CHO TOT COMPANY LIMITED
CHO TOT COMPANY LIMITED operates Chợ Tốt, Vietnam's leading C2C online classifieds marketplace connecting individual buyers and sellers across all 63 provinces in real estate, vehicles, electronics, jobs, and consumer goods via web and mobile platforms.
- Company typePrivate
- Founded2012
- HeadquartersHo Chi Minh City, Vietnam
- Headcount—
- GTM typeB2C
- OfferingDigital Commerce or Content
What CHO TOT COMPANY LIMITED does
CHO TOT COMPANY LIMITED (legal name: CÔNG TY TNHH CHỢ TỐT) operates Chợ Tốt, a consumer-to-consumer (C2C) online classifieds marketplace serving individual buyers and sellers across Vietnam. Founded in 2012 and legally registered in Ho Chi Minh City in January 2013, the company positions itself as Vietnam's leading classifieds website, with national coverage across all 63 provinces and cities including Ho Chi Minh City, Hanoi, Da Nang, and Can Tho. The platform operates across broad vertical categories — real estate, vehicles, electronics, fashion, furniture, pets, services, jobs, and food — and has built vertical-specific sub-brands: Nhà Tốt (real estate), Xe Tốt (vehicles), and Việc Làm Tốt (jobs). The company distributes its marketplace through its website (chotot.com) and native iOS and Android mobile applications.
The underlying technology is a web-based classifieds marketplace platform with mobile applications serving as a C2C intermediary that connects buyers and sellers by city and region. The platform provides free basic ad listings, location-based browsing across Vietnam's provinces, customer support via a hotline (19003003, billed at 1,000 VND/minute), and an editorial blog (Blog Kinh Nghiệm) with buying/selling guidance. The company holds GPMXH Social Media Operating License No. 185/GP-BTTTT issued by Vietnam's Ministry of Information and Communications in July 2024, a sector-specific regulatory authorization required for online classifieds platforms.
Chợ Tốt's business model is freemium with advertising-based monetization. Sellers can post listings at no cost, and the platform generates revenue through promoted listings, paid advertising placements, and seller/buyer service fees. The company is privately held with no disclosed parent company, external investors, funding rounds, or revenue figures. Its legal representative is Nguyễn Trọng Tấn, and the content responsibility officer under its social media license is Trần Hoàng Ly. Tagline: 'Giá tốt, gần bạn, chốt nhanh!' (Good price, near you, close deals fast).
CHO TOT COMPANY LIMITED firmographics
Firmographics- Name
- CHO TOT COMPANY LIMITED
- Legal name
- CÔNG TY TNHH CHỢ TỐT
- Website
- https://chotot.vn
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Short description
- CHO TOT COMPANY LIMITED operates Chợ Tốt, Vietnam's leading C2C online classifieds marketplace connecting individual buyers and sellers across all 63 provinces in real estate, vehicles, electronics, jobs, and consumer goods via web and mobile platforms.
- Ownership category
- akta.pro rank
CHO TOT COMPANY LIMITED industry classification
Industry- Product category
- Online Classifieds
- SIC
- Retail-Misc General Merchandise Stores (5399)
- akta.pro primary industry
- Peer-to-Peer (C2C) Resale Marketplaces (CRAFAGAM)
- akta.pro secondary industries
- Home, Furniture & Appliances C2C (CRAFAKAD), Automotive Vehicles & Parts C2C (CRAFAKAE)
Keywords
Where CHO TOT COMPANY LIMITED is headquartered
LocationHeadquarters
- HQ city
- Ho Chi Minh City
- HQ country
- Vietnam
- HQ region
- Asia
Offices1 record
Markets served
CHO TOT COMPANY LIMITED business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Operations, Personnel
Revenue model
- Listing Fees (Free Basic Listings): Basic ad listings are posted free of charge by sellers. The platform drives volume through free postings across all categories, monetizing through premium services or advertising.
- Advertising & Promoted Listings: Sellers can pay to promote or highlight their listings for increased visibility. The platform generates advertising revenue from sellers seeking higher placement.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free basic listing for all sellers |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels6 records
CHO TOT COMPANY LIMITED product offering
Product offeringCore offering
CHO TOT COMPANY LIMITED operates Chợ Tốt, Vietnam's leading consumer-to-consumer (C2C) online classifieds marketplace. The platform enables individual Vietnamese users to post free listings and browse across categories including real estate, vehicles, electronics, fashion, pets, furniture, services, jobs, and food, with location-based search across all 63 provinces and cities in Vietnam. Specialized sub-brands — Nhà Tốt for real estate, Xe Tốt for vehicles, and Việc Làm Tốt for jobs — provide vertical-specific marketplaces within the same ecosystem.
Product overview
CHO TOT COMPANY LIMITED operates a multi-platform online classifieds marketplace ecosystem. The core platform, Chợ Tốt (Chotot.com), serves as a general marketplace connecting buyers and sellers across diverse categories including electronics, fashion, furniture, pets, and services. This core platform is complemented by specialized sub-brands: Nhà Tốt for real estate, Xe Tốt for vehicles, and Việc Làm Tốt for job recruitment. The company also offers a mobile application for iOS and Android, and a knowledge blog (Blog Kinh Nghiệm) providing transaction safety guidance. The ecosystem positions itself around local, value-for-money transactions with tagline 'Giá tốt, gần bạn, chốt nhanh!' (Good price, near you, close deals fast).
Differentiator
Problem solved
Functional benefit
Brands
- Nhà Tốt: Real estate classifieds platform for buying, selling, and renting properties including houses, apartments, and commercial spaces.
