CIPE Le changement en jeu

What CIPE Le changement en jeu does

CIPE (Centre International de la Pédagogie d'Entreprise), trading as "CIPE Le changement en jeu," is a French private limited company (SAS) founded in 1985 and headquartered in Montrouge, Île-de-France. The company designs, produces, and distributes serious games — physical and digital gamified training simulations — for corporate learning and development. Its catalogue of 70+ ready-to-facilitate games covers domains including lean management, supply chain and logistics, communication, project management, sales, purchasing, quality, HR, ERP, and health and safety. CIPE also delivers custom game design services, instructor training (Séminaire Socrate), and Qualiopi-certified training interventions.

The underlying platform is content-led rather than technology-led: each game is delivered as a kit containing animation materials, editable reproduction files, and consumables, with unlimited-usage site or multi-site licenses priced between €1,500 and €5,000. The proprietary "Pédagogie Active" methodology, a registered trademark, positions learners as active participants who deduce best practices through simulation rather than receiving passive instruction. Distance-learning variants of core titles and an online ERP training system extend delivery beyond in-person facilitation. Revenue is generated through one-time game licenses, professional training interventions at €1,600 per day, and quote-based custom development projects.

CIPE serves a horizontal mix of enterprise clients (e.g., Airbus, Sanofi, Renault, Nestlé, KPMG, Crédit Agricole, Thales, Michelin), educational institutions (CentraleSupélec, ESTP, AFPA), and a network of 500+ training professionals and consultants who license and resell its games. Distribution is primarily direct, supplemented by the training-professional reseller channel and partnerships with sector-specific bodies such as OPPBTP. The company operates across 15 countries and maintains Qualiopi certification, which is required for French professional training organizations seeking access to regulated training funds.

Name

CIPE Le changement en jeu

Legal name

CIPE

Website

https://cipe.fr

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

1–10 employees

Short description

CIPE is a French serious-games design company, founded in 1985, that develops and licenses 70+ gamified training simulations for corporate, educational, and training-professional clients across 15 countries, monetizing through per-game licenses, on-site training, and custom development.

Ownership category

akta.pro rank

Product category

Corporate Training and Serious Games Services

NAICS

Professional and Management Development Training (611430)

SIC

Services-Educational Services (8200), Services-Management Consulting Services (8742)

akta.pro primary industry

Serious Games & Simulation Studios (Training, Defense, Enterprise) (MPAFAAAH)

akta.pro secondary industries

Simulation, Scenario & Serious Games Design (EDAGAKAH), Safety, Compliance & Risk Training Simulations (EHS, OSHA, Hazard Response) (EDAFAJAD)

Keywords

• Serious games training
• Corporate learning simulations
• Gamified professional development
• Business training games
• Experiential learning services

Headquarters

HQ city

Montrouge

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Game Sales (One-time License): Sale of serious games as physical kits containing all animation materials, reproduction rights for consumables, editable animation files (PowerPoint, Excel), and unlimited usage license for the acquiring institution. Games are priced between 1,500€ and 5,000€ depending on the game, duration, included elements, and usage type (teaching, enterprise, training professional, independent consultant).
2. Training Intervention Services: Daily intervention rate of 1,600€ HT for training facilitation using CIPE games, including consultant intervention, materials provision, and consumables for approximately 20 participants. Training sessions for hands-on game usage for trainers/teachers (max 10 participants) priced at 1,000€ HT.
3. Custom Game Development: Custom serious game development services with pricing varying based on desired game duration (2h, half-day, full-day), number of participants/students, resources provided, and level of finish required (plastic game mat, playing cards, tokens, magnets, etc.).

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

CIPE designs, produces and sells serious games and gamified training simulations that are used by corporate trainers, consultants and teachers to run experiential learning sessions on management, communication, supply chain, risk, project management, ERP, quality of work life, lean and individual effectiveness. The firm also delivers trainer-led intervention services on client sites and commissions bespoke serious games tailored to specific corporate learning objectives.

