CHOICE TOURS & TRAVELS

What CHOICE TOURS & TRAVELS does

Choice Tours & Travels is a Mumbai-based travel and tourism operator incorporated in January 2001 by Mr Dhiraj Keshavji Nishar, operating as the flagship travel entity of the Choice Group of Companies. The company sells escorted group tours (4–31 days), inbound holidays for international visitors to India, corporate/MICE travel, and demographic-specific specialty tours (women, seniors, students, honeymooners, pilgrims, bikers). It also provides ancillary booking services for flights, buses, cars, cruises, hotels, visas, passports, foreign exchange, travel insurance, and adventure activities. Destinations span 25+ countries with an extensive domestic portfolio anchored by authorized-agent relationships with four state tourism development corporations (MTDC, TCGL, APTDC, TSTDC) and B2B hotel partnerships with EVOKE and PRAVEG groups.

The underlying technology is minimal: the company has no app, no public API, no proprietary platform, and operates a content-style PHP website with online enquiry forms and a Facebook presence. Revenue is generated through transaction-based fees on tour packages, B2B accommodation bookings, and ancillary travel services, with quote-based pricing that varies by package, duration, and group size. Pricing is not publicly disclosed and no standard tiers exist. Customer acquisition relies on direct sales via website and phone, channel partnerships with state tourism corporations, and cross-promotion across eight sister Choice Group companies.

The customer base is distributed retail with no named enterprise logos, supplemented by a B2B segment serving other tour operators, hotels, and MICE clients. The company is privately held, MSME-registered, employs 6 people at its Borivali West headquarters, and has not disclosed any external funding. Strategic positioning centers on authorized state tourism access, group-company ecosystem cross-sell, and a long operating history rather than technology differentiation or scale advantages.

Name

CHOICE TOURS & TRAVELS

Legal name

Choice Tours & Travels

Website

https://choicegroupdn.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

1–10 employees

Short description

Choice Tours & Travels is a Mumbai-based, privately held travel agency operating since 2001, selling domestic and international escorted group tours, MICE corporate travel, inbound holidays, and ancillary booking services to retail consumers and B2B partners across 25+ countries.

Ownership category

akta.pro rank

Product category

Travel and Tourism Services

NAICS

Tour Operators (561520), Scenic and Sightseeing Transportation, Land (48711)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Escorted Coach & Bus Package Tour Operators (THAKADAA)

akta.pro secondary industries

Adventure & Active Travel Agencies (THAKABAD), Hiking, Trekking & Backpacking Tour Operators (THAAADAA)

Keywords

• Outbound tour packages
• Domestic tour packages
• Corporate travel services
• MICE event management
• Adventure tourism

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Tour Packages: All-inclusive escorted group tours ranging from 4 to 31 days for domestic and international destinations; specialty tours for specific demographics including women's special, students' special, seniors' special, honeymoon and pilgrimage tours
2. Travel Services: Transportation bookings including bus, car, cruise, and flight bookings; visa and passport assistance; foreign exchange services; travel insurance; adventure activities and expeditions
3. B2B Hotel Bookings: B2B hotel partnerships providing accommodation bookings for groups, MICE events, and individual travelers through negotiated corporate rates

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Choice Tours & Travels is a Mumbai-based travel agency that sells escorted group tour packages (4–31 days) to domestic Indian destinations and 25+ international countries, along with ancillary booking services for flights, buses, cars, cruises, hotels, visas, passports, foreign exchange and travel insurance. It also serves corporate MICE clients, inbound foreign tourists visiting India, and independent leisure travelers through customized Free Individual Travel (FIT) arrangements. The company operates a wholly-owned adventure tourism arm (Choice Adventure) offering trekking, expeditions and adventure activities in the Indian Himalayas.

Product overview

CHOICE TOURS & TRAVELS is a Mumbai-based travel and tourism company incorporated in January 2001, operating as a single unified service offering rather than a platform-plus-modules architecture. The company provides comprehensive travel services including booking for transportation (buses, cars, flights, cruises), accommodations, visas, passports, and money transfer. Their core products encompass Group Tours (domestic and international escorted tours), Inbound Holidays (for international visitors to India), and Corporate Travel (MICE services). Special tour offerings include Religious Tours, Honeymoon Tours, Bike Tours, and the company's adventure subsidiary Choice Adventure. They offer specialized destination packages across domestic regions (Andaman, Kerala, Rajasthan, Goa, Himachal, Uttarakhand, North-East, Ladakh) and international destinations (Dubai, Thailand, Singapore, Malaysia, Nepal, Bhutan, Europe, USA, Australia, Africa). The company also provides B2B hotel booking services through authorized partnerships with state tourism corporations (MTDC, TCGL, APTDC, TSTDC).

