Cirtex

What Cirtex does

Cirtex Industries Ltd is a 100% New Zealand owned, family-owned manufacturer and supplier of geosynthetic solutions for civil infrastructure, established in 1982 and headquartered in Thames, Waikato, with a secondary warehouse in Hamilton. The company designs, produces, sources, and distributes a broad portfolio that spans geotextiles (DuraForce AS, DuraForce WG, TerraTex), geogrids (DuraGrid X, StrataGrid, and licensed Tensar and Tenax ranges), reinforced soil systems (DuraMesh, DuraSlope, DuraGreen), stormwater and drainage solutions (AquaFort, Triton, SmartSoak, ABG drainage composites), erosion and sediment control products (PortaFloc, SiltFence, BioCoir), block retaining systems (MagnumStone, Sleeve-It), gabions, geocells, and permeable paving (SurePave). Underlying technology relies on polymeric materials including polypropylene, high-density polyethylene, polyester, and glass fibre, engineered to comply with NZTA F/7 specifications and deliver design lives exceeding 120 years in reinforced soil structures.

The business operates a sales-led go-to-market supported by an in-house technical team that provides applications engineering, CAD design, on-site support, and typically one-business-day quote turnaround. Revenue is generated primarily through hardware sales of geosynthetic products and ancillary professional services (design assistance and consultation), priced via a quote-based model that is not publicly disclosed. Distribution runs through direct phone and website sales, a dedicated CirtexHub e-commerce platform, and a nationwide warehouse and delivery network covering New Zealand, Australia, and the South Pacific. Customer concentration is diversified across civil contractors (Brian Perry Civil), engineering consultancies (GHD), airports (Auckland, Queenstown), and central and local government clients (Christchurch City Council, Crown, Ngāi Tahu, Te Ahu a Turanga, Kaikoura rebuild).

Recent strategic activity has focused on extending the product portfolio and geographic reach through two significant supply and distribution partnerships — with ABG Geosynthetics (April 2026) for advanced drainage geocomposites and with Tensar (2026) as a regional distributor of premium geogrids — alongside ongoing new product launches and continued investment in the CirtexHub digital ecosystem. The company holds ISO 9001, 14001, and 45001 certifications and operates under CEO Richard Judd with no external institutional investors.

Name

Cirtex

Legal name

Cirtex Industries Ltd

Website

https://cirtexcivil.co.nz

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

51–100 employees

Short description

Cirtex Industries Ltd is a 100% New Zealand owned manufacturer and supplier of geosynthetic solutions — geotextiles, geogrids, drainage composites, reinforced soil systems, and erosion control products — serving civil contractors, engineering consultants, and government infrastructure clients across New Zealand, Australia, and the South Pacific.

Ownership category

akta.pro rank

Headquarters

HQ city

Thames

HQ country

New Zealand

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Geosynthetic Products: Sale of manufactured and sourced geosynthetic materials including geotextiles, geogrids, drainage systems, erosion control products, and civil engineering solutions. Products are sold directly to contractors, engineers, and government projects with technical support and design assistance.
2. Technical Services: Technical support, design assistance, CAD services, and project consultation provided alongside product sales to help customers specify correct solutions.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Cirtex manufactures and supplies a comprehensive range of geosynthetic products for civil infrastructure, including geotextiles, geogrids, reinforced soil systems, stormwater drainage systems, erosion and sediment control products, gabions, geocells, earth anchoring systems, permeable paving and impermeable liners. The company sells directly to civil contractors, consulting engineers and government clients across New Zealand, Australia and the South Pacific, with in-house technical design support, CAD services and a dedicated online ordering platform CirtexHub.

Product overview

Cirtex is a 100% New Zealand owned geosynthetic solutions provider established in 1982, offering a comprehensive range of geosynthetic products and civil infrastructure materials. The portfolio includes geotextiles (DuraForce® AS, DuraForce® WG, EnviroForce), geogrids (DuraGrid X, StrataGrid®, Tensar InterAX®, TriAx®, and Tenax® products), reinforced soil systems (DuraMesh®, DuraSlope, DuraGreen), earth anchoring systems (Platipus® PDEAs®, Buoyancy Anchors, Plati-Drain®), stormwater management solutions (AquaFort® Stormwater System, Triton Chamber, SmartSoak®), block retaining systems (MagnumStone™, Sleeve-It®), gabions and rock mattresses (TerraLink™), geocells (StrataWeb®), erosion and sediment control products (BioCoir, EcoMat, ECC3 Turf Matting, SiltFence, Super SiltFence, EnviroPlus Socks), chemical dosing systems (PortaFloc®, Floc Shed), drainage composites (Armourflow™, ABG Deckdrain, ABG Fildrain, FilterSleeve®), and permeable paving (SurePave™, SureFlex). The company also provides design tools, technical support, and an online platform (CirtexHub®) for customers.

