Bonbon Atelier A3

What Bonbon Atelier A3 does

Bonbon Atelier A3 is a privately held, single-location artisanal chocolate atelier based at Kruisstraat 22 in Hattem, Netherlands, founded by Adri and Stevien in 1995 and owned since 1 September 2016 by chocolatier Jeroen Kikkert and his wife Agnes. The firm operates an open-atelier retail concept in which all bonbons, truffles, chocolate gifts, and seasonal Gelato ice cream are produced in-house behind a visible workshop, allowing customers to observe the production process during store hours (Tuesday-Thursday 09:00-17:30, Friday 09:00-20:00, Saturday 09:00-17:00).

The core product portfolio comprises handcrafted bonbons and truffles made from Callebaut Finest Belgian Chocolate (Callebaut Cocoa Horizons program), alongside a wide range of personalized gifting products including photo chocolate pieces, logo bonbons, 3D figurines, chocolate letters, wedding and 50th-birthday figures, gender-reveal hearts, and seasonal Christmas items. In 2021 the company added a seasonal Gelato ice cream line (mid-April to mid-October), complemented by a mobile Gelato Coolbox rental service and ice-cream buffet catering for events. An e-commerce webshop at chocoladenzo.nl supports online ordering with next-day in-store pickup (no delivery).

The business operates three go-to-market motions: direct-to-consumer through the physical store and webshop; event-driven through the biennial Chocoladefestival Hattem (described as the largest chocolate festival in the Netherlands, 14th edition on 17 October 2026); and sales-led B2B, supplying artisanal chocolates and custom corporate gifts to regional banketbakkers, restaurants, hotels, delicatessenzaken, and corporate clients. Revenue streams are one-time transactional across all channels with unit-level pricing (bonbon boxes €10-€23, custom chocolates €11-€42, logo bonbons €1.10-€1.15 per piece in bulk). The firm employs 6 people, has no disclosed institutional investors, no parent company, and no subsidiaries, and is geographically concentrated in the Gelderland/Overijssel region.

Name

Bonbon Atelier A3

Legal name

Bonbon Atelier A3

Website

https://chocoladenzo.nl

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

1–10 employees

Short description

Bonbon Atelier A3 is a single-location artisanal chocolate atelier in Hattem, Netherlands, producing handcrafted bonbons, personalized chocolate gifts and seasonal Gelato ice cream from Callebaut Belgian chocolate for consumers, B2B food-service clients, and the biennial Chocoladefestival.

Ownership category

akta.pro rank

Product category

Artisanal Chocolatier

NAICS

Confectionery Manufacturing from Purchased Chocolate (311352), Chocolate and Confectionery Manufacturing (31135), Confectionery and Nut Retailers (445292), Confectionery Merchant Wholesalers (42445)

SIC

Sugar & Confectionery Products (2060), Ice Cream & Frozen Desserts (2024)

akta.pro primary industry

Confectionery Manufacturing (Chocolate, Candy, Gum) (AFAKAAAD)

akta.pro secondary industries

Specialty Chocolatiers & Confectionery (CRAHAGAH), Chocolate & Confectionery Shops (THAFAGAD), Premium/Artisanal Bakery Wholesale (AFAIAFAG), Chocolate & Chocolate Confectionery (CRADABAA)

Keywords

• Artisanal chocolate making
• Handcrafted bonbons
• Personalized chocolate gifts
• Artisanal gelato ice cream
• Chocolate festival events