Differentiator

Problem solved

Functional benefit

Products and services

• Group Tours (Escorted) Escorted group tour packages ranging from 4 to 31 days covering domestic Indian destinations (Andaman, Kerala, Rajasthan, Goa, Himachal, Leh-Ladakh, Gujarat, NorthEast, Uttaranchal) and international destinations (Dubai, Singapore, Thailand, Bali, Europe, USA, Bhutan, Nepal, Vietnam, Israel, Turkey, Africa, Australia). All-inclusive arrangements conducted by professional tour managers. Targeted at leisure travelers seeking a complete escorted holiday.
• Inbound Holidays Tour packages designed for international visitors wishing to explore India, with customizable hotel, destination and travel-date options. Targeted at foreign tourists seeking iconic Indian cities, monuments, landscapes and cultural experiences.
• Corporate Travel (MICE) Business travel arrangements for Meetings, Incentives, Conferences and Exhibitions with exclusive travel arrangements designed to provide innovative experiences for professional attendees. Targeted at Indian corporate clients organizing business events and corporate outings.
• Religious Tours Pilgrimage tours to sacred destinations including Mata Vaishno Devi, Dwarka, Somnath, Badrinath, Varanasi, Ayodhya and Prayagraj. Targeted at pilgrims and religious travelers.
• Honeymoon Tours Romantic vacation packages for couples featuring destinations such as Maldives, Kerala and the Andaman islands. Targeted at newlyweds and couples seeking curated romantic getaways.
• Bike Tours Motorcycle and mountain biking expedition packages including the flagship 16 Nights / 17 Days Mountain Biking in Ladakh tour. Targeted at adventure motorcycling enthusiasts and biking groups.
• Choice Adventure Adventure-focused subsidiary offering trekking, camping and adventure activity bookings in Himalayan regions (Himachal, Uttaranchal, Leh-Ladakh) with its own Himachal setup for year-round winter and summer expedition programs. Targeted at adventure trekkers and expedition participants.
• Flight Booking Airline ticket booking service for domestic and international flights, operated through airline partnerships with Go Air, Indigo, Jet Airways, Spice Jet and Akasa Airlines. Targeted at travelers needing air tickets as part of broader tour packages or standalone bookings.
• Hotel Booking Accommodation booking service across various hotel categories and destinations, including B2B rates for tour operators and special deals for groups and MICE events. Targeted at leisure travelers, corporate clients and B2B partners needing accommodation inventory.
• Bus Booking Bus ticket reservation service for inter-city and tourist transportation. Targeted at travelers needing ground transport as part of tour packages or standalone bookings.
• Car Booking Car rental and booking service for local and outstation travel. Targeted at travelers needing chauffeured or self-drive ground transportation.
• Cruise Booking Cruise vacation package booking including domestic and international cruise itineraries (Dubai cruises, MSC Fantasia), with partnerships across Cordelia Cruises and Costa Cruises. Targeted at leisure travelers seeking cruise-based holidays.
• Safari Booking Wildlife safari reservations including national park visits and adventure activities. Targeted at travelers interested in wildlife and nature experiences.
• Visa Assistance Documentation and guidance services for international travel visa applications. Targeted at travelers applying for outbound visas to international destinations.
• Passport Assistance Support services for passport-related documentation and procedures. Targeted at Indian residents needing passport application or renewal support.
• Foreign Exchange Currency exchange services for international travelers. Targeted at outbound travelers needing foreign currency.
• Money Transfer International money transfer services for travelers. Targeted at customers needing cross-border remittance support.
• Package Booking Pre-planned tour packages for various domestic and international destinations bundled into a single booking. Targeted at leisure travelers seeking convenience packages.
• Rann Utsav Tour Specialized tour package for the Rann Utsav festival in Gujarat's Kutch region, leveraging tent-city accommodation partnerships with EVOKE and PRAVEG Groups. Targeted at travelers seeking the seasonal Gujarat Rann Utsav experience.

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core and minor.

