CHO TOT COMPANY LIMITED

What CHO TOT COMPANY LIMITED does

CHO TOT COMPANY LIMITED (legal name: CÔNG TY TNHH CHỢ TỐT) operates Chợ Tốt, a consumer-to-consumer (C2C) online classifieds marketplace serving individual buyers and sellers across Vietnam. Founded in 2012 and legally registered in Ho Chi Minh City in January 2013, the company positions itself as Vietnam's leading classifieds website, with national coverage across all 63 provinces and cities including Ho Chi Minh City, Hanoi, Da Nang, and Can Tho. The platform operates across broad vertical categories — real estate, vehicles, electronics, fashion, furniture, pets, services, jobs, and food — and has built vertical-specific sub-brands: Nhà Tốt (real estate), Xe Tốt (vehicles), and Việc Làm Tốt (jobs). The company distributes its marketplace through its website (chotot.com) and native iOS and Android mobile applications.

The underlying technology is a web-based classifieds marketplace platform with mobile applications serving as a C2C intermediary that connects buyers and sellers by city and region. The platform provides free basic ad listings, location-based browsing across Vietnam's provinces, customer support via a hotline (19003003, billed at 1,000 VND/minute), and an editorial blog (Blog Kinh Nghiệm) with buying/selling guidance. The company holds GPMXH Social Media Operating License No. 185/GP-BTTTT issued by Vietnam's Ministry of Information and Communications in July 2024, a sector-specific regulatory authorization required for online classifieds platforms.

Chợ Tốt's business model is freemium with advertising-based monetization. Sellers can post listings at no cost, and the platform generates revenue through promoted listings, paid advertising placements, and seller/buyer service fees. The company is privately held with no disclosed parent company, external investors, funding rounds, or revenue figures. Its legal representative is Nguyễn Trọng Tấn, and the content responsibility officer under its social media license is Trần Hoàng Ly. Tagline: 'Giá tốt, gần bạn, chốt nhanh!' (Good price, near you, close deals fast).

Name

CHO TOT COMPANY LIMITED

Legal name

CÔNG TY TNHH CHỢ TỐT

Website

https://chotot.vn

Company type

Private

Founded year

2012

Operating status

Operating

Short description

CHO TOT COMPANY LIMITED operates Chợ Tốt, Vietnam's leading C2C online classifieds marketplace connecting individual buyers and sellers across all 63 provinces in real estate, vehicles, electronics, jobs, and consumer goods via web and mobile platforms.

Ownership category

akta.pro rank

Product category

Online Classifieds

SIC

Retail-Misc General Merchandise Stores (5399)

akta.pro primary industry

Peer-to-Peer (C2C) Resale Marketplaces (CRAFAGAM)

akta.pro secondary industries

Home, Furniture & Appliances C2C (CRAFAKAD), Automotive Vehicles & Parts C2C (CRAFAKAE)

Keywords

• Online classifieds marketplace
• C2C marketplace platform
• Free classified ads
• Real estate listings
• Job classifieds portal

Headquarters

HQ city

Ho Chi Minh City

HQ country

Vietnam

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Operations, Personnel

Revenue model

1. Listing Fees (Free Basic Listings): Basic ad listings are posted free of charge by sellers. The platform drives volume through free postings across all categories, monetizing through premium services or advertising.
2. Advertising & Promoted Listings: Sellers can pay to promote or highlight their listings for increased visibility. The platform generates advertising revenue from sellers seeking higher placement.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

CHO TOT COMPANY LIMITED operates Chợ Tốt, Vietnam's leading consumer-to-consumer (C2C) online classifieds marketplace. The platform enables individual Vietnamese users to post free listings and browse across categories including real estate, vehicles, electronics, fashion, pets, furniture, services, jobs, and food, with location-based search across all 63 provinces and cities in Vietnam. Specialized sub-brands — Nhà Tốt for real estate, Xe Tốt for vehicles, and Việc Làm Tốt for jobs — provide vertical-specific marketplaces within the same ecosystem.

