Rotho

What Rotho does

Rotho Kunststoff AG is a privately held, family-controlled Swiss manufacturer of plastic household consumer goods, founded in 1889 in Würenlingen, Switzerland, and operating with approximately 700 employees across Swiss and Polish production facilities and German operations support. The company sells a 676-product catalog spanning storage boxes, food containers, waste bins and recycling systems, laundry baskets, office organizers, compost bins, and pet care items, organized under the core Rotho brand and sub-brands Rotho Pro (B2B/professional waste), Jive (value-oriented organization), Rotho My Pet, and Rotho Baby Design.

The company's core competency is plastic product design and injection molding with a sustainability-led material strategy: 41% of webshop products were made from recycled plastic in 2025, operations run on 98%+ green electricity, and the portfolio features differentiated functional technology such as Dynamic Box FRESH containers with ethylene-absorbing freshness filters, Bio compost bins with replaceable activated carbon filters, and the AppMyBox smartphone app that scans QR codes on physical storage boxes for digital inventory management. Quality and environmental credentials include ISO 9001 (since 1996), ISO 14001 (since 2011), Blue Angel, ISCC, and EcoLoop certifications, plus SBTi-validated targets for a 50.4% Scope 1&2 emissions reduction by 2032 and net-zero by 2050. Products carry an industry-unusual 20-year warranty and have received multiple Red Dot, iF Design, and Good Design awards.

Rotho operates a primarily direct-to-consumer e-commerce model through regional storefronts in Switzerland (CHF, free shipping over 50 CHF), Germany/Austria (EUR), Italy (EUR), and Poland (PLN), complemented by a B2B channel with a flat 15% discount on net prices and no minimum order, and a dedicated Rotho Pro division for professional/commercial waste solutions. Marketing uses content, Instagram, YouTube, Pinterest, TikTok, LinkedIn, email, and influencer/collaborations with professional organizers. The company states a target of top-3 in revenue and profitability in each market served, has no disclosed external equity investment, and remains under Thoma family ownership.

Name

Rotho

Legal name

Rotho Kunststoff AG

Website

https://ch.rotho.com

Company type

Private

Founded year

1889

Operating status

Operating

Headcount range

101–250 employees

Short description

Rotho Kunststoff AG is a Swiss family-owned manufacturer founded in 1889 that designs and produces plastic household organization products — storage, waste, kitchen, laundry, office, and pet items — selling through D2C e-commerce storefronts in Switzerland, Germany, Austria, Italy, and Poland, plus B2B via the Rotho Pro division.

Ownership category

akta.pro rank

Product category

Plastic Household Storage Products

NAICS

Household Appliance Manufacturing (3352)

SIC

Plastics Products, Nec (3089)

akta.pro primary industry

Drawer, Cabinet & Pantry Organization Retail (Dividers, Inserts, Lazy Susans) (CRAIAJAD)

akta.pro secondary industry

Small Appliance, Countertop & Coffee/Tea Station Organization (HSAFACAH)

Keywords

• Plastic household goods
• Storage organization products
• Waste management bins
• Food storage containers
• Laundry baskets

Headquarters

HQ city

Würenlingen, CH

HQ country

Switzerland

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct Product Sales (B2C): Rotho generates revenue primarily through direct sales of plastic household products to consumers via their e-commerce platforms across multiple countries (Switzerland, Germany, Austria, Italy, Poland). Products are sold at fixed retail prices with free shipping above certain thresholds.
2. B2B / Professional Sales: Business customers including commercial establishments purchase products through B2B accounts with 15% discount on net prices. No minimum order value required. Companies can purchase on invoice with credit check.
3. Rotho Pro Professional Division: Professional waste management solutions sold to businesses, restaurants, hotels, and institutions through Rotho Pro division

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels8 records

Core offering

Rotho is a Swiss manufacturer of design-oriented plastic household organization products, selling storage boxes, food storage containers, laundry baskets, waste and compost bins, office organizers, pet and baby care items through its own regional e-commerce stores in Switzerland, Germany, Austria, Italy and Poland. The portfolio is supported by named product systems (LOFT, ALBULA, WOP, MY PAPER, Dynamic Box FRESH) and dedicated sub-brands (Rotho Pro for professional buyers, Rotho My Pet, Rotho Baby Design, Jive), plus the AppMyBox QR-code inventory app.