Differentiator

Problem solved

Functional benefit

Brands

• CirtexHub: A community forum, webinars, and design software platform for customers.

Products and services

• DuraForce® AS Geotextile Non-woven needle-punched geotextile compliant with NZTA F/7 specification, available in polypropylene and polyester with multiple grades (AS240, AS280, AS410, AS440, AS640) and roll sizes for filtration, separation and reinforcement in civil engineering.
• DuraForce® WG Woven Geotextile Woven geotextile used for subbase stabilisation and separation in road pavements and foundations.
• DuraForce® WG21 WeedMat Woven geotextile designed for weed suppression in landscaping and civil applications.
• TerraTex® K Coastal Geotextile Heavy-duty geotextile for coastal protection and high-stress civil engineering applications.
• EnviroForce Geotextile Geotextile product for environmental and civil applications where separation, filtration or protection is required.
• PaveSeal Geotextile product for pavement sealing applications.
• StrataTex HSR™ Geotextile High-strength geotextile product for civil and infrastructure reinforcement applications.
• DuraGrid X Biaxial Geogrid Polypropylene biaxial geogrid for subbase stabilisation in road pavements, granular raft foundations and working platforms on soft soils, providing aggregate interlock with high junction efficiency.
• StrataGrid® Geogrid Polyester (PET) geogrid designed for soil-reinforced walls, slopes and embankments subject to long-term creep loads, including retaining walls, bridge abutments and steep slope stabilisation.
• Tensar InterAX® Geogrid Advanced Tensar geogrid technology for soil reinforcement and stabilisation, distributed by Cirtex in the New Zealand/Australia/South Pacific region.
• Tensar TriAx® Geogrid Triangular aperture Tensar geogrid for aggregate interlock and pavement reinforcement, distributed by Cirtex.
• Tensar H-Series Geogrid Tensar H-Series geogrid for soil reinforcement applications, distributed by Cirtex under regional partner arrangement.
• Tensar Uniaxial RE Geogrid Uniaxial Tensar RE geogrid for uniaxial soil reinforcement and retaining wall applications, distributed by Cirtex.
• GridTex Geocomposite Geogrid-based geocomposite product for pavement and stabilisation applications.
• Chipseal Grid Geogrid product for chipseal road surfacing reinforcement to extend pavement life.
• HaTelit® BL Pavement Reinforcement Grid Asphalt pavement surface reinforcement grid distributed by Cirtex under the HaTelit brand.
• HaTelit® C Pavement Reinforcement Grid HaTelit C pavement surface reinforcement grid for extending asphalt pavement life.
• Tenax® LBO HM3 L Geogrid Large aperture geogrid designed to interlock with larger aggregates such as railway ballast, suitable for railway track formation, haul roads and building foundations.
• AquaFort® Stormwater System Modular underground stormwater tank system for subsurface stormwater management including infiltration, retention, detention and conveyance applications.
• AquaFort Soakhole Inground detention and soakage system for management of stormwater runoff in civil and residential applications.
• Triton Chamber System Stormwater chamber system for subsurface stormwater management in civil applications.
• SmartSoak® Stormwater Soakage Kit Stormwater soakage kit for subsurface drainage management.
• AquaFort Drainage Cell Subsoil drainage cell solution for stormwater management and drainage applications.
• Prefabricated Stormwater Tanks Prefabricated stormwater tanks for civil infrastructure subsurface water storage.
• MagnumStone™ Block Retaining System Large wet-cast interlocking concrete block system for gravity retaining wall construction.
• Sleeve-It® SD-1 Post Anchoring Pre-engineered fence post anchoring solution for segmental retaining walls (SRW), integrating fence footings into SRW support structure.
• DuraMesh® Reinforced Soil System Reinforced soil wall system for MSE walls, bridge abutment applications and slope stabilisation.
• DuraSlope Reinforced Soil System Reinforced soil system for slopes up to 45 degrees using primary structural geogrids for internal stability with TRM erosion protection.
• DuraGreen Reinforced Soil System Reinforced soil system for steep slopes up to 70 degrees with long-term geogrid support at the face.
• Platipus® Civil Percussion Driven Earth Anchors Percussion Driven Earth Anchors (PDEAs®) for slope stabilisation and earth anchoring applications.
• Platipus® ARGS Anchors Anchor system with over 30 years' experience for slope stability and erosion control applications.
• Platipus® Buoyancy Anchors Lightweight corrosion-resistant anchors for preventing structures from floating in high groundwater areas.
