安徽广电集团

What 安徽广电集团 does

Anhui Broadcasting Media Industry Group (安徽广电传媒产业集团有限责任公司) is a provincial state-owned cultural enterprise established in February 2010 by the Anhui Provincial Committee of CPC and the Anhui Provincial Government through the integration of provincial radio, television, and film industry resources. The group operates from Hefei, Anhui Province and organizes its business into three core segments: Quality Content Producer (优质内容生产商, spanning film, television, animation and documentary production), Smart Media Operator (智慧媒体运营商, encompassing media advertising and digital marketing), and Broadcasting Industry Developer (广电产业发展商, covering cultural technology integration, digital cultural tourism and smart city solutions).

The group operates six major industry clusters spanning media advertising, video shopping, film/TV content, cinema chains, cultural tourism and creative industries, and cultural finance. Underneath sit eight wholly-owned and controlling subsidiaries including 金鹃传媒科技 (digital marketing and full-media advertising), 安徽电影集团 (film production and cinema chain operations with 7 city cinemas and a 61-campus network by 2025), 安徽五星东方影视投资 (film/TV production), 安徽广电紫云传媒 (e-commerce, live-streaming, and cultural tourism), 安徽广电科技 (big data, large models, and audiovisual technology), 皖文金服 (financial services, smart parking, and cultural consulting), and 好车到家 (auto services). The group also develops proprietary products including the AMG·未来视界 (AMG Future Vision) VR immersive experience brand, smart elevator monitoring platforms, CDR in-vehicle entertainment systems, and the Wanmei Life (皖美生活) digital tourism annual pass.

The business model relies primarily on advertising (exclusive operations of all Anhui Broadcasting TV channels plus Hefei metro advertising), content production and distribution (cinema chains including rural public welfare screenings totaling 119,500 sessions in 2022 and campus screenings serving 500,000+ students), cultural tourism project investment (Huizhou Ancient City, Xin'an River Landscape Gallery, Jinzhai Revolutionary Martyrs Cemetery), cultural data and digital asset management, smart city services (1,474 smart parking spaces in Huoshan, 140+ residential communities under smart property management), and consumer-facing e-commerce live-streaming. Government and enterprise clients dominate the customer base, with the group serving as the Anhui Provincial government's primary audiovisual and cultural content partner — including co-organization of the China Red Micro Film Festival, the Esports Anhui series, and various red culture and digital tourism programs. Pricing is negotiated on a project-by-project basis; public pricing details are not disclosed.

Name

安徽广电集团

Legal name

安徽广电传媒产业集团有限责任公司

Website

https://chnamg.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Anhui Broadcasting Media Industry Group (安徽广电集团) is a Hefei-based provincial state-owned cultural enterprise operating film/TV production, media advertising, cinema chains, cultural tourism, and digital transformation services to government and enterprise clients across Anhui Province.

Ownership category

akta.pro rank

Product category

Media and Broadcasting Services

NAICS

Radio and Television Broadcasting Stations (5161), Motion Picture and Video Exhibition (51213), Media Buying Agencies (541830), Broadcasting and Content Providers (516), Promoters of Performing Arts, Sports, and Similar Events (7113)

SIC

Television Broadcasting Stations (4833), Services-Motion Picture & Video Tape Production (7812), Services-Advertising (7310), Services-Motion Picture Theaters (7830), Services-Motion Picture & Video Tape Distribution (7822)

akta.pro primary industry

National General-Entertainment Broadcast Networks (MPABAAAA)

Keywords

• Media advertising operations
• Film television production
• Cultural tourism services
• Digital broadcasting technology
• Smart city solutions

Headquarters

HQ city

Hefei (合肥)