Headquarters

HQ city

Hattem

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Retail Chocolate Sales: Direct sales of artisanal bonbons, truffles, chocolate bars and confections to consumers through the physical store and e-commerce webshop.
2. Custom Chocolate Gifts: Personalized chocolate gifts including photo chocolate pieces, logo bonbons, letter blocks, and custom shapes for personal occasions and corporate relationships.
3. Gelato Ice Cream: Seasonal artisanal Gelato ice cream sales from mid-April to mid-October. Available for dine-in, takeaway in insulated containers, or rental of mobile Gelato Coolbox for events.
4. B2B Wholesale: Supply of chocolate products and bonbons to (banket)bakkers, restaurants, hotels and delicatessenzaken.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Bonbon Atelier A3 handcrafts artisanal bonbons, truffles, chocolate bars, and personalized chocolate gifts (photo chocolates, logo bonbons, block letters, 3D figures) in an open in-house atelier in Hattem using Callebaut Finest Belgian Chocolate. The company also produces seasonal Italian-style Gelato ice cream from mid-April to mid-October and organizes the biennial Chocoladefestival Hattem. Distribution occurs through a physical store, a pickup-only e-commerce webshop, B2B wholesale to regional food businesses, and corporate custom-gift orders.

Product overview

Bonbon Atelier A3 is an artisanal chocolate workshop and retail shop in Hattem, the Netherlands, founded in 1995 and owned by Jeroen and Agnes Kikkert since September 2016. The company operates a single-location business combining a chocolate atelier, physical shop, and seasonal ice cream salon. The core offering consists of handcrafted bonbons and truffles made in-house using Callebaut Belgian chocolate, alongside a diverse portfolio of chocolate gift products. The product range is organized around personalization and gifting: standard artisan bonbon assortiments (sold by box size), customized chocolate gifts (photo chocolate, logo bonbons, number/letter chocolates, 3D figures), seasonal Christmas chocolates (trees, wreaths, Santa figures, seasonal slabs), and special-occasion items (gender reveal hearts, birth footsteps, wedding figurines, marzipan rolls). In 2021, the company expanded into artisanal Gelato ice cream (made daily, April–October) with a mobile Gelato Coolbox rental service for events. The company also organizes the biennial Chocoladefestival Hattem, the largest chocolate festival in the Netherlands. The webshop covers a subset of the in-store assortment, with items categorized by lead time (2–5 working days) and volume tiers.

Differentiator

Problem solved

Functional benefit

Products and services

• Handcrafted Bonbon Assortments Handcrafted assorted bonbons available in various box sizes (from 8-bonbon tubes up to large gift boxes with 15+ bonbons), presented in cube boxes, transparent tubes, ballotins, and premium gift boxes for personal gifting.
• Custom and Personalized Chocolate Gifts Bespoke personalized chocolates including photo chocolate pieces, logo bonbons (minimum 50 pieces), custom number chocolates, block letters, sprayed cream letters, decorated hearts, chocolate flags, champagne bottles, and 3D figures. Used for personal gifts and corporate branding.
• Seasonal Christmas Chocolates Christmas-themed chocolate assortment including seasonal bonbon boxes, Christmas bars, 3D Christmas trees, chocolate wreaths, Santa belly figurines, and marzipan piglets.
• Chocolate Bars Single-source chocolate bars made from Bonbon Atelier A3's own Callebaut chocolate, available in Pure, Milk, White, Ruby, Gold, 70%, 80%, and Nut varieties.
• Special Occasion Chocolate Figurines Celebration-themed chocolate pieces including bride and groom figurines, Sarah/Abraham figures for 50th birthdays, gender reveal hearts, and birth-themed chocolate footsteps.
• Artisanal Gelato Ice Cream Italian-style Gelato made fresh daily from fresh milk, cream, and pure ingredients from mid-April to mid-October. Available in eight rotating flavors with weekly selections, sold in-store, in half or full liter takeaway containers, and via mobile Gelato Coolbox rental for events.
• Mobile Gelato Coolbox Rental and Ice Cream Catering Event rental service offering a professional mobile Gelato Coolbox holding two 7-liter containers that stays cool for 5+ hours without electricity, plus an ice cream buffet/catering service for parties, weddings, and corporate occasions.
• Chocoladefestival Hattem The largest chocolate festival in the Netherlands, organized by Bonbon Atelier A3 in Hattem. Held every two years, free to attend, featuring chocolate tastings, master chocolatier demonstrations, chocolate art, and children's activities. Attracts thousands of visitors and chocolate entrepreneurs from the Netherlands and abroad.
• Maatwerk Chocolade (Bespoke Chocolate Service) Bespoke chocolate creation service for personalized gifts, corporate branding, or special occasions, including 3D chocolate, logos, photos, custom shapes, and unique flavors, in addition to the standard product range.

