Cineplex Media

Out-of-Home Advertisingcineplexmedia.com

Cineplex Media is the OOH advertising division of Cineplex Entertainment LP, selling premium digital ad inventory across Canada's national cinema network, shopping malls, and entertainment destinations to national, regional, and mid-market brand advertisers.

Company typePrivate
Founded2012
HeadquartersToronto, Canada
Headcount51–100
GTM typeB2B
OfferingServices

Cineplex Media firmographics

Firmographics

Name: Cineplex Media
Legal name: Cineplex Entertainment LP
Website: https://cineplexmedia.com
Company type: Private
Founded year: 2012
Operating status: Operating
Headcount range: 51–100 employees
Short description: Cineplex Media is the OOH advertising division of Cineplex Entertainment LP, selling premium digital ad inventory across Canada's national cinema network, shopping malls, and entertainment destinations to national, regional, and mid-market brand advertisers.
Ownership category
akta.pro rank

Cineplex Media industry classification

Industry

Product category: Out-of-Home Advertising
NAICS: Indoor and Outdoor Display Advertising (54185), Advertising Agencies (54181)
akta.pro primary industry: Place-Based / Retail & Venue Media (Malls, Gyms, Cinema, Office Buildings) (BPAFALAE)
akta.pro secondary industries: Large-Format / Spectacular OOH (Building Wraps, Digital Spectaculars) (MPAAAKAF), Large-Format & Spectaculars (Building Wraps, 3D, Landmarks) (BPAFALAH), Out-of-Home (OOH) Media Planning & Buying (MPAAABAG)

Keywords

Cinema advertising
Out-of-home media
Digital signage
Mall advertising
Programmatic advertising

Where Cineplex Media is headquartered

Location

Headquarters

HQ city: Toronto
HQ country: Canada
HQ region: North America

Offices1 record

Markets served

Cineplex Media business model

Business model

GTM type: B2B
Offering type: Services
Cost components: Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

OOH Media Advertising: Cineplex Media generates revenue by selling advertising placements across its coast-to-coast network of digital out-of-home screens spanning cinema locations, shopping malls, and entertainment destinations. The network includes premium formats such as the Atrium Spectacular and City Spectacular large-format displays, as well as standard cinema screen advertising and mall digital signage. The November 2025 launch of programmatic cinema advertising enables automated, data-driven ad buying across the theatre network.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Cineplex Media product offering

Product offering

Core offering

Cineplex Media sells out-of-home (OOH) advertising placements across a coast-to-coast Canadian network of cinema theatres, shopping malls, and entertainment destinations. The company offers on-screen cinema advertising, large-format digital mall displays, venue-based advertising at entertainment destinations, and a programmatic cinema advertising platform launched in November 2025. Customers are national and regional brand advertisers seeking to reach engaged Canadian consumers at key moments of consideration and purchase intent.

Differentiator

Problem solved

Functional benefit

Brands

The Rec Room: Entertainment destination where play, dining, live entertainment, and socialization come together.
Playdium
Cineplex Junxion

Products and services

Cinema Media Solutions

Quantifiable outcome

Cinema advertising ranked #1 in attention paid to advertising when measured against all other video platforms (Lumen Research Canadian Cinema Attention Study, March 2024)

Companies that use Cineplex Media

Customer profile

Segments3 records

Ideal customer profiles2 records

Cineplex Media technology and API

Technology

Technology focussed Yes

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature3 records

Cineplex Media partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

Lumen ResearchcoreStrategic or Co-development Partner · 1 March 2024Cineplex Media partnered with Lumen Research, the leading technology company for attention measurement, to conduct the first-ever Canadian Cinema Attention Study. Released March 2024, this landmark study established cinema advertising as the #1 platform for attention paid to advertising when measured against all other video platforms, providing third-party validation of the effectiveness of Cineplex Media's cinema advertising offerings.

Scale indicators3 records

Cineplex Media competitors and assessment

Company assessment

Market position

Customer concentration

Cineplex Media financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Cineplex Media leadership team

Management profile

Number of profiles

Profiles1 record

Cineplex Media funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Cineplex Media M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cineplex Media

What does Cineplex Media do?

Is Cineplex Media a public or private company?

Cineplex Media is a private company. It is classified as public and is currently operating.

When was Cineplex Media founded?

Cineplex Media was founded in 2012. It employs 51 to 100 people.

Where is Cineplex Media based?

Cineplex Media is headquartered in Toronto, Canada, in the North America region.

How does Cineplex Media make money?

One revenue line is on record: OOH Media Advertising.

Does Cineplex Media have an API?

No public API is recorded for Cineplex Media.

What industry is Cineplex Media in?

Cineplex Media's product category is Out-of-Home Advertising. Its primary akta.pro industry code is BPAFALAE, Place-Based / Retail & Venue Media (Malls, Gyms, Cinema, Office Buildings), with a secondary code of MPAAAKAF, Large-Format / Spectacular OOH (Building Wraps, Digital Spectaculars). Its NAICS code is 54185.