Cirkus Venues

What Cirkus Venues does

Cirkus Venues (legal entity Cirkus Venues AB) operates under the Miramis brand a curated portfolio of hospitality and entertainment venues across Sweden and Italy. The Swedish cluster sits on Djurgården in Stockholm and includes the historic Cirkus building, Gasometer, Hasselbacken, and Backstage; the Italian cluster is concentrated around Porto Ercole (LA ROQQA, Isolotto Beach Club, Ex Cirio, Scirocco) and extends to Magliano (Fattoria La Capitana) and Porto Santo Stefano (Torre di Cala Piccola). Operations are split between Cirkus Venues AB in Sweden and Erqole Hospitality SRL in Italy, with the Stockholm office serving as the regional headquarters. The portfolio spans hotels, gastronomy venues, beach clubs, performance spaces, and a working farm, targeting affluent guests seeking integrated stays that combine accommodation, food, live entertainment, and cultural engagement.

The offering is fundamentally a physical destination experience rather than a technology platform: there is no disclosed proprietary software, API, or digital product layer. Value is generated through venue operations and live programming, supported by curated partnerships with local artisanal producers and a stated sustainability framework that favors restoration over replacement. Distribution is direct-to-consumer through on-site venue access, with brand awareness driven by a multi-language website (English, Italian, Swedish) and a content-led "Stories" platform that positions Miramis around the concept of "Hospitality 2.0" and "places that belong." Leadership includes CEO Stefano Cuoco and Head of Entertainment Julien Planté, a former KOKO executive tasked with building live programming and cultural partnerships across the portfolio.

The business model is transaction-based: revenue is generated per guest across room nights, food and beverage covers, beach club access, event hire, and ticketed performances. Customer segmentation is horizontal and consumer-facing, aimed at affluent hospitality and entertainment seekers rather than enterprise accounts. The go-to-market relies on direct bookings and on-property experience rather than intermediated distribution, which aligns the company with high-margin luxury and lifestyle hospitality benchmarks but exposes it to the demand sensitivity of its two core geographies.

Name

Cirkus Venues

Legal name

Cirkus Venues AB

Website

https://cirkusvenues.se

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

Cirkus Venues, operating under the Miramis brand, runs a portfolio of hospitality and entertainment venues across Stockholm and the Tuscan coast — including hotels, restaurants, beach clubs, and performance spaces — serving affluent guests seeking integrated, locally-rooted stays.

Ownership category

akta.pro rank

Product category

Hospitality & Entertainment Venues

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Museums, Historical Sites, and Similar Institutions (712)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Amusement & Recreation Services (7900), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Specialty & Historic Venues (Landmarks, Estates) (THAHAAAK)

Keywords

• Hospitality venue operations
• Entertainment venue management
• Hotel accommodations
• Gastronomy services
• Event hosting venues

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Hospitality and venue experiences: Revenue generated through hotel stays, gastronomy services, beach club access, event venues, and live entertainment performances across their portfolio of venues in Sweden and Italy.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Cirkus Venues (operating as Miramis) runs a portfolio of hospitality and entertainment venues across Sweden and Italy. The company offers hotel stays, gastronomy, beach club access, performance venues, and live entertainment programming across at least 10 properties in Stockholm and in the Porto Ercole/Porto Santo Stefano/Magliano region. Operations are conducted through two legal entities: Cirkus Venues AB (Sweden) and Erqole Hospitality SRL (Italy).

Product overview

Miramis operates a portfolio of hospitality and entertainment venues across Sweden and Italy. The company offers hotel stays, gastronomy, performance venues, beach clubs, and cultural destinations. The venue portfolio includes Cirkus (Stockholm), LA ROQQA, Isolotto Beach Club, Fattoria La Capitana, Gasometer, Ex Cirio, Hasselbacken, Torre di Cala Piccola, Scirocco, and Backstage. These venues span locations in Stockholm (Sweden) and various towns in Italy including Porto Ercole, Magliano, and Porto Santo Stefano. The company focuses on live programming, cultural partnerships, and audience experiences across its destinations.

