Cibaria srl

What Cibaria srl does

Cibaria srl is an Italian B2B wholesale distributor of premium artisanal gastronomic products, founded in 1976 by Rocco Lutrario and headquartered in Castel Gandolfo near Rome. The company selects and distributes regional Italian gourmet specialties — including its proprietary I Salumi di San Rocco line of low-salinity cured meats, Prosciutto di Bassiano Reggiani, Pecorino Romano DOP, mountain Parmigiano Reggiano DOP from Malandrone 1477, and Norwegian wild-caught baccalà processed via HPP technology — to foodservice (restaurants, catering, hotels, starred and non-starred chefs), specialized delicatessens, supermarkets, and cooking schools across Italy, Europe, and worldwide.

Its core differentiators are exclusive or core distribution partnerships with niche premium producers (Reggiani, Monti, Malandrone 1477), proprietary low-salinity and allergen-free product formulations, and a personalized advisory sales approach delivered through dedicated agents. The company employs a small team (approximately 6 people per firmographics, or up to ~11 per team-page listings) under family control (Lutrario family), operates from a warehouse/showroom on Lake Albano, and markets through a WordPress multilingual website, MailChimp newsletters, and active Instagram and YouTube channels.

Revenue is generated through B2B wholesale distribution with quote-based, multi-year contract pricing typical of the foodservice and specialty retail channel. The business is privately held with no public listing, no disclosed funding rounds, no acquisitions, and no app or proprietary technology platform beyond standard e-commerce and CRM-adjacent tooling.

Name

Cibaria srl

Legal name

Cibaria srl

Website

https://cibariasrl.com

Company type

Private

Founded year

1976

Operating status

Operating

Short description

Cibaria srl is an Italian B2B wholesale distributor, founded in 1976, that selects and distributes premium artisanal Italian regional specialties — including low-salinity cured meats, aged cheeses, and Norwegian cod — to restaurants, catering businesses, and specialized delicatessens across Italy and worldwide.

Ownership category

akta.pro rank

Product category

Specialty Food Distribution

NAICS

Food Manufacturing (311), Perishable Prepared Food Manufacturing (311991), Seafood Product Preparation and Packaging (3117)

SIC

Sausages & Other Prepared Meat Products (2013), Prepared Fresh Or Frozen Fish & Seafoods (2092), Food And Kindred Products (2000)

akta.pro primary industry

Refrigerated Meat & Seafood (Processed/Packaged) (CRADACAK)

akta.pro secondary industry

Shelf-Stable/Retort Prepared Meat & Seafood Meals (AFANAFAE)

Keywords

• Italian gourmet distribution
• Artisanal cured meats
• Wholesale food distribution
• Italian specialty cheese
• Regional Italian gastronomy

Headquarters

HQ city

Rome

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Wholesale distribution of gourmet Italian food products: Cibaria selects and distributes artisanal Italian gourmet products (cured meats, cheeses, cod) primarily through wholesale B2B channels to restaurants, catering businesses, and specialized delicatessens. Products are also available to specialized shops and private customers. The company operates from Castel Gandolfo near Rome, shipping products throughout Italy and worldwide.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Cibaria srl selects and distributes premium artisanal Italian gourmet products — including Roman cold cuts (I Salumi di San Rocco), Prosciutto di Bassiano Reggiani, Pecorino Romano DOP, Parmigiano Reggiano DOP, and pre-soaked Norwegian wild-caught cod — primarily through wholesale B2B channels to restaurants, catering companies, hotels, and specialized delicatessens in Italy and worldwide. Products are characterized by low salinity, gluten-free and lactose-free formulations, and traditional artisan production methods.

Product overview

Cibaria srl is a food distribution company specializing in selecting and distributing premium Italian gastronomic products, primarily serving restaurants and specialized delicatessens. The product portfolio centers around three main categories: (1) I Salumi di San Rocco — an artisanal Roman cold cuts brand featuring mortadella, guanciale, lonza, prosciutto, coppa di testa, corallina, spianata romana, and salsiccia, all characterized by low salinity and high digestibility; (2) Prosciutto di Bassiano Reggiani — premium prosciutto and pork products from the Lepini Mountains aged with open windows, including guanciale and coppiette; and (3) premium cheeses — Pecorino Romano DOP and Parmigiano Reggiano DOP from mountain producers. The company also distributes Norwegian wild-caught cod processed with HPP technology. Products are distributed in Italy and worldwide.