• Plati-Drain® Horizontal Drainage Plati-Drain horizontal drainage solution for reducing pore water pressure in earth structures.
• ShearLock® Slope Retention Piles Innovative slope retention pile system for preventing slope failure and lateral earth movement.
• StrataWeb® Geocell Three-dimensional cellular confinement system for soil stabilisation and load support in civil applications.
• TerraLink™ Gabions Wire mesh containers filled with rock for retaining walls, erosion protection and scour protection applications.
• TerraLink™ Rock Mattresses Low-profile gabion baskets for erosion protection and channel lining applications.
• BentoSure® Geosynthetic Clay Liner (GCL) Needle-punched reinforced geosynthetic clay liner with sodium bentonite encapsulated between geotextiles, providing self-sealing hydraulic barrier properties for landfills, reservoirs and containment applications.
• AquaDuct Culvert Flume Culvert flume made from 600gsm PVC coated fabric to control water and prevent erosion around culvert outflows.
• Cirtex Rock Bags Geotextile containers filled with rock for erosion protection and scour control in waterways and civil projects.
• Vinyl Sheet Piles Vinyl sheet piles for water containment and earth-retention barrier applications.
• EnviroSieve® Dewatering Tubes High flow woven geotextile dewatering tubes for sediment-laden water dewatering applications, with custom sizing available.
• ECC3 Turf Reinforcement Matting Permanent turf reinforcement matting with UV-stabilised polypropylene netting and coconut fibre infill for vegetation establishment in high-stress environments.
• TMax Turf Reinforcement Matting Turf reinforcement matting for erosion control in grassed applications.
• DuraMat RF Heavy Duty Turf Matting Heavy-duty turf matting for erosion control and vegetation support in infrastructure applications.
• SurePave™ Permeable Paving Interlocking grid structure made from 100% recycled high-density polypropylene for securing and reinforcing decorative stones and gravel, supporting foot traffic through to heavy vehicles.
• SureFlex Grass Protection Paving Permeable paving panels for reinforcing grass in vehicle parking and access areas.
• Super SiltFence Double-layer woven silt fence with galvanised wire mesh support for high water concentration sediment control.
• SiltSock Sediment Control Sock Geotextile sock filled with absorbent material for sediment control around site boundaries and vegetation.
• EnviroPlus Silt Socks & Grow Socks 100% biodegradable wood pulp fibre silt socks that break down over 2-6 months, can be filled with growing medium and seed for vegetated bunds.
• BioCoir Coconut Matting Biodegradable coconut fibre matting for erosion and sediment control on slopes and cut faces, lasting 12-18 months in direct sunlight.
• BioCoir Coir Logs 100% biodegradable coir fibre logs bound with coir mesh for stream bank protection and vegetation establishment, lasting up to six years.
• BioWool Biodegradable Matting Biodegradable wool matting for erosion control and vegetation establishment in environmental applications.
• EcoMat Hessian 100% biodegradable natural jute product for ground cover and erosion protection.
• EcoMat Jute Reinforced Matting Reinforced non-woven 100% biodegradable jute fibre blanket for medium-term ground cover and erosion protection, lasting 18-36 months.
• PortaFloc® Chemical Dosing System Rainfall-activated flocculant delivery system designed by Cirtex for sediment pond treatment, replicates TP90 (GD05) Floc Shed principles.
• Floc Shed Rainfall Activated Dosing System Rainfall-activated device for dosing flocculant into sediment retention ponds during rain events.
• Floc Pouches Pre-Measured Flocculant Pre-measured flocculant pouches for sediment control in erosion applications.
• Cesspit Filter Dam High-flow knitted fabric filter for placement over stormwater grates to prevent silt and debris entering stormwater systems.
• FilterSleeve® Pipe Protection Filter Three-dimensional knitted fabric filter sleeve for protecting subsoil drains from sedimentation, available for 65mm to 200mm pipes.
• Armourflow™ Panel Drain Geocomposite drainage board with dimpled HDPE core and geotextile filter for waterproofing protection and horizontal drainage.
• ABG Deckdrain Geocomposite High-capacity drainage geocomposite with cuspated core for rapid water removal from structural decks and trafficked surfaces, supplied under the ABG partnership.
• ABG Fildrain Geocomposite Geocomposite drainage solution from ABG for managing subsurface water within earthworks and embankments.
• CirtexHub® Online Platform Online community forum, webinars and design software platform for Cirtex customers to manage orders, access technical resources and engage with the Cirtex community.

