Cititex Group
Cititex Group is a privately held Thai food and logistics conglomerate that imports premium fresh fruit (Zespri, Pink Lady, Dole) for Thai retailers, exports Thai food brands (Madame Wong, City Fresh, Bua-Luang) to 30+ countries via Noble Marketing, and operates cold-storage logistics through CTX Holding.
- Company typePrivate
- Founded1989
- HeadquartersBangkok, Thailand
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Cititex Group does
Cititex Group is a privately held, Bangkok-headquartered food and logistics conglomerate founded in 1989, operating through five Thai private limited companies: City Fresh Fruit Co., Ltd., CTX Holding Co., Ltd., Noble Marketing Co., Ltd., CTX Distribution Co., Ltd., and Galaxy Foods & Beverage Co., Ltd. The group's core business is importing premium fresh fruit — under exclusive Thailand rights for Zespri, Pink Lady, Dole, Avanza, Joya, and First Fresh — and distributing it to every major Thai retailer including Makro, Tesco Lotus, Big C, The Mall, Villa Market, Foodland, and Max Valu, a relationship that began at each retailer's Thailand launch. Total annual fresh fruit throughput exceeds 40,000 tons across 10,000+ sq.m. of warehouse and pre-packing facilities in Bangkok and Pathumthani.
A second business unit, Noble Marketing, exports Thai food, frozen products, and beverages under the Madame Wong (since 1996), City Fresh, Bua-Luang, and Eat fit.co brands to more than 30 countries across Europe, Australia, and North America, and separately imports and distributes premium wines, spirits, and proprietary Noble Gin and Noble Vodka into Thai retail and hospitality. A third unit, CTX Holding (established 2010 with a 500 million baht capital investment), runs 4,000+ tons of dual-temperature chilled and frozen cold storage at the Talaadthai wholesale market and provides integrated warehousing, pre-packing, and last-mile logistics services to hypermarket clients.
Cititex supplements its B2B model with City Fresh Delivery, a direct-to-consumer online fresh fruit ordering and home-delivery channel launched in 2015. Proprietary domestic brands include City Fresh Quality and Fruit D'or Organic for pre-packed and organic produce. The group is founder/family-controlled with no publicly disclosed external investors or listing, and the source material records only 5 employees — a figure that almost certainly reflects formal headcount rather than the much larger contract workforce operating warehouse, pre-packing, and logistics functions.
Cititex Group firmographics
Firmographics- Name
- Cititex Group
- Legal name
- Cititex Group of Company
- Website
- https://cititex.co.th
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Cititex Group is a privately held Thai food and logistics conglomerate that imports premium fresh fruit (Zespri, Pink Lady, Dole) for Thai retailers, exports Thai food brands (Madame Wong, City Fresh, Bua-Luang) to 30+ countries via Noble Marketing, and operates cold-storage logistics through CTX Holding.
- Ownership category
- akta.pro rank
Cititex Group industry classification
Industry- Product category
- Fresh Produce Distribution and Cold Chain Logistics
- NAICS
- Fresh Fruit and Vegetable Merchant Wholesalers (424480), Packaged Frozen Food Merchant Wholesalers (42442), Fruit and Vegetable Retailers (445230)
- SIC
- Canned, Fruits, Veg, Preserves, Jams & Jellies (2033), Beverages (2080), Wholesale-Professional & Commercial Equipment & Supplies (5040)
- akta.pro primary industry
- Fresh Fruit Wholesale (AFAIACAA)
- akta.pro secondary industry
- International Specialty Ingredients & Import Markets (CRAHAFAL)
Keywords
Where Cititex Group is headquartered
LocationHeadquarters
- HQ city
- Bangkok
- HQ country
- Thailand
- HQ region
- Asia
Offices5 records
Markets served
Cititex Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Infrastructure, Personnel, Marketing or Sales
Revenue model
- Fresh Fruit Import and Distribution: Import and distribute premium fresh fruits from global sources (Zespri, Pink Lady, Dole, etc.) to Thai supermarkets, hypermarkets, and wholesalers. Revenue generated through product margins on imported produce sold to B2B customers and own branded prepacked fruits (City Fresh Quality, Fruit D'or Organic).
