Chor Leoni

What Chor Leoni does

Chor Leoni is a Vancouver-based non-profit choral society (registered charity #891227084 RR 0001) founded in 1992 by Diane Loomer, C.M., operating as a volunteer men's TTBB (Tenor, Baritone, Bass) choir under Artistic Director Erick Lichte since January 2013. The organization performs more than 35 concerts each season to over 15,000 patrons, with programming ranging from classical repertoire to pop arrangements, and has released 12 award-winning recordings while commissioning more than 300 new works for TTBB choir. Its portfolio spans live concert performances, a catalogue of commercial recordings distributed via the organization's e-commerce store and major streaming platforms (Tidal, iTunes, Apple Music), and a vertically integrated educational ecosystem including PRÉLUDE for grades 5-7, the free MYVoice program for ages 12-24 (160+ participants across Vancouver and Burnaby), and the Emerging Choral Artist Program (ECAP) for ages 18-30. The Leonids, a nine-voice professional TTBB ensemble featuring singers from Chanticleer and Conspirare, serves as the headline act for the annual Big Roar Choral Festival at the Chan Centre for the Performing Arts.

The organization's go-to-market is community-led and event-driven, reaching audiences through live performances, the eRoar email newsletter, social media, and earned media partnerships with Global BC and CKNW Radio. Revenue mechanics are diversified across individual donations (monthly recurring, one-time, securities, and legacy gifts), corporate sponsorship packages, ticket sales, CD and merchandise sales, endowment draws, and three tiers of government arts funding from the Canada Council for the Arts, BC Arts Council, and City of Vancouver. All programming except ticketed concerts is free to participants, with ticket sales explicitly covering only a fraction of operating costs. The Chor Leoni Foundation, a wholly-owned subsidiary charity, manages three endowment funds held by Vancouver Foundation with principal preservation and 1:1 matching through the Canada Cultural Investment Fund.

Customer segments include concert audiences and patrons (15,000+ annually), volunteer choir members (~70 singers), youth and young adult singers in subsidized programs, pre-professional ECAP participants, and corporate sponsors. The organization has earned five CBC National Radio Competition first-place awards, the 2019 Margaret Hillis Award for Choral Excellence, a 2020 JUNO nomination, and five gold medals plus two Choir Championships at the 2018 Singapore and Bali International Choral Festivals. Recent strategic additions include the Composer in Residence program (Marie-Claire Saindon, 2024-2027), the Amplify Artist in Residence partnership with Canadian Music Centre BC, and the 2025 album release This Air | This Earth.

Name

Chor Leoni

Legal name

Chor Leoni

Website

https://chorleoni.org

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

1–10 employees

Short description

Chor Leoni is a Vancouver non-profit men's TTBB choir founded in 1992, performing 35+ concerts annually to 15,000+ patrons and operating free youth choral education programs (MYVoice, PRÉLUDE, ECAP) supported by donations, sponsorships, and arts council grants.

Ownership category

akta.pro rank

Headquarters

HQ city

Vancouver

HQ country

Canada

HQ region

North America

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Supply Chain

Revenue model

1. Individual Donations: Tax-deductible donations from individuals supporting the choir's mission. Donors can make one-time or monthly recurring gifts. As a registered charity (891227084 RR 0001), all contributions are tax deductible in Canada.
2. Corporate Sponsorship: Sponsorship packages range from supporting single events or concerts up to full season sponsorship. Corporate partners align their brand with Vancouver's Singing Lions in exchange for audience exposure and association with a beloved arts organization.
3. Ticket Sales: Revenue from concert tickets for the 35+ annual performances. Ticket sales make up only a fraction of the cost needed to provide programs, with the remainder supported by donations and sponsorships.
4. CD and Merchandise Sales: Sale of recordings (CDs at $20-$25 each) through the website and at concerts. Available titles include Wandering Heart, Star of Wonder, Shanties! Live, and specialty albums like Canadian Safari and Goin' Home.
5. Securities Donations: Major gifts through donated securities, which provide tax advantages as donors do not incur capital gains tax and receive a tax receipt for full market value.
6. Endowment Gifts: Endowment donations managed by Vancouver Foundation and the Chor Leoni Foundation, with principal preserved and annual interest supporting ongoing activities. Gifts are matched through Canada Cultural Investment Fund up to 1:1.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels8 records

Core offering

Chor Leoni is a non-profit TTBB (Tenor, Baritone, Bass) men's volunteer choir based in Vancouver, BC, performing 35+ live concerts per season for 15,000+ patrons. The core offering centers on live choral concert performances, supported by a 12-album catalogue of recordings sold via the organization's e-commerce store and streaming platforms. The portfolio also includes free youth and pre-professional choral education programs (PRÉLUDE for grades 5–7, MYVoice for ages 12–24, ECAP for ages 18–30), the annual Big Roar Choral Festival, composer and artist-in-residence programs, and donation/sponsorship channels that fund operations as a registered Canadian charity.

