What Cillit Bang does

Cillit Bang is a UK household cleaning brand owned by Reckitt (formerly Reckitt Benckiser), operated domestically through the legal entity RB UK Hygiene Home Commercial Limited and headquartered at 103-105 Bath Road, Slough. The brand's product portfolio comprises nine core SKUs organized by cleaning challenge: drain care (3-in-1 Drain Unblocker Kit and Gel), limescale removal, hob cleaning, burnt-on degreasing, multi-purpose cleaning, black mould removal, and bathroom foam/grime removal. Underlying technology is chemical formulation rather than digital: surfactants, acids, and oxidizing agents designed to remove limescale, grease, soap scum, rust, and mould across bathroom, kitchen, and drain surfaces.

Cillit Bang generates revenue through one-time physical product sales (hardware sales model) at consumer retail price points, distributed via UK grocery, drug, and household goods retailers as well as e-commerce platforms. Pricing is not publicly disclosed and is set at standard consumer CPG levels. There is no SaaS, subscription, services, or B2B revenue stream — the model is purely transactional CPG sales to end household consumers. Marketing is multi-channel, combining organic social (Facebook, Instagram, YouTube, TikTok), a solutions-focused content/SEO blog on cillitbang.co.uk, and traditional retail brand marketing. The brand has no disclosed revenue figures, no independent funding, no patents, no awards, and no partnerships — its commercial posture is that of an established, parent-supported consumer brand rather than a standalone growth-stage business.

The strategic profile is defined almost entirely by its parent relationship with Reckitt: brand-level headcount is small (11 employees listed, reflecting brand/marketing roles rather than full operations), while manufacturing, R&D, procurement, and supply-chain scale are provided at group level through Reckitt's roughly 40,000-person global organization. Brand-level competitive positioning rests on UK consumer recognition, the 'Bang and the dirt is gone!' slogan, and Reckitt's distribution relationships rather than on proprietary technology or differentiated business model mechanics. Geographic scope per the website is United Kingdom-dominant, with an Ireland merchandising extension visible on the UK storefront.

Name

Cillit Bang

Legal name

RB UK Hygiene Home Commercial Limited

Website

https://cillitbang.co.uk

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Cillit Bang is a UK household cleaning brand owned by Reckitt, selling a nine-SKU range of drain, limescale, grease, mould, and multi-purpose cleaners through retail and e-commerce to UK consumers.

Ownership category

akta.pro rank

Product category

Household Cleaning Products

NAICS

Soap, Cleaning Compound, and Toilet Preparation Manufacturing (3256)

SIC

Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Hard Surface & Multi-Purpose Cleaners (All-purpose, Floor, Bathroom, Kitchen) (CRADAKAG)

akta.pro secondary industries

Drain Openers & Pipe Cleaners (Caustic/Acidic) (CRAJAKAH), Kitchen All-Purpose Cleaners & Degreasers (CRAJAMAC), Heavy-Duty/Industrial-Strength All-Purpose Cleaners (Consumer) (CRAJAMAG)

Keywords

• Household cleaning products
• Drain unblockers
• Limescale removers
• Kitchen cleaners
• Bathroom cleaners

Headquarters

HQ city

Slough

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel

Revenue model

1. Physical Consumer Products Sales: Cillit Bang generates revenue through the sale of physical cleaning products including drain unblockers, limescale removers, hob cleaners, degreasers, multi-purpose cleaners, black mould removers, bathroom cleaners, and grime removers. Products are sold through retail stores and e-commerce platforms as one-time purchases.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Cillit Bang manufactures and sells a portfolio of household power cleaning products under the tagline 'Bang and the dirt is gone!'. The range includes drain unblockers (kit and gel), limescale remover, hob cleaner, burnt-on degreaser, multi-purpose cleaner, black mould remover, foam bathroom cleaner, and bathroom grime remover, formulated for UK household consumers to tackle limescale, grease, mould, soap scum, and drain blockages with minimum effort.

Product overview

Cillit Bang is a consumer cleaning products brand offering a portfolio of power cleaning solutions marketed under the tagline 'Bang and the dirt is gone!'. The product portfolio includes specialized cleaners organized by cleaning challenge: Drain products (3-in-1 Drain Unblocker Kit and Gel) for unblocking clogs; Limescale Remover for removing limescale and rust; Hob Cleaner and Burnt-On Degreaser for kitchen grease removal; Black Mould Remover, Magic Foam Bathroom Cleaner, and Bathroom Grime Remover for bathroom cleaning; and a Multi-Purpose Cleaner for general household cleaning. The products are positioned for maximum clean with minimum effort.

Differentiator

Problem solved

Functional benefit

Products and services

• Cillit Bang 3-in-1 Drain Unblocker Kit A comprehensive drain unblocking solution that effectively clears tough clogs in kitchen and bathroom drains, showers, baths and sinks. Targeted at UK household consumers.
• Cillit Bang 100% Limescale Remover A specialized cleaner that effectively removes limescale from bathroom surfaces, eliminating up to 100% of limescale buildup, including rust and soap scum. Targeted at UK household consumers.
• Cillit Bang Hob Cleaner A cleaning product specifically formulated to clean hobs and remove grease and burnt-on residues from kitchen cooking surfaces. Targeted at UK household consumers.
• Cillit Bang 3-in-1 Drain Unblocker Gel A gel-based drain unblocker that unblocks tough clogs, freshens pipes and deep cleans; suitable for kitchen and bathroom drains, showers, baths and sinks, safe on all pipes and works in standing water.
• Cillit Bang Burnt-On Degreaser A powerful degreaser that removes up to 100% of burnt-on grease without scrubbing, also effective on food stains and suitable for use on hobs and kitchen worktops. Targeted at UK household consumers.
• Cillit Bang Multi-Purpose Cleaner A versatile cleaning solution designed for multiple household cleaning applications across various surfaces. Targeted at UK household consumers.
• Cillit Bang Black Mould Remover A specialized bathroom cleaner designed to remove black mould and prevent its regrowth on bathroom surfaces. Targeted at UK household consumers.
• Cillit Bang Magic Foam Bathroom Cleaner A foaming bathroom cleaner that effectively cleans bathroom surfaces including tiles, taps, and shower enclosures. Targeted at UK household consumers.
• Cillit Bang Bathroom Grime Remover A bathroom cleaning product designed to remove soap scum, grime and bathroom stains from various bathroom surfaces. Targeted at UK household consumers.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Market position

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCEWSGLznRKN2LTvfNqG9d0Q
• Facebookfacebook.com/CillitbangUK
• Instagraminstagram.com/cillitbanguk
• TikToktiktok.com/@cillitbanguk
• LinkedInlinkedin.com/company/cillit-bang

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cillit Bang