Quantifiable outcome

• Pavements can achieve reduced aggregate layer thickness through geogrid reinforcement
• +3 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered core.

• ABG GeosyntheticscoreTechnology or Integration · 1 April 2026Cirtex announced a new supply partnership with ABG Geosynthetics, a leading manufacturer of advanced drainage geocomposites. ABG systems deliver superior flow capacity using cuspated drainage geocomposites, replacing traditional drainage aggregates to reduce system depth, installation time, site deliveries, and carbon footprint. This alliance combines Cirtex's technical expertise and local presence with ABG's product portfolio for efficient earthworks and structural drainage solutions. Quote from CEO Richard Judd emphasises shared commitment to value engineering and optimal product performance.
• TensarcoreChannel Partner/ Reseller/ DistributorCirtex announced a new strategic partnership with Tensar, a global leader in geogrid technology and soil reinforcement. This distributor alliance positions Cirtex as a regional partner for Tensar's geogrid products including InterAX, H-Series, TriAx, and Uniaxial RE geogrids. Tensar is recognised globally for geogrid technology and soil reinforcement solutions.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Solmax: Canadian-headquartered global geosynthetics manufacturer (geotextiles, geomembranes, drainage). Comparable in geotextile manufacturing and competes for large infrastructure and containment projects in the Pacific Rim.
• GSE Environmental: Global manufacturer of geosynthetic lining and containment products. Overlaps Cirtex's BentoSure® GCL and impermeable liner categories for landfill and containment applications.
• Tensar International: Global leader in geogrid technology and soil reinforcement, and now a Cirtex distribution partner in ANZ. Comparable core product (geogrids for pavement/soil reinforcement) and shares engineering-specification customers with Cirtex.
• HUESKER: German global manufacturer of geogrids, geotextiles and geosynthetics for civil engineering. Competes with Cirtex in soil reinforcement, basal reinforcement and erosion control in infrastructure tenders across the ANZ/Pacific region.
• Strata Systems: US-based geosynthetics manufacturer of soil reinforcement and stabilisation products. Direct comparable in geogrids and reinforced soil systems, competing for international infrastructure projects.
• ABG Geosynthetics: UK-based manufacturer of advanced drainage geocomposites and geosynthetic systems; recently partnered with Cirtex for ANZ supply. Comparable in drainage composites and structural drainage categories and a potential competitor as well as supplier.
• Tenax Group: Italian global geosynthetics manufacturer of geogrids and geonets; also a Cirtex licensor. Comparable in large-aperture geogrids for haul roads and rail applications and competes with Cirtex's DuraGrid line.

Direct peers

• Global Synthetics: Australian-owned geosynthetics manufacturer and distributor offering geotextiles, geogrids, drainage and erosion control products. Direct competitor across Cirtex's core ANZ civil infrastructure customer base.
• Geofabrics Australasia: Direct ANZ-region peer manufacturing and distributing geosynthetics (geotextiles, geogrids, erosion control) to civil and infrastructure markets. Overlaps Cirtex almost one-for-one across product categories and customer base in Australia and New Zealand.

Emerging players

• Platipus Anchors: UK-based specialist in percussion-driven earth anchors and a Cirtex licensor. Comparable in earth anchoring and slope stability categories where Cirtex resells Platipus-branded products in ANZ.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCSB0BsUq05BYqazZ9DydEKQ
• Facebookfacebook.com/cirtexcivil
• LinkedInlinkedin.com/company/cirtex-industries-ltd
• Instagraminstagram.com/cirtexcivil

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cirtex