Product overview

Rotho is a Swiss manufacturer of design-oriented plastic consumer goods for household organization. The company offers a comprehensive product portfolio centered around storage and organization solutions, including Aufbewahrung (storage boxes, closet organizers, drawer systems), Wäsche & Haushalt (laundry baskets, hampers), Küche (food storage containers, fridge organizers, kitchen tools), Mülleimer (waste bins, compost bins, recycling systems), and Büro (office organization). The portfolio includes sub-brands such as Rotho My Pet (pet products), Rotho Pro (professional/commercial waste solutions), and Jive (award-winning lifestyle organization). Key product lines include LOFT premium food containers, ALBULA storage/laundry systems, WOP closet organizers, and MY PAPER document organization. The company also offers a free smartphone app called AppMyBox for digital inventory management via QR code scanning. Many products feature recycled plastic content (up to 100%), and the company holds multiple design awards including IF Award, Red Dot, and Good Design Award. All products are developed in Switzerland with a 20-year durability guarantee.

Differentiator

Problem solved

Functional benefit

Brands

• LOFT: Premium storage and organization products with award-winning design
• WOP
• MY PAPER
• ALBULA
• COUNTRY
• FRESH
• TWIST
• BIO
• Rotho Pro
• Jive
• Rotho My Pet
• Rotho Baby Design

Products and services

• Storage Boxes (Aufbewahrungsboxen) Plastic storage boxes for kitchen, children's room, living areas and other rooms; available in multiple sizes and colors with options for transparent designs and lids. Targets households needing general-purpose organization solutions.
• Laundry Baskets and Hampers (Wäschekörbe & Wäschesammler) Laundry baskets and hamper systems for collecting, sorting, and transporting laundry; available in various sizes and designs including woven-look baskets with nylon mesh. Targets household laundry management.
• Food Storage Containers (Vorratsdosen & Lebensmittelbehälter) Food storage containers including the LOFT premium line, FRESH Dynamic Boxes with ethylene absorption filters, and freezer-safe containers; many BPA-free and food-safe. Targets household kitchens and pantry management.
• Waste Bins (Mülleimer & Abfalleimer) Household waste bins including pedal bins (TRETEIMER), swing lid bins (SWINGEIMER), and recycling systems in sizes from 10L to 50L with Duo and Trio separation options. Targets household waste separation and recycling needs.
• Compost Bins (Komposteimer & Bioabfallbehälter) Compost bins with activated charcoal filters that neutralize odors for 3-6 months depending on usage. Targets households practicing organic waste separation and home composting.
• Office Organization Systems (Büro Ordnungssysteme) Office organization products including document trays, drawer boxes, LINUS format baskets and ORGAMIX drawer systems for home offices and workspaces. Targets households with home offices and document management needs.
• Pet Care Products (Rotho My Pet) Pet care products including CATLITE cat litter boxes, CODY pet food containers, and adjustable SAMMY dog bowls, made from BPA-free, food-safe materials. Targets cat and dog owners.
• Rotho Pro Professional Waste Systems Professional-grade waste management systems for commercial use, offering premium bins in two sizes, six colors, and three different lid types. Targets businesses, hospitality, restaurants, offices, and institutions.
• Jive Organization Products Award-winning organization products with timeless design and smart functionality across waste disposal, household, storage, and kitchen categories. Targets price-conscious consumers seeking functional, no-frills organization solutions.
• AppMyBox Smartphone Application Free smartphone app that allows users to scan QR codes on Rotho products to digitally manage and track stored belongings, organize collections, and manage box contents. Targets owners of Rotho storage boxes seeking digital inventory management.
• WOP Closet Organizer System Modular closet organization system including small organizers, sets for IKEA PAX systems, and wardrobe accessories with starter sets. Targets households seeking modular wardrobe and closet customization.
• MY PAPER Document Organization System Paper organization system with inbox organizers, archive boxes, and accessories for home office and document management. Targets households and home offices managing paper documents.
• ALBULA Storage and Laundry System Storage and laundry organization system including boxes, laundry sorters, and recycling systems with products containing up to 100% recycled plastic content. Targets sustainability-conscious households.
• Dynamic Box FRESH Freshness Containers Innovative food containers with active ethylene gas-absorbing filters that extend the freshness of stored fruits and vegetables, with filters lasting up to 90 days. Targets households seeking to reduce food waste.
• LOFT Premium Food Storage Containers Premium food storage containers with square and rectangular designs, airtight seals suitable for food storage, available in sizes from 0.5L to 3.2L. Targets design-conscious households seeking premium kitchen storage.

Quantifiable outcome

• 41% of webshop products made from recycled plastic (2025)
• +3 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• DPD SwitzerlandcoreOthersDPD Switzerland handles package delivery for Rotho's Swiss e-commerce orders. Shipments are insured and include track-and-trace functionality. Delivery time is 2-4 business days.

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Market position

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@rotho.official
• LinkedInlinkedin.com/company/rotho-kunststoff-ag
• Instagraminstagram.com/rotho.official
• Pinterestpinterest.com/rotho_official
• TikToktiktok.com/@rotho_official

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rotho