Comfort Hotel Xpress Youngstorget

What Comfort Hotel Xpress Youngstorget does

Comfort Hotel Xpress Youngstorget is a single budget hotel property located in Oslo, Norway, founded in 2011, operating with 12 employees. It is a brand property within the Strawberry hotel group, the largest Nordic hospitality operator with more than 250 hotels across 6 countries (Norway, Sweden, Denmark, Finland, and additional destinations). The company was previously part of Nordic Choice Hotels and was rebranded to Strawberry in 2022. The underlying technology consists of a hotel management and booking platform distributed through the strawberry.no website, the Strawberry mobile app, major OTAs, corporate sales channels, and walk-in reservations at hotel front desks.

Comfort Hotel Xpress Youngstorget sits within Strawberry's tiered brand portfolio: Comfort Hotel™ (budget/economy), Quality Hotel™ (mid-range), Clarion Hotel® (upscale), Home Hotel (boutique), and Stopover (airport). The portfolio is unified by the Spenn loyalty program and the Strawberry Mastercard co-branded credit card, which together drive repeat bookings and member retention across the chain. Ancillary revenue streams include on-site restaurants, bars, spa services, conference and meeting facilities, curated experience packages (combining accommodation with cultural, music, family, and adventure experiences), and digital gift cards.

The company pursues a direct-to-consumer go-to-market motion supported by multi-channel marketing (content marketing, email newsletters, social media, paid search, event-based partnerships, and TripAdvisor integration). Customer segments span leisure travelers (primary), business travelers, families, and Spenn loyalty members, addressed through a hybrid segmentation approach. Pricing is dynamic, varying by brand tier, season, and location, with seasonal promotions (e.g., summer pass at 899–1199 kr/night) and corporate rate agreements for business travelers. Strategic partnerships include Strawberry Mastercard, Manchester United Tour (exclusive 50% discount), Nordic festivals (including Pride 2026), All Things Live entertainment, and sports organizations via the GoSportive program.

Name

Comfort Hotel Xpress Youngstorget

Legal name

Comfort Hotel Xpress Youngstorget

Website

https://choice.no

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Comfort Hotel Xpress Youngstorget is a budget hotel property in Oslo, Norway, operating under the Comfort Hotel brand within Strawberry, the largest Nordic hotel group with 250+ properties across 6 countries. It serves leisure travelers, business guests, and families via direct booking, OTAs, and the Spenn loyalty program.

Ownership category

akta.pro rank

Product category

Hotel Accommodations

NAICS

Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels & Motels (7011)

akta.pro industry

PRIMARYTHAGABAL

Value Inn / No-Frills Hotels

Travel & Hospitality/Lodging & Accommodation/Limited-Service & Budget Hotels

Keywords

• Hotel accommodations
• Nordic hospitality
• Hotel brand portfolio
• Lodging services
• Conference and meeting services

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Hotel room bookings: Primary revenue from selling hotel room nights across Comfort Hotel, Quality Hotel, Clarion Hotel, and Home Hotel brands. Pricing varies by brand tier, season, and location.
2. Ancillary services: Revenue from restaurants, bars, spa services, and event venues at hotel properties.
3. Membership and loyalty program: Spenn loyalty program with partnership elements including co-branded credit card (Strawberry Mastercard).

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Comfort Hotel Xpress Youngstorget is a budget-friendly hotel property operating under the Comfort Hotel brand within the Strawberry hotel group (formerly Nordic Choice Hotels). The property provides overnight accommodations in central Oslo (Youngstorget) and is part of a Nordic portfolio of more than 250 hotels across six countries, supplemented by on-site dining, conference facilities, the Spenn loyalty program, and curated experience packages.

Product overview

Comfort Hotel Xpress Youngstorget is part of the Strawberry hotel portfolio, one of the largest Nordic hotel operators with more than 250 hotels across 6 countries. The Strawberry portfolio operates as a multi-brand platform featuring distinct hotel tiers: Comfort Hotel™ (budget), Quality Hotel™ (mid-range), Clarion Hotel® (upscale), Home Hotel (boutique), and Stopover (airport). The platform is unified by the Spenn loyalty program, supported by a mobile app for bookings and member management. Ancillary offerings include restaurant/bar services, conference facilities, curated experience packages, and gift cards. Strawberry Arena, the company's event venue, complements the hotel portfolio. The company also partners with Strawberry Mastercard for co-branded financial services.