- Thai Food and Products Export: Export Thai food, frozen products, beverages, and ingredients under Madame Wong, City Fresh, and Bua-Luang brands to over 30 countries in Europe, Australia, and North America. Trading company operations through Noble Marketing.
- Cold Storage and Logistics Services: CTX Holding provides cold storage, warehousing, packaging, and distribution services to hypermarkets. Revenue from service fees for storage capacity and logistics handling. Capital investment of 500 million baht in cold storage infrastructure.
- Premium Imported Beverages: Import and distribute premium alcoholic beverages (wine, spirits) from Europe, Asia, Australia, New Zealand, North America, and South Africa to supermarkets, hotels, and restaurants in Thailand.
- Online Fresh Fruit Delivery: Direct-to-consumer online sales of fresh fruits through City Fresh Delivery platform launched in 2015.
Go-to-market motion2 records
Distribution channels5 records
Marketing channels3 records
Cititex Group product offering
Product offeringCore offering
Cititex Group is a Thai privately held conglomerate that imports and distributes premium fresh fruits to major Thai retailers such as Makro, Tesco Lotus, and Big C, while exporting Thai food and beverage products under brands like Madame Wong, City Fresh, and Bua-Luang to over 30 countries. The group also operates dual-temperature cold storage and logistics services for retailers, distributes premium imported alcoholic beverages (Noble Gin, Noble Vodka), and runs City Fresh Delivery, an online direct-to-consumer fresh fruit platform.
Product overview
Cititex Group operates as a diversified food and logistics conglomerate comprising three main business units: City Fresh Fruit (fresh fruit import and distribution), Noble Marketing (food/beverage export and premium alcoholic beverage import), and CTX Holding (cold storage and logistics services). The portfolio includes own brands like City Fresh Quality and Fruit D'or for domestic distribution, export brands Madame Wong, City Fresh, and Bua-Luang for international markets, and the Eat fit.co health food brand. The group provides cold storage services through CTX Holding with 4,000+ ton capacity, and online retail through City Fresh Delivery. With facilities spanning Bangkok and Pathumthani totaling over 10,000 sq.m., the group distributes fresh fruits exceeding 40,000 tons annually and serves customers across 30+ countries.
Differentiator
Problem solved
Functional benefit
Brands
- Madame Wong: Thai food brand established since 1996; authentic Thai taste products and ingredients for home cooking, distributed in over 30 countries in Europe, Australia, and North America.
- Bua-Luang
- Eat Fit.co
- City Fresh Quality
- Fruit D'or Organic
- Noble Gin
- Noble Vodka
Products and services
- Fresh Fruit Import and Wholesale Distribution
- Thai Food and Beverage Export
- Cold Storage and Logistics Services
- City Fresh Delivery
- Premium Alcoholic Beverage Distribution
Quantifiable outcome
- Over 40,000 tons of fresh fruits distributed annually
- +3 more outcomes
Companies that use Cititex Group
Customer profileNamed customers7 records
Segments5 records
Ideal customer profiles5 records
Cititex Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Cititex Group partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and major.
- ZespricoreExclusive distributor of Zespri Kiwi in Thailand. Long-standing partnership for marketing and promotion activities in Thai market.
- Pink LadycoreExclusive distributor of Pink Lady apple brand in Thailand with joint marketing activities.
- DolecoreDistribution partner for Dole fresh produce in Thai market.
- AvanzacoreExclusive distributor of Avanza avocado in Thailand.
- JoyacoreDistribution partner for Joya apple brand in Thailand.
- First FreshcoreDistribution partner for First Fresh produce in Thailand.
- MakrocoreMajor B2B customer for fresh fruits and alcoholic beverages. Cititex was first supplier to Makro since its Thailand establishment.
- Tesco LotuscoreKey retail customer for fresh fruit supply. Long-standing supply relationship since Tesco Lotus entered Thailand.
- Big CcoreMajor hypermarket chain customer for fresh fruit distribution since Big C's Thailand launch.
- The MallmajorPremium supermarket customer for imported alcoholic beverages.
- Villa MarketmajorPremium retailer customer for imported beverages including wine and spirits.
- FoodlandmajorSupermarket customer for premium alcoholic beverage supply.
- Max ValumajorSupermarket customer for imported premium beverages.
