C-Hotels Florence-Rome-Milan

What C-Hotels Florence-Rome-Milan does

C-Hotels is an Italian mid-scale hotel management group operating 10 properties with approximately 955 rooms across four cities: Florence (4 hotels, 457 rooms), Milan (3 hotels, 269 rooms), Rome (2 hotels, 162 rooms), and Rimini (1 hotel, 67 rooms). The company, founded in 1998 and headquartered in Florence, operates under the legal entity C.T.A. Spa (Compagnia Turistico Alberghiera) and retains individual brand identities for each acquired property while distributing them through the unified c-hotels.it platform. Most properties are positioned near major railway stations (Santa Maria Novella in Florence, Stazione Centrale in Milan, Termini in Rome), targeting both leisure tourists and business travellers.

The group's technology layer consists of a direct booking website (c-hotels.it), 10 individual hotel property websites, secure payment processing via Nexi, and distribution through the third-party platform secure-hotel-booking.com. An adjacent service, Meet Space (meetspace.it), provides meeting and congress facilities — including a 180-person hall and 8 satellite day-use meeting rooms — primarily in Florence, addressing the corporate events segment. Publicly disclosed room rates range from approximately €84 to €309 per night depending on season, property, and booking lead time, with promotional tiers (Super Sale 10%, VIP Pass 5%) available for direct bookings.

C-Hotels generates revenue primarily through per-night accommodation charges on a pay-as-you-go basis across leisure and business segments, with incremental revenue from Meet Space meeting-room rentals. Distribution is split between direct website bookings (which offer best-rate guarantees, late checkout, free Wi-Fi, and luggage storage) and third-party online travel platforms. The group maintains a small corporate headcount of 49 employees, suggesting asset-light shared services with on-property staffing likely outsourced, and explicitly signals openness to further acquisitions or commercial proposals within Italian and international hospitality.

Name

C-Hotels Florence-Rome-Milan

Legal name

C.T.A. Spa

Website

https://c-hotels.it

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

C-Hotels is an Italian mid-scale hotel group operating 10 properties with ~955 rooms across Florence, Milan, Rome, and Rimini under C.T.A. Spa, serving leisure and business travellers through direct booking and OTA channels, with an integrated Meet Space corporate-events service.

Ownership category

akta.pro rank

Product category

Hotel Accommodation

NAICS

Hotels (except Casino Hotels) and Motels (72111), Hotels (except Casino Hotels) and Motels (721110)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Urban & Downtown Full-Service Hotels (THAGAAAA)

akta.pro secondary industries

Business & Corporate Full-Service Hotels (THAGAAAE), Large-Scale Headquarters Convention Hotels (THAGALAH)

Keywords

• Hotel accommodation
• Hospitality services
• Hotel booking
• Congress facilities
• Business meetings

Headquarters

HQ city

Florence

HQ country

Italy

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain

Revenue model

1. Hotel Room Accommodation: Core revenue from overnight stays across 10 properties in Florence, Milan, Rome, and Rimini. Room rates vary by season, hotel tier, and booking date, ranging from approximately €84 to €309 per night. The company offers various promotional rates including 10% discounts through direct booking and 5% VIP pass discounts.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

C-Hotels is an Italian hotel management company that operates 10 four-star and equivalent hotels with approximately 955 rooms across four Italian cities (Florence, Milan, Rome, and Rimini/Cattolica). The group sells overnight accommodation primarily to leisure and business travelers via its own website and third-party booking platforms, and operates the Meet Space congress and meeting services (with halls up to 180 people and 8 satellite meeting rooms) across its Florence properties.

Product overview

C-Hotels is a hotel chain management group operating 10 hotels across four Italian cities (Florence, Milan, Rome, and Rimini) with a total of 1,085 rooms. The portfolio includes branded properties under the C-Hotels umbrella: Ambasciatori Hotel (255 rooms), Diplomat Hotel (83 rooms), Club Hotel (62 rooms), and Joy Hotel (54 rooms) in Florence; Atlantic Hotel (90 rooms), Rubens Hotel (87 rooms), and Concorde Hotel (120 rooms) in Milan; Club House Hotel (105 rooms) and Fiume Hotel (57 rooms) in Rome; and International Hotel (67 rooms) in Cattolica/Rimini. The company provides meeting and congress facilities through its Meet Space service across three cities, featuring venues with capacity for 180 attendees and satellite meeting rooms. Online booking is available through the company's direct booking platform.

