Cimarron Global Solutions

What Cimarron Global Solutions does

Cimarron Global Solutions is a research, strategy, and advisory firm specializing in the sport and tourism industry, founded in May 2024 by Dr. Jennifer Stoll and former Sports ETA CEO Al Kidd as an expansion of Stoll Strategies. The company is headquartered in Grand Junction, Colorado, with secondary operations in Columbus, Ohio, and serves sports commissions, destination marketing organizations (DMOs), event rights holders, venues, and state-level government clients across North America. Its core product portfolio includes the Stoll Reports series (covering U.S. state-level event funding, Canadian sport event funding, and sports facilities), longitudinal Resident Sentiment Towards Sporting Events benchmark studies (produced in partnership with Longwoods International), the bi-monthly Creating Community Through Sport (CCTS) publication, and the Summit online content platform. The firm also delivers an International Sport Event Hosting Strategy Service in partnership with UK-based Quantum Consultancy and holds a strategic stake in Canadian consultancy GM Event Inc.

The firm's underlying technology is anchored by proprietary research methodologies — notably the Event Tiering System (a standardized event classification framework), the Market Optimization Framework (a multi-factor destination assessment model), and the Resident Sentiment Research Methodology (powered by a 4,000-respondent annual survey conducted with Longwoods). These methods are codified across the firm's published reports and consulting deliverables. The platform architecture is content-centric: a WordPress-hosted website distributes free research reports, expert analysis articles, and a YouTube video series, with email subscriptions managed via EmailOctopus serving as the primary engagement channel. Revenue is generated through bespoke consulting engagements (no public pricing), sponsorship and advertising within the CCTS publication, and a freemium content model where research reports function as both standalone value and lead generation for advisory services. The go-to-market motion is sales-led and event-driven, with leadership securing speaking engagements at Sports ETA and Sport Events Congress to position the firm as a thought leader in a niche where it competes on domain expertise and proprietary data rather than scale.

Name

Cimarron Global Solutions

Legal name

Cimarron Global Solutions Inc.

Website

https://cimarronglobal.com

Company type

Private

Founded year

2024

Operating status

Operating

Short description

Cimarron Global Solutions is a research, strategy, and advisory firm serving the sport and tourism industry through proprietary research reports, resident sentiment studies, and consulting services for sports commissions, DMOs, rights holders, and venues across North America.

Ownership category

akta.pro rank

Product category

Sport Tourism Research & Advisory

NAICS

Management, Scientific, and Technical Consulting Services (5416)

akta.pro primary industry

Sports Data, Analytics & CRM Services (Fan Data, Insights, Audience Development) (MPAKAKAO)

Keywords

• Sport tourism consulting
• Sports event advisory
• Event funding research
• Sports tourism analytics
• Destination marketing research

Headquarters

HQ city

Grand Junction

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Research and Consulting Advisory Services: The primary revenue stream consists of customized research, strategy, and advisory consulting engagements for sport and tourism clients including DMOs, sports commissions, rights holders, venues, and destination organizations. Services include event fund evaluation, competitive analyses, state-level event fund program strategy, event procurement assistance, market optimization analyses, and feasibility reports.
2. Stoll Reports (Research Publications): Proprietary research reports on state-level event funding, Canadian sport event funding, and sports facilities sold as downloadable resources. Reports are available for free or as premium industry resources, serving both as standalone revenue and as lead generation for consulting engagements.
3. Creating Community Through Sport (CCTS) Publication: A bi-monthly industry publication examining the impact of sporting events on communities. Revenue is generated through sponsorships, advertising placements, and content contribution partnerships. The publication is distributed free via subscription, monetized through B2B advertising and sponsorship packages outlined in a media kit.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Cimarron Global Solutions is a research, strategy, and advisory firm that delivers customized consulting, proprietary research reports, and data-driven insights for the sport and tourism industry. Its offerings include event fund evaluation, competitive analyses, market optimization, feasibility reports, international event hosting strategy (in partnership with Quantum Consultancy), and the Stoll Report series covering state-level and Canadian event funding, sports facilities, and longitudinal resident sentiment benchmarks.

