Bergbahnen Chur-Dreibündenstein AG

What Bergbahnen Chur-Dreibündenstein AG does

Bergbahnen Chur-Dreibündenstein AG is a Swiss cable car operator headquartered at Kasernenstrasse 15, 7007 Chur, that runs the Brambrüesch mountain recreation area above the city of Chur in the canton of Graubünden. The company operates the cable car (Luftseilbahn) connecting Chur's urban center directly to Brambrüesch, alongside associated ski lifts and supporting infrastructure, and markets the asset as the only such direct city-to-mountain cable car connection in Switzerland. Core technology is the physical cableway system augmented by an interactive 360° panoramic trail map and live webcam feeds on the website; no mobile app, API, or AI-driven product is offered.

The business is seasonally bifurcated: summer operations (approximately May–October) cover hiking, mountain biking (positioned within the 'Bike Kingdom' Lenzerheide network, with Brambrüesch designated the network's 'Capital'), trail running, scooter fun, and Switzerland's first Cross Golf course; winter operations cover skiing, snowboarding, ski touring, sledging (including night sledging), snowshoe hiking, and winter hiking. The product set is completed by mountain restaurants, a recurring event franchise (notably the annual 'Musik für alle' festival), and bundled culinary/activity packages such as Brunch Kombi and Schneeschuh-Rundtour.

Commercially, the company runs a direct-to-consumer, unit-pricing model with no enterprise or subscription contracts. Tickets and gift vouchers are sold through a third-party e-guma online shop, at physical ticket counters, and via group/family packages (ski and sledging). Marketing is conducted through Instagram (@brambruesch), Facebook (@brambruesch), an email newsletter (with subscriber data co-shared with Chur Tourismus), and event-driven visitation. The company is privately held with no disclosed shareholders, parent entity, funding rounds, or revenue figures; only six employees are listed, indicating a lean operating structure for a small-scale regional mountain recreation business.

Name

Bergbahnen Chur-Dreibündenstein AG

Legal name

Bergbahnen Chur-Dreibündenstein AG

Website

https://churbergbahnen.ch

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Bergbahnen Chur-Dreibündenstein AG operates the only cable car in Switzerland directly connecting Chur city center to the Brambrüesch mountain, serving outdoor recreation tourists and local families with year-round hiking, mountain biking, skiing, sledging, and event-based activities via a direct-to-consumer ticketing model.

Ownership category

akta.pro rank

Product category

Mountain Cable Car and Alpine Recreation Services

NAICS

Skiing Facilities (71392), Skiing Facilities (713920), Scenic and Sightseeing Transportation (487)

akta.pro primary industry

Winter Adventure & Mountain Resorts (Ski, Snowboard, Snow Activities) (THAAAAAK)

akta.pro secondary industries

Snow Tubing, Sledding & Winter Fun Parks (THAAAJAG), Winter Adventure Experiences (Ski Touring, Snowshoeing, Dog Sledding) (THAJABAH)

Keywords

• Cable car services
• Mountain ski lifts
• Alpine tourism
• Winter sports operations
• Mountain bike trails

Headquarters

HQ city

Chur

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Infrastructure, Personnel, Marketing or Sales, Others

Revenue model

1. Cable Car and Lift Ticket Sales: Primary revenue stream from selling individual and group tickets for cable car rides and ski lifts. Tickets are available for single rides, family packages, ski tickets, sledging tickets, and evening/night tickets. Tickets are sold online via the e-guma shop and at physical ticket counters.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Bergbahnen Chur-Dreibündenstein AG operates a cable car system connecting the city of Chur directly to the Brambrüesch mountain, providing year-round mountain recreation. The core offering includes cable car and ski lift tickets, sledging passes, gift vouchers, and bundled summer and winter experience packages sold primarily through the e-guma online shop and physical ticket counters. The mountain hosts hiking, mountain biking, trail running, Cross Golf, skiing, snowboarding, sledging, and snowshoe hiking activities.

Product overview

Bergbahnen Chur-Dreibündenstein AG operates cable car transport connecting Chur city with the Brambrüesch mountain peak (the local 'Hausberg' or home mountain of Chur), serving as both a transportation service and a year-round recreation destination. The core product is the cable car ticket system (Bergbahntickets/Gutscheine) sold via an e-guma online shop. During summer (approximately May–October), the mountain offers hiking, mountain biking (positioned within the 'Bike Kingdom' Lenzerheide network), trail running, scooter fun, and Switzerland's first Cross Golf course. During winter, the offering shifts to skiing, snowboarding, ski touring, sledging (including night sledging), snowshoe hiking, and winter hiking. Additional services include an interactive panoramic map, live webcams, mountain restaurants, and bundled culinary/event packages (summer offers, Saturday evening experiences). The company does not appear to offer a public API or AI-based features.

