Cigarral de las Mercedes

What Cigarral de las Mercedes does

Cigarral de las Mercedes is a privately held 5-star boutique hotel and event venue operated under the legal entity LLEIDA, S.L., located on a 5-hectare historic estate on the southern slopes of Toledo, Spain, less than one hour from Madrid. The property comprises 37 accommodation units (31 double rooms, 2 deluxe rooms with outdoor jacuzzi, and 4 exclusive villas with private garden and jacuzzi) plus multiple event spaces including the Hall of Light, La Casona, lake house, and outdoor areas, supporting wedding capacities of 50 to 400 guests. The company operates a direct-to-consumer hotel booking channel through the Mews property management system, complemented by direct phone and email sales for event inquiries.

The business generates revenue across five streams: hotel accommodation, wedding services (menus from €125 per person), corporate events and meetings (menus from €59 + VAT per person with a €3,250 + VAT minimum turnover), restaurant and gastronomy services led by Chef Javier Medina (operating for approximately 20 years, exclusively for hotel guests), and on-demand wellness and beauty services. Pricing is unit-based across streams, with multi-year contract cadence for events, pay-as-you-go fees for cleaning and credit card pre-authorization, and a minimum 10-room requirement for small exclusive event spaces.

The company serves three primary customer segments: wedding couples seeking comprehensive event planning, corporate clients (with disclosed logos including Credit Suisse, BMW, Janssen, Michelin, Ernst & Young, Banco Santander, BBVA, Danone, Telefonica, Vodafone, Iberdrola, Gas Natural, Leo Burnett, and Ayuntamiento de Toledo) hosting meetings and celebrations, and leisure travelers seeking luxury boutique accommodation with views of Toledo. The go-to-market combines direct sales through dedicated wedding and corporate coordinators, organic marketing via the company website, Facebook, Instagram, and YouTube, and earned media across review platforms including Bodas.net, TripAdvisor, Booking.com, and Google. Distribution is fully direct with no third-party resellers or OTAs for event bookings, and the restaurant is restricted to in-house guests, supporting room-and-dining upsell dynamics.

Name

Cigarral de las Mercedes

Legal name

LLEIDA, S.L.

Website

https://cigarraldelasmercedes.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Cigarral de las Mercedes is a privately held 5-star boutique hotel and event venue on a 5-hectare estate in Toledo, Spain, offering 37 accommodation units, full-service weddings for 50-400 guests, corporate events, and on-site gastronomy led by a 20-year tenured chef.

Ownership category

akta.pro rank

Product category

Boutique Hotel and Event Venue Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels & Motels (7011)

akta.pro primary industry

Luxury Boutique & Lifestyle Resorts (THAGACAO)

akta.pro secondary industry

Gastronomy & Wine-Focused Boutique Hotels (THAGADAG)

Keywords

• Boutique hotel accommodation
• Wedding venue services
• Corporate event hosting
• Haute cuisine restaurant
• Luxury hospitality estate

Headquarters

HQ city

Toledo, Castile-La Mancha

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Others, Marketing or Sales, Infrastructure

Revenue model

1. Hotel Accommodation: 5-star boutique hotel with 31 double rooms, 2 deluxe rooms with jacuzzi, and 4 exclusive villas with private garden and jacuzzi. Revenue from room bookings including breakfast.
2. Wedding Services: Full-service wedding venue including banquet, ceremony setup, decoration, DJ, and comprehensive event organization. Wedding menus start from 125€ per person. Capacity: 50 to 400 guests.
3. Corporate Events & Meetings: Corporate meeting and event spaces with catering services. Company menus starting at 59€ + VAT per person with minimum turnover of 3250€ + VAT. Services include meetings, team building, and company dinners.
4. Restaurant & Culinary Services: Restaurant service exclusively for hotel guests, led by Chef Javier Medina. Includes own bakery, gastronomic corners (sushi bar, oyster station, live cooking, ham cutting station), and seasonal menu adaptations. Additional catering services for events.
5. Wellness & Spa Services: On-demand wellness services including massages, hairdressing, and make-up services at the luxury Beauty Centre. Also offers yoga and mindfulness classes for guests.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Cigarral de las Mercedes operates a 5-star boutique hotel and event venue on a 5-hectare historic estate in Toledo, Spain. It sells hotel accommodation (37 units including double rooms, deluxe rooms with jacuzzi, and exclusive villas), full-service weddings for 50–400 guests, corporate meetings and events with catering, and on-site haute cuisine restaurant service for guests under Chef Javier Medina. The integrated offering also includes wellness and beauty services and personalized event coordination from inquiry through execution.