Product overview

CIPE Le changement en jeu is a French corporate training company founded in 1985, specializing in serious games (jeux sérieux) for professional development. The company's core offering is a portfolio of game-based training products covering communication, supply chain management, lean management, risk management, and workplace quality. The product line includes named titles such as Com'Projet, Com'Essentiels, Com'Tact, Logistica, SMART, QVCT, Riscomania, and the Lean Management serious game. Many of these titles are available in both in-person and distance learning formats, with a custom serious game design service enabling bespoke game development for specific organizational needs. Supporting services include instructor training, gamified team building activities, and a catalog of Qualiopi-certified training programs spanning management, communication, business planning, economic education, and ERP systems. The portfolio operates as a platform of modular, topic-specific training games that can be deployed individually or as a coordinated learning ecosystem.

Differentiator

Problem solved

Functional benefit

Products and services

• Com'Projet

Quantifiable outcome

• Training through serious games improves knowledge retention and engagement compared to traditional passive training methods.
• +2 more outcomes

Named customers15 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered minor and core.

• Julie JAMBERTminorOthers · 1 January 2013Julie Jambert is a partner author since 2013, specializing in Quality, Lean 6 Sigma, Supply Chain, and Purchasing. She created games including IncoGame (Incoterms) and Le Jeu des Achats (Purchasing Game).
• ESTP (École Spéciale des Travaux Publics)coreStrategic or Co-development PartnerPartnership between CIPE and ESTP for Lean Construction Management training. ESTP students benefit from CIPE's serious games to develop competencies in lean construction management. This academic partnership integrates gamified learning into engineering curricula.
• OPPBTP (Organisme Professionnel de Prévention du Bâtiment et des Travaux Publics)coreStrategic or Co-development PartnerInnovative partnership between CIPE and OPPBTP to change perceptions of prevention in the building and public works sector. Joint development of gamified training solutions for health and safety.
• Marc DIVINE (A2Z Innovation)minorOthersMarc Diviné is a consultant and trainer specialized in B2B Marketing and Innovation Management. He contributed to the development of sales games and recommended reading materials for game design.
• Bertrand SIMONcoreOthersBertrand Simon is President of CIPE, game designer, expert in pedagogical engineering, and trainer. He designs custom pedagogical solutions and supports CIPE clients in facilitating engaging training.

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Forio: Online simulation platform enabling organizations to build, distribute, and run interactive business simulations for training and education — highly comparable in delivering serious-game experiences via both in-person and distance formats, targeting similar corporate-learning buyer.
• BTS (Business Training Solutions): Sweden-founded, globally operating consultancy that builds business simulations and business games for corporate leadership, sales, and strategy training — directly comparable business model (catalog simulations + custom simulation design + facilitator-led delivery) to CIPE's serious-game-for-enterprise approach.
• Marketplace Simulations: Developer of business simulations (capsim-adjacent heritage) used for supply chain, operations, and general business education across universities and corporate training programs — directly comparable catalog-and-licensing model to CIPE with similar pedagogical approach.
• Smartsims: Developer of marketing and business simulations (Markstrat, StratSim, etc.) used in business schools and corporate executive education — directly comparable as a simulation-game publisher with catalog + custom design model serving overlapping educational and enterprise segments.
• GoVenture: Provider of game-based and simulation learning experiences for business education, entrepreneurship, and career readiness — directly competes with CIPE in the experiential-learning-for-enterprise-education space, offering both catalog simulations and licensing to educators and corporate trainers.
• Capsim Management Simulations: Long-established provider of business strategy and management simulations used by business schools and corporate training programs worldwide — overlapping with CIPE in catalog business-simulation content targeting similar buyer (L&D, business schools, enterprise trainers) and using comparable experiential-pedagogy approach.

Broad incumbents

• Cegos: Large France-headquartered international corporate training and development group with a much broader training-services portfolio. While not exclusively a serious-games provider, Cegos includes game-based and blended-learning offerings in its catalog, making it the dominant domestic French incumbent competing for similar enterprise-training wallet share.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/CIPEparis
• Facebookfacebook.com/photos
• LinkedInlinkedin.com/company/cipe-paris

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CIPE Le changement en jeu