Citizens of the World Choir

Name

Citizens of the World Choir

Legal name

Citizens of the World Choir

Website

https://citizensoftheworldchoir.org

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Live Music Performance Services

NAICS

Musical Groups and Artists (71113), Performing Arts Companies (7111), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Performing Arts Organizations (Theater, Dance, Opera, Music) (BPAGAHAB)

akta.pro secondary industries

Cultural Centers & Community Cultural Organizations (BPAGAHAD), Indigenous, Ethnic & Folk Arts/Heritage Organizations (BPAGAHAI), Community & Amateur Theatre (MPAGABAD), Refugee & Humanitarian Newcomer Orientation (Resettlement Support) (EDAAADAI)

Keywords

• Live choir performances
• Event entertainment services
• Refugee community support
• Bespoke multilingual arrangements
• Corporate event bookings

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Performance Bookings: Commercial bookings generate revenue at £5,000-£10,000 per performance. They balance these with subsidised rates for refugee-supporting organisations at approximately £2,500.
2. Member Subscriptions: Allied members pay £30 per month subscription for membership.
3. Donations and Grants: The choir receives support from various funders including City Bridge Foundation, Arts Council England, National Lottery Community Fund, and other charitable trusts. Donations are accepted via JustGiving and Ko-fi platforms.
4. Recording and Collaborations: Revenue from recording original music and collaborations with artists such as Ed Sheeran on his album Play and BRIT-nominated track Azizam.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Citizens of the World Choir is a professional Community Interest Company that delivers live choral performances by 50 members from 28+ nationalities, singing in 9 languages at corporate events, festivals, charity events and cultural venues. Its offerings include booked event performances, original music compositions and recordings (including the debut album "Echo of Your Voice"), community membership (rehearsing in Blackheath), and recording collaborations with major artists. The organisation combines paid commercial bookings with subsidised refugee-supporting events and supplements revenue through allied member subscriptions, grants, and donations.

Product overview

Citizens of the World Choir is a professional music organization and community that operates as a single unified offering centered around its performing choir. The organization provides live choir performances featuring 40-50 members (a 50/50 split of refugees and allies) who sing original bespoke arrangements in 9 languages. Core offerings include professional performances at corporate events, festivals, and charity events (booking fee £5,000-£10,000); original music recordings including the debut album 'Echo of Your Voice' (June 2025); and community membership with pastoral support. The choir was founded in 2017 and is led by Musical Director Becky Dell, with performances ranging from 20-30 minute sets to full concert appearances.

Differentiator

Problem solved

Functional benefit

Products and services

• Citizens of the World Choir Live Performances Professional live choir performances featuring 40-50 members (a 50/50 split of refugees and allies) performing bespoke arrangements in multiple languages at corporate events, festivals, charity events, community gatherings, and cultural occasions. Commercial booking fee £5,000-£10,000 within London; charity rate approximately £2,500.
• Echo of Your Voice (Debut Album) Original debut album featuring poetry and piano duets, released June 2025 for Refugee Week, showcasing the choir's unique repertoire of songs in multiple languages.
• Original Music Compositions and Arrangements Bespoke original music and arrangements created by the in-house creative team, including songs in English, Welsh, Zulu, Yoruba, Arabic, Farsi, Ukrainian, Swahili and other languages.
• Event Performance Packages Customizable performance packages including 3-4 song sets (20-30 minutes), member introductions, poetry readings, and solo pieces. Standard commercial booking fee £5,000-£10,000.
• Community Membership Program Membership program with 30 spots for displaced members and 30 for allied members. Allied member subscriptions at £30 per month. Rehearsals held Wednesdays in Blackheath, South East London.
• Recording Collaborations and Backing Vocals Recording original music and providing backing vocals for artist collaborations, including Ed Sheeran's BRIT-nominated track Azizam and additional track Sapphire from his album Play.

Quantifiable outcome

• 93% of members say the choir improves mental health
• +3 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered core and flagship.

• UNHCRcoreStrategic or Co-development PartnerThe UN Refugee Agency; Vicky Tennant is UNHCR Representative to the UK and has praised the choir's work. The choir collaborates with UNHCR to bring people together and inspire hope and empathy.
• Ed SheeranflagshipStrategic or Co-development PartnerPerformed backing vocals for Ed Sheeran's No.1 album Play and BRIT-nominated track Azizam. Also collaborated on his track Sapphire in 2025.
• Basement JaxxcoreStrategic or Co-development PartnerCollaborated on performances including South-Facing Festival where the choir performed with Basement Jaxx
• National TrustcoreStrategic or Co-development PartnerCollaborated on celebrating the power of nature and song; Laura Appleby, Head of Content & Publishing, described working with the choir as inspiring and energising
• Royal Opera HousecoreStrategic or Co-development PartnerCollaborated with the Royal Opera House on a project with Little Amal, a 3.5-metre animatronic giant puppet representing refugees

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• The Forgiveness Project: A UK charity using personal stories to explore forgiveness and conflict resolution, with live events and media programming. Comparable as a UK-based social-impact arts organisation that combines performance, narrative storytelling, and refugee/exile themes, though operating via curated stories rather than choral performance.

Direct peers

• Streetwise Opera: A UK charity using opera and music-making with people who have experienced homelessness. Comparable community-impact performing-arts model, professional performance output, and grant/charity funding mix — though focused on homelessness rather than refugees.
• London Contemporary Voices: A London-based contemporary choir with a similar flexible, project-based, multi-genre model and overlapping personnel (the choir's Creative Director Meg Ella Brookes is also arranger/vocalist/project manager at London Contemporary Voices). Highly comparable in repertoire flexibility, freelance musician model, and booking-based GTM.
• Songs of Sanctuary: A UK-based network of refugee choirs founded in 2007, with chapters in multiple cities. Directly comparable mission (refugee integration through singing) and choral format, but with a federated rather than single-ensemble structure — the most direct mission-aligned peer in the UK.
• The Choir with No Name: A UK charity running choirs for people affected by homelessness and marginalisation, with performances at high-profile events. Comparable as a community-impact choir that uses performance to change narratives and has similar paid-booking and donated-ticket models.

Broad incumbents

• National Youth Choir of Great Britain: A leading UK choral organisation running national training and performance programmes. Comparable in choral production quality, large-scale event performances, and Arts Council England funding relationships, but focused on youth talent development rather than refugee integration.
• London Philharmonic Choir: A large UK amateur-professional choir performing at the Royal Festival Hall and major London venues. Comparable in London performance base and large-scale concert delivery, but operates on a traditional symphonic-choral repertoire model rather than community-impact mission.
• The Sixteen: One of the UK's best-known professional vocal ensembles, performing at major venues and on BBC broadcasts. Comparable in scale of professional choral work and high-profile broadcast partnerships, but operates as a full-time professional ensemble rather than a community-impact organisation.

Others

• Refugee Council: The UK's leading refugee-support charity, a UNHCR partner and a natural ecosystem ally. Comparable in refugee advocacy mission and is a likely commissioning/booking partner for refugee-supporting events, though it does not operate a performing choir.
• City Bridge Foundation: London's biggest independent charity funder and an existing core financial partner of the choir. Comparable as a sector funder in the London arts-and-charity ecosystem and a key counterparty for the choir's grant-funded growth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/citizensworldchoir
• Instagraminstagram.com/citizensworldchoir
• Facebookfacebook.com/citizensoftheworldchoir
• LinkedInlinkedin.com/company/citizens-of-the-world-choir

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Citizens of the World Choir