City Bowling A/S

Recreational Entertainment Venuecitybowling.dk

City Bowling A/S, operating as RUL Bowling Odense, runs a 16-lane bowling center with shuffleboard, pool, café, and bar in Odense, Denmark, serving families, corporate groups, and life-event celebrations through direct bookings and event packages.

Company typePrivate
Founded-
HeadquartersOdense, Denmark
Headcount11–50
GTM typeB2C
OfferingServices

What City Bowling A/S does

City Bowling A/S operates a single physical entertainment venue in Odense, Denmark, now marketed as RUL Bowling Odense after a rebrand from City Bowling. The venue is built around 16 bowling lanes and is supplemented by shuffleboard, pool tables, a café and bar serving burgers, salads, brunch, cocktails, and beer, and dedicated event rooms. The core technology is modern bowling equipment — recently upgraded in February 2026 with new machines — paired with a WordPress-based website (rul.nu) that handles activity booking, event inquiries, and menu/pricing display.

The business generates revenue from three streams: hourly or game-based bowling lane rentals, food and beverage sales through the café and bar, and event hosting for corporate functions, confirmations, Christmas and Easter lunches, bachelor parties, family celebrations, and memorial gatherings. Pricing is not publicly disclosed but is referenced under a dedicated pricing page. The venue serves a diverse mix of consumer segments including families, friend groups, corporate teams, senior citizens, and schools/institutions, with targeted packages for each.

The go-to-market is direct-to-consumer, relying on walk-in traffic, local word-of-mouth, and online visibility through the rul.nu website. Bookings are captured via website forms or phone. The company is privately held, with no disclosed parent company, investors, or funding rounds. Its operating footprint is limited to a single Odense location with no disclosed geographic expansion plans.

City Bowling A/S firmographics

Firmographics

Name: City Bowling A/S
Legal name: City Bowling A/S
Website: https://citybowling.dk
Company type: Private
Operating status: Operating
Headcount range: 11–50 employees
Short description: City Bowling A/S, operating as RUL Bowling Odense, runs a 16-lane bowling center with shuffleboard, pool, café, and bar in Odense, Denmark, serving families, corporate groups, and life-event celebrations through direct bookings and event packages.
Ownership category
akta.pro rank

City Bowling A/S industry classification

Industry

Product category: Recreational Entertainment Venue
NAICS: Bowling Centers (71395), Drinking Places (Alcoholic Beverages) (722410)
SIC: Services-Amusement & Recreation Services (7900), Retail-Eating & Drinking Places (5810)
akta.pro industry: PRIMARYMPAKAEAB
Arenas & Indoor Sports Centers
Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Sports Venues & Facilities (Stadiums, Arenas, Tracks, Complexes)
SECONDARYTHAFAEAA
Neighborhood & Sports Bars
Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Bars, Pubs & Nightlife Venues
SECONDARYMPAEAJAF
Coin-Operated Entertainment (Pinball, Crane/Claw, Jukebox, Darts/Billiards)
Media, Entertainment & Sports/Gambling, Betting & Casinos/Gaming Machines & Amusement Gaming (Slots, VLTs, Arcades)

Keywords

Bowling entertainment venue
Event hosting services
Casual dining bar
Family recreation center
Corporate event venue

Where City Bowling A/S is headquartered

Location

Headquarters

HQ city: Odense
HQ country: Denmark
HQ region: Europe

Offices1 record

Markets served

City Bowling A/S business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

Bowling Lane Rentals: Hourly or game-based rental of 16 bowling lanes for individual and group play.
Food and Beverage Sales: Café and bar serving burgers, salads, cocktails, beer, and other beverages. Includes brunch service.
Event Hosting and Private Bookings: Corporate events, celebrations (confirmations, Christmas parties, bachelor parties, memorials), and private gatherings with customized menus and activities.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

City Bowling A/S product offering

Product offering

Core offering

City Bowling A/S, operating as RUL Bowling Odense, runs a physical bowling and entertainment center in Odense, Denmark, featuring 16 bowling lanes, shuffleboard, and pool tables, combined with an on-site café and bar. The venue additionally hosts private events including corporate gatherings, confirmations, Christmas parties, bachelor parties, family celebrations, and memorial services, with customized dining and activity packages.