Product overview

Chor Leoni is Vancouver's acclaimed TTBB (Tenor, Baritone, Bass) men's choir performing over 35 concerts annually to more than 15,000 patrons. The organization's portfolio centers on live choral performances supplemented by a catalog of 12 award-winning recordings. Educational offerings include the free MYVoice program for ages 12-24, PRÉLUDE for grades 5-7, and the Emerging Choral Artist Program (ECAP) for ages 18-30. The professional ensemble The Leonids serves as headline act for the annual Big Roar Choral Festival. The organization operates residency programs for composers and multi-disciplinary artists, and generates revenue through ticket sales, recording purchases, and charitable donations.

Differentiator

Problem solved

Functional benefit

Brands

• The Leonids: A nine-voiced TTBB professional chamber ensemble under the direction of Artistic Director Erick Lichte, serving as the professional headline choir for Chor Leoni's annual Big Roar Choral Festival.
• MYVoice
• PRÉLUDE
• Emerging Choral Artist Program (ECAP)
• Big Roar Choral Festival

Products and services

• Chor Leoni Concert Performances Live choral performances featuring TTBB (Tenor, Baritone, Bass) repertoire performed by Vancouver's Singing Lions. The choir performs 35+ concerts each season to over 15,000 patrons, ranging from classical to pop arrangements.
• Chor Leoni Albums and Recordings Award-winning CD recordings available for purchase through the organization's e-commerce platform. Catalogue includes 12 albums spanning Canadian folk, classical, Christmas, sacred, and world music repertoire.
• MYVoice Youth Choral Program A completely free 10-week choral program for singers aged 12–24 offering TTBB ensemble experience. Fully subsidized scholarship program culminating in performances at the Big Roar Choral Festival.
• Emerging Choral Artist Program (ECAP) A selective pre-professional mentorship opportunity for ambitious TTBB singers aged 18–30, offering intensive week-long training with The Leonids and Chor Leoni Artistic Director Erick Lichte.
• The Leonids Professional Ensemble A nine-voiced TTBB professional chamber ensemble under the direction of Artistic Director Erick Lichte, serving as the professional headline choir for Chor Leoni's annual Big Roar Choral Festival. Members include singers from Chanticleer, Conspirare, Trinity Wall Street, and other elite ensembles.
• PRÉLUDE Middle School Choral Program A free choir program for singers in grades 5, 6, and 7 designed to develop future Tenor, Baritone, and Bass voices, directed by master teacher Carrie Taylor and culminating in performances at the Big Roar Choral Festival.
• Composer in Residence Program Three-year residency program supporting a composer to create new works for TTBB choir. Supported by the Deux Mille Foundation, the program has appointed Marie-Claire Saindon (2024–2027) as the current resident.
• Big Roar Choral Festival Annual two-day choral festival featuring performances by Chor Leoni, The Leonids, MYVoice youth choirs, ECAP participants, and guest ensembles at the Chan Centre for the Performing Arts.
• Donation and Sponsorship Programs Charitable giving programs including online donations, project sponsorship, securities donations, endowment gifts, and legacy gifts offered by Chor Leoni, a registered charity (#891227084 RR 0001) with all gifts being tax-deductible.

Quantifiable outcome

• 15,000+ people reached annually through concerts and educational programs
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core, minor and major.

• Global BCcoreGTM or Marketing PartnerBroadcast media partner providing promotional support and visibility for performances and events.
• CKNW RadiocoreGTM or Marketing PartnerRadio partner providing promotional support and audience reach for concert marketing.
• Callanish SocietyminorStrategic or Co-development PartnerPartnership for Healing Voices CD distribution. The Callanish Society sells the album to support their operations while Chor Leoni receives cost recovery. Project supports music therapy in palliative care settings.
• Arts UmbrellacoreStrategic or Co-development PartnerArts education organization providing subsidized rehearsal space at Granville Island for MYVoice Vancouver program.
• Canadian Music Centre BCcoreStrategic or Co-development PartnerPartnership for Amplify Artist in Residence program, providing access to artists, resources, and audiences for rising Canadian artists facing barriers.
• The LeonidsmajorStrategic or Co-development PartnerNine-voice professional TTBB ensemble serving as professional anchor for Big Roar Choral Festival. Members have performed with Chanticleer, Conspirare, Trinity Wall Street, and other elite ensembles. Provide mentorship for ECAP participants.
• ChanticleerminorOthersEric Alatorre (Leonids member) was a member of Chanticleer for nearly 30 years. Brian Hinman has been with Chanticleer for 15 years. Connection provides artistic credibility and cross-promotional opportunities.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Market position

Competitive moat4 records

Customer concentration

• YouTubeyoutu.be/lb02-nyT9Ts
• LinkedInlinkedin.com/company/chorleoni

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Chor Leoni