HQ country

China

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Media Advertising Operations: Exclusive operations of Anhui Broadcasting TV all ground TV channels and Hefei metro line advertising resources. Full-service media advertising including planning, buying, and execution across TV and digital platforms.
2. Digital Marketing Services: Internet information flow advertising, short video content marketing, content creative output, platform e-commerce operations, e-commerce consulting services, internet lifestyle services. Covers internet new media advertising agency across major platforms.
3. Film Content Production and Distribution: Film and TV series production, investment, co-production, and distribution. Cinema chain operations including city cinema chains (星空城市院线), rural cinema chains (新安农村院线), campus cinema chains (校园院线), and Wanying Tong (皖影通) comprehensive ticketing platform serving 1,200+ enterprise/institutional clients.
4. Cultural Tourism and Cultural Data: Cultural tourism project investment and development including Huizhou Ancient City, Xin'an River Landscape Gallery, Jinzhai Revolutionary Martyrs Cemetery, and red heritage digital databases. Cultural data asset management and IP licensing.
5. Smart City Services: Smart parking management (霍山 smart parking with 1,474 smart parking spaces), smart property management (140+ residential communities, 6.8 million sqm), elevator big data monitoring, and other urban governance digital services.
6. Cultural Financial and Management Consulting Services: Management consulting services for 90+ key enterprises and institutions, 200+ projects, investment amount exceeding 120 billion yuan. Intelligent electronic transaction platform operations.
7. E-commerce and Live-streaming Operations: Live-streaming e-commerce operations including agricultural products (黄山 rural e-commerce training), brand collaborations (Tongqing Lou pre-made meals, 雪花, 金丝猴, iFLYTEK live-streaming sessions), and e-commerce platforms like 皖美生活 digital tourism annual pass.

Go-to-market motion4 records

Distribution channels6 records

Marketing channels6 records

Core offering

Anhui Broadcasting Media Industry Group is a provincial state-owned cultural enterprise operating six industry clusters: media advertising (exclusive Anhui provincial TV and Hefei metro advertising), film and TV content production and distribution, cinema circuit operations (city, campus, and rural networks), cultural tourism and creative industries, and cultural finance/consulting services. The group and its subsidiaries produce award-winning films and series, run 7 city cinemas and 61+ campus cinemas, deliver AIGC and VR immersive content, and provide smart city digital solutions such as smart parking and elevator monitoring.

Product overview

安徽广电传媒产业集团有限责任公司 operates as a provincial state-owned cultural enterprise with three core business segments: 优质内容生产商 (Quality Content Producer), 智慧媒体运营商 (Smart Media Operator), and 广电产业发展商 (Broadcasting Industry Developer). The group's portfolio spans film/TV/animation production, media advertising and digital marketing, cinema chains, cultural tourism, smart city solutions, industrial internet, VR immersive experiences, and digital transformation services. Key subsidiaries include 金鹃传媒科技 (digital marketing/e-commerce), 安徽电影集团 (film production/cinema chains), 安徽五星东方影视 (film/TV investment), 安徽广电紫云传媒 (e-commerce/live streaming), 安徽广电科技 (technology/smart broadcasting), 皖文金服 (financial/property services), and 好车到家 (auto services). The group also develops specialized products like AMR丨未来视界 VR experiences, smart elevator monitoring, CDR vehicle entertainment, industrial internet platforms, and digital tourism services.

