registration and Assessment Fees: One-time fees including RM 250 assessment test fee, registration fees, and refundable deposits collected during the admission process.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Crescendo-HELP International School (CHIS) is a private international school in Ulu Tiram, Johor Bahru, Malaysia, delivering British-based education from primary through pre-university. The school offers an IPC-accredited primary curriculum for Years 1-6, Cambridge IGCSE for secondary Years 7-11, and Cambridge A-Level for sixth form Years 12-13, supplemented by STEAM education, Learning Pathways inclusion support, and a wide co-curricular programme.

Product overview

Crescendo-HELP International School (CHIS) is a private international school in Johor Bahru, Malaysia, offering a British-based education with a global perspective. The school provides a comprehensive educational programme spanning three levels: IPC Primary Curriculum (Years 1-6) for ages 5-11, IGCSE Secondary Curriculum (Years 7-11) leading to Cambridge IGCSE qualifications, and Cambridge A-Level Programme (Years 12-13) for pre-university preparation. The school also offers supplementary programmes including STEAM Education, a Learning Pathway Programme (Inclusion & EAL) for students with diverse learning needs, and over 70-100 co-curricular activities per semester. As part of the HELP Education Group, CHIS is the first and only CIS-accredited and IPC-accredited international school in Johor Bahru.

Differentiator

Problem solved

Functional benefit

Products and services

• IPC Primary Curriculum (Years 1-6) International Primary Curriculum (IPC) accredited programme for primary school students aged 5-11, providing world-class primary education through a comprehensive, thematic approach that develops students academically, personally, and internationally.
• IGCSE Secondary Curriculum (Years 7-11) British secondary curriculum following the English National Curriculum adapted for the Southeast Asian context, leading to Cambridge IGCSE qualifications for students aged 11-16 in Years 7-11.
• Cambridge A-Level Programme (Years 12-13) Cambridge A-Level pre-university qualification assessed by Cambridge Assessment International Education, providing preparation for top universities worldwide with university placement support.
• STEAM Education Programme Science, Technology, Engineering, Arts and Mathematics integrated learning programme following Apple's design process with four areas (Explore, Plan, Build, Evaluate), delivered via project-based learning for Years 1-6.
• Learning Pathway Programme (Inclusion and EAL)
• Co-curricular Activities (CCA)

Quantifiable outcome

• 59% of students achieved A*-B grades at A-Level
• +2 more outcomes

Named customers2 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

Three partnerships are on record, tiered core and supporting.

• HELP Education GroupcoreStrategic or Co-development PartnerCHIS is part of the HELP Education Group, one of Malaysia's leading educational institutions with 30 years of experience and 11,000+ students across its institutions. The partnership provides access to HELP Group's educational expertise, resources, and established reputation in Malaysian education.
• Crescendo GroupcoreStrategic or Co-development PartnerCHIS is co-founded and managed by Crescendo Group in partnership with HELP Education Group. Crescendo Group provides institutional leadership and governance through its board members.
• TES DevelopsupportingTechnology or IntegrationCHIS staff complete initial safeguarding training through TES Develop platform, an online professional development resource for educators.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Sunway International School: Part of the Sunway education group, offering Cambridge IGCSE/A-Level pathways across multiple campuses. Comparable on curriculum, multi-school group backing, and Malaysian market positioning.
• Sri KDU International School: K-12 international school chain offering British and IGCSE pathways across Malaysia. Comparable on curriculum (IGCSE/A-Level), multi-campus operating model, and emphasis on co-curricular depth.
• HELP International School: Sister school under the same HELP Education Group, located in Shah Alam. Offers comparable British international K-12 curriculum, shares governance and brand infrastructure, and is the most direct operational parallel to CHIS within HELP's portfolio.
• Marlborough College Malaysia: Premium British-curriculum international school in Johor (Iskandar), serving similar expatriate and Malaysian families seeking boarding-style British education. Closest direct competitor to CHIS on geographic, curriculum, and price tier.
• Garden International School: Long-established British international school in Kuala Lumpur delivering GCSE/IGCSE/A-Level pathways to a similar expat-Local family mix. Comparable on curriculum stack, accreditation profile, and target demographic.
• Mont'Kiara International School: Long-running international school in Kuala Lumpur serving a similar ex-pat family base with IGCSE and IB pathways. Comparable on premium positioning and Cambridge-style curriculum delivery.
• Repton International School: British-international day and boarding school in Kuala Lumpur replicating the UK Repton model. Comparable on British heritage brand, premium fee tier, and IGCSE/A-Level curriculum stack.
• Fairview International School: Multi-campus Malaysian international school primarily offering the IB curriculum. Targets a similar ex-pat and Malaysian family segment seeking premium international credentials at premium price points.
• Nexus International School: Malaysia-based IB-curriculum international school under the Taylor's education network. Comparable on premium positioning, expatriate-friendly environment, and inclusion of EAL and learning support services.

Broad incumbents

• Australian International School Malaysia: Established international school in Kuala Lumpur offering an Australian-curriculum pathway. Comparable on international school positioning and family demographic, though curriculum framework (Australian vs British) differs.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/cresendo-help-international-school

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cresendo Help International School