CIRURGIA

What CIRURGIA does

CIRURGIA, formally José Vieira Barreto Júnior - Cirurgia Oncológica, is a private sole-proprietorship surgical oncology practice founded in 2017 and based in Aracaju, Sergipe, Brazil. The practice operates from a single office within NOS (Oncoclínicas) - Núcleo de Oncologia de Sergipe, where Dr. José Vieira Barreto Júnior serves as the sole practicing surgical oncologist (CRM/SE 2983, RQE 2495). The firm specializes in the surgical treatment of solid tumors across breast, colorectal, gastric, and gynecological cancers, with three flagship service lines: HIPEC (Hyperthermic Intraperitoneal Chemotherapy) for peritoneal carcinomatosis, gynecological oncology with fertility-preserving options, and minimally invasive videolaparoscopic and robotic oncological surgery.

The underlying technology is procedural rather than digital: HIPEC combines cytoreductive surgery with heated intraperitoneal chemotherapy at 40-42°C for 30-90 minutes, with documented cure rates of 60-70% for primary peritoneal neoplasms and 15-35% for metastases from other organs. Videolaparoscopic surgery uses 0.5-1.2 cm incisions to reduce blood loss, postoperative pain, and recovery time. The physician's training pedigree - Hospital de Câncer de Barretos (residency), MD Anderson Cancer Center Global Academic Program (2011, colorectal robotic surgery), and Memorial Sloan Kettering Cancer Center observership (2011, gynecological oncology) - is the central capability asset. Memberships in the Brazilian, European, and American societies of Oncological Surgery, the Latin American Registry of Peritoneal Diseases, and academic roles at UNIT and UFS further anchor clinical credibility.

The revenue model is professional services billing through accepted Brazilian health insurance plans (CASSI, GEAP, Bradesco, Amil, SulAmérica, Petrobras, Vale, Correios, Capesaude, Fusex, Casse, Cassind) and direct out-of-pocket payments. Patient acquisition is driven by insurance network referrals, physician referrals within the NOS multidisciplinary oncology network, and community awareness campaigns (Outubro Rosa, Novembro Azul) amplified through an educational blog, Facebook, Twitter, and a newsletter. The firm does not disclose pricing or revenue, has not raised external capital, and has no subsidiaries, franchise network, or multi-location footprint.

Name

CIRURGIA

Legal name

José Vieira Barreto Júnior - Cirurgia Oncológica

Website

https://cirurgiaonco.com.br

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

CIRURGIA is a solo surgical oncology practice in Aracaju, Brazil, founded in 2017 by Dr. José Vieira Barreto Júnior. It delivers HIPEC, videolaparoscopic, robotic, and gynecological cancer surgery to patients in Northeast Brazil via the NOS (Oncoclínicas) network.

Ownership category

akta.pro rank

Product category

Surgical Oncology

NAICS

Offices of Physicians (62111)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Surgical Oncology (HLAKAFAG)

akta.pro secondary industries

Gynecologic Oncology (HLAKAJAD), Gastrointestinal Oncology (HLAKAFAK), Minimally Invasive Gynecologic Surgery (Laparoscopy/Hysteroscopy) (HLAKAJAF)

Keywords

• Surgical oncology services
• Cancer surgery treatments
• HIPEC chemotherapy procedures
• Gynecological oncology surgery
• Laparoscopic cancer surgery

Headquarters

HQ city

Aracaju

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Medical Consultation Services: Professional oncology consultation services billed through accepted health insurance plans (CASSI, GEAP, Bradesco, Amil, SulAmérica, Petrobrás, Vale, Correios, Capesaude, Fusex, Casse, Cassind) or out-of-pocket payments.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

CIRURGIA is a single-physician surgical oncology practice delivering specialized cancer surgery services including HIPEC (Hyperthermic Intraperitoneal Chemotherapy) for peritoneal carcinomatosis, videolaparoscopic and robotic surgery for colorectal and gastric cancers, and gynecological oncology with fertility-preserving options. The practice, led by Dr. José Vieira Barreto Júnior, operates from NOS (Oncoclínicas) - Núcleo de Oncologia de Sergipe in Aracaju and accepts multiple health insurance plans plus out-of-pocket payment.