Product overview

Cimarron Global Solutions is a research, strategy, and advisory firm specializing in sport and tourism. Its offering is a portfolio of proprietary research products anchored by The Stoll Report series — covering U.S. state-level event funding (2022 primary report, 2023 update, 2024 update), Canadian sport event funding, and sports facilities — combined with longitudinal Resident Sentiment Towards Sporting Events reports and the Creating Community Through Sport (CCTS) industry publication. These research products are supported by the Summit online platform and Expert Analysis content series. Service-side offerings include an International Sport Event Hosting Strategy Service (delivered in partnership with Quantum Consultancy) and broader consulting services covering event fund evaluation, competitive analysis, market optimization, and feasibility studies. The company was established in 2024 as an expansion of Stoll Strategies and holds a strategic stake in GM Event Inc.

Differentiator

Problem solved

Functional benefit

Products and services

• The Stoll Report on State-Level Funding (2022 Primary Report) Inaugural comprehensive guide to U.S. state-level event procurement funds, covering fund types, recent activity, event eligibility parameters, ROI measurement, and advocacy tools. Aimed at state legislators, tourism boards, and industry advocates.
• The Stoll Report on State-Level Funding - 2023 Update Updated edition providing detailed insights into legislative changes, refined program frameworks, and updated scopes of eligible events across 14 U.S. states.
• The Stoll Report on State-Level Funding - 2024 Update Latest comprehensive resource tracking the evolving landscape of state-level event funding, examining new programs in Wisconsin, Washington, and Delaware, mega-event investments, and emerging grant opportunities.
• The Stoll Report on Canadian Sport Event Funding Comprehensive report analyzing Canada's event procurement funds, covering historical timelines, competitive analysis, funding sources, provincial/territorial snapshots, ROI measurement, and comparative international funding. Developed in partnership with Sport Tourism Canada.
• The Stoll Report on Sports Facilities First-ever comprehensive analysis of sports facilities in the U.S., providing data on space types, sports offerings, amenities, facility breakdowns by type and region, and emerging trends. Powered by data from Playeasy.
• Resident Sentiment Towards Sporting Events Reports (2020-2026) Longitudinal national benchmark studies examining how U.S. residents perceive the impact of sporting events on their communities. Covers economic impact, quality of life, community benefits, youth sports, and FIFA World Cup sentiment. Co-developed with Longwoods International.
• Creating Community Through Sport (CCTS) Publication Bi-monthly industry publication examining the impact of sporting events on cities, states, and regions. Delivers thought leadership and actionable research through expert-authored content; monetized via sponsorships and advertising.
• International Sport Event Hosting Strategy Service Comprehensive service enabling destinations, sports commissions, rights holders, and venues to attract and host world-class international sporting events. Provides support from opportunity identification and bid preparation through hosting strategy and performance measurement; delivered in partnership with Quantum Consultancy.
• Event Fund Evaluation & Consulting Services Custom consulting services including event fund evaluation, presentations to community and state leaders, competitive analyses, state-level event fund program strategy, event procurement assistance, market optimization analyses, and feasibility reports.

Quantifiable outcome

• 2025 National Benchmark Study surveyed 4,000 Americans nationwide, providing the first-ever national resident sentiment data for the US sports tourism industry
• +3 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered major and core.