Product overview

Cigarral de las Mercedes is a 5-star boutique hotel and events venue located in Toledo, Spain, situated on a 5-hectare estate. The company operates as an integrated hospitality provider offering: (1) Hotel Accommodation with 31 double rooms, 2 deluxe rooms with jacuzzi, and 4 exclusive villas with private garden and jacuzzi; (2) Wedding Services including ceremonies, banquets, decoration, beauty center, and wedding planning for 50-400 guests; (3) Business Events & Meetings with equipped spaces and own cuisine; and (4) Restaurant & Gastronomy led by Chef Javier Medina featuring exclusive modern cuisine and artisan pastries. The property features multiple unique spaces including the Hall of Light, La Casona, lake house, and outdoor areas. All services are managed internally with personalized attention as the core operating philosophy.

Differentiator

Problem solved

Functional benefit

Products and services

• Hotel Accommodation 5-star boutique hotel accommodation consisting of 31 double rooms, 2 deluxe rooms with outdoor jacuzzi and 4 exclusive villas with private garden and jacuzzi, including breakfast, outdoor pool, spa services and free WiFi throughout the estate. Targeted at leisure travelers and wedding/event guests.
• Wedding Services Comprehensive wedding organization service including ceremonies, banquets, decoration, beauty center, wedding planning, DJ and outdoor dinners for groups of 50 to 400 guests across exclusive spaces on the 5-hectare estate. Wedding menus start from €125 per person. Targeted at couples and their families planning destination-style weddings.
• Business Events and Meetings Corporate meetings, conferences and event hosting with equipped spaces and on-site cuisine. Menus start at €59 + VAT per person with a minimum turnover of €3,250 + VAT when contracting a menu. Small group events require a minimum of 10 rooms booked. Targeted at multinational corporations and large Spanish enterprises across banking, telecom, automotive, pharma, energy and professional services.
• Restaurant and Gastronomy Restaurant service exclusively for hotel guests led by Chef Javier Medina, featuring exclusive modern cuisine in constant renovation, an in-house artisan bakery, and gastronomic corners including sushi bar, oyster station, ham cutting and live cooking. Seasonal menu adaptations and additional catering services are provided for events.
• Wellness and Beauty Services On-demand wellness and beauty services at the property's Beauty Centre, including massages, hairdressing, make-up services, yoga and mindfulness classes. Targeted at hotel guests and wedding/event attendees.

Named customers14 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Hospes Hotels: Hospes operates a collection of design-oriented luxury boutique hotels in Spain, commonly combining distinctive properties with dining, wellness and events. It is comparable through its premium boutique positioning and experiential hospitality model.
• Hotel Beatriz Toledo Auditorium & Spa: Hotel Beatriz Toledo is a full-service Toledo hotel with meeting and event space, dining and leisure amenities. It serves the same local corporate and group-event market but is materially larger and more standardized.
• Meliá Hotels International: Meliá is a large Spanish-origin hotel operator with resort, city, dining and MICE-event capabilities. It overlaps in leisure and corporate-event demand, although its scale, brand breadth and distribution network are substantially greater.
• Sercotel: Sercotel is a Spanish hotel group operating upscale full-service properties with food, meeting and event offerings. It competes for similar corporate meetings, weddings and leisure stays, but benefits from a much broader hotel portfolio.
• Eurostars Palacio Buenavista: Eurostars Palacio Buenavista is a larger upscale hotel in Toledo with meeting, event and dining services. It attracts the same leisure and corporate-event demand, but operates with a broader chain portfolio and greater scale.

Others

• Rusticae Club de Hoteles: Rusticae is a Spanish network focused on distinctive rural and boutique hospitality properties. It overlaps with Cigarral's independent, character-led lodging proposition and target customers, though its primary role is network and distribution rather than operating this single property.

Direct peers

• Parador de Toledo: Parador de Toledo is a historic upscale hotel overlooking the city and offers lodging, dining and event facilities. It competes in the same Toledo market for premium cultural tourists, weddings and corporate guests.
• Hacienda del Cardenal: Hacienda del Cardenal is a historic boutique hotel near Toledo's old city wall with restaurant and private-event capabilities. Its heritage setting, modest room count and event-led proposition closely match the subject company.
• Hotel Cigarral El Bosque: Hotel Cigarral El Bosque is an upscale Toledo hotel with rooms, dining and celebration or event offerings. Its local setting, traditional estate character and similar hospitality target market make it a direct local peer.
• Hotel Valdepalacios: Hotel Valdepalacios is a small, highly rated luxury property near Toledo with upscale dining and event capabilities. Its intimate inventory and destination-estate positioning closely resemble Cigarral de las Mercedes.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCz3JQ4jMbOnZV8Yqhz1Urjw
• Facebookfacebook.com/El-Cigarral-de-Las-Mercedes-180522982607
• Instagraminstagram.com/cigarraldelasmercedes
• LinkedInlinkedin.com/company/cigarral-de-las-mercedes

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cigarral de las Mercedes