CINEGENCE

What CINEGENCE does

CINEGENCE Media Pvt. Ltd. is a Mumbai-based boutique visual effects and film production studio founded in 2018. The company operates a single office in Borivali East, Mumbai, with 89 employees, and is registered as a private limited entity in India. Its service portfolio is organized around four interconnected lines: Video Production (end-to-end film and commercial production from pitch bible design through post-production), VFX Studio (rotoscoping, compositing, matte painting, match-move, chroma keying, set extensions, motion graphics, ageing/de-ageing, cosmetic work, and in-film branding), Motion Graphics (2D/3D animation, title design, branding, and infographics), and Media Advertising (digital marketing, branding, and campaign production). Production Management serves as the operational backbone coordinating these service lines.

The underlying technology is built on industry-standard visual effects and post-production tooling for 2D, 2.5D, and 3D CG compositing, rotoscoping, match-move, rotomation, and matte painting, rather than proprietary AI-native pipelines. The studio is TPN (Trusted Partner Network) certified, qualifying it to handle pre-release content for major Hollywood studios. Its client base spans global streaming platforms (Prime Video, Netflix, Disney+ Hotstar, HBO), large-format exhibition (IMAX), broadcast (ZEE), and major Indian production houses (Yash Raj Films, Red Chillies Entertainment, Excel Entertainment, Dharma Productions, Aamir Khan Productions), with credit on high-profile titles including Tiger 3, Pathaan, Jawan, Laal Singh Chaddha, Kalank, and Netflix series such as IC814 and Decoupled.

CINEGENCE operates a B2B professional services model, generating project-based revenue through direct enterprise sales engagements with film studios, streaming platforms, production houses, and advertising agencies. Pricing is custom and quote-based per project with no publicly disclosed rate cards. The company is founder-led by CEO Stephen Mascarenhas (28+ years of media industry experience, former SVP at Prime Focus) alongside Vanita Mascarenhas, Lily Karjatkar, CCO Pritam Shettigar, Prakash D'cunha, and Senior Line Producer Gargee Gangopadhyay. Ownership is concentrated among the founding leadership team, with no disclosed institutional funding, parent company, or public listing.

Name

CINEGENCE

Legal name

CINEGENCE MEDIA PVT. LTD.

Website

https://cinegence.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

51–100 employees

Short description

CINEGENCE is a Mumbai-based boutique visual effects and film production studio offering end-to-end VFX, motion graphics, video production, and media advertising services to global streaming platforms, Hollywood studios, and major Bollywood production houses.

Ownership category

akta.pro rank

Product category

Visual Effects & Film Production Services

NAICS

Postproduction Services and Other Motion Picture and Video Industries (51219)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

VFX Production & Shot Work (CG Integration, Matte Painting, FX) (MPAHABAB)

akta.pro secondary industries

Rotoscoping, Paint & Matchmove/Tracking Services (MPAHABAD), VFX & Motion Graphics (CGI, Compositing, 2D/3D) (MPAAAMAC), VFX Supervision & On-Set VFX Services (MPAHABAA)

Keywords

• Visual effects services
• Film production services
• Post-production services
• Motion graphics design
• Media advertising production

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D

Revenue model

1. Film and VFX Production Services: Project-based revenue from providing visual effects, film production, and post-production services to film studios, streaming platforms, and production houses. Services are rendered on a per-project basis with custom scope and pricing.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

CINEGENCE is a Mumbai-based boutique visual effects (VFX) and film production studio providing end-to-end creative services. The studio offers video production, VFX, motion graphics, media advertising, and production management for film, streaming, and advertising clients. It is TPN certified and works with enterprise clients including Netflix and Prime Video.

Product overview

CINEGENCE is a boutique visual effects and film production studio offering a unified portfolio of four interconnected service lines: Video Production (covering full film and commercial production from pitch to delivery), VFX Studio (providing rotoscoping, compositing, matte painting, and 3D effects), Motion Graphics (2D/3D animation, title design, and infographics), and Media Advertising (branding, digital marketing, and campaign production). Production Management serves as the operational backbone coordinating all services. Established in 2018 and TPN certified, the company delivers to major platforms including Prime Video, Netflix, Disney+, HBO, and IMAX.

Differentiator

Problem solved

Functional benefit

Products and services

• Video Production
• VFX Studio Visual effects services covering compositing, VFX shot work, and post-production visual enhancement for films, streaming originals, and advertising campaigns.
• Motion Graphics Design and animation of motion graphics for film titles, broadcast graphics, advertising, and streaming content branding.
• Media Advertising Production of advertising content with integrated VFX, motion graphics, and post-production for brand and agency clients.
• Production Management

Quantifiable outcome

• Diverse project portfolio spanning feature films, series, and commercials across multiple platforms and budgets
• +1 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Framestore: Award-winning UK-based VFX and creative studio with a growing India presence. Competes with CINEGENCE for premium film and streaming VFX mandates where boutique quality and TPN-grade security are required.
• MPC (Moving Picture Company): Global VFX studio operating across film, episodic, and advertising. Directly comparable to CINEGENCE across VFX production, motion graphics, and commercial work, with overlapping streaming-OTT client roster.
• Weta FX: New Zealand-headquartered premium VFX studio known for film franchise work. Comparable to CINEGENCE as a craft-led boutique VFX competitor pitching on premium Hollywood and streaming mandates.
• Digital Domain: Hollywood VFX house with operations in India, offering film, episodic, and commercial visual effects. Direct competitor for premium VFX mandates and a reference point for CINEGENCE's growth trajectory.
• PhantomFX: Mumbai-headquartered Indian VFX studio providing rotoscoping, compositing, and 3D services to Hollywood and Indian film clients. The closest mid-scale Indian boutique peer competing for the same Western studio work and labor pool.
• Tata Elxsi: Indian-listed technology and design services firm with a significant VFX, animation, and broadcast post-production practice headquartered near Mumbai. Operates in the same talent market and competes for the same Indian and international streaming VFX work as CINEGENCE.
• Famous Studios: Mumbai-based Indian animation and post-production studio where CEO Stephen Mascarenhas previously worked before moving to Prime Focus. Highly comparable boutique Indian VFX/post-production peer with similar Bollywood roots.

Broad incumbents

• Industrial Light & Magic (ILM): Lucasfilm-owned VFX leader and the benchmark for premium Hollywood visual effects. Sets the quality bar CINEGENCE's CEO references in his Prime Focus 3D conversion lineage and competes for the same Hollywood tentpole and franchise VFX work.
• DNEG: Global VFX and post-production major formed through the merger of Double Negative and Prime Focus World. CINEGENCE's CEO Stephen Mascarenhas is a Prime Focus alumnus, and DNEG is the natural large-scale competitor for the same Hollywood and streaming VFX mandates CINEGENCE pursues.
• Technicolor Creative Studios: Global VFX, animation, and post-production major with Indian operations. Competes for the same Hollywood and streaming VFX pipelines CINEGENCE targets, albeit at substantially larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCCr2x2h0eBfd199xB6OW4EA
• Facebookfacebook.com/CINEGENCE
• LinkedInlinkedin.com/company/cinegence
• Instagraminstagram.com/cinegence_official

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CINEGENCE