Citéco - Cité de l'Économie

What Citéco - Cité de l'Économie does

Citéco - Cité de l'Économie is France's first museum dedicated to economics, established in 2013 as a non-profit association under French law of 1901 and headquartered in the historic Hôtel Gaillard, a neo-Renaissance classified monument in Paris's 17th arrondissement. The institution is institutionally backed by the Banque de France as its founding partner and operator of the national financial education strategy. Citéco operates a diversified museum experience combining a permanent interactive exhibition organized into five sections, rotating temporary exhibitions, guided tours, mixed-reality headset visits, workshops, audio guides in three languages, and educational resources aligned with the French school curriculum. Its content spans interactive exhibits covering economic mechanisms from basic principles to complex systems, plus a historic vault room and architectural heritage of the Hôtel Gaillard itself.

The go-to-market combines direct-to-consumer ticketing (online via tickets.citeco.fr on the Vivaticket platform and on-site box office), event-driven acquisition through a robust calendar of conferences, spectacles, and family programming, and community-led outreach through teacher networks and the French Ministry of Education. Customer segments include families with children, school groups from primary to university level, teachers, individual adults, tourism professionals, and visitors with disabilities. The product portfolio also includes the Pass Cité+ annual subscription (€25 Solo / €40 Duo / €60 Family), venue rental of Hôtel Gaillard for private events through partner Moma Sélection, and a traveling exhibition program including "L'économie selon Astérix" licensed to partner institutions at €15-20k HT per month.

Revenue is generated through six streams: ticket sales (one-time, €6-€16 tiers), subscriptions (Pass Cité+, recurring), guided tours and workshops (one-time add-ons), venue rental and private events (professional services), bookstore sales (hardware), and traveling exhibition licensing (royalties). Institutional partnerships extend reach beyond the physical site, including co-development with the Banque de France and Éducation Nationale, traveling exhibition partnerships with Cité des sciences and Cap Sciences, and promotional alliances with RATP, BnF, ECB, and Établissement Français du Sang. The organization operates with 39 employees and does not publicly disclose revenue.

Name

Citéco - Cité de l'Économie

Legal name

Citéco (Association régie par la loi du 1er juillet 1901)

Website

https://citeco.fr

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Citéco is Europe's first museum dedicated to economics, operating from the historic Hôtel Gaillard in Paris since 2013 with Banque de France backing. It delivers interactive economics education through permanent and temporary exhibitions, mixed-reality tours, and traveling exhibitions, serving families, school groups, and the general public.

Ownership category

akta.pro rank

Product category

Cultural Museum Services

NAICS

Museums, Historical Sites, and Similar Institutions (7121), Museums (71211), Museums, Historical Sites, and Similar Institutions (712)

akta.pro primary industry

Specialty Museums (e.g., Maritime, Aviation, Sports, Music, Film) (THAJADAF)

akta.pro secondary industries

Museums & Heritage Sites (History, Science, Specialty) (BPAGAHAA), History, Heritage & Museum-Focused Study Tours (THAKAGAN)

Keywords

• Economics museum
• Interactive exhibitions
• Educational workshops
• Financial literacy programs
• Cultural heritage tours

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Ticket Sales: Individual entry tickets for permanent and temporary exhibitions, with various pricing tiers including full price, reduced rates for students/seniors, family passes, and partner rates.
2. Subscriptions (Pass Cité+): Annual subscription passes offering unlimited access, included guided tours, priority entry, and partner discounts. Available in Solo (€25), Duo (€40), and Family (€60) tiers.
3. Guided Tours and Workshops: Additional-fee guided tours, mixed reality visits, workshops, and special programs for individuals and groups.
4. Venue Rental and Private Events: Rental of historic spaces at Hôtel Gaillard for private events, managed through partner Moma Sélection.
5. Bookstore: On-site boutique-librairie selling books and educational materials related to economics and museum themes.
6. Traveling Exhibitions: Licensing/rental of traveling exhibitions such as 'The Economics According to Astérix' to other institutions for €15-20k HT per month.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Citéco operates a museum dedicated to economics, housed in the historic Hôtel Gaillard in Paris. It offers a permanent exhibition on the history of economic thought and practices, rotating temporary exhibitions, interactive educational workshops, guided tours, and a mixed-reality visit experience aimed at making economics accessible to general audiences, school groups, and families.

Product overview

Citéco - Cité de l'Économie is France's first economics museum, located in the historic Hôtel Gaillard in Paris. The institution offers a unified museum experience combining the permanent exhibition, temporary exhibitions, and guided tours within a single venue. The product portfolio centers on interactive visitor experiences: the Exposition Permanente (core permanent exhibition), Expositions Temporaires (rotating shows), guided and mixed-reality tours, educational workshops, and audio guides. The Pass Cité+ subscription provides year-round unlimited access. The institution also operates a traveling exhibition program (Exposition Itinérante), educational resources including an interactive 10,000-year economic timeline, and cultural events. Ticketing is managed through an online platform with Vivaticket integration.

