Cia da Criança

What Cia da Criança does

Cia da Criança is a privately held Brazilian manufacturer and online retailer of outdoor playground, recreational, and pet equipment, headquartered in São José, Santa Catarina. The company sells 100+ SKUs across ten product categories — including general playgrounds, plastic-wood playgrounds, tree-mounted parks, children's playhouses, sandboxes, inclusive playgrounds, pet agility parks, garden furniture, and physical-education equipment — through a proprietary e-commerce storefront (ciadacrianca.ind.br) hosted on Nuvemshop, supplemented by a Mercado Livre marketplace presence and WhatsApp-based sales support. Its customer base is bifurcated between B2C families purchasing backyard play equipment and B2B institutional buyers such as schools, daycare centers, sports clubs, and municipal governments.

The company's products are built from rotomolded polyethylene, treated wood (including Angelim pedra and Cedro Alagoano hardwoods), galvanized steel with epoxy powder coating, fiberglass, and recycled PET ropes with UV protection — a materials specification engineered for Brazilian outdoor durability. Technical differentiators include fiberglass slides in straight, curved, and 360° spiral configurations, rotomolded structural components, and inclusive wheelchair-accessible play structures. The business model is one-time unit sales with no subscription or recurring revenue component, priced in BRL from approximately R$360 (baby swing seats) to R$32,040 (large juvenile playground sets), with a uniform 24-month warranty, free nationwide shipping, 12x interest-free installments, and a 15% Pix payment discount.

Operationally, Cia da Criança is a small e-commerce business with 21 employees, no disclosed institutional investors, no public filings, and no parent company. It has no certifications, patents, partnerships, or management team disclosed in the source material, and ships nationwide across Brazil via Correios and other carriers without any physical retail storefront.

Name

Cia da Criança

Legal name

CIA da Criança

Website

https://ciadacrianca.ind.br

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Cia da Criança is a privately held Brazilian e-commerce manufacturer and retailer of outdoor playground, recreational, and pet equipment, selling 100+ SKUs directly to families and institutional buyers (schools, daycares, municipalities) nationwide via its own Nuvemshop storefront and Mercado Livre.

Ownership category

akta.pro rank

Product category

Playground Equipment

NAICS

Hobby, Toy, and Game Retailers (45912)

SIC

Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944)

akta.pro primary industry

Early Childhood & Playground Equipment (Play Structures, Soft Play, Safety Surfacing) (EDAEAIAF)

akta.pro secondary industry

Outdoor & Ride-On Toys Retail (CRALAFAC)

Keywords

• Children's playground equipment
• Outdoor recreational structures
• Plastic wood playgrounds
• Pet agility equipment
• Inclusive playground solutions

Headquarters

HQ city

São José

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Playground Equipment Sales: One-time sale of physical playground and recreational equipment (playgrounds, slides, swings, pet parks, garden furniture, fitness equipment). Products are sold at fixed retail prices with occasional promotions and discounts for Pix payment. No subscription or recurring revenue model is indicated.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Cia da Criança manufactures and retails outdoor playground and recreational equipment for children aged 0–12+ years (including infant, mini, juvenile, and inclusive/wheelchair-accessible playground structures), as well as pet agility equipment, garden furniture, and physical education/fitness structures. Products are primarily made from rotomolded polyethylene, treated wood (Angelim pedra, Cedro Alagoano), galvanized steel with epoxy coating, fiberglass, and recycled UV-protected PET ropes, and are sold via direct-to-consumer e-commerce with nationwide shipping across Brazil.

