City i Samverkan

What City i Samverkan does

City i Samverkan is a Stockholm-based non-profit membership organization (ideell förening) founded in 1997 that operates through a wholly-owned service company (City i Samverkan Stockholm AB). It serves as the designated convening body for Stockholm city center, coordinating collaboration between the City of Stockholm, institutional property owners, retailers, hospitality operators, and trade organizations. Its membership base includes over 60 organizations, with major property owners such as Vasakronan, Hufvudstaden, Fabege, AMF Fastigheter, and Wallenstam, alongside retailers (H&M, NK, Lindex, Stadium, Espresso House), hospitality (Scandic), and the City of Stockholm as a member.

The organization generates recurring revenue through tiered annual membership fees and through co-financing of collaborative projects. Members receive monthly Besöksindex (foot traffic) and Handelsindex (retail turnover) reports, annual NKI consumer satisfaction survey data, exclusive networking events, and access to five property owner collaboration groups (Drottninggatan, Sergelgatan, Vasagatan, Östra Kungsgatan, Gamla Brogatan) that meet quarterly. The CiS-modellen, a proprietary place development methodology, underpins its project work. Major programs include Stockholmsjul, a Christmas lighting initiative now covering 40+ streets since its 2011 launch, and the digital 'City i Stockholm' gift card operated in partnership with Peyo across 200+ businesses.

Operationally, City i Samverkan runs a lean team of approximately 13 staff led by VD Monica Bruvik, structured around a Marknadskoordinator, Ekonomiansvarig, project managers, and Cityvärdar (on-ground city hosts). The organization is actively engaged on the proposed Swedish law on mandatory area-based collaboration fees, which, if enacted, could materially expand its addressable mandate. Its annual thematic focus has progressed from Safety (2024) to Greening (2025) to Future Stockholm City (2026), reflecting a gradual broadening of programmatic scope within its single-city Stockholm footprint.

Name

City i Samverkan

Legal name

City i Samverkan Stockholm Ideell Förening

Website

https://cityisamverkan.se

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

City i Samverkan is a Stockholm-based non-profit membership organization that coordinates collaboration between the City of Stockholm, property owners, and businesses to enhance the city's attractiveness, providing members with foot traffic analytics, retail data, and shared place development programs.

Ownership category

akta.pro rank

Product category

Urban Place Development Services

NAICS

Business Associations (813910)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Street Furniture OOH Advertising (Bus Shelters, Kiosks, Benches) (MPAAAKAD)

akta.pro secondary industries

Economic Development & Business Licensing (Local) (BPAIACAN), City Squares, Old Towns & Landmark Districts (THAJACAJ)

Keywords

• Place development services
• Urban collaboration networks
• Market intelligence reports
• City center coordination
• Membership association services

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Membership Fees: Annual membership fees from property owners, businesses, retailers, hotels, organizations, and Stockholm city. Membership provides access to Besöksindex, Handelsindex, NKI reports, quarterly newsletters, exclusive networking events, and seminars. Additional participation in collaboration groups available for supplementary fees.
2. Collaboration Project Financing: Co-financing of area collaboration projects where property owners jointly fund development initiatives. Groups like Drottninggatan, Sergelgatan, Vasagatan, Kungsgatan, and Gamla Brogatan property owner groups contribute to shared projects.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

City i Samverkan is a non-profit association that acts as the central Stockholm city organization coordinating collaboration between the City of Stockholm, property owners, retailers, and other stakeholders. It sells annual memberships that provide access to market intelligence reports (Besöksindex pedestrian traffic data, Handelsindex retail sales data, NKI satisfaction surveys), coordinates property owner groups and place development projects across five major streets, and runs the Stockholmsjul Christmas lighting program plus the City i Stockholm digital gift card.

Product overview

City i Samverkan is a non-profit membership organization (ideell förening) that operates through a service company (City i Samverkan Stockholm AB). The organization does not offer a unified software product but provides a portfolio of analytical services, collaborative platforms, and programs. Core offerings include: Besöksindex (monthly pedestrian traffic reports), Handelsindex (monthly retail turnover reports), and NKI Stockholm city (annual customer satisfaction survey). The CiS-modellen is their proprietary methodology for place development. They coordinate property owner groups across five main street areas (Drottninggatan, Sergelgatan, Vasagatan, Östra Kungsgatan, Gamla Brogatan) meeting quarterly. Seasonal programs include Stockholmsjul (Christmas lighting across 40+ streets) and the digital gift card City i Stockholm. They also operate city hosts (Cityvärdar) for on-ground quality assurance.