- Xe Tốt
- Việc Làm Tốt
Products and services
- Chợ Tốt (Chotot.com) Online classifieds marketplace for individual Vietnamese users to buy and sell goods across multiple categories including electronics, fashion, furniture, pets, services, food, and more.
- Nhà Tốt (Nhatot.com) Specialized real estate classifieds platform for listing and searching homes, apartments, land, and commercial spaces for sale and rent across Vietnam.
Companies that use CHO TOT COMPANY LIMITED
Customer profileSegments3 records
Ideal customer profiles3 records
CHO TOT COMPANY LIMITED technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
CHO TOT COMPANY LIMITED partnerships and signals
Strategic signalScale indicators2 records
Recent moves4 records
Expansion highlights4 records
CHO TOT COMPANY LIMITED competitors and assessment
Company assessmentDirect peers
- 5giay.vn: One of Vietnam's longest-running C2C classifieds forums covering electronics, vehicles, real estate, and lifestyle categories. Directly comparable to Chợ Tốt in product offering (peer-to-peer listings) and target market (Vietnamese individual sellers and buyers).
- Muaban.net: Vietnamese online classifieds marketplace allowing free and paid listings across categories such as real estate, vehicles, electronics, and services. Closely overlaps Chợ Tốt's freemium C2C marketplace model and domestic Vietnamese audience.
- Batdongsan.com.vn: Vietnam's leading dedicated real estate classifieds portal, directly comparable to Chợ Tốt's Nhà Tốt sub-brand. Both serve Vietnamese property buyers, sellers, and renters with location-based listing discovery.
- Chotot (OLX Vietnam heritage): Reference to Chợ Tốt's own global lineage through the OLX/701Search classifieds network, sharing technology and operating playbook with other OLX-affiliated C2C marketplaces in emerging markets.
- Carousell: Singapore-headquartered C2C recommerce marketplace active across Southeast Asia, including Vietnam. Comparable freemium listing model, mobile-first experience, and broad-category coverage make it a directly relevant regional peer.
- Vatgia.com: Vietnamese price-comparison and marketplace platform with listings spanning electronics, appliances, and consumer goods. Comparable to Chợ Tốt in product taxonomy and Vietnamese consumer audience, with overlap particularly in electronics and home appliance categories.
Regional players
- Mudah.my: Malaysia's largest C2C classifieds marketplace with a similar vertical structure (cars, property, jobs) and freemium listing model. Comparable in operating model though it does not directly serve the Vietnamese market.
Broad incumbents
- OLX: Global C2C classifieds network operating across multiple emerging markets. Comparable marketplace mechanics (free listings, promoted upgrades, vertical sub-brands) though not directly serving Vietnam under the OLX brand today.
- Facebook Marketplace: Meta-owned C2C listings product embedded in the Facebook app, dominant in Vietnam for peer-to-peer goods trading. Comparable from a buyer/seller perspective and a key competitive threat to Chợ Tốt's organic traffic and listing volume.
- Zalo Marketplace: Marketplace functionality integrated into Zalo, Vietnam's leading messaging super-app. Provides zero-friction C2C listings to Vietnamese users already on the platform, making it a direct substitute for many casual sellers who would otherwise use Chợ Tốt.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
CHO TOT COMPANY LIMITED social profiles
Digital presenceCHO TOT COMPANY LIMITED compliance and trust
Trust signalCompliance1 record
CHO TOT COMPANY LIMITED financial estimates
Financial estimateRevenue estimate
Valuation estimate
CHO TOT COMPANY LIMITED leadership team
Management profileNumber of profiles
Profiles2 records
CHO TOT COMPANY LIMITED subsidiaries and ownership
Company hierarchySubsidiaries3 records
CHO TOT COMPANY LIMITED funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CHO TOT COMPANY LIMITED M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CHO TOT COMPANY LIMITED
What does CHO TOT COMPANY LIMITED do?
CHO TOT COMPANY LIMITED operates Chợ Tốt, Vietnam's leading consumer-to-consumer (C2C) online classifieds marketplace. The platform enables individual Vietnamese users to post free listings and browse across categories including real estate, vehicles, electronics, fashion, pets, furniture, services, jobs, and food, with location-based search across all 63 provinces and cities in Vietnam. Specialized sub-brands — Nhà Tốt for real estate, Xe Tốt for vehicles, and Việc Làm Tốt for jobs — provide vertical-specific marketplaces within the same ecosystem.
Is CHO TOT COMPANY LIMITED a public or private company?
CHO TOT COMPANY LIMITED is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was CHO TOT COMPANY LIMITED founded?
CHO TOT COMPANY LIMITED was founded in 2012.
Where is CHO TOT COMPANY LIMITED based?
CHO TOT COMPANY LIMITED is headquartered in Ho Chi Minh City, Vietnam, in the Asia region.
How does CHO TOT COMPANY LIMITED make money?
Two revenue lines are on record. Listing Fees (Free Basic Listings) is the primary driver. The others are advertising & Promoted Listings.
Who are CHO TOT COMPANY LIMITED's main competitors?
Direct peers on record are 5giay.vn, Muaban.net, Batdongsan.com.vn, Chotot (OLX Vietnam heritage), Carousell and Vatgia.com. Mudah.my is listed as a regional player. Broad incumbents are OLX, Facebook Marketplace and Zalo Marketplace.
Does CHO TOT COMPANY LIMITED have an API?
No public API is recorded for CHO TOT COMPANY LIMITED.
What industry is CHO TOT COMPANY LIMITED in?
CHO TOT COMPANY LIMITED's product category is Online Classifieds. Its primary akta.pro industry code is CRAFAGAM, Peer-to-Peer (C2C) Resale Marketplaces, with a secondary code of CRAFAKAD, Home, Furniture & Appliances C2C. Its SIC code is 5399.