Differentiator

Problem solved

Functional benefit

Products and services

• Bergbahntickets (Cable Car and Ski Lift Tickets) Core transportation and lift access tickets for individual cable car rides, ski lift access, sledging, and family packages between Chur city and Brambrüesch mountain. Sold online via the e-guma shop and at physical ticket counters.
• Gutscheine (Gift Vouchers) Gift vouchers for Bergbahnen Chur-Brambrüesch experiences, purchasable online as presents for friends and family.
• Cross Golf Course Brambrüesch Switzerland's first Cross Golf course, offered as a standalone ticketed experience on Brambrüesch mountain during the summer season.
• Bergrestaurants (Mountain Restaurants) On-mountain restaurants and dining venues on Brambrüesch, serving as food and beverage locations and as venues for events such as the annual Musik für alle festival.
• Sommerangebote (Summer Bundled Experiences) Bundled summer offerings combining cable car access with brunch, lunch, coffee and cake, culinary tours, and the Alpengaudi relay race, providing combined dining and mountain experiences.
• Winterangebote (Winter Bundled Experiences) Bundled winter offerings including the Schneeschuh-Rundtour Dreibündenstein (snowshoe round tour) and the Samstagabend Wintererlebnis (Saturday evening winter experience), combining cable car transport with guided winter activities.
• Schneesporttag für Kindergärten & Schulen (School Snow Sports Day) Group program for kindergartens and schools to spend a snow sports day on Brambrüesch, combining ticket access and organized winter sports activities for children.
• Nachtschlitteln (Night Sledging) Evening and night sledging experience on Brambrüesch, sold as a distinct ticket product extending access beyond daytime operating hours.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered minor and core.

• Lenzerheide Marketing und Support AGminorChannel Partner/ Reseller/ DistributorLenzerheide Marketing und Support AG is responsible for the concept, design, and technical implementation of the churbergbahnen.ch website. Located at Voa Principala 80, 7078 Lenzerheide, Switzerland.
• Chur TourismuscoreGTM or Marketing PartnerChur Tourismus partners with Bergbahnen Chur for joint marketing activities, including newsletter co-promotion, accommodation packages (Unterkünfte), and regional tourism promotion. Newsletter sign-up indicates co-use of subscriber data between Chur Tourismus and Chur Bergbahnen.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Weisse Arena Gruppe (Laax / Flims): Larger Graubünden ski and mountain resort group operating the Flims/Laax/Falera ski area. Same regional competitive set and customer base as Bergbahnen Chur-Dreibündenstein, but with substantially bigger lift infrastructure, snowmaking, and international destination marketing.
• Engadin St. Moritz Mountains AG: Operates cable cars and ski lifts across the Engadin St. Moritz region, a major Graubünden ski destination. Competes for international and domestic ski tourists and operates a similar summer/winter mountain recreation model.
• Davos Klosters Mountains: Major Graubünden ski and mountain resort operator with extensive lift and rail network. Competes with Chur Bergbahnen for inbound tourism and alpine day visitors within the same canton.
• Jungfraubahnen Holding AG: Listed Swiss mountain rail and cable car group operating the Jungfrau region (Jungfraujoch, Wengen, Grindelwald). Broad incumbent in Swiss mountain passenger transport and leisure; competes indirectly for the same international and domestic alpine leisure visitor.
• Titlis Bergbahnen Engelberg: Cable car and mountain experience operator at Mount Titlis in central Switzerland. Larger and more internationally marketed, but structurally similar — Swiss cable car-based mountain resort with year-round activities and a strong tourism funnel.

Direct peers

• Säntis-Schwebebahn AG: Swiss cable car operator on Mount Säntis in Appenzell. Comparable small-to-mid sized Swiss cable car company running sightseeing, hiking, and winter activities on a single mountain with a year-round operating model similar to Bergbahnen Chur-Dreibündenstein.
• Rigi Bahnen AG: Swiss mountain cable car and cog railway operator from the Lucerne/Zug region. Closely mirrors Bergbahnen Chur-Dreibündenstein's 'urban-to-mountain' positioning and mixed leisure/commuter use case on a single Swiss mountain.
• Arosa Bergbahnen AG: Operates cable cars and ski lifts in Arosa, in the same canton of Graubünden and jointly marketed with Lenzerheide. Closely comparable mid-sized Swiss mountain cable car/resort operator with year-round summer and winter offerings.
• Pilatus-Bahnen AG: Swiss mountain cable car and cog railway operator near Lucerne offering year-round sightseeing and winter/summer recreation. Conceptually very similar to Bergbahnen Chur-Dreibündenstein — single mountain accessed via cable-based transport from a nearby city, with year-round activities.
• Bergbahnen Lenzerheide AG: Operates the Lenzerheide mountain cable car and ski lifts immediately adjacent to Chur and partners with Bergbahnen Chur-Dreibündenstein within the Bike Kingdom network. Directly comparable business model — single regional Swiss mountain cable car/resort operator serving summer hiking and winter ski markets in Graubünden.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/brambruesch
• Instagraminstagram.com/brambruesch
• LinkedInlinkedin.com/company/bergbahnen-chur-dreib%C3%BCndenstein-ag

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bergbahnen Chur-Dreibündenstein AG