Citocenter Laboratorio Medico

What Citocenter Laboratorio Medico does

Citocenter Laboratorio Medico (legal name: Laboratório Citocenter; CNPJ 03.810.678/0001-28) is a privately held clinical laboratory headquartered in Goiânia, Goiás, Brazil. Founded in 1987 by pathologists Dr. Marcos Donizeth Motta and Dra. Maria Helena T. Vilela (originally in Inhumas before relocating to Goiânia) and expanded through a 1997 partnership with Dr. Osterno Potenciano and Dra. Maria Paula Thees Perillo, the company operates 20+ physical collection units across Greater Goiânia, Aparecida de Goiânia, and Trindade. Its core service is clinical diagnostic testing (hematology, biochemistry, immunology, microbiology, pathology, and molecular testing) supplemented by gynecological collection, toxicology, and select imaging (ultrasonography, mammography). The company also sells a portfolio of vaccines (including HPV Gardasil9, dengue Qdenga, RSV Abrysvo/Arexvy/Beyfertus, herpes-zoster Shingrix, and others, ranging R$95–R$3,700) and 14+ demographic-specific check-up packages (R$59–R$2,219) through its e-commerce storefront and physical units.

The business operates a direct-to-consumer model augmented by health-insurance billing: 35+ insurance providers (Bradesco Saúde, Amil, Sul América, Unimed, IPASGO, AFFEGO) refer patients, and the company also accepts direct-pay patients. Distribution spans retail collection units, mobile home-collection (Coleta Domiciliar) via WhatsApp scheduling, and an online store at citocenter.com.br accepting PIX, credit card (up to 6 interest-free installments), and bank slip via Pagarme/WooCommerce. Marketing leverages Instagram, Facebook, YouTube, LinkedIn, and a November-Azul (men's health awareness) campaign. Differentiators include a Multisensory Room (Sala Multissensorial) launched at the Jardim América unit for neurodivergent and anxious patients, the multisensory room being a notable service innovation for the regional market. Quality is anchored by DICQ accreditation since 2016 from Sociedade Brasileira de Análises Clínicas and participation in PNCQ and PICQ external proficiency programs, with LGPD data-protection compliance displayed publicly. The company has 11–50 employees and does not disclose revenue.

Name

Citocenter Laboratorio Medico

Legal name

Laboratório Citocenter

Website

https://citocenter.com.br

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

11–50 employees

Short description

Citocenter is a privately held clinical laboratory in Goiânia, Brazil, operating 20+ collection units offering diagnostic testing, vaccines, and check-up packages to individual patients and 35+ health insurance networks across the Goiás state region.

Ownership category

akta.pro rank

Product category

Clinical Diagnostic Laboratory Services

NAICS

Medical and Diagnostic Laboratories (6215)

SIC

Services-Medical Laboratories (8071)

akta.pro primary industry

Clinical Chemistry, Hematology & Coagulation Testing (Trial Support) (HLAGAEAE)

akta.pro secondary industries

Lab Draws, Specimen Collection & Point-of-Care Testing (In-Home) (HSABACAN), Travel, Occupational & Special-Population Vaccination Programs (HLAJAHAI)

Keywords

• Clinical laboratory testing
• Diagnostic medical services
• Vaccination services
• Health screening packages
• Medical analysis services

Headquarters

HQ city

Goiânia, Goiás

HQ country

Brazil

HQ region

Latin America

Offices25 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Clinical Laboratory Testing Services: Core revenue stream from diagnostic clinical analysis including blood tests, pathology, urinalysis, and other medical laboratory examinations. Services are billed through insurance providers (convênios) and direct payment (particular). The lab has agreements with over 35 health insurance providers.
2. Vaccine Sales: Sale of immunizations including HPV (Gardasil9), influenza, hepatitis, pneumococcal, meningococcal, dengue (Qdenga), yellow fever, varicella, hexavalent, dTpa-VIP, herpes-zoster (Shingrix), RSV vaccines (Abrysvo, Arexvy), and Beyfortus. Products sold through online store with prices ranging from R$95 to R$3,700.
3. Check-up Packages: Pre-packaged health screening bundles including Basic, Plus variants for men, women, children, athletes, seniors, fitness enthusiasts, liver, prenatal, and post-COVID. Prices range from R$59 to R$2,219, sold through online store.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Citocenter Laboratorio Medico is a clinical diagnostic laboratory in Goiânia, Brazil, offering comprehensive clinical analyses (hematology, biochemistry, immunology, microbiology, pathology, molecular testing) through 20+ physical collection units. The company sells individual vaccines (HPV/Gardasil9, influenza, hepatitis A/B, dengue/Qdenga, herpes-zoster/Shingrix, RSV/Abrysvo/Arexvy/Beyfortus, pneumococcal, meningococcal, varicella, yellow fever, hexavalent, dTpa-VIP) and demographic-specific health check-up packages (women, men, children, athletes, seniors, prenatal, post-COVID, liver, fitness) through its online store. Additional services include home collection (coleta domiciliar), gynecological collection, multisensory room, online exam results, imaging (ultrasound, mammography), and toxicology testing.

Product overview

Citocenter Laboratorio Medico is a clinical laboratory offering diagnostic medical services in the state of Goiás, Brazil. The company's portfolio centers on clinical analyses (core service) supplemented by two main product lines: vaccines and health check-up packages. Vaccines include immunizations against HPV (Gardasil9 nonavalent), Hepatitis A and B, Hexavalent, dTpa-VIP, Meningococcal ACWY, Varicella, Yellow Fever, Influenza, Herpes-Zoster (Shingrix), Pneumococcal (15 and 20 valents), RSV protection (Abrysvo, Arexvy, Beyfortus), and Dengue (Qdenga). Health check-up packages target specific demographics and purposes: general basic/plus, women (basic/plus), men (basic/plus), children (basic/plus), athletes (basic/plus), fitness (basic/plus), liver, senior men/women (melhor idade), post-COVID, and prenatal. Additional services include home collection (coleta domiciliar), gynecological collection, multisensory room for patient comfort, online exam results, medical imaging (ultrasound, mammography), and toxicology testing. The company operates more than 20 strategically located units across Greater Goiânia.