Differentiator

Problem solved

Functional benefit

Products and services

• 金鹃传媒科技股份有限公司 (Jin Juan Media Technology Co., Ltd.) Full-media marketing intelligence services including digital marketing, internet information flow advertising, short video content marketing, platform e-commerce operations, and e-commerce consulting. Operates exclusive Anhui TV channel advertising and Hefei metro advertising resources. Holds China top-tier Class I advertising enterprise qualification and CCTV AAA credit rating.
• 安徽电影集团有限责任公司 (Anhui Film Group Co., Ltd.) Film production, film distribution and exhibition, cinema circuit construction, and film technology services. Operates three cinema circuits (city chain with 7 cinemas, rural chain for public welfare screenings, campus chain with 61+ cinemas) and the Wanying Tong (皖影通) comprehensive ticketing platform serving 1,200+ enterprise clients.
• 安徽五星东方影视投资有限公司 (Anhui Wuxing Dongfang Film & TV Investment Co., Ltd.) Film and television investment and production company. Produced acclaimed works including 觉醒年代 (The Age of Awakening), 外交风云 (Diplomatic Situation), 八月桂花开, and animation 大禹治水 (Da Yu's Flood Control). Also involved in industrial internet transformation and digital marketing. Recognized as Top 10 TV Drama Production Company.
• 安徽广电紫云传媒有限公司 (Anhui Broadcasting Ziyun Media Co., Ltd.) E-commerce operations, cultural tourism, and digital content services. Operates the Anhui Guide Video Channel TV channel, manages the 徽府茶行 and 江淮乡味集 brands, and runs the Anhui Broadcasting Live E-commerce Industrial Park.
• 安徽广电科技有限公司 (Anhui Broadcasting Technology Co., Ltd.) Technology company focused on big data, large models, and large audiovisual applications. Provides smart broadcasting, digital cultural tourism solutions, CDR vehicle audiovisual ecosystem, smart elevator big data monitoring platform, and intelligent filming products. Holds CMMI Level 3 and ITSS Level 3 certifications.
• 安徽文化金融服务中心有限公司 (Anhui Cultural Financial Services Center Co., Ltd. / 皖文金服) Innovation platform covering media operations, management consulting, smart services, and property management. Operates the Huoshan county-wide smart parking project (1,474 parking spaces across 5 roads and 15 lots), smart property management (140+ residential communities, 6.8 million sqm), and management consulting for 90+ key enterprises and institutions with total investment exceeding CNY 120 billion.
• 安徽好车到家信息科技有限公司 (Anhui Haoche Daojia Information Technology Co., Ltd.) Technology-driven car owner service platform providing comprehensive automotive services including used car sales, financing, and maintenance services. Recognized service qualifications include 巨量千川 Level 1 Service Provider, 巨量AD Level 1 Service Provider, Bilibili Agency, and Douyin Local Life Service Provider.
• AMG·未来视界 (AMG Future Vision) VR Immersive Cultural Tourism Brand VR immersive cultural and tourism experience space brand providing customized development, content licensing, and planning operations for museums, scenic areas, and commercial complexes. Features include the first Chinese-style deep-sea themed VR experience 深海奇遇 (Deep Sea Adventure) and 雨林奇遇 (Rainforest Adventure).
• 智慧电梯大数据服务平台 (Smart Elevator Big Data Service Platform) Real-time elevator safety signal monitoring platform using intelligent algorithms for dynamic operational analysis, fault detection, precise warning, and positioning. Includes trapped-person alarms, video reassurance, emergency rescue support, and big data risk assessment for improved maintenance efficiency.
• CDR车载视听生态建设 (CDR Vehicle Audiovisual Ecosystem) In-vehicle audiovisual entertainment system for passenger and commercial vehicles integrating content from iQIYI, Youku, Tencent Video, and Mango TV. Provides CDR digital broadcasting system and audio-video aggregation platform for integrated in-car entertainment.
• 广电智拍 (Broadcasting Smart Filming) Intelligent mobile filming product combining on-site intelligent auto-tracking, cloud storage, 5G communication, and intelligent script technology. Generates multi-camera HD short videos with one click, covering research study series, integrity learning series, travel photography series, and sports event series.
• 文化遗产品牌IP打造 (Cultural Heritage IP Activation and Development) Digital protection (文物数字化保护), virtual restoration, cultural creative IP development and operations for museums and cultural tourism industry. Leverages cutting-edge technology and cultural creativity to revitalize traditional culture, with case examples including the Old Summer Palace Animal Heads Exhibition.
• 皖美生活数字旅游年卡 (Wanmei Life Digital Tourism Annual Pass) Digital tourism annual pass integrating tourism card, social security code, and consumer services. Connected 90+ scenic spots within half a year of launch and sold nearly 10,000 cards.
• 电竞安徽 (Esports Anhui) Esports initiative featuring Esports Anhui · Ziyunchuang 2025 series events including King of Glory Women's Open finals and International University Esports Festival. Generated 300 million+ online exposures and coverage from 430+ mainstream media outlets, written into provincial party committee work report.
• VR大空间科普展 - 深海奇遇/雨林奇遇 (VR Large-Space Science Exhibition)