Differentiator

Problem solved

Functional benefit

Brands

• Comfort Hotel: Brand under Strawberry offering quality hotel accommodations in Nordic countries.

Products and services

• Comfort Hotel™ Budget-friendly hotel brand under the Strawberry portfolio offering comfortable accommodations across Nordic destinations, including the Comfort Hotel Xpress Youngstorget property in Oslo.
• Restaurant & Bar Services On-site dining and beverage offerings at hotel properties, including restaurants, bars, and spa facilities available to guests and walk-in visitors.
• Conference & Meeting Services Customized conference and meeting facilities available across the hotel portfolio for corporate events, business meetings, and group bookings.
• Spenn Loyalty Program Strawberry's flexible reward points system allowing members to earn and redeem points across the hotel portfolio, with tiered benefits and exclusive offers.
• Strawberry App Mobile application enabling hotel booking, membership management, and access to exclusive offers and member benefits.
• Experience Packages Curated hotel packages combining accommodation with cultural, musical, family, and adventure experiences across Nordic destinations.
• Gift Cards Digital gift cards redeemable for hotel stays, dining, spa treatments, and other Strawberry experiences.
• Strawberry Mastercard Co-branded credit card in partnership with Mastercard, offering enhanced loyalty rewards and benefits for frequent guests and Spenn members.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core, flagship and minor.

• Strawberry MastercardcoreGTM or Marketing PartnerCo-branded credit card partnership allowing Spenn members to earn points on everyday purchases. The card serves as both a payment method and loyalty driver, accelerating point accumulation for cardholders.
• Manchester UnitedflagshipStrategic or Co-development PartnerExclusive partnership offering 50% discount on Manchester United Tour experiences in Trondheim and Stockholm to Strawberry members. Includes premium hotel packages and priority access.
• Festival organizerscoreGTM or Marketing PartnerPartnerships with Nordic music and cultural festivals offering discounted tickets and accommodation packages exclusively to Spenn members. Includes Pride events and major Nordic festivals for 2026.
• All Things LiveminorGTM or Marketing PartnerPartnership providing members with access to concerts, musicals, standup comedy, and other live entertainment experiences at discounted member prices.
• Sports organizations and clubsminorGTM or Marketing PartnerGoSportive program offering special rates and benefits for sports clubs and associations. Members can access discounted group accommodations for tournaments and events.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• First Hotels: Norwegian-origin hotel cooperative with a portfolio of full-service and limited-service Nordic properties; overlaps with Strawberry's Comfort and Quality tiers in Norway.
• B&B Hotels: European limited-service/budget hotel chain expanding across the Nordics; competes in the same no-frills price tier as Comfort Hotel Xpress with a similar self-service operating model.
• Thon Hotels: Major Norwegian hotel chain operating economy, mid-scale, and conference properties across Norway; directly comparable to Comfort Hotel Xpress in the Oslo budget/limited-service segment.
• Scandic Hotels: Largest Nordic hotel operator with a similar multi-brand portfolio covering economy to upscale; competes directly with Comfort Hotel Xpress in Norwegian city-centre markets including Oslo.
• ProfilHotels: Nordic hotel group with mid-scale and limited-service properties across Scandinavia; competes for similar leisure and corporate travel demand in the region.

Broad incumbents

• Radisson Hotel Group: Global hotel group with significant Nordic presence across upscale and midscale brands (Radisson Blu, Park Inn); competes broadly in Oslo and other Nordic city markets with Comfort Hotel.
• Best Western Hotels & Resorts: Global hotel network with independent Nordic member properties spanning midscale and limited-service tiers; competes for similar leisure and corporate customers in Norwegian destinations.
• Accor (Ibis / Ibis Budget): Global hotel group operating Ibis and Ibis Budget, established European limited-service brands; competes in the budget tier alongside Comfort Hotel Xpress across key Nordic cities.

Emerging players

• Airbnb: Alternative accommodation platform increasingly competing for budget and city-centre demand in Oslo and other Nordic capitals; pressures ADR and occupancy in the limited-service segment.

Market position

Strengths4 records

Weaknesses3 records

Competitive moat4 records

Key risks4 records

Key highlights6 records

Customer concentration

• Xfacebook.com/strawberryhotels
• YouTubeyoutube.com/@strawberryuniverse
• Facebookfacebook.com/strawberryhotels
• LinkedInlinkedin.com/company/comfort-hotel-xpress-oslo
• Instagraminstagram.com/strawberry

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Comfort Hotel Xpress Youngstorget