Product overview

CHO TOT COMPANY LIMITED operates a multi-platform online classifieds marketplace ecosystem. The core platform, Chợ Tốt (Chotot.com), serves as a general marketplace connecting buyers and sellers across diverse categories including electronics, fashion, furniture, pets, and services. This core platform is complemented by specialized sub-brands: Nhà Tốt for real estate, Xe Tốt for vehicles, and Việc Làm Tốt for job recruitment. The company also offers a mobile application for iOS and Android, and a knowledge blog (Blog Kinh Nghiệm) providing transaction safety guidance. The ecosystem positions itself around local, value-for-money transactions with tagline 'Giá tốt, gần bạn, chốt nhanh!' (Good price, near you, close deals fast).

Differentiator

Problem solved

Functional benefit

Brands

• Nhà Tốt: Real estate classifieds platform for buying, selling, and renting properties including houses, apartments, and commercial spaces.
• Xe Tốt
• Việc Làm Tốt

Products and services

• Chợ Tốt (Chotot.com) Online classifieds marketplace for individual Vietnamese users to buy and sell goods across multiple categories including electronics, fashion, furniture, pets, services, food, and more.
• Nhà Tốt (Nhatot.com) Specialized real estate classifieds platform for listing and searching homes, apartments, land, and commercial spaces for sale and rent across Vietnam.

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• 5giay.vn: One of Vietnam's longest-running C2C classifieds forums covering electronics, vehicles, real estate, and lifestyle categories. Directly comparable to Chợ Tốt in product offering (peer-to-peer listings) and target market (Vietnamese individual sellers and buyers).
• Muaban.net: Vietnamese online classifieds marketplace allowing free and paid listings across categories such as real estate, vehicles, electronics, and services. Closely overlaps Chợ Tốt's freemium C2C marketplace model and domestic Vietnamese audience.
• Batdongsan.com.vn: Vietnam's leading dedicated real estate classifieds portal, directly comparable to Chợ Tốt's Nhà Tốt sub-brand. Both serve Vietnamese property buyers, sellers, and renters with location-based listing discovery.
• Chotot (OLX Vietnam heritage): Reference to Chợ Tốt's own global lineage through the OLX/701Search classifieds network, sharing technology and operating playbook with other OLX-affiliated C2C marketplaces in emerging markets.
• Carousell: Singapore-headquartered C2C recommerce marketplace active across Southeast Asia, including Vietnam. Comparable freemium listing model, mobile-first experience, and broad-category coverage make it a directly relevant regional peer.
• Vatgia.com: Vietnamese price-comparison and marketplace platform with listings spanning electronics, appliances, and consumer goods. Comparable to Chợ Tốt in product taxonomy and Vietnamese consumer audience, with overlap particularly in electronics and home appliance categories.

Regional players

• Mudah.my: Malaysia's largest C2C classifieds marketplace with a similar vertical structure (cars, property, jobs) and freemium listing model. Comparable in operating model though it does not directly serve the Vietnamese market.

Broad incumbents

• OLX: Global C2C classifieds network operating across multiple emerging markets. Comparable marketplace mechanics (free listings, promoted upgrades, vertical sub-brands) though not directly serving Vietnam under the OLX brand today.
• Facebook Marketplace: Meta-owned C2C listings product embedded in the Facebook app, dominant in Vietnam for peer-to-peer goods trading. Comparable from a buyer/seller perspective and a key competitive threat to Chợ Tốt's organic traffic and listing volume.
• Zalo Marketplace: Marketplace functionality integrated into Zalo, Vietnam's leading messaging super-app. Provides zero-friction C2C listings to Vietnamese users already on the platform, making it a direct substitute for many casual sellers who would otherwise use Chợ Tốt.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/ChototVN
• Facebookfacebook.com/chotot.vn
• LinkedInlinkedin.com/company/cho-tot

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CHO TOT COMPANY LIMITED