Differentiator

Problem solved

Functional benefit

Products and services

• Besöksindex (Visitor Index) Monthly reports providing data on pedestrian traffic flow patterns across key streets in Stockholm city (Drottninggatan, Sergelgatan, Vasagatan, Kungsgatan, Gamla Brogatan), used by members for benchmarking and visitor development insights.
• Handelsindex (Commerce Index) Monthly reports providing data on retail turnover development for consumer goods in Stockholm city, released 12 times per year for member insights and benchmarking.
• NKI Stockholm city (Nöjd Kund Index) Annual quantitative web survey with at least 500 Stockholmers to understand attitudes and perceptions about Stockholm city, used for future development planning.
• CiS-modellen (CiS Model) Proprietary methodology for place development that identifies, prioritizes, and implements value-creating collaborative measures, applied to multiple locations in Stockholm city center.
• Samverkansprojekt (Collaborative Projects) Project leadership and coordination of collaborative initiatives including property owner groups on key streets (Drottninggatan, Sergelgatan, Vasagatan, Östra Kungsgatan, Gamla Brogatan), street development, and area coordination.
• Stockholmsjul (Stockholm Christmas) Collaborative Christmas lighting project running from November to end of January, covering over 40 central streets and squares in Stockholm city, recognized as one of Europe's most cohesive Christmas lighting projects.
• City i Stockholm Presentkort (Digital Gift Card) Digital gift card produced in collaboration with Peyo, accepted at over 200 businesses in Stockholm city, enabling recipients to choose their own gifts.
• Cityvärdar (City Hosts) On-street city hosts functioning as ambassadors who quality-assure city areas with collaborative groups, reviewing public spaces and informing parties about maintenance needs.
• City i Samverkan Membership Annual membership providing access to Besöksindex, Handelsindex, and NKI reports, city turnover development reports, market intelligence, quarterly newsletters, exclusive networking events, seminars, and the option to participate in collaboration groups for supplementary fees.

Quantifiable outcome

• Stockholmsjul contributes to visitor satisfaction - 80% think Stockholm is a pleasant Christmas city, 94% say Christmas lighting is important for Christmas atmosphere, 67% of Stockholmers are proud of Christmas in Stockholm, 71% say it contributes to safety in the city
• +1 more outcomes

Named customers20 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Twelve partnerships are on record, tiered minor and core.

