Choice Fresh Meals
- Company typePrivate
- Founded-
- Headquarters—
- Headcount1–10
- GTM typeB2C
- OfferingServices
Choice Fresh Meals firmographics
Firmographics- Name
- Choice Fresh Meals
- Website
- https://choicefreshmeals.com.au
- Company type
- Private
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Choice Fresh Meals industry classification
Industry- Product category
- Prepared Meal Services
- NAICS
- Perishable Prepared Food Manufacturing (311991)
- SIC
- Food And Kindred Products (2000)
- akta.pro industry
- Prepared Meal Delivery (Fresh, Ready-to-Heat)
Keywords
Choice Fresh Meals business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales
Choice Fresh Meals product offering
Product offeringCore offering
Choice Fresh Meals appears to be a small Australian prepared-meal business based in Oakleigh. The company operates its own website (choicefreshmeals.com.au) for customer interaction; however, the website content could not be retrieved (displayed only a verification/loading screen), so the specific product range, meal types, and service model are not directly evidenced in the source material.
Differentiator
Problem solved
Functional benefit
Companies that use Choice Fresh Meals
Customer profileIdeal customer profiles1 record
Choice Fresh Meals technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Choice Fresh Meals partnerships and signals
Strategic signalRecent moves1 record
Choice Fresh Meals competitors and assessment
Company assessmentDirect peers
- My Muscle Chef: Australian macro-counted, ready-to-heat prepared meals brand with national retail and subscription distribution. Comparable in product category and delivery model; significantly larger and broader in customer reach.
- Youfoodz: Australian ready-to-eat prepared meals brand sold via supermarkets, convenience stores, and direct delivery. Comparable in product category; the most direct retail-shelf competitor in Australian prepared fresh meals.
- Lite n' Easy: Australia's largest portion-controlled prepared meal delivery service. Directly comparable to Choice Fresh Meals as a domestic prepared-meal subscription/retail operator, but at vastly greater national scale.
- HelloFresh Australia: Global meal-kit subscription leader with significant Australian operations. Comparable as a home-delivered meal solution, though focused on kits-to-cook rather than ready-to-heat prepared meals.
- Dinnerly: Budget meal-kit subscription operator in Australia owned by Marley Spoon's parent. Competes for the same value-conscious Australian households that a small prepared-meals operator would target.
- Eat Fit Food: Australian health-oriented prepared meal delivery service operating across Sydney, Melbourne, and Brisbane. Comparable in fresh-meal subscription model and premium positioning; comparable scale profile to a small Melbourne operator.
- Marley Spoon: Australian meal-kit subscription service offering weekly recipe boxes and some prepared options. Direct competitor in the home-meal-replacement category targeting similar suburban Australian households.
Broad incumbents
- Coles Prepared Meals: Major Australian supermarket chain with an extensive in-store and online prepared-meals range. Competes indirectly by giving Melbourne consumers a convenient, low-friction alternative to subscription-prepared-meal services.
Emerging players
- Cookaborough: Melbourne-based fresh, locally-sourced prepared meal service. Direct local competitor sharing Oakleigh's greater Melbourne catchment and similar fresh-prepared-meals positioning.
- Chef's Lunchbox: Small Australian fresh-meal subscription service targeted at busy professionals. Comparable as a small-scale prepared-meal delivery operator in the same Australian market, with a similar niche, locally-focused model.
Market position
Strengths3 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights3 records
Customer concentration
Choice Fresh Meals social profiles
Digital presenceChoice Fresh Meals financial estimates
Financial estimateRevenue estimate
Valuation estimate
Choice Fresh Meals leadership team
Management profileNumber of profiles
Choice Fresh Meals funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Choice Fresh Meals M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Choice Fresh Meals
What does Choice Fresh Meals do?
Choice Fresh Meals appears to be a small Australian prepared-meal business based in Oakleigh. The company operates its own website (choicefreshmeals.com.au) for customer interaction; however, the website content could not be retrieved (displayed only a verification/loading screen), so the specific product range, meal types, and service model are not directly evidenced in the source material.
Is Choice Fresh Meals a public or private company?
Choice Fresh Meals is a private company. It is classified as unknown.
When was Choice Fresh Meals founded?
Choice Fresh Meals was founded in -1. It employs 1 to 10 people.
Who are Choice Fresh Meals's main competitors?
Direct peers on record are My Muscle Chef, Youfoodz, Lite n' Easy, HelloFresh Australia, Dinnerly, Eat Fit Food and Marley Spoon. Coles Prepared Meals is listed as a broad incumbent. Emerging players are Cookaborough and Chef's Lunchbox.
Does Choice Fresh Meals have an API?
No public API is recorded for Choice Fresh Meals.
What industry is Choice Fresh Meals in?
Choice Fresh Meals's product category is Prepared Meal Services. Its primary akta.pro industry code is CRAHAJAC, Prepared Meal Delivery (Fresh, Ready-to-Heat). Its NAICS code is 311991 and its SIC code is 2000.