Choices Charter School

What Choices Charter School does

Choices Charter School is a free public charter school founded in 1999 and authorized by San Juan Unified School District, serving students in grades 6-12 across Sacramento county and eight surrounding counties in Northern California. The school delivers a hybrid independent study model combining online curriculum (delivered via SchoolsPLP and School Pathways LMS) with weekly in-person support classes on its Sacramento campus at 4425 Laurelwood Way. Small class sizes of 5-20 students enable individualized learning plans, with programs including a Middle School program (grades 6-8), a High School program (grades 9-12), and a 5th Year Program for students aged 18-19 who have not yet earned a diploma. Advanced Placement courses, a CTE Business & Finance pathway, and dual enrollment with American River College (for concurrent college credit) supplement the core offering, along with free tutoring five days per week and California's Universal Meals Program providing free breakfast and lunch.

The school operates as a 100% tuition-free public institution with no fees charged to families. Revenue is derived entirely from California's Local Control Funding Formula (LCFF) allocations routed through San Juan Unified School District under an annual Memorandum of Understanding; the school does not publicly disclose its funding or enrollment figures. The technology stack is conventional educational software: SchoolsPLP/School Pathways serves as the primary learning management and student information system, supplemented by Pearson MathXL for mathematics, Code.org for computer science and introductory AI curriculum, and Canvas (via Los Rios Community College District) for dual-enrolled college courses. Staff of 14 includes Director Brent Givens (founder, since 1999) and Assistant Director Russell Brown (since 2015), supported by a broader credentialed teaching staff.

The school holds a six-year WASC accreditation (the longest term available, awarded in 2018) and operates under the California Charter Schools Act. Its go-to-market is community-driven: families reach the school through information sessions, online enrollment via the website, community outreach, and parent testimonials on Yelp. Strategic partnerships include American River College (dual enrollment), Comcast Internet Essentials (low-cost home internet for qualifying families), Sacramento Public Library (Brainfuse tutoring), Sacramento State Math Tutoring Buddies, and Parchment (digital transcripts).

Name

Choices Charter School

Legal name

Choices Charter School

Website

https://choicescharter.org

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Choices Charter School is a tuition-free public charter school founded in 1999 under San Juan Unified School District, serving grades 6-12 across Sacramento and eight surrounding California counties through a hybrid online-plus-in-person independent study model with WASC accreditation.

Ownership category

akta.pro rank

Product category

Public Charter School Education (K-12)

NAICS

Elementary and Secondary Schools (61111), Elementary and Secondary Schools (6111)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Independent Charter Schools (Single-Site) (EDAJACAB)

akta.pro secondary industry

Charter Career & Technical Education (CTE) Schools (EDAJACAK)

Keywords

• Public charter school
• Independent study program
• Secondary education services
• College preparatory courses
• Distance learning education

Headquarters

HQ city

Sacramento

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Public Education Funding: Choices Charter School is a 100% free public charter school funded through California's Local Control Funding Formula (LCFF). The school operates under the San Juan Unified School District Board of Education and receives state education funding for serving students in grades 6-12. No tuition or fees are charged to families.
2. CA Universal Meals Program: The school participates in California's Universal Meals Program, providing free breakfast and lunch to all students daily. This is state-funded and available at no cost to families.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Choices Charter School is a 100% free public charter school that delivers a hybrid independent study program for grades 6-12 (plus a 5th Year program for ages 18-19), pairing an online curriculum taught by credentialed distance-learning teachers with in-person support classes, small class sizes (5-20 students), and free tutoring five days a week. The school also provides Advanced Placement courses, a CTE Business & Finance pathway, dual-enrollment college credit through American River College, counseling and mental-health support, free meals, and a WASC-accredited diploma path serving families across Sacramento County and eight adjoining counties.

Product overview

Choices Charter School is a 100% free public charter school serving grades 6-12, operating since 1999. The school offers a hybrid independent study program combining an online curriculum with in-person support classes. The core educational products include Middle School (grades 6-8) and High School (grades 9-12) programs, a 5th Year High School Program for students needing additional time to earn their diploma, and an ARC Dual Enrollment partnership with American River College for concurrent college credit. The school provides CTE Business & Finance pathways, Advanced Placement courses, comprehensive counseling services, free tutoring 5 days a week, and various student clubs and activities. The instructional model uses SchoolsPLP as the primary learning management system with in-person support classes on campus.