Differentiator

Problem solved

Functional benefit

Brands

• Miramis: Hospitality and entertainment brand operating venues and destinations including hotels, gastronomy, and performance spaces.

Products and services

• Cirkus A major venue in Stockholm offering live programming, cultural events, and audience experiences as part of Miramis's entertainment and hospitality portfolio.
• LA ROQQA A hospitality and entertainment venue located in Porto Ercole, Italy, forming part of Miramis's destinations portfolio.
• Isolotto Beach Club A beach club venue in Porto Ercole, Italy, offering hospitality services within Miramis's venue portfolio.
• Fattoria La Capitana A venue located in Magliano, Italy, included in Miramis's collection of hospitality and entertainment destinations.
• Gasometer A venue in Stockholm, Sweden, forming part of Miramis's entertainment and hospitality offerings.
• Ex Cirio A venue located in Porto Ercole, Italy, within Miramis's venue portfolio.
• Hasselbacken A venue in Stockholm, Sweden, included in Miramis's hospitality and entertainment destinations.
• Torre di Cala Piccola A venue located in Porto Santo Stefano, Italy, part of Miramis's collection of destinations.
• Scirocco A venue located in Porto Ercole, Italy, included in Miramis's hospitality portfolio.
• Backstage A venue in Stockholm, Sweden, forming part of Miramis's entertainment destinations.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Local artisanal producerscoreOthersMiramis partners with local artisanal producers for sourcing produce and supporting local economies. This partnership supports the company's commitment to local sourcing and community engagement across its venues in Sweden and Italy.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Soho House: Operates a global portfolio of private members clubs and hotels (including Soho Beach House) that integrate hospitality, F&B, and cultural programming. Closely comparable to Miramis's model of combining venues, gastronomy, and live entertainment in characterful properties.
• The Standard Hotels: Boutique hotel group known for integrated F&B, nightlife, and cultural programming at each property. Comparable to Miramis in its mix of lodging, restaurants, and event-driven venues with strong brand identity.
• Belmond: Operator of luxury heritage hotels, trains, and river cruises with strong cultural and experiential positioning. Miramis's heritage asset base and destination-focused brand parallels Belmond's established portfolio model.
• Nikki Beach: Global beach club and hospitality brand combining dining, music, and lifestyle experiences. Directly comparable to Miramis's Isolotto Beach Club and broader integration of music/F&B at coastal venue properties.
• Edition Hotels: Marriott's boutique lifestyle brand with integrated restaurants, bars, and lounges positioned as social hubs. Comparable to Miramis's integrated hospitality-and-nightlife venue model.
• Rocco Forte Hotels: Family-owned European luxury hotel group operating heritage properties in Italy, Germany, UK, and elsewhere. Directly comparable to Miramis's European heritage-restoration approach and focus on individual property character.
• 1 Hotels: Luxury hospitality brand built around sustainability, biophilic design, and locally-rooted experiences. Miramis shares the same ESG-led operating philosophy and emphasis on 'places that belong.'
• Nobu Hotels: Hospitality brand built by extending a cultural icon (chef Nobu Matsuhisa) into hotels with integrated restaurants. Comparable to Miramis's model of leveraging cultural programming and gastronomy as anchor assets within physical venues.

Broad incumbents

• Aman: Global ultra-luxury resort brand with integrated wellness, dining, and cultural programming at destination properties. Comparable to Miramis at the high end of the integrated hospitality-entertainment spectrum, though at higher price points and broader scale.
• Six Senses: Luxury hospitality brand owned by IHG focused on wellness, sustainability, and locally-rooted experiences. Shares Miramis's emphasis on ESG, local community, and experiential positioning, though at a larger global scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/cirkus-venues

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cirkus Venues