Christie's International Real Estate Bluegrass

What Christie's International Real Estate Bluegrass does

Christie's International Real Estate Bluegrass is a privately held luxury real estate brokerage headquartered at 332 Romany Road in Lexington, Kentucky, operating as a licensed affiliate of the global Christie's International Real Estate network. The firm serves buyers and sellers across Central and Southern Kentucky, with a stated agent roster of 50+ dedicated Realtors supported by a full-time office staff including marketing, accounting, and agent services roles. Its core offering combines traditional residential brokerage services with several signature divisions: Relocation Services, Land/Farm & Equestrian, Building & Remodeling, and Historic & Heritage Properties, plus a reforestation social-impact program operated in partnership with the Arbor Day Foundation. Co-owners Rusty Underwood (CEO) and Rachel Underwood (COO) lead the firm, with Pam Jury serving as Principal Broker.

The company's technology foundation is a standard real estate brokerage platform powered by Union Street Media, providing an MLS-integrated property search interface with 5,050+ active listings, neighborhood directories covering 300+ Kentucky communities, saved-search and favorites functionality, and Matterport 3D virtual tour integration on individual listings. Supporting tools include an online home valuation tool, buyer's and seller's guides, an annual Luxury Market Report covering four luxury segments with 2025 actuals and 2026 forecasts, and mortgage-rate display via FRED API integration. Standard integrations include Google Maps and reCAPTCHA; no proprietary AI/ML systems are evidenced.

The business model is transaction-based: the firm earns commissions on residential real estate transactions across entry-level through multi-million-dollar luxury estates, with record transactions documented at $12.4M (3711 Lochdale Terrace, Lexington) and $1.5M (Laurel County). Customer segmentation is horizontal across luxury, relocation, farm/land/equestrian, and historic verticals, with a direct-to-consumer website channel supplementing the agent-led sales motion. Marketing reaches prospects via the company website, blog content, social media (Facebook, LinkedIn, YouTube, Instagram), and an annual luxury market report. Pricing is individually negotiated between agents and clients and is not publicly disclosed.

Name

Christie's International Real Estate Bluegrass

Legal name

Christie's International Real Estate Bluegrass

Website

https://cirebg.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Christie's International Real Estate Bluegrass is a privately held luxury real estate brokerage in Lexington, Kentucky, serving buyers and sellers across Central and Southern Kentucky through 50+ dedicated Realtors and specialized divisions for luxury, farm/equestrian, historic, and relocation properties.

Ownership category

akta.pro rank

Product category

Luxury Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industries

Ranches & Livestock Properties Brokerage (BPAJADAB), Conservation & Protected Land Brokerage (Easements, Land Trust Sales) (BPAJADAH), Rural Residential & Acreage Homesites Brokerage (BPAJADAE)

Keywords

• Luxury real estate brokerage
• Residential property sales
• Equestrian property services
• Historic home marketing
• Relocation real estate

Headquarters

HQ city

Lexington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Revenue model

1. Real Estate Commissions: Traditional real estate brokerage earning commissions on residential property transactions. Agents represent buyers and sellers in the Central Kentucky and Bluegrass Region markets. Transaction values range from entry-level properties to multi-million dollar luxury estates.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Christie's International Real Estate Bluegrass is a luxury residential real estate brokerage serving the Bluegrass region of Kentucky, with offices in Lexington and Louisville. The firm represents buyers and sellers of high-end homes, horse farms, equestrian estates, historic properties, and land, leveraging its affiliation with the global Christie's International Real Estate network to deliver local expertise combined with international reach.

Product overview

Christie's International Real Estate Bluegrass operates as a full-service luxury real estate brokerage serving Central and Southern Kentucky. The company offers a unified platform combining residential property brokerage services with specialized divisions covering relocation, land/farm/equestrian properties, building and remodeling, and historic properties. The core product is the property search and listings platform (5,050+ MLS listings) supported by agent services and signature specialty divisions. Additional services include home valuation tools, buyer's and seller's guides, a luxury market report, and a reforestation initiative (one tree planted per property sold). The brokerage leverages the Christie's International Real Estate brand and is powered by Union Street Media's digital platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Real Estate Brokerage

Quantifiable outcome

• Record-breaking $12.4 million sale at 3711 Lochdale Terrace, Lexington KY
• +1 more outcomes

Named customers4 records

Segments4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Two partnerships are on record, tiered minor and core.

• Arbor Day FoundationminorStrategic or Co-development PartnerPartnership for urban forestry and reforestation initiative. For every property sold through Christie's Bluegrass, one tree is planted through the Arbor Day Foundation, supporting urban forestry within local communities and creating equitable distribution of trees.
• Christie's International Real EstatecoreGTM or Marketing PartnerLicensed affiliate of Christie's International Real Estate, providing access to the prestigious global luxury real estate brand network, international marketing reach, and association with world-renowned auction house heritage.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Redfin: Technology-enabled residential brokerage offering lower-commission models that increasingly encroach on luxury-tier transactions — relevant peer on pricing pressure and digital consumer experience rather than direct luxury overlap.
• The Agency: Boutique luxury brokerage with a celebrity-driven brand and growing geographic footprint — competes for high-net-worth clients in lifestyle markets similar to Christie's Bluegrass's equestrian and estate clientele.
• eXp Realty: Cloud-based brokerage with a rapidly growing agent roster and lower-overhead model — competes for Kentucky agent recruitment and listings through its tech-enabled commission structure.

Broad incumbents

• Compass: Large technology-driven real estate brokerage serving luxury and mainstream markets nationwide with proprietary agent tools; overlaps with Christie's Bluegrass in high-end segments and competes for top-producing agents in Kentucky.
• Coldwell Banker: Established national brokerage with broad residential coverage and a Coldwell Banker Global Luxury tier — comparable as a wide-portfolio incumbent that competes for the same Kentucky residential and luxury transactions.
• Berkshire Hathaway HomeServices: National network affiliated with Berkshire Hathaway, providing residential brokerage across price points including luxury — competes for Kentucky buyers and sellers while leveraging a strong parent brand similar to Christie's.

Direct peers

• Engel & Völkers: International luxury-focused brokerage with a strong presence in premium and lifestyle markets, including equestrian and country properties — closely mirrors Christie's Bluegrass's premium positioning and European-rooted brand heritage.
• Sotheby's International Realty: Global luxury real estate brand with affiliated brokerages serving affluent buyers and sellers of high-end homes, estates, and equestrian properties — directly comparable to Christie's in the luxury residential and lifestyle real estate space.

Regional players

• Turf Town Properties: Kentucky-based boutique brokerage specializing in horse farms, equestrian estates, and land — directly comparable niche overlap with Christie's Bluegrass's Land, Farm & Equestrian division within the same Bluegrass market.
• Howard Hanna Real Estate Services: Large family-owned regional brokerage serving the Midwest and Mid-Atlantic with strong luxury and lifestyle divisions — comparable in scale and family-led ownership model to Christie's Bluegrass's Kentucky regional focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@ChristiesRealEstateBluegrass
• Facebookfacebook.com/ChristiesRealEstateBluegrass
• LinkedInlinkedin.com/company/christies-international-real-estate-bluegrass
• Instagraminstagram.com/christiesrealestatebluegrass

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Christie's International Real Estate Bluegrass