Differentiator

Problem solved

Functional benefit

Products and services

• Análises Clínicas (Clinical Analyses) Core laboratory clinical analysis services including diagnostic testing across multiple specialties (hematology, biochemistry, immunology, microbiology, pathology, molecular testing). Available for individual patients and insurance-covered patients across 20+ units.
• Coleta Domiciliar (Home Collection) Mobile phlebotomy service where qualified professionals visit the patient's preferred location (home, workplace, or other) for sample gathering. Requested via WhatsApp. Targets elderly, mobility-limited, and time-constrained patients.
• Coleta Ginecológica (Gynecological Collection) Gynecological sample collection service available at multiple units including Oeste, T-7 Bueno, Sul, Negrão de Lima, Nova Esperança, Clínica, Medmais, and Clínica Citocenter.
• Sala Multissensorial (Multisensory Room) Innovative multisensory room with sounds, lights, and textures providing calm and comfort for patients during exams. Designed for all patients including neurodivergent individuals. Provides an immersive environment for self-regulation.
• Resultados de Exames (Online Exam Results) Online exam results portal allowing patients to access their diagnostic test results, viewable via Adobe Acrobat Reader.
• Exames de Imagem (Imaging Exams) Imaging services including ultrasonography (ultrassonografia) and mammography (mamografia) available at select units such as Alphaville and Sul.
• Exame Toxicológico (Toxicology Exam) Toxicology testing service available at Bentivi Shopping, Garavelo, and Jardim Europa units, commonly required for driver's license (CNH) issuance and renewals.
• Vacina Gripe (Influenza) Tetravalente Inactivated quadrivalent influenza vaccine with proteins from different virus strains updated annually per WHO guidance. For people from 6 months of age. Priced at R$95.
• Vacina Meningocócica ACWY Quadrivalent conjugated meningococcal vaccine protecting against types A, C, W, and Y. Inactivated vaccine using inactivated bacterial samples. Priced at R$399.

Quantifiable outcome

• DICQ accreditation since 2016 demonstrating compliance with quality standards set by Sociedade Brasileira de Análises Clínicas

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature1 record

Partnerships

Eight partnerships are on record, tiered minor and core.

• AFFEGOminorOthersHealth insurance provider accepted at Citocenter for clinical laboratory services
• AMILminorOthersMajor health insurance provider accepted at Citocenter for clinical laboratory services
• BRADESCO SAUDEminorOthersMajor health insurance provider accepted at Citocenter for clinical laboratory services
• SUL AMERICA SAUDEminorOthersMajor health insurance provider accepted at Citocenter for clinical laboratory services
• IPASGOminorOthersState government health insurance provider for Goiás state employees, accepted at Citocenter
• PNCQ - Programa Nacional de Controle de QualidadecoreOthersExternal quality control program of the Brazilian Society of Clinical Analysis (SBAC) that evaluates laboratory analytical performance through proficiency testing
• PICQ - Programa de Incentivo ao Controle de QualidadecoreOthersQuality control program of the Brazilian Society of Pathology (SBP) used for continuing education and quality improvement in anatomical pathology
• DICQ - Sistema Nacional de AcreditaçãocoreOthersAccreditation program of the Brazilian Society of Clinical Analysis providing certification of compliance with quality management requirements

Scale indicators2 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Hermes Pardini: Large Brazilian diagnostic medicine company (now part of Dasa) with broad portfolio of clinical analyses, reference lab services and vaccination offerings. Overlaps with Citocenter's core services but at national scale.
• Fleury: Major Brazilian diagnostic medicine network with integrated lab, imaging and hospital services across multiple states. Comparable in clinical analysis and check-up offerings but operates as a national incumbent rather than a regional specialist.
• Dasa: Brazil's largest medical diagnostics company with national footprint of hospitals, labs and outpatient services. Competes in clinical laboratory services and preventive check-ups but at far greater scale and breadth than Citocenter.

Direct peers

• Sabin Diagnóstico e Saúde: Brazilian clinical laboratory and diagnostic chain with multiple collection units across regional markets, offering clinical analyses, check-ups and vaccinations similar to Citocenter. Most directly comparable in business model, service mix, and B2C clinical lab orientation.
• Laboratório Oswaldo Cruz: Established Brazilian clinical diagnostics laboratory offering routine and specialty tests, vaccination services and check-up packages. Comparable in offering mix and patient-facing service orientation.
• Laboratório Pasteur: Mid-sized Brazilian clinical laboratory chain offering diagnostic tests, vaccinations and home collection services, comparable to Citocenter's full-service model across multiple Brazilian states.

Regional players

• Centro de Diagnósticos Brasil (CDB): Brazilian diagnostic services provider with strong presence in São Paulo state offering clinical analyses, imaging and check-ups. Comparable in clinical lab services model but geographically concentrated in a different region.
• Laboratório Dr. Coutinho: Regional Brazilian clinical laboratory offering diagnostic testing and home collection services in select states. Comparable in service scope but does not overlap Citocenter's Goiânia catchment directly.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCq0VNoAjLNV3cleSwPq2GHQ
• Facebookfacebook.com/citocenterlab
• LinkedInlinkedin.com/company/citocenter-laboratorio-medico
• Instagraminstagram.com/citocenter

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Citocenter Laboratorio Medico