Museo Universitario Del Chopo

What Museo Universitario Del Chopo does

Museo Universitario del Chopo is a public university museum established in 1975 and operated by the Universidad Nacional Autónoma de México (UNAM) through its Coordinación de Difusión Cultural, located in the Santa María la Ribera neighborhood of Cuauhtémoc, Mexico City. The museum offers a multi-disciplinary cultural program spanning visual arts exhibitions (Artes Visuales), performing arts (Artes Vivas), cinema (Cinematógrafo), expanded literature and a fanzine library (Fanzinoteca / VOCES), and free educational workshops. Supporting services include a virtual tour, a museum shop selling books and merchandise, and a sustainability program ('Chopo Sustentable') featuring photovoltaic solar panels, rainwater harvesting, and LED lighting.

The museum's revenue model is primarily institutional, funded through UNAM's public budget, supplemented by low-cost ticketing: 40 MXN general gallery admission (20 MXN for students, professors, UNAM workers, alumni, and INAPAM members), free entry for children under 12 and ICOM members, free entry every Wednesday, and 60 MXN cinema admission (30 MXN discounted). Distribution occurs through physical visits (Wednesday-Sunday, 11:00-18:00), an online ticketing platform (boletos.chopo.unam.mx), the on-site gift shop, and virtual tours for remote access. The customer base is broadly distributed across general public visitors, UNAM students and community, students from other educational institutions, seniors, artists, and cultural producers, with no concentration in any single segment.

The museum is led by Director Sol Henaro Palomino (appointed 2024), supported by a Subdirector and a team of approximately 28 staff across curatorial, performing arts, communication, design, museography, conservation, IT, finance, HR, maintenance, and administrative functions. Sustainability infrastructure is a notable technical feature, with photovoltaic solar cells generating 25% of the venue's energy and rainwater recovery systems capable of capturing over 3 million liters annually.

Name

Museo Universitario Del Chopo

Legal name

Museo Universitario del Chopo

Website

https://chopo.unam.mx

Company type

Public

Founded year

1975

Operating status

Operating

Headcount range

11–50 employees

Short description

The Museo Universitario del Chopo is a public university museum in Mexico City operated by UNAM since 1975, offering visual arts exhibitions, performing arts, cinema screenings, literary programming, and educational workshops to the general public, students, and cultural producers.

Ownership category

akta.pro rank

Product category

Public Art Museum Services

NAICS

Museums (712110)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Art Museums (THAJADAA)

akta.pro secondary industry

Museum & Landmark Guided Tours (Skip-the-line/Docent-led) (THAJAAAC)

Keywords

• Public art museum
• Cultural exhibitions
• Performing arts programming
• University museum services
• Art education workshops

Headquarters

HQ city

Mexico City

HQ country

Mexico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Pricing tiers

Distribution channels4 records

Marketing channels8 records

Core offering

The Museo Universitario del Chopo is a public university museum operated by UNAM that delivers a multi-program cultural venue featuring visual arts exhibitions, performing arts, cinema screenings, an expanded literature/fanzine library, and educational workshops. It serves the general public, students, and artistic communities with free Wednesday entry and subsidized admission, complemented by an on-site gift shop and a virtual tour for remote access.

Product overview

Museo Universitario del Chopo is a university museum operated by UNAM (Universidad Nacional Autónoma de México) offering a multi-faceted cultural program centered on visual arts, performing arts (artes vivas), cinema, expanded literature, and educational workshops. The museum operates as a single unified cultural venue with interconnected program areas including the Fanzinoteca (fanzine library), Cinematógrafo (cinema), Artes Visuales (exhibitions), Artes Vivas (performing arts), and educational programming. Supporting services include a virtual tour experience, museum shop, sustainable infrastructure initiatives, and community engagement programs like 'Alrededor del Museo' supporting local businesses. The venue features the Foro del dinosaurio Juan José Gurrola for live performances and multiple gallery spaces.

Differentiator

Problem solved

Functional benefit

Products and services

• Artes Visuales (Visual Arts Exhibitions)

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• La Casa del Lago: UNAM-affiliated cultural center in Chapultepec Park offering exhibitions, concerts, workshops, and literary programming. Comparable as a UNAM cultural venue with multi-vertical programming (visual, performing, literary) at subsidized pricing.
• Museo de Arte Moderno: Federal art museum in Mexico City focused on modern Mexican art. Comparable as a Mexico City art museum offering ticketed exhibitions, educational programming, and a museum shop; operates under a public-cultural mandate similar to the Chopo.
• Museo Jumex: Contemporary art museum in Mexico City focused on modern and contemporary Latin American art. Comparable as a Mexico City contemporary art venue with curated exhibitions, public programming, and a critically engaged curatorial stance.
• Museo Soumaya: Major private art museum in Mexico City operated by the Carlos Slim Foundation. Comparable as a high-traffic Mexico City art museum offering free or low-cost admission with diversified programming, gallery spaces, and museum retail.
• Museo Tamayo Arte Contemporáneo: Contemporary art museum in Mexico City with a similarly curated program of Mexican and international artists. Comparable as a Mexico City art museum with ticketed exhibitions, public programming, and a focus on experimental and critical contemporary practice.
• Museo Universitario Arte Contemporáneo (MUAC): UNAM's contemporary art museum, also operated under Coordinación de Difusión Cultural. Directly comparable as a sister UNAM university museum sharing the same institutional backer, pricing approach (subsidized public-mission model), and audience of students, faculty, and cultural tourists.

Emerging players

• MUAC – Tienda and Publishing Programs (peer reference): MUAC's independent publishing and bookstore operations are comparable to the Chopo's Tienda del Museo. Both UNAM-run cultural retail outlets sell exhibition catalogs, art books, vinyl, and merchandise tied to programming, providing a parallel benchmark for museum-shop earned revenue.

Broad incumbents

• Museo Nacional de Antropología: Mexico's flagship anthropology museum and largest cultural attraction. Comparable as a publicly funded Mexico City museum with ticketed galleries, gift shop, and high-volume visitation, though at vastly larger scale and a different curatorial focus.
• Centro Cultural Universitario (CCU UNAM): UNAM's central cultural complex housing multiple venues including theaters, cinemas, and galleries. Comparable as the parent UNAM cultural ecosystem that programs across visual and performing arts with subsidized public access, the same institutional umbrella as Museo del Chopo.

Regional players

• Museo de la Ciudad de México: Mexico City government museum focused on the history and culture of Mexico City. Comparable as a publicly operated Mexico City museum offering exhibitions, programming, and educational activities within the same local cultural ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/museodelchopo
• YouTubeyoutube.com/MuseodelChopo
• Facebookfacebook.com/246186207034
• Instagraminstagram.com/museodelchopo
• LinkedInlinkedin.com/company/museo-universitario-del-chopo

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Museo Universitario Del Chopo