Differentiator

Problem solved

Functional benefit

Products and services

• Exposition Permanente
• Expositions Temporaires
• Visite en Réalité Mixte
• Audioguide
• Pass Cité+
• Atelier Fabrique ton billet
• Médiations Flash
• L'Économie selon Astérix
• Visites Guidées
• Conférences et Événements
• Frise Interactive 10 000 ans d'économie

Quantifiable outcome

• Free entry on weekends increases visitor accessibility and attendance
• +1 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Nine partnerships are on record, tiered major, core and minor.

• Cap Sciences (Bordeaux)majorStrategic or Co-development Partner · 5 February 2016Cap Sciences hosted the traveling exhibition 'Économie: l'expo jeu' from February to June 2016. The partnership demonstrates Citéco's traveling exhibition program reaching regional science centers.
• Cité des sciences et de l'industrie (Universcience)majorStrategic or Co-development Partner · 26 March 2013Co-produced the original traveling exhibition 'L'économie: krach, boom, mue?' presented 2013-2014. This partnership established Citéco's exhibition model before the permanent museum opened.
• Banque de FrancecoreStrategic or Co-development PartnerBanque de France is the founding partner and primary backer of Citéco. The museum is located in a former Banque de France branch. The partnership includes co-development of educational content, financial support, and joint initiatives including the national financial education strategy.
• Moma SélectionminorChannel Partner/ Reseller/ DistributorEvent management partner for private venue rentals at Hôtel Gaillard. Moma Sélection handles inquiries and bookings for corporate events and private celebrations.
• Établissement Français du Sang (EFS)minorGTM or Marketing PartnerBlood donation partnership where Citéco hosts donation drives on-site, combining public education with community action.
• RATPminorGTM or Marketing PartnerMedia partnership for exhibition promotion. Kourtney Roy photography exhibition promoted through RATP metro advertising at Charles de Gaulle-Étoile station.
• Éducation Nationale (French Ministry of Education)majorStrategic or Co-development PartnerOfficial partnership with French education system providing pedagogical resources aligned with school curricula, teacher training materials, and school group programs.
• Banque Centrale Européenne (ECB)minorGTM or Marketing PartnerParticipated in Euro Run 2017 educational competition for children, promoting financial literacy about euro banknotes and coins.
• Bibliothèque nationale de France (BnF)minorStrategic or Co-development PartnerCultural partnership including Rothschild exhibition collaboration and access to archival materials for economic history exhibitions.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Bibliothèque nationale de France (BnF): An existing cultural partner of Citéco (Rothschild exhibition collaboration, archival materials). It is a major public cultural institution hosting rotating exhibitions with educational programming — comparable on the exhibition-production and educational-content axis, though much broader in scope.

Broad incumbents

• Exploratorium: Internationally recognized interactive science museum in San Francisco with traveling exhibition and digital-content programs. Broad incumbent peer in the interactive science-museum space — sharing Citéco's interactive/pedagogical approach and traveling-exhibition business model, though with a much larger scale and budget.
• Palais de la Découverte: Historic Paris science museum (part of Universcience) with interactive exhibits and strong school-group programming — a broader-incumbent science museum serving overlapping family and school audiences in Paris, though focused on physical sciences rather than economics.
• Centre Pompidou: One of the largest and most-visited cultural institutions in Paris with a permanent collection, temporary exhibitions, educational workshops and ticketed entry — a broad incumbent peer sharing Paris's cultural-attendance market and educational programming model, though dedicated to modern art rather than economics.

Direct peers

• Museum of American Finance: New York-based museum dedicated to the history of finance and economics — one of the few global peers operating in the same economics/finance-museum niche as Citéco, with permanent exhibitions, educational programming and ticketed entry.
• Deutsche Bundesbank Money Museum (Geldmuseum): Central-bank money museum in Frankfurt focused on monetary history and economics education — a direct thematic peer run with central-bank backing, sharing the same economics-museum positioning and target audiences as Citéco.
• Cité de l'architecture et du patrimoine: Parisian cultural institution housed in the Palais de Chaillot, offering exhibitions, educational workshops, heritage programming and partner ticket rates with Citéco — a direct peer in scale, operating model, location profile and educational mission.
• Cité des sciences et de l'industrie: Co-produced Citéco's original traveling exhibition 'L'économie: krach, boom, mue?' in 2013-2014, and is the most direct functional peer — a major interactive science and society museum in Paris with educational programming, traveling exhibitions, and a similar B2C+B2B model targeting families and school groups.
• Bank of England Museum: Central-bank museum in London covering monetary policy, economics and the bank's history — a directly comparable economics/finance museum with similar pedagogical mission and central-bank institutional backing.
• Cap Sciences: Regional science center in Bordeaux that hosted Citéco's traveling exhibition 'Économie, l'expo jeu' in 2016. Directly comparable as a science/heritage center that both receives and produces traveling exhibitions and educational content.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/citeco_officiel
• YouTubeyoutube.com/user/citedeleconomie
• Facebookfr-fr.facebook.com/Cité-de-léconomie-et-de-la-monnaie-154188361415979
• LinkedInlinkedin.com/company/citedeleconomie
• Instagraminstagram.com/citedeleconomie

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Citéco - Cité de l'Économie