Differentiator

Problem solved

Functional benefit

Brands

• Meet Space: Congress centre and meeting solutions service providing halls with capacity of 180 people and 8 satellite day-use meeting rooms across Florence.

Products and services

• Ambasciatori Hotel Four-star hotel in Florence with 255 rooms, located near Santa Maria Novella railway station in the city centre, serving leisure and business travelers.
• Diplomat Hotel Four-star hotel in Florence with 83 rooms, located near Santa Maria Novella railway station, offering meeting facilities as part of Meet Space.
• Club Hotel Four-star hotel in Florence with 62 rooms, located near Santa Maria Novella railway station.
• Joy Hotel Four-star hotel in Florence with 54 rooms, located near Santa Maria Novella railway station, offering summer 2026 rates from €84 to €309 per night.
• Atlantic Hotel Hotel in Milan with 90 rooms, situated at the exit of Stazione Centrale, providing connections to other Italian cities.
• Rubens Hotel Hotel in Milan with 87 rooms, located in the hinterland town of Binasco, connected to the Milan fairground district and forum.
• Concorde Hotel Hotel in Milan with 120 rooms, located near Stazione Centrale for access to other Italian destinations.
• Club House Hotel Hotel in Rome with 105 rooms, located near Termini Railway-Station in a central position.
• Fiume Hotel Hotel in Rome with 57 rooms, located near Cornelia Metro 1 station for easy city access.
• International Hotel Hotel in Cattolica (Rimini area) with 67 rooms, situated near the seaside and Riviera attractions.
• Meet Space Meeting and congress solution service provided across Florence, Rome, and Milan locations, featuring congress centres with halls capacity of 180 people and 8 satellite day-use meeting rooms.

Quantifiable outcome

• 450 rooms in Florence near Santa Maria Novella railway station
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered core and minor.

• NexicoreTechnology or IntegrationPayment processing integration for secure online hotel bookings on the c-hotels website and all property booking engines. Nexi provides the secure payment infrastructure visible on the booking pages.
• Secure Hotel BookingminorChannel Partner/ Reseller/ DistributorThird-party booking platform partner for online hotel reservations across all C-Hotels properties. Provides booking engine technology and distribution through their platform.
• Meet Space (meetspace.it)coreStrategic or Co-development PartnerCongress and meeting space booking service operated by C-Hotels for corporate events. Provides large halls with capacity of 180 people and 8 satellite day-use meeting rooms across Florence hotels. Managed as an integrated business unit within the C-Hotels group.

Scale indicators4 records

Expansion highlights4 records

Direct peers

• NH Hotels (Minor Hotels): Mid-to-upper scale European hotel chain with a dense presence in Italian tier-1 cities (Milan, Rome, Florence). Competes head-to-head for corporate and leisure travelers with comparable room counts per city.
• Starhotels: Italian-owned upper-upscale hotel group operating multiple properties in Florence, Milan, and Rome with meeting facilities. Directly comparable in scale, geography, and positioning as a domestically-owned multi-city Italian chain.
• Best Western Italia: Italian franchise network of 3–4 star hotels clustered around major stations and city centers. Closest peer in tier, distribution model, and railway-adjacent positioning.
• Room Mate Hotels: Boutique design-led urban hotel group present in Milan, Florence, and Rome. Comparable in size, city footprint, and focus on leisure/business hybrid demand.
• Leonardi Hotels: Italian family-owned hotel group operating multiple 3–4 star properties in Rome, Milan, and Florence. Directly comparable private Italian multi-city operator with similar tier mix.
• B&B Hotels Italia: European budget-to-midscale hotel chain expanding rapidly across Italy's secondary and primary cities. Comparable mid-tier positioning and direct-booking-led model.

Broad incumbents

• Accor Hotels Italy: Global hospitality group operating multiple brands (Novotel, Mercure, ibis, Sofitel) across Italian tier-1 cities. Broader portfolio competitor with overlapping MICE capability.
• Hilton Italy: Global incumbent with multiple full-service and lifestyle flagships in Florence, Milan, and Rome. Competes for the same corporate and leisure demand with vastly larger loyalty and marketing scale.

Emerging players

• The Hoxton (IHG): Design-led lifestyle hotel brand recently expanding into Italy (Rome, Florence). Comparable boutique-leaning urban positioning targeting younger leisure and business travelers.

Regional players

• Bianchi Hotels Group: Independent Italian hotel operator with concentration in northern Italy including Milan. Comparable privately-held Italian operator competing for similar transient and corporate demand.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/chotelsitaly

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about C-Hotels Florence-Rome-Milan