Product overview

Cia da Criança is a Brazilian manufacturer and online retailer of children's playground equipment and recreational structures. The company offers a diverse portfolio of physical playground products organized across multiple categories: Playgrounds (general playground structures), Parques em Madeira Plástica (plastic wood/rotomolded structures), Parques na Árvore (tree-mounted structures), Casinhas de Criança (children's playhouses), Caixas de Areia (sandboxes), Parques Inclusivos (inclusive/wheelchair-accessible playgrounds), Parques para Pet (pet/agility equipment), Jardim e Mobiliário (garden furniture), Fitness/Esportes (physical education equipment), and Cidade da Criança (complete children's city playgrounds). Key product lines include Tower structures (Torre Tripla, Brukutu Infantil), Mini play structures (Mini Escorregador, Mini Balanço), Youth playgrounds (Pica Pau Juvenil, Brinkelândia series, Parque Polvo Juvenil), Pet equipment (Casinha Dupla Pet, Conjunto Agility, Túnel de Passagem Pet), Slides (Escorregador Ondulado, Escorregador Curvo 180°, Escorregador Caracol 360°), Swings (Cadeirinha para Bebê, Cavalinho Pendurado, Balanço Juvenil), and fitness sets (Conjunto de Educação Física). Products are primarily made from treated wood, rotomolded plastic, and fiberglass, with features including PET recycled ropes with UV protection, galvanized steel hardware, and canvas covers. The company operates as an e-commerce platform with nationwide shipping in Brazil.

Differentiator

Problem solved

Functional benefit

Products and services

• Playgrounds (General Playground Structures) Core category of children's playground structures including various playground equipment for residential and commercial use.
• Parques em Madeira Plástica (Plastic Wood Playgrounds) Playground structures made from plastic wood (rotomolded plastic) materials, offering durability and weather resistance.
• Parques na Árvore (Tree-Mounted Playgrounds) Tree-mounted playground structures designed to integrate with existing trees.
• Casinhas de Criança (Children's Playhouses) Children's playhouses and small houses for imaginative play.
• Caixas de Areia (Sandboxes) Sandboxes for children's outdoor play areas.
• Parques Inclusivos (Inclusive Playgrounds) Inclusive playgrounds designed to be accessible for children with disabilities, including wheelchair-accessible structures.
• Parques para Pet (Pet Playgrounds) Playground structures designed for pets, particularly dogs, including agility equipment and pet-friendly features.
• Jardim e Mobiliário (Garden Furniture) Garden furniture and outdoor equipment including benches and trash bins.
• Fitness/Esportes (Physical Education and Sports Equipment) Physical fitness and sports equipment for children and outdoor areas.
• Cidade da Criança (Complete Children's City Playground Structures) Complete children's city playground structures with multiple interconnected play elements.
• Torre Tripla com Ponte e Escorregadores – Madeira Plástica Triple tower playground structure with bridge and slides made from plastic wood.
• Brukutu Infantil Complete wooden children's playground made from treated wood with multiple play elements.
• Pica Pau Juvenil Youth playground structure made from treated wood with slides, swings, climbing elements, and seesaw.
• Túnel de Passagem - Pet Pet passage tunnel made from virgin polyethylene.
• Escorregador Ondulado 2,55m em Fibra de Vidro Wavy slide made from fiberglass with high weather resistance.
• Conjunto Agility - 06 Estações - PET 6-station agility set for pets made from Angelim pedra hardwood.
• Casper com Tubo Pet Pet Casper structure with tube, Tarzan house, canvas cover, slide, and climbing elements made from treated wood.
• Caspper Juvenil com Tubo Youth Casper with tube featuring larger Tarzan house, canvas cover, polyethylene tube, and multiple climbing elements.
• Brinkelândia Médio Simples - Cordas Medium simple ecological rope playground with Tarzan house, ecological Onduline roof, slide, swings, and rope climbing.
• Conjunto de Educação Física Physical education set with vertical climbing net, ladder, wall bars, alternating ladder, rope knots, and parallel bars.
• Escorregador em Formato de Caracol 360° em Fibra de Vidro 360-degree spiral slide made from fiberglass.
• Cadeirinha para Bebê – 0 a 02 anos Baby swing seat made from Angelim pedra hardwood with PET ropes.

Quantifiable outcome

• 24-month warranty against manufacturing defects across all products
• +1 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/cia-da-crian%C3%A7a

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cia da Criança