citizenAID

What citizenAID does

citizenAID is a mission-driven organization that trains and equips individuals to provide immediate care for traumatic injuries before professional medical help arrives. Founded in 2016, it operates with approximately 9 employees across a UK founding entity (Wolverhampton) and a US subsidiary, citizenAID of North America Inc., headquartered in Ohio. The organization's core offering centers on a free mobile application available on iOS and Android that delivers step-by-step emergency response protocols covering bleeding control, tourniquet application, scene safety, and 911 communication, complemented by a full hardware line of compact vacuum-sealed trauma kits and high-visibility wall stations sold through its e-commerce storefront.

The business model is a hybrid combining freemium software, paid training, and hardware sales. The mobile app is free, while the online training program is priced at $14 per person and can be completed in under one hour. A flagship Schools Initiative operates on a buy-one-train-one mechanic: for every paid training purchased, citizenAID funds a free teacher training. The organization reports having trained more than 30,000 teachers free to date against a stated goal of 1 million. Customer segments are K-12 schools and educators, general public and individual consumers, and workplace or organizational buyers, served through direct-to-consumer e-commerce, app store distribution, and a B2B/B2G schools sales motion.

citizenAID is supported by a visible coalition of corporate and nonprofit backers including Boeing, United Way, Hollywood, Soldier Field, American Electric Power, Boys & Girls Club, Park National Bank, Licking Memorial Health Professionals, Ariel Foundation, and Atrium. The organization markets through its website, social channels (Facebook, LinkedIn, Twitter), Vimeo video content, and email, with no disclosed funding rounds, parent company, or institutional investors in the input data.

Name

citizenAID

Legal name

citizenAID of North America Inc.

Website

https://citizenaid.org

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

citizenAID trains and equips individuals to provide immediate care for traumatic injuries via a free mobile app, $14 online training, and trauma hardware kits, with a Schools Initiative that has trained 30,000+ teachers free.

Ownership category

akta.pro rank

Product category

Trauma First Aid Supplies

NAICS

Emergency and Other Relief Services (62423)

SIC

Services-Health Services (8000), Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)

akta.pro primary industry

Emergency Response, First Aid/CPR/AED & Incident Management Training (BPAKAOAJ)

akta.pro secondary industry

Medical Emergency Response & On-site First Aid/Paramedics (BPABANAG)

Keywords

• Emergency preparedness training
• Trauma first aid kits
• Bleeding control training
• Stop the bleed supplies
• First responder education

Headquarters

HQ city

Granville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Personnel, Marketing or Sales, Supply Chain, Technology or R&D, Others

Revenue model

1. Trauma Treatment Products: Sale of trauma treatment products including compact vacuum-sealed kits and high-visibility wall stations for emergency preparedness at home, school, or work
2. Online Training: Online training program priced at $14, completed in under an hour, teaches lifesaving techniques including tourniquet application and scene safety
3. Schools Initiative: B2G/B2B model where training purchases include free teacher training, with goal to train 1 million teachers

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

citizenAID trains and equips individuals to provide immediate care for traumatic injuries before professional medical help arrives. Its core offerings include a free mobile application with emergency/trauma response guides, a full-line of trauma treatment products ranging from compact vacuum-sealed kits to high-visibility wall stations, and an online training program ($14, completed in less than an hour) that teaches tourniquet application, scene safety, and 911 communication.

Product overview

citizenAID offers a unified suite of emergency preparedness products and services centered around life-saving traumatic injury response. The core offering consists of the citizenAID mobile app (a free guide for emergency situations), trauma treatment products (including vacuum-sealed kits and high-visibility wall stations available for purchase), and an online training program ($14, under an hour). The company also runs a Schools Initiative that provides free teacher training. These products work together to train and equip individuals to provide immediate care for traumatic injuries before professional medical help arrives.

Differentiator

Problem solved

Functional benefit

Products and services

• citizenAID Mobile App

Quantifiable outcome

• 30,000+ teachers trained for free

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• American Red Cross: Largest US provider of first aid, CPR, and AED certification training, with a broad portfolio spanning disaster response, blood services, and humanitarian aid. Overlaps with citizenAID on citizen first-aid and bleeding-control training but operates at vastly greater scale and brand recognition.
• National Safety Council: Established US nonprofit delivering workplace safety training, first-aid, and emergency preparedness programs to employers. Comparable on training content and B2B distribution, but covers a broader safety portfolio than citizenAID's narrow trauma-response focus.
• HealthStream: Healthcare-focused workforce training and credentialing platform used by hospitals and health systems. Comparable as a training-delivery platform for clinical and emergency-response content, though its audience is healthcare professionals rather than lay citizens.

Direct peers

• CPR Certification Institute: Online provider of CPR, AED, BLS, and first-aid certification courses targeting individuals and workplaces. Closely matches citizenAID's online, low-cost, sub-hour training delivery model and layperson/employee audience.
• HeartSine Technologies (Stryker): Manufacturer of public-access AEDs and Samaritan PAD defibrillators, with companion training programs. Comparable to citizenAID in equipping laypeople with emergency-response hardware and pairing devices with bystander training.
• North American Rescue: Manufacturer and distributor of tactical and public-access trauma treatment kits, tourniquets, and hemostatic dressings, with a strong civilian and law-enforcement customer base. Directly comparable to citizenAID's trauma kit and wall-station product line.
• Stop the Bleed (American College of Surgeons): National awareness campaign that trains the public in bleeding-control techniques and places trauma kits in public spaces. Most directly comparable to citizenAID in mission, content (tourniquet use, scene safety), and target audience of lay-citizen bystanders.

Emerging players

• Phokus Research Group: Specialty supplier of trauma kits, wound-packing supplies, and hemostatic gauze marketed to civilians and first responders. Closely overlaps with citizenAID's trauma treatment kit range but operates in a smaller, more tactical segment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/citizenAIDUSA
• YouTubevimeo.com/citizenaid
• Facebookfacebook.com/citizenAIDUSA
• LinkedInlinkedin.com/company/citizenaid

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about citizenAID