Atlantic 10 Conference

Collegiate Athletic Conferenceatlantic10.com

The Atlantic 10 Conference is an NCAA Division I collegiate athletic conference that organizes competition, championships, and media rights for 22 member universities primarily in the Northeastern and Mid-Atlantic United States, distributing content via CBS, Fox, ESPN, NBC, and regional sports networks.

Company typePrivate
Founded1976
HeadquartersWashington, United States
Headcount11–50
GTM typeB2B
OfferingServices

What Atlantic 10 Conference does

The Atlantic 10 Conference is a private, member-owned collegiate athletic conference founded in 1976 and headquartered in Washington, D.C., currently celebrating its 50th anniversary. The conference organizes, governs, and promotes NCAA Division I intercollegiate athletics across 22 member institutions primarily located in the Northeastern and Mid-Atlantic United States. Its core products include the atlantic10.com digital platform, the A-10 Scoreboard (real-time game scores and standings), A-10 Championships coverage, and A-10 Stories (news and press releases), operated via a third-party athletics technology vendor (Sidearm Sports).

The conference's business model centers on shared media rights and sponsorship revenue generated through a multi-network broadcast consortium that includes CBS, Fox, ESPN, NBC Sports (with Peacock streaming), and regional networks SNY and NESN. NBC Sports holds rights to 180 basketball games over three seasons on Peacock, representing a 5x expansion of the streaming game portfolio. The conference's two identified customer segments are its 22 member universities (primary, business-unit customers participating in conference athletics) and sports fans/viewers (secondary, persona segment consuming content via broadcast, streaming, and digital channels). Pricing is not applicable as the conference is a non-commercial member association.

The conference is governed by a commissioner and member school representatives. Bernadette McGlade, longtime commissioner, announced her retirement in November 2025, with Dan Leibovitz succeeding her as the sixth commissioner effective May 4, 2026. The organization is not publicly traded, has no external private equity or venture capital ownership, and operates with a small staff (11-50 employees). Regulatory oversight includes conference-issued sportsmanship enforcement, exemplified by recent reprimands and fines levied against Saint Louis and VCU following an on-court incident.

Atlantic 10 Conference firmographics

Firmographics

Name: Atlantic 10 Conference
Legal name: Atlantic 10 Conference
Website: https://atlantic10.com
Company type: Private
Founded year: 1976
Operating status: Operating
Headcount range: 11–50 employees
Short description: The Atlantic 10 Conference is an NCAA Division I collegiate athletic conference that organizes competition, championships, and media rights for 22 member universities primarily in the Northeastern and Mid-Atlantic United States, distributing content via CBS, Fox, ESPN, NBC, and regional sports networks.
Ownership category
akta.pro rank

Atlantic 10 Conference industry classification

Industry

Product category: Collegiate Athletic Conference
NAICS: Professional Organizations (813920), Spectator Sports (71121)
SIC: Services-Membership Organizations (8600)
akta.pro primary industry: Collegiate Athletic Conferences & Associations (MPAKACAA)
akta.pro secondary industries: College & University Sports Networks (Conference/School-Owned) (MPABAJAD), Professional & Association Conferences (MPAGAGAB)

Keywords

Collegiate athletics
NCAA Division I
Athletic conference
Intercollegiate sports
College basketball

Where Atlantic 10 Conference is headquartered

Location

Headquarters

HQ city: Washington
HQ country: United States
HQ region: North America

Markets served

Atlantic 10 Conference business model

Business model

GTM type: B2B
Offering type: Services
Cost components: Personnel, Operations, Marketing or Sales, Others

Distribution channels3 records

Marketing channels3 records

Atlantic 10 Conference product offering

Product offering

Core offering

The Atlantic 10 Conference is a collegiate athletic conference that organizes and administers intercollegiate athletics across multiple NCAA Division I sports for its 22 member institutions. It coordinates competitive events, conference championships, scheduling, officiating, and media rights deals, and provides governance and regulatory oversight for member schools. Its primary digital platform is atlantic10.com, which delivers live scores, standings, championship coverage, news stories, and league headlines.

Product overview

Atlantic 10 Conference is a college athletic conference that operates as a content and event management platform for collegiate sports. The conference website (atlantic10.com) provides coverage across multiple sports including basketball, track and field, and other collegiate athletics. The primary offerings include live scoreboard tracking, championship coverage, news stories (A-10 stories), social media integration, and Around the League Headlines. The website serves member institutions, fans, recruits, and media by aggregating scores, standings, statistics, and conference news in a single platform.

Differentiator

Problem solved

Functional benefit

Products and services

Intercollegiate Athletic Competition

Companies that use Atlantic 10 Conference

Customer profile

Segments2 records

Ideal customer profiles2 records

Atlantic 10 Conference technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Atlantic 10 Conference partnerships and signals

Strategic signal

Partnerships

Six partnerships are on record, tiered regional, core and major.

