CIETH

What CIETH does

CIETH (CIETH Escola de Turismo) is a private technical tourism school headquartered in Rio de Janeiro, Brazil, founded as a department of the Disco group's Boulevard Agência de Viagens e Turismo in 1987 and formally incorporated as an independent company in 1989. The school delivers vocational training focused on Brazil's regulated tourism guide profession, with courses structured to enable graduates to obtain Cadastur registration with the Ministry of Tourism — a legal prerequisite for practicing as a tour guide. Its product portfolio spans Regional, National, and International Tourism Guide certifications, Travel Agent and Events training, Tourism and Hospitality Management, Hotel Governance, and a free introductory course that functions as a scholarship-gated funnel into paid programs.

The business model is tuition-driven and individual-consumer-facing, with monthly installment pricing of roughly R$197–R$625 after standard 30–50% CIETH scholarships, supplemented by fee-based evaluative travel programs (Viagens Avaliativas) to destinations including Petrópolis, Teresópolis, and Buenos Aires, and complementary activities required for course completion. Course delivery is hybrid: in-person at the Rio de Janeiro headquarters (Av. Treze de Maio, 33, Centro), with online components via Google Meet and a student portal (escola1.info/cieth) hosted on a Wix-built public website. Enrollment runs through the Sympla event-ticketing platform, with sales support handled via multiple WhatsApp numbers, email, and dedicated staff contacts spanning Secretaria Geral, Finance, Enrollments, Digital Support, Evaluative Travel, and Certificates. Distribution channels include organic social (YouTube, Facebook, Instagram), community engagement (Telegram, Facebook groups), and a freemium lead-magnet funnel.

Commercially, CIETH is a micro-entity (1–10 employees) with no disclosed funding, no parent company, and no institutional investors. Its strategic posture reflects a long-tenured, family-style operation: Director Marcos Neves has led the school for 32+ years, serves as Rio de Janeiro State Tourism Ambassador, and collaborates with ABBTUR Nacional and Revista Enjoy Trip. The institution maintains a specialized training arrangement with CVC Viagens for Travel Agent certification, uses a third-party student portal and Google Workspace tools, and shows no proprietary technology, no AI capabilities, and no documented plans for geographic or product expansion beyond incremental new course launches and soft signals of reach into Minas Gerais and international guide specializations.

Name

CIETH

Legal name

CIETH Escola de Turismo

Website

https://cieth.com.br

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

1–10 employees

Short description

CIETH is a private Rio de Janeiro-based technical tourism school offering regulated Cadastur-aligned tour guide, travel agent, and hospitality courses to individual students across Brazil, with revenue from tuition, evaluative travel fees, and supplementary activities.

Ownership category

akta.pro rank

Product category

Tourism Vocational Education

NAICS

Technical and Trade Schools (6115), Professional and Management Development Training (611430)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Short-Term Secondary Immersion & Cultural Exchange Trips (EDAIAHAD)

Keywords

• Tourism vocational training
• Tour guide certification
• Hospitality management courses
• Travel agent education
• Technical tourism school

Headquarters

HQ city

Rio de Janeiro

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Tourism Course Tuition: Monthly tuition payments for technical tourism courses including Tour Guide (Guia de Turismo) programs and Travel Agent programs. Courses run 5-11 months with installment payment structures. Scholarship discounts of 30-50% available on all courses.
2. Supplementary Activities and Events: Revenue from complementary activities, events, workshops, and MegaVisitec programs that provide practical field experience for students and count toward course requirements.
3. Travel Evaluation Fees: Fees for evaluative travel trips (Viagens Avaliativas) required for course completion, including trips to destinations like Petrópolis, Teresópolis, Taubaté, and international destinations. These are not included in monthly tuition.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

CIETH Escola de Turismo is a Brazilian technical tourism school providing professional training and certification courses for aspiring tour guides, travel agents, and hospitality professionals. The school delivers regional, national, and international tour guide courses, travel and events agent courses, tourism and hospitality management programs, and hotel governance training, all designed to qualify students for Brazil's Ministry of Tourism Cadastur registration. Courses are offered through in-person classes at the Rio de Janeiro headquarters with mandatory technical visits and evaluative travel trips, supplemented by online components via Google Meet.

Product overview

CIETH is a tourism and hospitality vocational school offering technical courses primarily focused on tourism guide training and travel/hospitality management. The core product portfolio includes Regional, National, and International Tourism Guide courses, Travel Agent and Events courses, and Tourism/Hospitality Management programs. Supporting products include an introductory free course (qualifying for 50% scholarship), student portal, complementary activities tracking system, evaluative travel programs, and a pocket microphone training course. Courses are delivered through in-person classes with mandatory technical visits and evaluative trips, supplemented by Google Meet for online components and Google Drive for materials distribution.