Product overview

RUL Bowling Odense (formerly City Bowling) operates as a unified entertainment venue offering bowling as its core product with 16 bowling lanes, supplemented by shuffleboard and pool activities. The venue pairs recreational activities with dining and bar services through its Café & Bar, and offers comprehensive event hosting including corporate events, confirmations, Christmas parties, and family celebrations. The product portfolio integrates activities with food and beverage services in modern lounge-style settings, positioning the venue as a one-stop destination for entertainment, dining, and social events.

Differentiator

Problem solved

Functional benefit

Products and services

Bowling

Companies that use City Bowling A/S

Customer profile

Segments5 records

Ideal customer profiles4 records

City Bowling A/S technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature1 record

City Bowling A/S partnerships and signals

Strategic signal

Scale indicators1 record

Recent moves3 records

Expansion highlights3 records

City Bowling A/S competitors and assessment

Company assessment

Broad incumbents

Bowlero: World's largest bowling entertainment operator with hundreds of venues. Provides the global reference set for bowling-plus-F&B-plus-events venue economics and operating model.
Bakken: World's-oldest amusement park near Copenhagen, drawing Danish families and corporate outing spend. Overlaps on event hosting and F&B but is rides-led rather than bowling-led.
Tivoli Friheden: Danish amusement park in Aarhus offering rides, dining, and seasonal events. Competes for the same Danish family and corporate discretionary spend but with an amusement-park-based offering rather than bowling.
ODEON: Nordic cinema and entertainment center chain. While cinema-led, it competes for the same discretionary evening leisure spend in Danish cities like Odense.

Direct peers

Bowl'n'Fun: Largest Danish bowling and entertainment chain operating multi-site venues with bowling, dining, and event hosting across Denmark. Closely mirrors RUL's bowling-plus-F&B-plus-events venue model and target customer mix.
SuperBowl: Norwegian bowling entertainment operator running lanes with bar/restaurant and event offerings. Highly comparable Nordic bowling-and-leisure venue model with the same kind of group-event programming.
Lucky Bowl: Danish bowling and entertainment chain offering lanes, dining, and party/event packages. Directly comparable venue format targeting families, friend groups, and corporate bookings in Denmark.

Others

DGI-byen: Copenhagen-based sports, culture, and conference center combining event spaces, sports facilities, and F&B. Adjacent venue-type business hosting groups and events with similar operational building blocks.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

City Bowling A/S financial estimates

Financial estimate

Revenue estimate

Valuation estimate

City Bowling A/S leadership team

Management profile

Number of profiles

City Bowling A/S funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

City Bowling A/S M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about City Bowling A/S

What does City Bowling A/S do?

Is City Bowling A/S a public or private company?

City Bowling A/S is a private company. It is classified as unknown and is currently operating.

When was City Bowling A/S founded?

City Bowling A/S was founded in -1. It employs 11 to 50 people.

Where is City Bowling A/S based?

City Bowling A/S is headquartered in Odense, Denmark, in the Europe region.

How does City Bowling A/S make money?

Three revenue lines are on record. Bowling Lane Rentals are the primary driver. The others are food and Beverage Sales and event Hosting and Private Bookings.

Who are City Bowling A/S's main competitors?

Broad incumbents on record are Bowlero, Bakken, Tivoli Friheden and ODEON. Direct peers are Bowl'n'Fun, SuperBowl and Lucky Bowl. DGI-byen is listed as an others.

Does City Bowling A/S have an API?

No public API is recorded for City Bowling A/S.

What industry is City Bowling A/S in?

City Bowling A/S's product category is Recreational Entertainment Venue. Its primary akta.pro industry code is MPAKAEAB, Arenas & Indoor Sports Centers, with a secondary code of THAFAEAA, Neighborhood & Sports Bars. Its NAICS code is 71395 and its SIC code is 7900.