Scale indicators8 records
Recent moves9 records
Expansion highlights5 records
Cititex Group competitors and assessment
Company assessmentBroad incumbents
- Lineage Logistics: Global temperature-controlled warehouse and logistics provider. Comparable in the cold storage services business line (CTX Holding) — same dual-temperature cold storage model serving food retailers and wholesalers.
- Chiquita Brands International: Major distributor of bananas and other fresh produce to global retailers. Comparable in cold-chain logistics, branded fresh produce distribution, and serving supermarket/hypermarket channels similar to Cititex's customer base.
- Dole plc: One of the world's largest producers and distributors of fresh fruits and vegetables, with global sourcing and Dole-branded distribution. Directly comparable to Cititex's fresh fruit import/distribution business and is itself one of Cititex's brand partners.
- Fresh Del Monte Produce: Global producer, transporter, and distributor of fresh and fresh-cut produce including tropical fruits. Comparable in business model (vertically integrated fresh fruit supply chain serving retailers) and customer overlap (major supermarket chains).
- Kuehne+Nagel (Cold Chain Logistics): Global logistics provider with significant cold-chain and perishable goods capabilities. Comparable as a competitor in providing integrated cold storage, warehouse management, and distribution services to retail/wholesale clients.
Direct peers
- Zespri International: Global kiwifruit marketer with which Cititex has an exclusive Thailand distribution partnership. Zespri is the upstream counterparty to Cititex's premium fruit distribution model and a direct reference point for comparable branded-produce distribution economics.
- Total Produce (now Dole plc): European-headquartered fresh produce distributor serving major retailers across multiple geographies. Directly comparable in the B2B fresh produce distribution model, multi-country sourcing, and retailer relationships.
Regional players
- Thai Union Group: Thailand's largest seafood/food exporter with global brands. Comparable as a Thai-headquartered company exporting branded food products to 30+ international markets — the same export distribution model Cititex operates through Noble Marketing.
- SunMoon Food Company: Singapore-based fresh produce distributor and importer with operations across Asia. Comparable in fresh fruit import/distribution model targeting Asian retailers and wholesale markets.
Emerging players
- iFresh Inc. US-listed Asian/Chinese grocery and fresh produce retailer with e-commerce. Comparable as an emerging operator combining fresh produce distribution with online direct-to-consumer ordering — analogous to Cititex's City Fresh Delivery model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Cititex Group social profiles
Digital presenceCititex Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cititex Group leadership team
Management profileNumber of profiles
Cititex Group subsidiaries and ownership
Company hierarchySubsidiaries4 records
Cititex Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cititex Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cititex Group
What does Cititex Group do?
Cititex Group is a Thai privately held conglomerate that imports and distributes premium fresh fruits to major Thai retailers such as Makro, Tesco Lotus, and Big C, while exporting Thai food and beverage products under brands like Madame Wong, City Fresh, and Bua-Luang to over 30 countries. The group also operates dual-temperature cold storage and logistics services for retailers, distributes premium imported alcoholic beverages (Noble Gin, Noble Vodka), and runs City Fresh Delivery, an online direct-to-consumer fresh fruit platform.
Is Cititex Group a public or private company?
Cititex Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Cititex Group founded?
Cititex Group was founded in 1989. It employs 1 to 10 people.
Where is Cititex Group based?
Cititex Group is headquartered in Bangkok, Thailand, in the Asia region.
How does Cititex Group make money?
Five revenue lines are on record. Fresh Fruit Import and Distribution is the primary driver. The others are thai Food and Products Export, cold Storage and Logistics Services, premium Imported Beverages and online Fresh Fruit Delivery.
Who are Cititex Group's main competitors?
Broad incumbents on record are Lineage Logistics, Chiquita Brands International, Dole plc, Fresh Del Monte Produce and Kuehne+Nagel (Cold Chain Logistics). Direct peers are Zespri International and Total Produce (now Dole plc). Regional players are Thai Union Group and SunMoon Food Company. iFresh Inc. is listed as an emerging player.
Does Cititex Group have an API?
No public API is recorded for Cititex Group.
What industry is Cititex Group in?
Cititex Group's product category is Fresh Produce Distribution and Cold Chain Logistics. Its primary akta.pro industry code is AFAIACAA, Fresh Fruit Wholesale, with a secondary code of CRAHAFAL, International Specialty Ingredients & Import Markets. Its NAICS code is 424480 and its SIC code is 2033.