• MTDC (Maharashtra Tourism Development Corporation Of India Limited)coreChannel Partner/ Reseller/ DistributorAuthorized agent for Maharashtra Tourism Development Corporation, providing access to MTDC properties including Ajanta, Aurangabad, Mahabaleshwar, Matheran, and other tourism destinations across Maharashtra.
• TCGL (Tourism Corporation Of Gujarat Limited)coreChannel Partner/ Reseller/ DistributorAuthorized agent for Gujarat tourism, providing access to TCGL properties including Toran Gandhi Ashram, Toran Hill Resort, and other Gujarat tourism destinations.
• APTDC (Andhra Pradesh Tourism Development Corporation)coreChannel Partner/ Reseller/ DistributorAuthorized agent for Andhra Pradesh tourism with access to Haritha hotels and resorts across the state.
• TSTDC (Telangana State Tourism Development Corporation)coreChannel Partner/ Reseller/ DistributorAuthorized agent for Telangana tourism with access to Haritha hotels and tourism properties across Telangana.
• Ramoji Film CityminorChannel Partner/ Reseller/ DistributorAuthorized partner for Ramoji Film City visits included in Hyderabad and Andhra Pradesh tour packages.
• Go Air, Indigo, Jet AirwaysminorChannel Partner/ Reseller/ DistributorAirline ticketing partnerships for flight bookings as part of complete travel packages.
• ImagicaminorChannel Partner/ Reseller/ DistributorPartnership for Imagica theme park visits as part of Maharashtra tour packages.
• EVOKE Group of HotelscoreChannel Partner/ Reseller/ DistributorB2B partner providing tent city accommodations at Rann Utsav, Statue of Unity, Varanasi, Gandhi Sagar, Kuno Forest Retreat, Dholavira, and Mandvi.
• PRAVEG Group of HotelscoreChannel Partner/ Reseller/ DistributorB2B partner providing tent city and resort accommodations at Narmada, Daman, Varanasi, Dholavira, Diu, and Ayodhya locations.
• IRCTCminorChannel Partner/ Reseller/ DistributorRailway ticketing partner for train bookings included in tour packages.
• IRCTC, Cordelia Cruises, Costa CruisesminorChannel Partner/ Reseller/ DistributorPartners for railway, cruise bookings as part of comprehensive travel packages.
• Spice Jet, Indigo, Akasa AirlinesminorChannel Partner/ Reseller/ DistributorAirline ticketing partnerships for domestic and international flight bookings.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Veena World: Mumbai-based escorted-tour and experiential-travel company with similar group-departure model, India and international focus, and overlap with Choice Tours' demographic-specific tour verticals (women, honeymoon, family).
• Akbar Travels: India-based full-service travel agency with escorted tours, MICE, visa, and outbound holiday offerings; directly comparable product mix and customer base to Choice Tours, particularly for Mumbai-origin leisure travelers.
• SOTC Travel: Indian escorted-tour specialist with comparable domestic and international group tour packages, holiday divisions, and MICE capability — the closest direct competitor to Choice Tours' core escorted-tour model.
• Kesari Tours: India-headquartered escorted-group-tour operator running multi-day fixed-departure packages across India and worldwide, directly competing for the same Indian leisure traveler segments as Choice Tours.

Broad incumbents

• Thomas Cook (India): Heritage Indian tour operator with full-service leisure, MICE, and corporate travel offering; broader portfolio and brand scale, but directly competes in escorted group tours, foreign exchange, and visa services that Choice Tours also provides.
• MakeMyTrip: Dominant India OTA with package holiday business alongside its core flight/hotel marketplace; competes for the same Mumbai and tier-1 customer base as Choice Tours but operates at vastly larger scale with proprietary tech.
• Yatra.com: Indian OTA with holiday packages, corporate travel, and B2B hotel distribution — overlapping with Choice Tours' core tour packages, corporate travel, and B2B hotel booking services.
• Cox & Kings: Long-established Indian tour operator with escorted group departures, inbound India tours, and outbound packages across the same international destinations served by Choice Tours; comparable in portfolio breadth though larger in scale.

Emerging players

• IRCTC Tourism: State-affiliated tourism arm of Indian Railways offering packaged tours with rail-inclusive itineraries; comparable on authorized-agent distribution model and India's domestic tour portfolio, particularly pilgrimage circuits.

Regional players

• Cox & Kings subsidiary Bharat Dekho: Inbound-India specialist for international tourists — directly comparable to Choice Tours' Inbound Holidays vertical offering customizable India itineraries for foreign visitors.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ChoiceToursTravels
• LinkedInlinkedin.com/company/choice-tours-&-travels

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CHOICE TOURS & TRAVELS