Differentiator

Problem solved

Functional benefit

Products and services

• Guia de Turismo Regional com Especialização em Atrativos Naturais + Nacional Regional + National tourism guide course with specialization in natural attractions, qualifying students for Cadastur registration. Weekly classes with 8-month duration at the Rio de Janeiro headquarters.
• Guia de Turismo Regional + Nacional + Internacional Comprehensive tourism guide course covering regional, national, and international specializations with natural attractions focus. 11 installments of R$ 625.80 with 50% CIETH scholarship available.
• Guia de Turismo Regional Rio de Janeiro com Especialização em Atrativos Naturais Regional tourism guide course specializing in natural attractions in Rio de Janeiro. Offered in weekly or Saturday classes with 6-7 month duration.
• Agente de Viagens e Eventos Travel and Events Agent course offered Tuesday/Thursday evenings for 5 months. 6 installments of R$ 394.00 with CVC Estado do Rio de Janeiro and Juiz de Fora training included.
• Gestão em Turismo e Hospitalidade Tourism and Hospitality Management course offered on Saturdays from 9:00-12:00 for 10 months. 11 installments of R$ 394.80 covering Agency/Hotel/Events modules with 50% scholarship option.
• Curso Governança Hoteleira Hotel Governance course covering room attendant, governance assistant, and basic hospitality English. Wednesday classes 9:00-13:00 for 3 months at R$ 451.50 per month with 50% scholarship.
• Curso Introdutório Gratuito de Guia de Turismo Free introductory course in Tourism Guiding that provides foundational knowledge and qualifies students for a 50% scholarship discount on paid technical courses. Does not qualify for Ministry of Tourism credentialing. Certificate available for a fee upon request.
• Curso Pocket de Uso do Microfone Pocket course on microphone usage with complementary training videos covering City Tour training, public speaking, and driver talk techniques. Instructed by Professor Marcos Neves.

Quantifiable outcome

• Students can obtain Cadastur registration required for legal tour guide practice in Brazil

Named customers1 record

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Five partnerships are on record, tiered minor and core.

• ABBTUR Nacional (Associação Brasileira de Turismo)minorStrategic or Co-development Partner · 1 January 2016Marcos Neves, Director of CIETH, serves as a collaborator for ABBTUR Nacional, providing industry connection and professional credibility for the school.
• Revista Enjoy TripminorGTM or Marketing Partner · 1 January 2016Marcos Neves, Director of CIETH, collaborates with Revista Enjoy Trip as a contributor, enhancing CIETH's visibility in the tourism industry media.
• Boulevard Agência de Viagens e Turismo (Disco Group)coreStrategic or Co-development Partner · 1 January 1987CIETH was created in 1987 within Boulevard Agência de Viagens e Turismo, a company of the Disco group. This internal origin provided the foundation for CIETH's tourism education, initially serving internal training needs before expanding to external trade.
• GooglecoreTechnology or IntegrationCIETH uses Google Meet for online class delivery and virtual event support. Students receive Google Meet access links for online sessions. The school's digital support team provides assistance with Google Meet access.
• CVC ViagenscoreStrategic or Co-development PartnerCIETH's Travel Agent course includes specific training/certification for CVC Estado do Rio de Janeiro and Juiz de Fora, indicating a partnership or specialized training arrangement with Brazil's largest travel agency chain.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Estácio: Major Brazilian higher-education provider with undergraduate and technical programs in tourism, hospitality, and events. Estácio competes for the same aspiring-tour-guide and travel-agent student segments as CIETH, but offers degree pathways rather than short-cycle technical certifications.
• Universidade Cruzeiro do Sul: Brazilian higher-education institution offering tourism, hospitality, and events undergraduate and technical programs. Comparable to CIETH in serving career-aspirational students in the tourism value chain, with broader academic pathways.
• ESPM (Escola Superior de Propaganda e Marketing): Brazilian business and marketing school with tourism, events, and hospitality programs. ESPM competes for career-oriented students in Rio de Janeiro and São Paulo seeking credentials in tourism and event management, overlapping with CIETH's target segments.
• Universidade Anhembi Morumbi: Brazilian university (part of the Laureate network) with a dedicated hospitality and tourism school. Comparable to CIETH in serving students seeking careers as tour guides, travel agents, and hospitality managers, but operating at degree-granting scale with broader program offerings.
• UNINASSAU: Brazilian university network with tourism and hospitality programs delivered across multiple campuses. Comparable to CIETH in targeting aspiring tourism professionals, but operating a degree-granting model at greater scale.

Others

• SENAT (Serviço Nacional de Aprendizagem do Transporte): Brazilian vocational training system focused on transport, logistics, and travel sector workforce development. Adjacent to CIETH's travel agent training through shared industry verticals, though SENAT emphasizes transportation operations rather than tour guiding or hospitality.

Broad incumbents

• SENAC (Serviço Nacional de Aprendizagem Comercial): Brazil's largest vocational training institution, operating nationwide with a portfolio that includes tourism, hospitality, and travel agent courses. SENAC's scale and brand reach make it the most direct incumbent competitor to CIETH's Cadastur-aligned tour guide and travel agent programs.
• EHL (Ecole hôtelière de Lausanne): Switzerland-based global leader in hospitality management education. While not a direct competitor in the Brazilian vocational market, EHL represents the international benchmark for hospitality and tourism education that high-end Brazilian tourism employers and aspirants compare against.
• SENAI (Serviço Nacional de Aprendizagem Industrial): Brazil's industrial vocational training system with adjacent hospitality, food service, and tourism-related programs. While focused on industrial training, SENAI's national footprint and government backing position it as a potential disruptor in technical tourism education adjacent to CIETH's niche.
• Les Roches International School: International hospitality management school with campuses in Switzerland and globally. Comparable to CIETH as a tourism/hospitality education provider, but serving a more premium, internationally-oriented student segment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/c/ciethescoladeturismo
• Facebookfacebook.com/escolatecnicacieth
• Instagraminstagram.com/escolacieth
• LinkedInlinkedin.com/company/cieth

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CIETH