Quantifiable outcome

• 1,474 smart parking spaces delivered ahead of schedule through 霍山 smart parking project
• +4 more outcomes

Named customers16 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability10 records

Feature8 records

Partnerships

16 partnerships are on record, tiered core and major.

• 合肥高新区管委会coreStrategic or Co-development Partner · 10 July 2026Co-founded the OPC Community (Cloud Computer AI Audiovisual Industry OPC Community) at Hefei High-tech Zone. Government support includes space, policy, computing power, talent services, scenario opening, and industrial chain coordination for the AIGC content creation ecosystem.
• 湖北易康思科技有限公司coreTechnology or Integration · 10 July 2026Strategic partner in the OPC Community ecosystem. Launched 'OPC超级AI工位' with lightweight '云盒' integrating hardware, computing power, platform, and service layers. Provides access to 60+ AI large models through elastic cloud computing.
• 星际数科科技股份有限公司coreTechnology or Integration · 10 July 2026Strategic partner supplying AIGC commercial orders to the OPC Community ecosystem. Contributes to the 'order-production-review-distribution' closed loop within the community.
• 安徽漫维数字科技有限公司coreTechnology or Integration · 10 July 2026Strategic partner supplying AIGC commercial orders to the OPC Community. Contributes to the order-production ecosystem for the community.
• 虎牙公司 (Huya)coreStrategic or Co-development Partner · 28 March 2026Co-hosting '电竞安徽' (Esports Anhui) 2026 series events including the Huya University Co-Creator Exchange in Anhui. Huya Campus Co-Creator Program targets university students nationwide through resource support, professional training, and honor incentives. Joint esports events and campus activities planned for 2026.
• 智象未来majorTechnology or Integration · 1 January 2025Strategic cooperation with ZhiXiang Future (头部企业) for AIGC application in film, television, and cultural tourism. Joint exploration of AI-generated content applications.
• 炽映万象majorTechnology or Integration · 1 January 2025Strategic cooperation with ChiYing WanXiang (头部企业) for AIGC application in film, television, and cultural tourism.
• 国家广播电视总局规划院majorStrategic or Co-development Partner · 1 January 2025Co-built '4+1' laboratory with Anhui Broadcasting Science and Technology Co., Ltd. for technology research and standards development.
• 华为 (Huawei)majorTechnology or Integration · 1 January 2025AMG Zhigu AI base will connect with Huawei Ascend computing resources as part of the AIGC audiovisual industry ecosystem infrastructure.
• 阿里云majorTechnology or Integration · 1 January 2025AMG Zhigu AI base will integrate Alibaba Cloud computing resources for the AIGC audiovisual industry ecosystem.
• 腾讯云majorTechnology or Integration · 1 January 2025AMG Zhigu AI base will integrate Tencent Cloud computing resources for the AIGC audiovisual industry ecosystem.
• 中国传媒大学majorStrategic or Co-development Partner · 1 January 2025Joint production of network animation '天论' (Heaven Theory), which was selected for the National Radio and Television Administration's Chinese Classic Folk Story Animation Creation Project key support.
• 中文在线集团majorStrategic or Co-development Partner · 23 August 2023Strategic cooperation discussions on micro-drama filming and production, campus online literature creation, and exploration of Metaverse application scenarios combined with Anhui cultural tourism. Chinese Online Group is a leading digital culture content industry group and the world's largest Chinese digital publishing institution.
• 保利影业majorStrategic or Co-development Partner · 23 August 2023Discussions on content production (co-producing Anhui stories), channel distribution (campus and cinema screening synergies), and technology (mutual empowerment in film culture technology). Poly Culture is a full-industry film and television investment operation platform under Poly Culture Group.
• 古井集团majorGTM or Marketing Partner · 1 January 2022Cooperation agreement on Wanmei Life digital tourism annual pass, Wanying Tong movie card platform, and placement of Gujing products on group platforms. Both parties agreed on cooperation for the 'Wanmei Life' digital tourism annual pass and 'Wanying Tong' movie card platform.
• 同庆楼majorGTM or Marketing Partner · 1 January 2020Exclusive live-streaming e-commerce operation of Tongqing Lou pre-made food project. 皖文金服 operates the exclusive live-streaming for Tongqing Lou's pre-made meal products.