Quantifiable outcome

• Next-day pickup for webshop orders placed before 16:00
• +1 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Jeroen Kikkert & Agnes Kikkert (Successors)coreStrategic or Co-development Partner · 1 September 2016Jeroen Kikkert (chocolatier and patissier since 1995) and his wife Agnes took over Bonbon Atelier A3 on 1 September 2016 from founder Adri. They have since expanded the business with Gelato ice cream production in 2021.
• CallebautcoreTechnology or IntegrationBonbon Atelier A3 uses Callebaut® Finest Belgian Chocolate for all chocolate products. Callebaut is part of the Cocoa Horizons program which supports cocoa farmers in West Africa through training, premiums, education, child protection and healthcare initiatives. This partnership ensures premium quality and sustainability.
• Chocoladefestival ParticipantsminorChannel Partner/ Reseller/ DistributorChocolate entrepreneurs from the Netherlands and abroad participate in the biennial Chocoladefestival organized by Bonbon Atelier A3. Contact person: Jeroen Kikkert of Bonbon Atelier A3. Participation limited to chocolate-related products.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Droste: Droste is a long-established Dutch chocolate and confectionery manufacturer producing chocolate bars, pastilles, and cocoa products for retail and B2B channels. It is comparable as a Dutch heritage chocolate brand addressing the same consumer occasions (gifting, snacking) but at industrial scale rather than single-atelier artisan production.
• Godiva Chocolatier: Godiva is a globally recognized premium chocolate brand offering truffles, pralines, and gift boxes across retail, hospitality, and e-commerce channels. It is comparable as a broad incumbent in premium chocolate gifting but at a substantially larger scale and broader geographic footprint than Bonbon Atelier A3.
• Neuhaus: Neuhaus is a Belgian premium chocolatier, inventor of the Belgian praline, with a wide retail and gift assortment. It competes with Bonbon Atelier A3 in the premium gifting and bonbon categories, but operates a much broader portfolio and brand, serving as a broad incumbent in the same space.
• Leonidas: Leonidas is a Belgian premium chocolatier with an extensive international shop network selling fresh chocolates, pralines, and gift assortments. It is a broad incumbent in the same premium chocolate/confectionery retail category, with overlapping customer use cases (gifting, holidays) but at much greater scale and via a franchise model rather than single atelier production.

Others

• Callebaut: Callebaut is the Belgian chocolate supplier (Barry Callebaut) from which Bonbon Atelier A3 sources its Finest Belgian Chocolate. It is comparable as an ecosystem participant — a supplier partner whose premium brand underwrites Bonbon Atelier A3's positioning — rather than a direct competitor.

Emerging players

• Tony's Chocolonely: Tony's Chocolonely is a Dutch ethical chocolate brand known for its bean-to-bar approach and cocoa-sourcing mission. It is comparable as a Dutch-origin premium chocolate brand with strong purpose-driven positioning that competes for the same consumer gifting and snacking occasions, though its scale and product mix (chocolate bars, not bonbons) differ.

Direct peers

• Puccinelli Bomboni: Puccinelli Bomboni is an Amsterdam-based artisanal chocolatier specializing in handcrafted bonbons and personalized chocolate gifts. It is a direct peer: similar product category (artisan bonbons), similar target customer (gift buyers and corporate clients), and similar in-house production model — competing in the Dutch premium artisanal chocolate market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/bonbonateliera3
• Instagraminstagram.com/bonbon_atelier_a3
• LinkedInlinkedin.com/company/bonbon-atelier-a3

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bonbon Atelier A3