Product overview

Dr. José Vieira Barreto Júnior offers a comprehensive range of oncological surgery services including HIPEC (Hyperthermic Intraperitoneal Chemotherapy) for peritoneal carcinomatosis, gynecological oncology with fertility-preserving treatments, and video-laparoscopic oncological surgery for colorectal, gynecological, and esophagogastric cancers. The practice provides specialized consultations and surgical treatments for various cancer types including breast, intestinal, stomach, and gynecological cancers, supported by a multidisciplinary approach.

Differentiator

Problem solved

Functional benefit

Products and services

• HIPEC (Hyperthermic Intraperitoneal Chemotherapy) Treatment for peritoneal carcinomatosis using cytoreductive surgery combined with heated intraperitoneal chemotherapy (HIPEC). Indicated for pseudomyxoma peritoneii, peritoneal mesothelioma, and selected cases of peritoneal metastases from colorectal, ovarian, and stomach cancers. Achieves 60-70% cure rates for primary peritoneal neoplasms and 15-35% for metastases from other organs.
• Gynecological Oncology (Ginecologia Oncológica) Specialized surgical treatment for gynecological cancers including cervical, uterine, and ovarian cancers. Includes fertility-preserving treatments and minimally invasive surgical approaches.
• Video-laparoscopic Oncological Surgery (Cirurgia Oncológica Videolaparoscópica) Minimally invasive surgical technique for treating colorectal, gynecological, and esophagogastric cancers using small incisions (0.5-1.2 cm), resulting in reduced blood loss, less postoperative pain, and faster recovery.
• Oncological Surgery Consultations Specialized oncology consultations for cancer diagnosis, staging, and treatment planning. Services cover breast cancer, intestinal cancer, stomach cancer, and gynecological cancers.

Quantifiable outcome

• 60-70% cure rate for primary peritoneal neoplasms (Pseudomyxoma Peritonei, Mesothelioma) with HIPEC treatment
• +4 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• MD Anderson Cancer CentercoreStrategic or Co-development Partner · 1 January 2011Dr. José Vieira Barreto Júnior participated in the Global Academic Program at MD Anderson Cancer Center in Houston, TX during January and February 2011, in the Department of Colorectal Surgery with emphasis on robotic surgery.
• Memorial Sloan Kettering Cancer Center (MSKCC)coreStrategic or Co-development Partner · 1 January 2011One-month international observer at MSKCC in New York, NY, participating in surgical activities and scientific discussions in the Gynecological Oncology Department.
• NOS (Oncoclínicas) - Núcleo de Oncologia de SergipecoreOthersMain practice location at the NOS oncology center in Aracaju, Sergipe. Affiliated oncology network providing multidisciplinary cancer care.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• BP — A Beneficência Portuguesa de São Paulo: Large hospital complex with established oncology surgical services across breast, gastrointestinal and gynecologic tumors; competes for insured patients seeking advanced surgical oncology in Brazil.
• Hospital de Câncer de Muriaé / HC Maringá (Rede Hebe Camargo): Regional cancer hospitals in smaller Brazilian cities, comparable in serving patients outside major capitals and offering surgical oncology with multidisciplinary support; mirrors the regional specialist-center positioning.
• Hospital Israelita Albert Einstein: Large tertiary hospital with a dedicated oncology center performing robotic, laparoscopic and complex surgical oncology; competes for premium and insured patients seeking advanced cancer surgery.
• Grupo Oncoclínicas: National oncology network operating the NOS center where CIRURGIA is based; offers outpatient oncology services, chemotherapy, radiotherapy, and surgical oncology across multiple Brazilian states, providing both partnership and competitive context.
• Hospital Sírio-Libanês: Premium São Paulo hospital with a well-known oncology unit offering multidisciplinary cancer care including minimally invasive and complex oncologic surgery; a benchmark for insured patients in Brazil.

Direct peers

• A.C. Camargo Cancer Center: Specialized oncology hospital in São Paulo offering multidisciplinary cancer care including complex surgical oncology for breast, colorectal, gynecologic and peritoneal malignancies — directly comparable in specialty mix and case complexity.
• Hospital de Amor (Hospital de Câncer de Barretos): Major Brazilian cancer hospital where Dr. José Vieira completed his 5-year surgical oncology residency; a leading national referral center for surgical oncology, including HIPEC and gynecologic oncology, making it the closest functional comparable in scale and specialty.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/jvieirabjr
• Facebookfacebook.com/josevieira.barretojunior
• LinkedInlinkedin.com/company/cirurgia

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CIRURGIA