Scale indicators26 records

Recent moves9 records

Expansion highlights6 records

Broad incumbents

• Enlight Media (光线传媒): Major Chinese film and entertainment conglomerate with comparable content production and distribution scale. Useful for benchmarking film-production economics, IP monetization, and the financial profile of Chinese entertainment holding companies that have transitioned from traditional broadcasting to content IP.
• Shanghai Media Group (上海文化广播影视集团/SMG): Municipal-level broadcaster and integrated media conglomerate in Shanghai with comparable scale, multi-channel distribution, content production, and cultural-tourism diversification. Operates one of China's most-watched municipal broadcast clusters and is a benchmark for provincial SOE media groups transitioning to digital.
• CCTV Media Holdings (中视传媒): State-level broadcasting media company linked to China Central Television — comparable as a Chinese state-affiliated broadcasting entity with diversified media operations. Provides reference for how national-level broadcast SOEs monetize exclusive content rights at scale.
• Poly Culture (保利文化): Major Chinese state-owned cultural investment and film distribution conglomerate (mentioned as strategic partner). Comparable in film production, cultural asset management, and performance-venue operations — provides reference for how state-owned cultural groups monetize film IP and venue portfolios.
• Beijing Gehua CATV (歌华有线): Beijing's cable TV and broadcasting services arm — a comparable Chinese state-affiliated media infrastructure operator with similar SOE governance and exclusive regional carriage rights. Useful benchmark for valuing exclusive broadcast concessions in major Chinese markets.

Direct peers

• Jiangsu Broadcasting Corporation (江苏省广播电视总台): Provincial broadcasting group in the neighboring Jiangsu market with comparable scale and integrated media operations. Direct peer for benchmarking broadcast advertising rates, content production volume, and digital transformation pace in East China.
• Hunan Broadcasting Group (湖南广播影视集团): Parent group of Mango Excellent Media and the direct provincial-broadcasting peer to Anhui Broadcasting. Both groups are provincial SOEs that integrated film, TV, broadcasting, and cultural tourism under one roof; Hunan's success with Mango TV is the closest analog to Anhui's AIGC ambitions.
• Wasu Media (华数传媒): Zhejiang-based integrated cable and digital media platform with provincial SOE roots. Comparable in digital media services, broadcast operations, and smart-city adjacent deployments; serves as the eastern neighbor peer to Anhui Broadcasting's media footprint.
• Mango Excellent Media (芒果超媒): Listed arm of Hunan Broadcasting — the most direct comparable as another Chinese provincial broadcaster that has scaled into an integrated content-plus-platform business (Mango TV streaming, content production, advertising). Both groups run provincial broadcast channels, content production studios, and digital platforms serving overlapping Chinese consumer and advertiser markets.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/%E5%AE%89%E5%BE%BD%E5%B9%BF%E7%94%B5%E9%9B%86%E5%9B%A2

Compliance11 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles21 records

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

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Frequently asked questions about 安徽广电集团