Differentiator

Problem solved

Functional benefit

Products and services

• Independent Study Program Flex-based instructional model combining online curriculum taught by credentialed distance-learning teachers with weekly in-person support classes on campus and free tutoring; available to students in grades 6-12 across Sacramento County and eight adjoining counties.
• Middle School Program (Grades 6-8) Middle school program for grades 6-8 with traditional independent study or blended learning options, including 24-hour access to student information, free tutoring in all subjects five days a week, arts programs, and small class sizes of 5-20 students.
• High School Program (Grades 9-12) High school program for grades 9-12 with differentiated instruction tailored to individual student abilities, needs, and learning styles, including art, technology, and CTE programs and preparing students to meet 220 semester credits for graduation.
• 5th Year High School Program Program for students aged 18-19 who completed high school without earning a diploma; provides a fully WASC-accredited diploma path via online-only courses, free tutoring, and weekly online grading, distinct from a GED or equivalency program.
• ARC Dual Enrollment Partnership with American River College that allows students to take college courses and earn both college and high school credits simultaneously; courses are free and added to the Choices transcript as weighted credits (10 high school credits per semester).
• CTE Business & Finance Pathway Career and Technical Education pathway preparing students for business careers, including Introduction to Business, Principles of Marketing, Manufacturing/Product Design, and International Business courses; students receive a CTE cord and recognition at graduation.
• Advanced Placement (AP) Courses AP courses including AP English Language and Composition, AP English Literature and Composition, AP United States History, AP French Language and Culture, and AP Spanish Language and Culture, delivered in weekly seminar classes on campus.
• Counseling Services Academic, career, and social/emotional support services including mental health and wellness support, scheduling, transcript reviews, career planning, college readiness, application assistance, and scholarship support for enrolled students.
• Free Tutoring Services Free tutoring in all subjects five days a week, including computer-lab tutoring, one-on-one teacher sessions via chat, email, phone, or Zoom, and supplemental tutoring partnerships with Sacramento Public Library (Brainfuse HelpNow) and Sacramento State Math Tutoring Buddies.
• School Meals Program Free meals under California's Universal Meals Program; all students receive one breakfast (8:30-10:00 a.m.) and one lunch (12:00-12:30 p.m.) at no cost every school day.
• College & Career Planning College and career readiness resources including A-G / College Ready Pathway guidance, Federal Student Aid information, Common Application support, and dual-enrollment planning tools for high school students.
• Student Clubs & Activities Extracurricular activities including Thrive Club (wellness), Yearbook Club, Book Club, Podcast Club, and Student Leadership Club, open to all grade levels with teacher advisors.

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• San Juan Unified School District (SJUSD)coreStrategic or Co-development PartnerChoices Charter School operates under the governance of the San Juan Unified School District Board of Education. SJUSD provides oversight, approves hiring and separation of employment, oversees special education programs, and allocates funds. The school operates as an extension of SJUSD per their annual Memorandum of Understanding (MOU).
• American River College (ARC)coreStrategic or Co-development PartnerARC Dual Enrollment partnership allows high school students to take college-level classes and earn both college and high school credit simultaneously. Students can earn weighted credits on their Choices transcript while completing courses from ARC's approved catalog including subjects in English, math, sciences, social studies, world languages, health, VAPA, and more.
• Comcast Internet EssentialsminorOthersThrough a partnership with Comcast, qualifying families can access internet service for less than $10/month via the Internet Essentials Program. This helps ensure students have home internet access for their online coursework.
• Sacramento Public LibraryminorOthersFree homework help through HelpNow from Brainfuse provides live, online tutoring for students in K-12 and college in subjects including math, reading, writing, science, and test preparation.
• Sacramento State Math Tutoring Buddies ProgramminorOthersThe Department of Mathematics & Statistics at Sacramento State offers free one-on-one math tutoring to middle and high school students via Zoom, providing enrichment opportunities for both university and younger students.
• School Pathways / PLSIScoreTechnology or IntegrationSchool Pathways is the primary student information system and learning platform used by Choices. Students and parents access grades, curriculum, class schedules, attendance, and communication through the SchoolsPLP and parent/student portals.
• Bill Smith PhotographyminorOthersBill Smith Photography provides senior portrait sessions and graduation ceremony photography services for the school.

Scale indicators7 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Summit Public Schools: Bay Area and statewide California charter network serving grades 6-12 with personalized learning models. Broader portfolio than Choices but competes for similar self-directed learner populations and college-prep families.
• KIPP Public Schools Northern California: Established Northern California charter school network serving middle and high school students with college-prep focus. Much larger in scale, offering broader resources and tuition-free enrollment serving a similar K-12 demographic.

Direct peers

• Audeo Charter School: California independent-study public charter school offering a similar hybrid learning model with online curriculum and in-person support. Closest analog in structure, student base, and funding model to Choices Charter School.
• iLEAD Schools: California-based charter network operating homeschool and hybrid independent-study programs for K-12, similar to Choices' flex/independent-study approach with credentialed teacher oversight and enrichment activities.
• California Connections Academy: Statewide online public charter school serving grades 6-12 with tuition-free enrollment. Directly competes for families seeking flexible, non-traditional school options in California via a virtual model.
• Sky Mountain Charter School: California tuition-free public charter school serving K-12 students through independent study and personalized learning. Closely comparable to Choices on funding source (LCFF), instructional approach, and home-based study structure.
• Mission Vista Academy: Tuition-free California public charter school serving K-12 with a personalized-learning, independent-study model. Operates in the same Sacramento/Northern California region and shares the LCFF funding and WASC accreditation pathway.

Regional players

• Pacific Charter School: Sacramento-area public charter school offering independent-study and personalized learning programs. Operates in overlapping Northern California geography with comparable funding and regulatory oversight.

Others

• American River College: Community college partner that provides dual-enrollment opportunities for Choices students. Strategic partner rather than competitor, but representative of the higher-education ecosystem that wraps around Choices' high school program.
• School Pathways (PLSIS): Vendor/technology partner providing the student information system and learning platform used by Choices. Enabling ecosystem participant rather than direct competitor, but its product roadmap directly affects Choices' instructional delivery.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@ChoicescharterSchool
• Facebookfacebook.com/CHOICESCHARTERSCHOOL
• Instagraminstagram.com/choicescharterschool
• LinkedInlinkedin.com/company/choices-charter-school

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Choices Charter School