Differentiator

Problem solved

Functional benefit

Brands

• I Salumi di San Rocco: A product line featuring traditional Roman cold cuts including mortadella, guanciale, lonza, prosciutto crudo, coppa di testa, corallina, spianata romana, and salsiccia. Products are gluten-free, lactose-free, and characterized by low salinity (less than 2.5% for guanciale).
• Prosciutto di Bassiano Reggiani

Products and services

• Guanciale di Bassiano Reggiani Pork jowl from Bassiano aged naturally over three months with simple allergen-free ingredients. Available in black pepper, chili pepper, and beechwood-smoked versions.
• Coppiette di Bassiano Reggiani Dried pork loin strips, a protein-rich traditional snack. Made with selected Italian pork loin, seasoned with salt, wine, chili and fennel. Available in sweet and spicy versions.
• Mortadella artigianale San Rocco Artisanal mortadella made from fresh Italian pork, highly digestible, without emulsifiers or added fats. Available with or without pistachios. Part of the I Salumi di San Rocco line.
• Prosciutto crudo nazionale San Rocco Italian cured prosciutto from the San Rocco line, 18-month aged, made with 100% Italian pork, with a balanced proportion of fat and lean.
• Guanciale a bassa salinità San Rocco Low salinity guanciale (pork jowl) with less than 2.5% salt content, aged three months. Available in black pepper version. Gluten-free and lactose-free.
• Coppa di testa gourmet San Rocco Gourmet head cheese flavored with orange peel and lemon juice, low salinity, without allergens.
• Lonza artigianale San Rocco Artisanal pork loin/capocollo in three versions: classic, spicy, and aged in paper for enhanced aroma preservation.
• Spianata Romana artigianale San Rocco Traditional Roman salami revived in a contemporary, delicate, and highly digestible version. Available in classic and spicy varieties.
• Corallina romana artigianale San Rocco Traditional Roman salami made with fresh national meat, in natural casing, allergen-free. The classic salami of Rome traditionally served at Easter breakfast. Selected in the Gambero Rosso 2023 guide.
• Salsiccia rustica stagionata San Rocco Matured rustic sausage made with premium cuts of Italian pork, flavored with wild fennel seeds. Available in sweet and spicy versions.
• Prosciutto di Bassiano Reggiani Prosciutto aged in the unique microclimate of Lepini Mountains with open windows, capturing forest aromas. Available in classic, beechwood-smoked, and Gran Riserva 24-month aged versions. 100% Italian, preservative-free, allergen-free.
• Pecorino Romano DOP Selezione Cibaria Low salinity Pecorino Romano DOP with sweet texture and delicate spicy note. Naturally lactose-free, produced from high-quality sheep milk. Available in whole wheel (22 kg), quarter (5.5 kg), slice (300 g), and grated (100 g/1 kg).
• Parmigiano Reggiano DOP Malandrone 1477 Mountain Parmigiano Reggiano DOP from Malandrone, aged up to 120 months. Defined by Gambero Rosso as the 'one-off Parmigiano Reggiano.' Available in various aging periods from 30 to 120 months.
• Baccalà Selvaggio Norvegese Ammollato Wild Norwegian cod, pre-soaked using HPP (High Pressure Processing) technology, preservative-free, ready to use. Available as fillet (1-1.2 kg) or heart cut. MSC-certified for sustainable fishing.

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and strategic.