• Stockholm LiveminorStrategic or Co-development Partner · 1 January 2026Stockholm Live, part of Legends Global, partnered to share the 'The Goosebumps Effect' report on City i Samverkan's website. The report examines how shared experiences and live events create emotional connections and their importance for city vitality.
• UrbiominorStrategic or Co-development Partner · 1 January 2025Landscape architecture firm led by Mattias Gustafsson that presented on urban greening possibilities at the April 2025 breakfast seminar on creating a greener Stockholm city. Provided insights on green roofs, wall facades, and integration of water and greenery.
• PeyominorStrategic or Co-development Partner · 1 January 2024Technology partner for the digital gift card 'City i Stockholm'. Peyo provides the platform for the digital gift card that enables recipients to shop at 200+ participating businesses in Stockholm city.
• Key City Group (KCG)coreStrategic or Co-development PartnerNational network where Sweden's largest city center organizations collaborate together with Svenska Stadskärnor. The network focuses on knowledge exchange, analyses, and joint initiatives to strengthen city centers' attractiveness, competitiveness, and importance for regional development. City i Samverkan participated in Almedalen seminar as part of KCG.
• Svenska StadskärnorcoreStrategic or Co-development PartnerNational organization representing city centers in Sweden. City i Samverkan collaborates on joint research projects including the 'Stadskärnor i rörelse' report with HUI Research, and joint seminars like the Almedalen seminar.
• Stockholms stad (City of Stockholm)coreStrategic or Co-development PartnerCity government as key collaboration partner in all city development initiatives. Representatives from Trafikkontoret, Exploateringskontoret, Kulturförvaltningen, Stockholm Business Region, and Stockholms Stad participate in board and working groups. Collaborates on Stockholmsjul, urban planning, and city beautification.
• SpacescapeminorStrategic or Co-development PartnerUrban research and planning firm leading the STOLT (Stockholm Local Transitions) innovation project examining business effects of urban environment projects in Stockholm. Project partners include Evidens, Fastighetsägarna Stockholm, Stockholms Handelskammare, City i Samverkan, Handelshögskolan, Vinnova, and Stockholms stad.
• HUI ResearchminorStrategic or Co-development PartnerResearch partner for the 'Stadskärnor i rörelse' (City centers in motion) trend analysis conducted together with Svenska Stadskärnor and Key City Group. The large market analysis examines the future role of city centers.
• Wester + Elsner ArkitekterminorStrategic or Co-development PartnerArchitecture firm specialized in commercial architecture and urban space analysis. Presented new analysis of Stockholm city's walking routes, nodes, and spatial logic at the March 2026 member day, identifying opportunities for significant positive impact on the city.
• Stockholm Business RegionminorStrategic or Co-development PartnerCity agency working to strengthen Stockholm's international positioning and attractiveness. Presented the latest perception measurement of how Stockholm is perceived abroad at the March 2026 member day, showing Stockholm's evolution over the past decade.
• MK Illumination SwedenminorStrategic or Co-development PartnerLighting decoration company that collaborated with Sergelgatan property owner group to create the unique summer decoration with colorful lanterns, part of the 'A Gladere Street' concept for Sergelgatan.
• Blachere IlluminationminorStrategic or Co-development PartnerLighting manufacturer providing the poppy flower decorations for Drottninggatan. The decorations consist of 117 floating red poppy flowers on 39 wires, made from fully recyclable materials.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Alliance for Downtown New York: BID for Lower Manhattan. Operates a similar model of property-owner-funded services including data/analytics, public-space programming, security, and economic development for a defined urban district.
• Times Square Alliance: Business Improvement District for Times Square in New York City. Closest international analog: a place-management organization funded by property owners and businesses, providing data, public-space programming, advocacy, and safety services for a high-traffic urban district.
• Heart of London Business Alliance: London Business Improvement District covering the West End. Directly comparable as a membership-funded place-management organization delivering data, advocacy, security coordination, and place-making programs for central London stakeholders.
• Key City Group (KCG): Network of Sweden's largest city-center organizations of which City i Samverkan is a participating member. Functions as a peer collaboration forum for knowledge exchange across major Swedish city BID-like organizations.
• Svenska Stadskärnor: National association representing Swedish city centers. Directly comparable to City i Samverkan as both organizations operate at the city-center collaboration level; CiS is a member and collaborates on joint research (e.g., 'Stadskärnor i rörelse' report with HUI Research).

Regional players

• Stockholm Business Region: Public agency under Stockholms stad focused on strengthening Stockholm's international attractiveness. Comparable as a Stockholm-focused place-branding and economic-development stakeholder; differs in being public-sector and broader in mandate.

Others

• Spacescape: Urban research and planning firm leading the STOLT (Stockholm Local Transitions) innovation project, of which CiS is a partner. Comparable as a Stockholm-focused urban analytics and place-development actor; operates as a consulting firm rather than a membership organization.
• HUI Research: Swedish market research firm specializing in retail, tourism, and city-center analytics. Comparable as a provider of Stockholm city market intelligence; works with CiS on joint research but is a commercial vendor rather than a membership-based place-management organization.

Broad incumbents

• Fastighetsägarna Stockholm: Stockholm property owner association representing commercial and residential real estate owners. Overlapping mandate in representing property owners in Stockholm city; broader geographic and industry scope than CiS's central-Stockholm focus.
• Stockholms Handelskammare: Stockholm Chamber of Commerce. Comparable as a membership organization providing business advocacy, networking, and market intelligence for Stockholm; broader mandate and longer institutional history than CiS but overlapping member base and board representation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/cityisamverkan
• LinkedInlinkedin.com/company/cityisamverkan

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about City i Samverkan