SNYregionalChannel Partner/ Reseller/ Distributor · 2 December 2025Regional sports network broadcasting 18 combined men's and women's basketball games in the New York market, simulcast on ESPN+.
NESNregionalChannel Partner/ Reseller/ Distributor · 2 December 2025New England Sports Network broadcasting Atlantic 10 basketball games reaching the No. 9 U.S. media market in New England region.
NBC SportscoreGTM or Marketing PartnerNBC Sports holds broadcasting rights for Atlantic 10 basketball games, significantly expanded to 180 games over three seasons through streaming on Peacock platform. This partnership increases conference visibility and reaches broader national audiences through major broadcast and streaming distribution.
CBSmajorGTM or Marketing PartnerMajor broadcast network partner for Atlantic 10 college basketball coverage, contributing to 19% viewership increase during 2025-26 season along with Fox and ESPN.
Fox SportsmajorGTM or Marketing PartnerBroadcast partner for Atlantic 10 basketball games, part of major network consortium driving college basketball viewership growth.
ESPNmajorGTM or Marketing PartnerBroadcast partner for Atlantic 10 basketball coverage with multi-year streaming agreement including ESPN+ platform.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Atlantic 10 Conference competitors and assessment

Company assessment

Direct peers

Conference USA: Conference USA is a Division I collegiate athletic conference comparable in membership scale and mid-major positioning to Atlantic 10. Both compete for similar broadcast deals and NCAA tournament slots in the Group of 5/mid-major tier.
Mountain West Conference: The Mountain West is a Division I collegiate athletic conference similar in scale and mid-major positioning to Atlantic 10, with basketball and football as primary revenue drivers. Both rely on national broadcast partnerships and compete for NCAA tournament visibility.
Sun Belt Conference: The Sun Belt is a Division I collegiate athletic conference comparable in scale and structure to Atlantic 10, though with a Southern geographic footprint. Both conferences operate as multi-sport leagues reliant on basketball and football media rights.
Missouri Valley Conference: The Missouri Valley Conference is a Division I collegiate athletic conference known for basketball prominence, similar in scale and media positioning to Atlantic 10. Both conferences operate as basketball-first mid-major leagues with national TV distribution.
American Athletic Conference (AAC): The AAC is a Division I collegiate athletic conference with comparable basketball prominence and mid-major positioning to Atlantic 10. Both conferences compete for similar media partners, NCAA tournament seeding consideration, and membership stability in a post-realignment landscape.
Big East Conference: The Big East is a Division I collegiate athletic conference that, like Atlantic 10, is basketball-centric with member institutions in the Northeastern and Mid-Atlantic US. The two conferences compete directly for basketball brand position, NCAA tournament placement, and media rights in overlapping geographies.
Colonial Athletic Association (CAA): The CAA is a Division I collegiate athletic conference operating primarily on the East Coast, with similar member-institution profile and basketball-driven media strategy. It competes with Atlantic 10 for mid-major basketball relevance and overlapping broadcast inventory.

Broad incumbents

NCAA (National Collegiate Athletic Association): The NCAA is the national governing body that oversees Atlantic 10 and all Division I conferences, setting rules for championships, tournament selection, and athlete eligibility. It is the umbrella organization within which Atlantic 10 operates.
Big 12 Conference: The Big 12 is a Power 5 conference with substantially larger scale and media rights deals than Atlantic 10, but operates in the same collegiate athletic conference ecosystem and competes for the same athlete and media inventory at the higher tier.

Others

ESPN (College Basketball Rights): ESPN is both a major broadcast partner and adjacent ecosystem player that distributes Atlantic 10 basketball games and controls the broader college basketball media marketplace that determines A-10's visibility and rights economics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Atlantic 10 Conference financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Atlantic 10 Conference leadership team

Management profile

Number of profiles

Profiles1 record

Atlantic 10 Conference funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Atlantic 10 Conference M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Atlantic 10 Conference

What does Atlantic 10 Conference do?

Is Atlantic 10 Conference a public or private company?

Atlantic 10 Conference is a private company. It is classified as nonprofit foundation owned and is currently operating.

When was Atlantic 10 Conference founded?

Atlantic 10 Conference was founded in 1976. It employs 11 to 50 people.

Where is Atlantic 10 Conference based?

Atlantic 10 Conference is headquartered in Washington, United States, in the North America region.

Who are Atlantic 10 Conference's main competitors?

Direct peers on record are Conference USA, Mountain West Conference, Sun Belt Conference, Missouri Valley Conference, American Athletic Conference (AAC), Big East Conference and Colonial Athletic Association (CAA). Broad incumbents are NCAA (National Collegiate Athletic Association) and Big 12 Conference. ESPN (College Basketball Rights) is listed as an others.

Does Atlantic 10 Conference have an API?

No public API is recorded for Atlantic 10 Conference.

What industry is Atlantic 10 Conference in?

Atlantic 10 Conference's product category is Collegiate Athletic Conference. Its primary akta.pro industry code is MPAKACAA, Collegiate Athletic Conferences & Associations, with a secondary code of MPABAJAD, College & University Sports Networks (Conference/School-Owned). Its NAICS code is 813920 and its SIC code is 8600.