CIETH - Centro Integrado de Estudos em Turismo e Hotelaria

Name

CIETH - Centro Integrado de Estudos em Turismo e Hotelaria

Legal name

Centro Integrado de Estudos em Turismo e Hotelaria

Website

https://cieth.com.br

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Rj, Rio de Janeiro

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Course Tuition Fees: CIETH generates revenue through monthly tuition payments for its technical courses in tourism guiding, travel agency management, and hospitality. Courses range from 3 to 11 monthly installments with prices from R$ 335 to R$ 625.80 per month, with scholarships of 30-50% reducing costs for students.
2. Assessment Travel Fees: Fees for evaluative trips (Viagens Avaliativas) that are part of the tourism guide curriculum. These cover practical training trips to destinations including Petrópolis, Teresópolis, Taubaté, São Luiz do Paraitinga, Aparecida, and international destinations like Buenos Aires. These fees are separate from monthly tuition.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

CIETH is a Brazilian vocational school that sells professional certification courses to individual students in the tourism and hospitality sectors. Its catalog covers four programs — tour guide training, travel agent training, hotel governance, and tourism/hospitality management — delivered via in-person classes in Rio de Janeiro and supplemented by assessment field trips used as practical evaluation milestones.

Product overview

CIETH is a technical tourism and hospitality school offering a portfolio of professional certification courses. The core offerings are tour guide certification courses (Regional, National, and International levels) and hospitality/tourism management courses. These are supplemented by specialized training in hotel governance, travel agency operations, and event management. The institution also provides a free introductory course that serves as a recruitment mechanism offering scholarship access. Student services include a portal for academic and financial records, evaluative field trips embedded in guide courses, and a complementary activities program. The course structure follows a modular approach with scholarships of up to 50% applied to tuition fees.

Differentiator

Problem solved

Functional benefit

Products and services

• Tour Guide Certification Course Professional certification program preparing individuals for careers as tour guides, with practical evaluation through assessment field trips.
• Travel Agent Course Professional training program for individuals pursuing careers as travel agents in the Brazilian tourism market.
• Hotel Governance Course Professional certification program covering hotel operations and governance, targeted at individuals entering hotel management roles.
• Tourism and Hospitality Management Course Professional certification program in tourism and hospitality management, preparing individuals for supervisory and managerial roles in the sector.

Quantifiable outcome

• Graduates receive certification enabling CADASTUR registration as official Tourism Guides
• +1 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Two partnerships are on record, tiered core and minor.

• Boulevard Agência de Viagens e Turismo (Disco Group)coreStrategic or Co-development PartnerCIETH was originally created in 1987 within Boulevard Agência de Viagens e Turismo, a company of the Disco group, to train professionals for the group's internal needs and external tourism trade. This foundational relationship established CIETH's roots in practical tourism industry training.
• CVC Viagens (Rio de Janeiro and Juiz de Fora)minorChannel Partner/ Reseller/ DistributorThe Travel and Events Agent course includes CVC training certification for agents in the State of Rio de Janeiro and Juiz de Fora, enabling graduates to work directly with the major Brazilian travel agency chain.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Universidade Positivo: Universidade Positivo is a Brazilian university system offering hospitality, tourism, and event management programs. It serves a similar Brazilian student demographic with degree-level credentials and broader institutional accreditation, representing a higher-tier alternative to CIETH's technical certifications.
• SENAC (Serviço Nacional de Aprendizagem Comercial): SENAC is Brazil's primary technical and vocational education provider, offering tourism guide certification, hospitality, and travel agent training across hundreds of campuses nationwide. It is the most direct institutional competitor to CIETH, operating at significantly larger scale with government-backed funding and broader geographic coverage.
• UNINOVE (Universidade Nove de Julho): UNINOVE is a large São Paulo-based university with hospitality and tourism programs across multiple campuses. It offers degree-level credentials in hospitality management and competes for the same career-oriented Brazilian students seeking formal credentials in tourism-related fields.
• SENAI (Serviço Nacional de Aprendizagem Industrial): SENAI is Brazil's largest industrial and technical training provider, part of the same S System as SENAC. While primarily focused on industrial trades, it offers adjacent hospitality and tourism training programs and competes for the same Brazilian vocational education market with substantially greater resources and scale.
• FMU (Faculdades Metropolitanas Unidas): FMU is a Brazilian higher education institution offering hospitality and tourism programs alongside other professional credentials. It targets a similar career-oriented student demographic in Brazil with degree-level programs that compete with CIETH's technical certification offerings.
• Estácio: Estácio is one of Brazil's largest private education companies, offering undergraduate and graduate programs including hospitality and tourism courses at scale. Its size and breadth of program offerings position it as a broad incumbent competing for similar career-oriented Brazilian students seeking tourism and hospitality credentials.

Direct peers

• Universidade Anhembi Morumbi: Anhembi Morumbi is a Brazilian university (part of Laureate International Universities) with well-established tourism and hospitality programs in São Paulo. It competes with CIETH for the same career-oriented Brazilian student base, offering degree-level credentials in tourism management, hotel management, and event management at higher credential levels.

Emerging players

• Coursera: Coursera is a global online learning platform offering hospitality, tourism, and travel industry courses from universities worldwide. It represents an emerging alternative delivery model that could compete with CIETH's traditional in-person approach at significantly lower price points, particularly for students outside Rio de Janeiro.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/ciethescoladeturismo
• Facebookfacebook.com/escolatecnicacieth
• Instagraminstagram.com/escolacieth
• LinkedInlinkedin.com/company/cieth-centro-integrado-de-estudos-em-turismo-e-hotelaria

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CIETH - Centro Integrado de Estudos em Turismo e Hotelaria