• Miles PartnershipmajorGTM or Marketing Partner · 25 March 2025Miles Partnership served as the title sponsor for the 2025 Resident Sentiment Towards Sporting Events National Benchmark Study. As a strategic marketing consultancy focused exclusively on travel and tourism working with 150+ destinations worldwide, Miles Partnership's sponsorship enabled the research initiative and positioned the resulting insights within the broader tourism marketing community.
• GM Event Inc.coreStrategic or Co-development Partner · 6 September 2024Cimarron Global Solutions acquired a strategic stake in GM Event Inc., a market-leading consulting firm based in Halifax, Nova Scotia, Canada, led by Grant MacDonald (former Sport Tourism Canada Board Chair and Interim CEO). Grant MacDonald also serves as a Partner at Cimarron Global Solutions. The partnership expands Cimarron's service offerings and expertise across the US, Canada, and beyond, providing clients with combined insights and strategies for sport and tourism initiatives.
• Longwoods InternationalcoreStrategic or Co-development Partner · 31 July 2024Longwoods International, a leading travel and tourism research consultancy headquartered in Columbus, Ohio and Toronto, Canada, partnered with Cimarron Global Solutions to produce the Resident Sentiment Towards Sporting Events national benchmark studies (2023, 2025, 2026). Longwoods provides survey research methodology and fielding capabilities; Cimarron provides sport and tourism industry expertise and analysis. The partnership has produced the first national resident sentiment benchmarks for the US sports tourism industry based on surveys of 4,000 Americans.
• Quantum ConsultancycoreStrategic or Co-development Partner · 6 June 2024Cimarron Global Solutions partnered with Quantum Consultancy (UK-based sport and entertainment advisory firm) to launch a joint international sporting event hosting strategy service targeting North American destinations. The partnership combines Cimarron's US sport and tourism research expertise with Quantum's international event hosting and operational planning capabilities. Services cover opportunity identification, bid preparation, hosting strategy, and event performance measurement across the full event lifecycle.
• PlayeasymajorTechnology or Integration · 1 April 2024Cimarron Global Solutions partnered with Playeasy, a sports facility data platform, to produce The Stoll Report on Sports Facilities. Playeasy provided comprehensive data on facility types, sports offerings, and amenities across US sports facilities, enabling Cimarron to produce the first comprehensive report analyzing the sports facilities industry in the United States.
• Sport Tourism CanadamajorStrategic or Co-development Partner · 1 January 2023Sport Tourism Canada partnered with Cimarron Global Solutions (and co-authors Dr. Blake Price and Grant MacDonald) in the release of The Stoll Report on Canadian Sport Event Funding. Sport Tourism Canada is an organization that has grown from 18 founding members to over 500 members including 200+ municipalities, 250+ national and provincial sport organizations, and 20+ educational institutions.
• Grant MacDonaldcoreOthersGrant MacDonald, former COO and Head of Consulting for Sport Tourism Canada, co-authored The Stoll Report on Canadian Sport Event Funding alongside Dr. Jennifer Stoll and Dr. Blake Price. MacDonald subsequently became a Partner at Cimarron Global Solutions following the strategic stake in his firm, GM Event Inc.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Longwoods International: Tourism and travel research consultancy that partners with Cimarron on the Resident Sentiment Towards Sporting Events studies. Both firms produce data-driven tourism research for DMOs and destinations, operating in the same buyer market and overlapping on travel research methodology.
• Tourism Economics: Economic impact research firm serving destinations, DMOs, and tourism organizations — directly comparable to Cimarron's economic/community-impact advisory work for sports commissions and event rights holders.
• Resonance Consultancy: Place branding and best-cities research firm working with destinations and tourism organizations. Comparable to Cimarron's destination positioning, market optimization, and benchmarking work for DMOs.
• Miles Partnership: Strategic marketing consultancy exclusively serving destination marketing organizations (150+ destinations globally). Comparable to Cimarron in serving the same DMO buyer base with research-backed strategy and marketing advisory.
• Quantum Consultancy: UK-based sport and entertainment advisory firm partnering with Cimarron on international event hosting strategy. Directly comparable as a sport consulting firm offering event hosting and operational planning services.

Broad incumbents

• Sports ETA: Industry trade association for sports events and tourism (the same body Al Kidd formerly led). Comparable in that it provides research, advocacy, and networking to the same sports commission buyer base Cimarron serves.
• Sport Tourism Canada: Canadian sport tourism industry association that co-published Cimarron's Canadian Event Funding report. Operates as an industry body serving the same sports-commission/tourism constituency in Canada.
• Destinations International: Trade association for destination marketing organizations globally. Comparable as the broader institutional counterpart Cimarron engages with across its DMO client base.
• HVS: Global hospitality and tourism consulting firm with broad advisory capabilities (feasibility, market studies, economic impact). Comparable to Cimarron's venue and destination feasibility work, though operating across a much wider portfolio.

Emerging players

• Twenty First Group: Sports analytics and valuation firm serving leagues, teams, and event organizers. Adjacent to Cimarron in applying data and analytics to sport industry decision-making, though focused more on team/athlete valuation than destination events.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@CimarronGlobalSolutions
• LinkedInlinkedin.com/company/cimarron-global-solutions

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cimarron Global Solutions