• Reggiani Prosciutto di BassianocoreStrategic or Co-development PartnerReggiani is a producer of Prosciutto di Bassiano from the Lepini Mountains. Their products are distributed exclusively by Cibaria. The prosciutto is aged with open windows in a unique microclimate, capturing aromas of surrounding woods. Products include Bassiano Prosciutto (aged 24+ months), Guanciale (aged 3+ months), and Coppiette.
• Monti (Norwegian Wild-Caught Baccalà)coreStrategic or Co-development PartnerMonti family (since 1903) produces Norwegian wild-caught baccalà using HPP (High Pressure Processing) technology. First production chain in Norway completely 'Made in Italy'. Products are MSC-certified for sustainable fishing. Cibaria distributes their ready-to-use soaked cod fillets and heart portions.
• Malandrone 1477 (Parmigiano Reggiano)coreStrategic or Co-development PartnerMalandrone 1477 produces mountain Parmigiano Reggiano DOP in the Frignano region. Defined by Gambero Rosso as the 'Fuoriserie dei Parmigiano Reggiano'. Aged up to 120 months. Cibaria distributes their Parmigiano in various cuts from 26-120 months aging.
• Gambero RossostrategicGTM or Marketing PartnerGambero Rosso is a leading Italian food and wine media company. Products (Corallina San Rocco) have been selected in the Gambero Rosso 2023 guide. Company participates in Gambero Rosso events at Eataly Rome. This partnership provides marketing visibility and credibility for Cibaria's artisanal products.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Gustiamo: US-based B2B importer and distributor of artisanal Italian gourmet products (cured meats, cheeses, pantry staples) to chefs and specialty retailers. Directly comparable to Cibaria in product mix, customer base (fine-dining and gourmet retail), and Italy-sourced premium curation model.
• D'Artagnan: US-based distributor of artisanal charcuterie, pâtés, and sustainable meat/seafood to restaurants and gourmet retailers. Comparable as a specialty B2B distributor focused on premium, traceability-driven cured meat and seafood, much like Cibaria's I Salumi di San Rocco and Monti baccalà lines.
• Salumificio F.lli Beretta: Italian producer and distributor of cured meats (prosciutto, salami, mortadella) serving retail and foodservice across Europe and globally. Comparable as an established Italian cured-meat specialist with branded products and B2B reach, similar to Cibaria's Salumi di San Rocco and Prosciutto di Bassiano agencies.
• Veroni Salumi: Italian cured-meat producer/distributor with branded mortadella, salami, and cooked ham for retail and foodservice; ships internationally. Comparable in cured-meat category overlap and B2B/retail wholesale motion to Cibaria.
• Parmareggio: Italian Parmigiano Reggiano producer and distributor offering aged wheels (24-36 months and longer) to retail and foodservice. Comparable as a premium Italian cheese specialist supplying both gourmet retail and professional kitchens, parallel to Cibaria's Malandrone 1477 Parmigiano Reggiano distribution.

Broad incumbents

• Eataly: Global Italian gourmet food retail and distribution platform producing and curating premium Italian SKUs across cured meats, cheeses, and seafood. Comparable as a broader incumbent in Italian gourmet curation with overlap to Cibaria's assortment; Cibaria has been featured at Eataly Rome events.
• Barilla Group: Multinational Italian food group with a portfolio spanning pasta, sauces, and baked goods, including premium Italian cured meats and regional specialties under subsidiaries. Comparable as a much larger incumbent that touches and competes with Cibaria's premium Italian foodservice segment, though broader in category.
• Sysco: Largest US foodservice distributor, supplying restaurants, hotels, and catering with broad assortments including specialty and imported Italian products. Comparable as a broad incumbent in the foodservice distribution channel that Cibaria serves on a premium/Italian-specialty basis.
• Coop Italia: Italy's largest retail cooperative with extensive private-label Italian gourmet and DOP specialty ranges. Comparable as a broad incumbent in Italian grocery retail that tangentially competes with Cibaria's specialty retail channel (delicatessens, gourmet shops).
• Conad: Major Italian grocery retailer with nationwide assortment and premium lines (Sapori & Dintorni). Comparable as a broad incumbent in Italian food retail whose gourmet departments intersect with Cibaria's specialty retail and supermarket distribution.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@cibariasrl
• Instagraminstagram.com/cibariasrl

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cibaria srl